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Food Scales Calorie Counting

Fail

Demand is soft, at -24.2% this quarter, so Food Scales Calorie Counting is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£287K/yr243K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
82%top-5 click share · 10 brands · 17 sellers

Flapen Score

Food Scales Calorie Counting against its category

The dotted line is the Health & Personal Care average. Past it, Food Scales Calorie Counting is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Food Scales Calorie Counting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Food Scales Calorie Counting 243K times last year and spent an estimated £287K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £287K a year.

Searches, last 12 months
243K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
6.4%
Market size, estimated
£287Ka year
Peak month
January2.6× the quietest month
Top search term
food scales calorie counting65K searches a year

02 · Price

A sale here is worth £18.57.

Listings sell for £18.57 on average, from £5.16 to £39.53. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £18.57 that is £19K to £23K a year per listing.

Average price
£18.57inside the $15 to $100 sweet spot
Price range
£5.16–£39.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£19K–£23K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #41 within Medical Supplies & Equipment. It carries 24,301 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#41in Medical Supplies & Equipment
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
24,301per listing
Listings tracked
12

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
51 months

Products

Top Food Scales Calorie Counting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£29K£57K£86K£115K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

17

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

10%

  • Letron33%
  • Cosori27%
  • RENPHO17%
  • Diyife6%
  • HomeFashion5%
  • KUAIVO3%
  • Open — no brand owns it (4 brands, 10%)

Demand

Food Scales Calorie Counting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Food Scales Calorie Counting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • food scales calorie counting65K/yr
  • calorie counting scales48K/yr
  • smart food scales10K/yr
  • smart kitchen scales19K/yr
  • smart food scale14K/yr
  • nutrition scales9K/yr
  • smart food scales calorie counting7K/yr
  • food scale with nutritional calculator7K/yr
  • smart scales food10K/yr
  • food weighing scales digital calories5K/yr

Reviews and returns

What reviews say buyers love and hate about Food Scales Calorie Counting

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability26%−0.20

Broke quickly

Broke within a week

Didnt last

Quality-Overall12%+0.46

Garbage

Poor reliability

Low quality

Measurement/Reading Accuracy11%−0.08

Inaccurate

It also isn't accurate

It's difficult to know how accurate it is

Battery Life7%−0.03

it still comes up with low battery

Battery draining issues

Batteries only last a few weeks

Size-Overall6%−0.01

Not fit for purpose

Too small

These are a little bigger

Love

Value For Money22%+1.11

Good buy for the money

Money well spent

Good value for money

Ease Of Use20%+1.61

Easy to read

Ease of use

easy to operate

Quality-Overall17%+0.46

The build quality is excellent and it has a very slim, modern profile

Build quality is solid

Excellent product

Advertised Vs Actual Product7%+0.43

As described

Just what i need

As advertised

Ease Of Cleaning4%+0.29

The sleek design also wipes clean easily after use

Easy to clean

easy clean surfaces

Return

0.8% Return rate 21% Fixable by listing

Functionality-Overall28%▆▇▆▇▇█

Doesnt work

Not working properly

Stopped workin

Size-Overall14%▇▇█▇▄▅

Not fit for purpose

Too small

These are a little bigger

Measurement/Reading Accuracy10%▅▄███▅

Inaccurate

It also isn't accurate

It's difficult to know how accurate it is

Connectivity-Overall5%▇▅█▆█▆
Defective Material/Parts5%▄█▆▃▅█

FAQ

Common Food Scales Calorie Counting questions

Answered from the same tracked data.