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Folic Acid

Fail

Prices span $3.00–$8.47, mostly outside the sweet spot, so Folic Acid is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£514K/yr481K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
81%top-5 click share · 11 brands · 41 sellers

Flapen Score

Folic Acid against its category

The dotted line is the Health & Personal Care average. Past it, Folic Acid is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Folic Acid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Folic Acid 481K times last year and spent an estimated £514K. The top 5 brands take 81% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

20.4% of searches ended in a purchase last week.

Shoppers searched for this 481K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £514K a year.

Searches, last 12 months
481K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
20.4%
Market size, estimated
£514Ka year
Peak month
January1.5× the quietest month
Top search term
folic acid336K searches a year

02 · Price

A sale here is worth £5.24.

Listings sell for £5.24 on average, from £3.00 to £8.47. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £5.24 that is £31K to £42K a year per listing.

Average price
£5.24under the $15 to $100 sweet spot
Price range
£3.00–£8.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
£31K–£42K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Combination Multivitamins & Minerals. It carries 3,357 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Combination Multivitamins & Minerals
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,357per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Folic Acid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£51K£103K£154K£206K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

41

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

16%

  • Vitabiotics Ultra37%
  • Natures Aid30%
  • Vitamatic6%
  • Nutravita5%
  • Solgar4%
  • PuroSure4%
  • Open — no brand owns it (5 brands, 16%)

Demand

Folic Acid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Folic Acid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • folic acid336K/yr
  • folic acid tablets107K/yr
  • folic acid 400 mcg20K/yr
  • folic acid supplements7K/yr
  • folic acid high strength7K/yr
  • acid folic3K/yr

Reviews and returns

What reviews say buyers love and hate about Folic Acid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Iron8%

Just had a blood test and Im deficient in Iron and B12

these are very low in iron

uses ferrous fumarate which is the cheapest form of iron

Ethical Trade/Fair Trade5%−0.04

it looks illegal

Scam company, terrible products

Ease Of Chewing/Swallowing4%+0.20

Wasnt swallow

Not easy to swallow

I find them bigger than most tablets so a little bit difficult to swallow

Taste-Overall4%+0.09

They have no discernible taste

They have no taste or smell

They dont taste of anything which is a bonus

Functionality-Overall3%−0.02

Didnt work for me

Love

Quality-Overall21%+1.49

Does what folic acid does so no complaints

good quality tablets

Excellent product

Value For Money17%+0.73

Good Value

good value

Good value for money

Ease Of Chewing/Swallowing11%+0.20

Easy to swallow

Not hard to swallow

Easy swalliq

Advertised Vs Actual Product8%+0.72

Just as advertised

Does the job

As described

Iron7%

Helps to keep iron levels up

Amazing iron tablets

Good iron supplements

FAQ

Common Folic Acid questions

Answered from the same tracked data.