Skip to content

Folic Acid 5mg

Fail

Shoppers spend only $48K a year here, so Folic Acid 5mg is a Fail.

Flapen Score
34
34 / 100
Ranks 1,931 of 2,035 Health & Personal Care niches · −14 vs the category median of 48
Market size
£48K/yr86K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
79%top-5 click share · 10 brands · 37 sellers

Flapen Score

Folic Acid 5mg against its category

The dotted line is the Health & Personal Care average. Past it, Folic Acid 5mg is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Folic Acid 5mg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Folic Acid 5mg 86K times last year and spent an estimated £48K. The top 5 brands take 79% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
6.3%
Market size, estimated
£48Ka year
Top search term
folic acid 5mg58K searches a year

02 · Price

A sale here is worth £8.93.

Listings sell for £8.93 on average, from £3.00 to £18.85. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.93 that is £2K to £4K a year per listing.

Average price
£8.93under the $15 to $100 sweet spot
Price range
£3.00–£18.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Combination Multivitamins & Minerals. It carries 3,094 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Combination Multivitamins & Minerals
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,094per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Folic Acid 5mg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

37

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

15%

  • Bio-Innovations Pharmacal49%
  • Roundway Supplements9%
  • Vitabiotics Ultra8%
  • Freak Athletics7%
  • Natures Aid7%
  • PuroSure6%
  • Open — no brand owns it (4 brands, 15%)

Demand

Folic Acid 5mg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct · busiest ÷ quietest = 2.0× · 11 of 12 months tracked

Search terms

Top Folic Acid 5mg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • folic acid 5mg58K/yr
  • 5mg folic acid tablets10K/yr
  • folic acid 5mg tablets6K/yr
  • 5mg folic acid5K/yr
  • folic acid tablets 5mg7K/yr

Reviews and returns

What reviews say buyers love and hate about Folic Acid 5mg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Iron6%

Just had a blood test and Im deficient in Iron and B12

these are very low in iron

uses ferrous fumarate which is the cheapest form of iron

Size-Overall5%

The pills themselves are quite large though

Quite large

The tablet size is small

Dosage4%−0.02

Have had to reduce dosage down to this amount on container doing job at moment

And also such a tiny amount it's never likely to make a difference

I stop to take

Ease Of Chewing/Swallowing4%

Wasnt swallow

Not easy to swallow

hard to swallow plus you need to take 4 a day so this could be tricky for some people

Ethical Trade/Fair Trade4%−0.03

it looks illegal

Scam company, terrible products

Love

Quality-Overall20%+1.75

they feel well made

Great products reccomend

Excellent product

Value For Money16%+0.65

Reasonable price

Excellent value for money

Good Value

Ease Of Chewing/Swallowing10%

Easy to swallow

Not hard to swallow

I am swallowing them OK

Iron6%

Helps to keep iron levels up

Amazing iron tablets

Good iron supplements

Advertised Vs Actual Product5%+0.52

As described

Just as advertised

Does the job

FAQ

Common Folic Acid 5mg questions

Answered from the same tracked data.