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Folinic Acid

Fail

Shoppers spend only $30K a year here, so Folinic Acid is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£30K/yr81K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
84%top-5 click share · 7 brands · 52 sellers

Flapen Score

Folinic Acid against its category

The dotted line is the Health & Personal Care average. Past it, Folinic Acid is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Folinic Acid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Folinic Acid 81K times last year and spent an estimated £30K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
1.8%
Market size, estimated
£30Ka year
Top search term
folinic acid41K searches a year

02 · Price

A sale here is worth £19.96.

Listings sell for £19.96 on average, from £6.65 to £25.71. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £19.96 that is £0 to £2K a year per listing.

Average price
£19.96inside the $15 to $100 sweet spot
Price range
£6.65–£25.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #116 within Vitamins. It carries 27 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
70%
Out of stock, average day
3.9%
Average rank
#116in Vitamins
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
27per listing
Listings tracked
10

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Folinic Acid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 falling

Sellers

52

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • Aruanmogu59%
  • ZQHZSMKD12%
  • Epigenetics10%
  • Seeking Health10%
  • MZ Meet the zone4%
  • Generic3%
  • Open — no brand owns it (1 brand, 2%)

Search terms

Top Folinic Acid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • folinic acid41K/yr
  • folinic acid kids autism21K/yr
  • folinic acid kids7K/yr
  • folinic acid for kids4K/yr
  • folinic acid liquid3K/yr
  • leucovorin folic acid autism6K/yr

FAQ

Common Folinic Acid questions

Answered from the same tracked data.