Folic Acid
FailPrices span $3.00–$8.47, mostly outside the sweet spot, so Folic Acid is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £514K/yr481K searches / yr
- 90-day growth
- -18.9%search demand this quarter
- Competition
- 81%top-5 click share · 11 brands · 41 sellers
Flapen Score
Folic Acid against its category
The dotted line is the Health & Personal Care average. Past it, Folic Acid is stronger. Inside it, weaker.
Market
The Folic Acid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Folic Acid 481K times last year and spent an estimated £514K. The top 5 brands take 81% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
20.4% of searches ended in a purchase last week.
Shoppers searched for this 481K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £514K a year.
- Searches, last 12 months
- 481K
- Growth, 90 days vs prior 90
- -18.9%
- Conversion, latest week
- 20.4%
- Market size, estimated
- £514Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- folic acid336K searches a year
02 · Price
A sale here is worth £5.24.
Listings sell for £5.24 on average, from £3.00 to £8.47. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £5.24 that is £31K to £42K a year per listing.
- Average price
- £5.24under the $15 to $100 sweet spot
- Price range
- £3.00–£8.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £31K–£42K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Combination Multivitamins & Minerals. It carries 3,357 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Combination Multivitamins & Minerals
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,357per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Folic Acid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vitabiotics Ultra Folic Acid Tablets 400 mcg Vitamin B12 - 60 Tablets
- Price
- £3.00
- Rating
- 4.7/5
- Reviews
- 5,678
- Age
- 9y ago

Natures Aid Folic Acid 400mcg Supports Prenatal Health Red Blood Cell Formation DNA Synthesis Vegan Non-GMO Gluten-Free High Potency Natural Supplement 90 Tablets
- Price
- £3.43
- Rating
- 4.7/5
- Reviews
- 7,007
- Age
- 20y ago

Vitamatic Folic Acid 1000 mcg (1 mg) - 240 Vegetarian Tablets - 1667 mcg DFE - Vitamin B9
- Price
- £8.47
- Rating
- 4.8/5
- Reviews
- 7,885
- Age
- 5y ago

Nutravita Folic Acid Tablets 400 mcg - 400 Vegan Vitamin B9 Tablets - 13 Month Supply - Pregnancy Care - Normal Function of Immune System & Maternal Tissue Growth During Pregnancy
- Price
- £7.03
- Rating
- 4.7/5
- Reviews
- 3,850
- Age
- 6y ago

Solgar Folacin (Folic Acid) 400 g Tablets - Pack of 100 - Supports Maternal Tissue Growth - Reduce Tiredness and Fatigue - Vegan and Gluten Free
- Price
- £5.18
- Rating
- 4.7/5
- Reviews
- 2,138
- Age
- 16y ago
Trending
90-day click momentum
SunVit-Pro Folic Acid Tablets 400mcg Pregnancy Supplement for Women Supports Red Blood Cell Formation Health & B9 Vitamin Prenatal Vitamins Vegan & Gluten-Free 90 Count
- Price
- £4.61
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 4mo ago

Folic Acid Tablets 400 mcg - 400 Vegan Vitamin B9 Tablets | 13 Month Supply | Vitamin B9 Pregnancy Care | Normal Function of Immune System & Maternal Tissue Growth During Pregnancy | UK Made Prowise
- Price
- £7.38
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 2y ago

Nutravita Folic Acid Tablets 400 mcg - 400 Vegan Vitamin B9 Tablets - 13 Month Supply - Pregnancy Care - Normal Function of Immune System & Maternal Tissue Growth During Pregnancy
- Price
- £7.03
- Rating
- 4.7/5
- Reviews
- 3,850
- Age
- 6y ago

Solgar Folacin (Folic Acid) 400 g Tablets - Pack of 100 - Supports Maternal Tissue Growth - Reduce Tiredness and Fatigue - Vegan and Gluten Free
- Price
- £5.18
- Rating
- 4.7/5
- Reviews
- 2,138
- Age
- 16y ago

Natures Aid Folic Acid 400mcg Supports Prenatal Health Red Blood Cell Formation DNA Synthesis Vegan Non-GMO Gluten-Free High Potency Natural Supplement 90 Tablets
- Price
- £3.43
- Rating
- 4.7/5
- Reviews
- 7,007
- Age
- 20y ago
Newest
by launch date
SunVit-Pro Folic Acid Tablets 400mcg Pregnancy Supplement for Women Supports Red Blood Cell Formation Health & B9 Vitamin Prenatal Vitamins Vegan & Gluten-Free 90 Count
- Price
- £4.61
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 4mo ago

Folic Acid Tablets 400mcg | 400 Count (1+ Year Supply) | with Added 5mcg of Vitamin B12 Cyanocobalamin | Pregnancy Support | Suitable for Vegans | By Horbaach
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 306
- Age
- 2y ago

Folic Acid Tablets 400 mcg - 400 Vegan Vitamin B9 Tablets | 13 Month Supply | Vitamin B9 Pregnancy Care | Normal Function of Immune System & Maternal Tissue Growth During Pregnancy | UK Made Prowise
- Price
- £7.38
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 2y ago

Folic Acid Pregnancy Tablets High Strength Folate Vitamins - 120 Tablets Folic Acid Vegan Prenatal Vitamins for Women 400mcg Vitamin B9 Prenatal - Pregnancy Supplements - UK Made
- Price
- £6.71
- Rating
- 4.7/5
- Reviews
- 712
- Age
- 3y ago

PuroSure Folic Acid Tablets 400 mcg 90 Tablets - Vitamin B9 Tablets - 3 Month Supply - Pregnancy Care - Normal Function of Immune System & Maternal Tissue Growth During Pregnancy
- Price
- £3.04
- Rating
- 4.7/5
- Reviews
- 240
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
41
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
16%
- Vitabiotics Ultra37%
- Natures Aid30%
- Vitamatic6%
- Nutravita5%
- Solgar4%
- PuroSure4%
- Open — no brand owns it (5 brands, 16%)
Demand
Folic Acid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Folic Acid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- folic acid336K/yr
- folic acid tablets107K/yr
- folic acid 400 mcg20K/yr
- folic acid supplements7K/yr
- folic acid high strength7K/yr
- acid folic3K/yr
Reviews and returns
What reviews say buyers love and hate about Folic Acid
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Just had a blood test and Im deficient in Iron and B12
these are very low in iron
uses ferrous fumarate which is the cheapest form of iron
it looks illegal
Scam company, terrible products
Wasnt swallow
Not easy to swallow
I find them bigger than most tablets so a little bit difficult to swallow
They have no discernible taste
They have no taste or smell
They dont taste of anything which is a bonus
Didnt work for me
Love
Does what folic acid does so no complaints
good quality tablets
Excellent product
Good Value
good value
Good value for money
Easy to swallow
Not hard to swallow
Easy swalliq
Just as advertised
Does the job
As described
Helps to keep iron levels up
Amazing iron tablets
Good iron supplements
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Folic Acid questions
Answered from the same tracked data.









