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Folic Acid

prices mostly outside the sweet spot ($3.00–$8.47) — Folic Acid doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 60Growth 16Conversion 100Competition 16Returns 100Price range 0Avg price 15Brand share 40Review moat 31Quality gap 21
This niche Category average

Is Folic Acid profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Folic Acid is a £514K/yr Amazon United Kingdom market (481K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 42/100.

Folic Acid: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.9% over the last 90 days and 20.4% of searches end in a purchase.

£514K

revenue / yr

Units sold / yr100K
Search volume / yr-18.9%481K
Conversion rate20.4%
Avg price£5.24

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers11 · 41
Top-5 product click share81%
Open market19%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement82%
New entrants (1y)1· 0 succeeded
Avg rating4.7★
Avg reviews3,357

Top Folic Acid products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

£0£51K£103K£154K£206K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

41

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

16%

  • Vitabiotics Ultra37%
  • Natures Aid30%
  • Vitamatic6%
  • Nutravita5%
  • Solgar4%
  • PuroSure4%
  • Open — no brand owns it (5 brands, 16%)

Folic Acid demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume481KCVR20.4%Products11Brands11Top 5 Brands81%OOS Rate0.0%Rating4.7★Reviews3,357Avg BSR#12
15K10KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Folic Acid search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • folic acid336K/yr
  • folic acid tablets107K/yr
  • folic acid 400 mcg20K/yr
  • folic acid supplements7K/yr
  • folic acid high strength7K/yr
  • acid folic3K/yr

What reviews say buyers love and hate about Folic Acid

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall21%

Does what folic acid does so no complaints

Value For Money17%

Good Value

Ease Of Chewing/Swallowing11%

Easy to swallow

Advertised Vs Actual Product8%

Just as advertised

Iron7%

Helps to keep iron levels up

What buyers complain about

41% of reviews
Iron8%

Just had a blood test and Im deficient in Iron and B12

Ethical Trade/Fair Trade5%

it looks illegal

Ease Of Chewing/Swallowing4%

Wasnt swallow

Taste-Overall4%

They have no discernible taste

Functionality-Overall3%

Didnt work for me

Common Folic Acid questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Folic Acid 42/100 on Amazon United Kingdom — Skip it. The niche generates £514K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -18.9% over the last 90 days.
Search demand for Folic Acid on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.