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Folic Acid 5mg

Fail

Shoppers spend an estimated $48K a year here, so Folic Acid 5mg is a Fail.

Flapen Score
34
34 / 100
Ranks 1,931 of 2,035 Health & Personal Care niches · −14 vs the category median of 48
Market size
£48K/yr86K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
79%top-5 click share · 10 brands · 37 sellers

Flapen Score

Folic Acid 5mg against its category

The dotted line is the Health & Personal Care average. Past it, Folic Acid 5mg is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Folic Acid 5mg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Folic Acid 5mg 86K times last year and spent an estimated £48K. The top 5 brands take 79% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
6.3%
Market size, estimated
£48Ka year
Top search term
folic acid 5mg58K searches a year

02 · Price

A sale here is worth £8.93.

Listings sell for £8.93 on average, from £3.00 to £18.85. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.93 that is £2K to £4K a year per listing.

Average price
£8.93under the $15 to $100 sweet spot
Price range
£3.00–£18.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Combination Multivitamins & Minerals. It carries 3,094 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Combination Multivitamins & Minerals
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,094per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Folic Acid 5mg products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

37

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

15%

  • Bio-Innovations Pharmacal49%
  • Roundway Supplements9%
  • Vitabiotics Ultra8%
  • Freak Athletics7%
  • Natures Aid7%
  • PuroSure6%
  • Open — no brand owns it (4 brands, 15%)

Demand

Folic Acid 5mg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct · busiest ÷ quietest = 2.0× · 11 of 12 months tracked

Search terms

Top Folic Acid 5mg search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • folic acid 5mg58K/yr
  • 5mg folic acid tablets10K/yr
  • folic acid 5mg tablets6K/yr
  • 5mg folic acid5K/yr
  • folic acid tablets 5mg7K/yr

Reviews and returns

What reviews say buyers love and hate about Folic Acid 5mg

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
6%of negative reviews mention “Iron”
<0.1%of orders come back, a rate Amazon rounds to zero
“Just had a blood test and Im deficient in Iron and B12”
A buyer, on “Iron”6% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Folic Acid 5mg questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data