Is food scales calorie counting profitable to sell on Amazon United Kingdom?

The niche generates £287K/yr across 12 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (45/100).

How competitive is the food scales calorie counting niche?

10 brands and 17 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in food scales calorie counting?

Top complaints mined from reviews: Durability, Quality-Overall, Measurement/Reading Accuracy. The return rate is 0.8%.

When does demand for food scales calorie counting peak?

Demand peaks in Jan–Nov; the busiest month runs 2.6× the quietest.

What does it cost to enter the food scales calorie counting niche?

Listings span £5.16–£39.53; the average listing price is £18.57 (sweet spot $15–$100). The average incumbent carries 24,301 reviews — the moat a new listing must climb.

food scales calorie counting

Skip it

Soft demand (-24.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great£18.57

avg listing price — sweet spot $15–$100

Price range

Good£5.16–£39.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£287K

£287K/yr · 243K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad82%

top-5 click share — a locked-up shelf

Review moat

Bad24,301.25

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-24.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, food scales calorie counting is a £287K/yr Amazon United Kingdom market (243K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

food scales calorie counting market data

Units sold / yr: 13K–15K; avg 1,000–1,250/product
Revenue / yr: £232K–£279K; units × avg price
Conversion rate: 6.4%
Avg BSR: #41
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 6.4%
Avg brand age: 51 months
Avg seller age: 189 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

10%

Letron33%
Cosori27%
RENPHO17%
Diyife6%
HomeFashion5%
KUAIVO3%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.

Peak months: Jan, Nov · busiest ÷ quietest = 2.6×

Open Trend

Top food scales calorie counting search terms

food scales calorie counting65K/yr -7.0%5.9% conv.
calorie counting scales48K/yr -21.0%4.6% conv.
smart food scales10K/yr -23.5%5.2% conv.
smart kitchen scales19K/yr -20.9%4.4% conv.
smart food scale14K/yr -45.8%3.3% conv.
nutrition scales9K/yr -30.1%4.4% conv.
smart food scales calorie counting7K/yr -19.1%4.0% conv.
food scale with nutritional calculator7K/yr -29.6%2.6% conv.
smart scales food10K/yr -46.6%5.8% conv.
food weighing scales digital calories5K/yr -29.7%4.8% conv.

All search terms

Top food scales calorie counting products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Smart Food Scale with Nutritional Calculator with 23 Nutrients Tracking&LED Display Bluetooth Sync to Fitdays+ App Stainless Steel 5KG Capacity Calorie Counting for Calorie Control&Fitness Goal Silver

Letron£19.704.5★5,024 rev

Cosori Smart Kitchen Food Scales Free App with 1.9 million UK Food Database Nutrition Scale with 19 Nutrients Tracking Calorie Counting for Weight Loss&Fitness Premium Stainless Steel Silver

Cosori£29.764.4★591 rev

RENPHO Digital Kitchen Scales Electronic Food Weighing Scale for Baking and Coffee Cooking Scale Appliance for Keto Macro Calorie and Weight Loss with Smartphone App White

RENPHO£11.534.4★119,522 rev

Diyife Smart Food Scales Calorie Counting [TFT Colorful Display] 25 Nutrients Kitchen Scales with APP Sync Calorie & Macro Tracking Keto 5 Units Tare 5kg Nutrition Scales for Baking Weight Loss

Diyife£18.034.4★698 rev

HomeFashion 5kg 1g 11lb Digital Kitchen Scales Food Scale with stainless steel Platform Electronic Cooking Backlit LCD Display Multifunction for Home and Office Use

HomeFashion£5.164.5★8,709 rev

Newest

by launch date

Cosori Smart Kitchen Food Scales Free App with Extensive UK Food Database Premium Calorie Counting Scale Clear Color Display AI Scan Track 19 Nutrients USB-C Offline Mode Stainless Steel

Cosori£36.71215 rev

3mo ago

Diyife Smart Food Scales Calorie Counting [TFT Colorful Display] 25 Nutrients Kitchen Scales with APP Sync Calorie & Macro Tracking Keto 5 Units Tare 5kg Nutrition Scales for Baking Weight Loss

Diyife£18.03698 rev

5mo ago

Letron£19.705,024 rev

8mo ago

KUAIVO Smart Food Scales Calorie Counting Digital Kitchen Scales with App Connected System and Clear Colour Display 5kg Nutrition Scales for Weight Loss Fitness and Healthy Lifestyle

KUAIVO£19.05565 rev

9mo ago

Cosori Smart Kitchen Food Scales Free App with 1.9 million UK Food Database Premium Calorie Counting Scale Clear Color Display AI Scan Track 19 Nutrients USB-C Offline Mode Eat Smarter

Cosori£39.53215 rev

10mo ago

What buyers say about food scales calorie counting

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Good buy for the money”

Ease Of Use20%

“Easy to read”

Quality-Overall17%

“The build quality is excellent and it has a very slim, modern profile”

Advertised Vs Actual Product7%

“As described”

Ease Of Cleaning4%

“The sleek design also wipes clean easily after use”

Size-Overall3%

“fitted well”

Design-Overall3%

“Very accurate and love the design”

Display-Overall3%

“easy to read display”

Efficiency2%

“I really like how it gets the job done”

Durability2%

“Easy to use and durable”

What buyers complain about

Durability26%

“Broke quickly”

Quality-Overall12%

“Garbage”

Measurement/Reading Accuracy11%

“Inaccurate”

Battery Life7%

“it still comes up with low battery”

Size-Overall6%

“Not fit for purpose”

Functionality-Overall6%

“Doesnt work”

Display-Overall4%

“the display is completely blank”

Value For Money3%

“Waste of money”

Ease Of Use2%

“Overly complicated”

Strength1%

“It feels flimsy”

Top return reasons

Functionality-Overall28%

Size-Overall14%

Measurement/Reading Accuracy10%

Connectivity-Overall5%

Defective Material/Parts5%

Display-Overall5%

Ease Of Use4%

Quality-Overall4%

Compatibility-Overall3%

Advertised Vs Actual Product3%

Common questions

Is food scales calorie counting profitable to sell on Amazon United Kingdom?: The niche generates £287K/yr across 12 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (45/100).
How competitive is the food scales calorie counting niche?: 10 brands and 17 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in food scales calorie counting?: Top complaints mined from reviews: Durability, Quality-Overall, Measurement/Reading Accuracy. The return rate is 0.8%.
When does demand for food scales calorie counting peak?: Demand peaks in Jan–Nov; the busiest month runs 2.6× the quietest.
What does it cost to enter the food scales calorie counting niche?: Listings span £5.16–£39.53; the average listing price is £18.57 (sweet spot $15–$100). The average incumbent carries 24,301 reviews — the moat a new listing must climb.