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Food Scales Calorie Counting

soft demand (-24.2% this quarter) — Food Scales Calorie Counting doesn't clear our bar today.

Flapen Score

45
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Market size 51Growth 13Conversion 70Competition 15Returns 96Price range 71Avg price 84Brand share 30Review moat 14Quality gap 52
This niche Category average

Is Food Scales Calorie Counting profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Food Scales Calorie Counting is a £287K/yr Amazon United Kingdom market (243K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 45/100.

Food Scales Calorie Counting: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.2% over the last 90 days and 6.4% of searches end in a purchase.

£287K

revenue / yr

Units sold / yr15K
Search volume / yr-24.2%243K
Conversion rate6.4%
Avg price£18.57

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers10 · 17
Top-5 product click share82%
Open market13%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement83%
New entrants (1y)5· 5 succeeded
Avg rating4.4★
Avg reviews24,301

Top Food Scales Calorie Counting products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

£0£29K£57K£86K£115K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

17

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

10%

  • Letron33%
  • Cosori27%
  • RENPHO17%
  • Diyife6%
  • HomeFashion5%
  • KUAIVO3%
  • Open — no brand owns it (4 brands, 10%)

Food Scales Calorie Counting demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume243KCVR6.4%Products12Brands10Top 5 Brands87%OOS Rate6.4%Rating4.4★Reviews24,301Avg BSR#41
8K6KBlack Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.6×

Top Food Scales Calorie Counting search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • food scales calorie counting65K/yr
  • calorie counting scales48K/yr
  • smart food scales10K/yr
  • smart kitchen scales19K/yr
  • smart food scale14K/yr
  • nutrition scales9K/yr
  • smart food scales calorie counting7K/yr
  • food scale with nutritional calculator7K/yr
  • smart scales food10K/yr
  • food weighing scales digital calories5K/yr

What reviews say buyers love and hate about Food Scales Calorie Counting

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Value For Money22%

Good buy for the money

Ease Of Use20%

Easy to read

Quality-Overall17%

The build quality is excellent and it has a very slim, modern profile

Advertised Vs Actual Product7%

As described

Ease Of Cleaning4%

The sleek design also wipes clean easily after use

What buyers complain about

77% of reviews
Durability26%

Broke quickly

Quality-Overall12%

Garbage

Measurement/Reading Accuracy11%

Inaccurate

Battery Life7%

it still comes up with low battery

Size-Overall6%

Not fit for purpose

Food Scales Calorie Counting return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
28%
2Size-Overall
14%
3Measurement/Reading Accuracy
10%
4Connectivity-Overall
5%
5Defective Material/Parts
5%

Common Food Scales Calorie Counting questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Food Scales Calorie Counting 45/100 on Amazon United Kingdom — Skip it. The niche generates £287K/yr across 12 tracked products. 5 of 5 products launched in the last 360 days are still selling. Search demand moved -24.2% over the last 90 days.
Search demand for Food Scales Calorie Counting on Amazon United Kingdom peaks in Jan–Nov, where the busiest month runs 2.6× the quietest.