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Folic Acid

Fail

Prices span $3.00–$8.47, mostly outside the sweet spot, so Folic Acid is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£514K/yr481K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
81%top-5 click share · 11 brands · 41 sellers

Flapen Score

Folic Acid against its category

The dotted line is the Health & Personal Care average. Past it, Folic Acid is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Folic Acid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Folic Acid 481K times last year and spent an estimated £514K. The top 5 brands take 81% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 20.4% of those searches ended in a purchase.

Shoppers searched for this 481K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £514K a year.

Searches, last 12 months
481K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
20.4%
Market size, estimated
£514Ka year
Peak month
January1.5× the quietest month
Top search term
folic acid336K searches a year

02 · Price

A sale here is worth £5.24.

Listings sell for £5.24 on average, from £3.00 to £8.47. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £5.24 that is £31K to £42K a year per listing.

Average price
£5.24under the $15 to $100 sweet spot
Price range
£3.00–£8.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
£31K–£42K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Combination Multivitamins & Minerals. It carries 3,357 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Combination Multivitamins & Minerals
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,357per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Folic Acid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£51K£103K£154K£206K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

41

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

16%

  • Vitabiotics Ultra37%
  • Natures Aid30%
  • Vitamatic6%
  • Nutravita5%
  • Solgar4%
  • PuroSure4%
  • Open — no brand owns it (5 brands, 16%)

Demand

Folic Acid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Folic Acid search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • folic acid336K/yr
  • folic acid tablets107K/yr
  • folic acid 400 mcg20K/yr
  • folic acid supplements7K/yr
  • folic acid high strength7K/yr
  • acid folic3K/yr

Reviews and returns

What reviews say buyers love and hate about Folic Acid

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Iron”
<0.1%of orders come back, a rate Amazon rounds to zero
“Just had a blood test and Im deficient in Iron and B12”
A buyer, on “Iron”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Folic Acid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data