Is folic acid profitable to sell on Amazon United Kingdom?

The niche generates £514K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (42/100).

How competitive is the folic acid niche?

11 brands and 41 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in folic acid?

Top complaints mined from reviews: Iron, Ethical Trade/Fair Trade, Ease Of Chewing/Swallowing. The return rate is 0.0%.

When does demand for folic acid peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the folic acid niche?

Listings span £3.00–£8.47; the average listing price is £5.24 (sweet spot $15–$100). The average incumbent carries 3,357 reviews — the moat a new listing must climb.

folic acid

Skip it

Prices mostly outside the sweet spot ($3.00–$8.47) — this niche doesn't clear our bar today.

Conversion

Incredible20.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Good£514K

£514K/yr · 481K searches

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,357.36

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-18.9%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

Avg price

Bad£5.24

avg listing price — sweet spot $15–$100

Price range

Bad£3.00–£8.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, folic acid is a £514K/yr Amazon United Kingdom market (481K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 42/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

folic acid market data

Units sold / yr: 80K–100K; avg 6,000–8,000/product
Revenue / yr: £419K–£524K; units × avg price
Conversion rate: 20.4%
Avg BSR: #12
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

16%

Vitabiotics Ultra37%
Natures Aid30%
Vitamatic6%
Nutravita5%
Solgar4%
PuroSure4%
Open — no brand owns it (5 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top folic acid search terms

folic acid336K/yr -6.6%16.9% conv.
folic acid tablets107K/yr -62.2%15.3% conv.
folic acid 400 mcg20K/yr +11.5%16.4% conv.
folic acid supplements7K/yr -14.0%9.6% conv.
folic acid high strength7K/yr -36.3%9.3% conv.
acid folic3K/yr -6.4%7.9% conv.

All search terms

Top folic acid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vitabiotics Ultra Folic Acid Tablets 400 mcg Vitamin B12 - 60 Tablets

Vitabiotics Ultra£3.004.7★5,678 rev

Natures Aid Folic Acid 400mcg Supports Prenatal Health Red Blood Cell Formation DNA Synthesis Vegan Non-GMO Gluten-Free High Potency Natural Supplement 90 Tablets

Natures Aid£3.434.7★7,007 rev

Vitamatic Folic Acid 1000 mcg (1 mg) - 240 Vegetarian Tablets - 1667 mcg DFE - Vitamin B9

Vitamatic£8.474.8★7,885 rev

Nutravita Folic Acid Tablets 400 mcg - 400 Vegan Vitamin B9 Tablets - 13 Month Supply - Pregnancy Care - Normal Function of Immune System & Maternal Tissue Growth During Pregnancy

Nutravita£7.034.7★3,850 rev

Solgar Folacin (Folic Acid) 400 g Tablets - Pack of 100 - Supports Maternal Tissue Growth - Reduce Tiredness and Fatigue - Vegan and Gluten Free

Solgar£5.184.7★2,138 rev

Newest

by launch date

SunVit-Pro Folic Acid Tablets 400mcg Pregnancy Supplement for Women Supports Red Blood Cell Formation Health & B9 Vitamin Prenatal Vitamins Vegan & Gluten-Free 90 Count

SunVit-D3£4.616 rev

4mo ago

Horbäach£3.06306 rev

2y ago

Folic Acid Tablets 400 mcg - 400 Vegan Vitamin B9 Tablets | 13 Month Supply | Vitamin B9 Pregnancy Care | Normal Function of Immune System & Maternal Tissue Growth During Pregnancy | UK Made Prowise

PH PROWISE Healthcare£7.38120 rev

2y ago

Folic Acid Pregnancy Tablets High Strength Folate Vitamins - 120 Tablets Folic Acid Vegan Prenatal Vitamins for Women 400mcg Vitamin B9 Prenatal - Pregnancy Supplements - UK Made

NEW LEAF PRODUCTS£6.71712 rev

3y ago

PuroSure Folic Acid Tablets 400 mcg 90 Tablets - Vitamin B9 Tablets - 3 Month Supply - Pregnancy Care - Normal Function of Immune System & Maternal Tissue Growth During Pregnancy

PuroSure£3.04240 rev

3y ago

What buyers say about folic acid

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Does what folic acid does so no complaints”

Value For Money17%

“Good Value”

Ease Of Chewing/Swallowing11%

“Easy to swallow”

Advertised Vs Actual Product8%

“Just as advertised”

Iron7%

“Helps to keep iron levels up”

Energy Level5%

“Really good for keeping up your energy levels”

Vitamin3%

“The fact that they include vitamin C, B12, and folic acid is a nice bonus”

Ease Of Use3%

“easy to use”

Nutritional Content2%

“Nutrition geeks are absolutely true to name”

Side Effects2%

“No side affects”

What buyers complain about

Iron8%

“Just had a blood test and Im deficient in Iron and B12”

Ethical Trade/Fair Trade5%

“it looks illegal”

Ease Of Chewing/Swallowing4%

“Wasnt swallow”

Taste-Overall4%

“They have no discernible taste”

Functionality-Overall3%

“Didnt work for me”

Energy Level3%

“I didn't have the energy”

Muscle Pain Relief3%

“After 60days of taking this my muscles really starting hurting,like someone constantly punching you in one spot over and over”

Ease Of Use3%

“Not an easy product to do a write up on straight away”

Heating3%

“Make my belly hot”

Size-Overall3%

“The tablet size is small”

Common questions

Is folic acid profitable to sell on Amazon United Kingdom?: The niche generates £514K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (42/100).
How competitive is the folic acid niche?: 11 brands and 41 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in folic acid?: Top complaints mined from reviews: Iron, Ethical Trade/Fair Trade, Ease Of Chewing/Swallowing. The return rate is 0.0%.
When does demand for folic acid peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the folic acid niche?: Listings span £3.00–£8.47; the average listing price is £5.24 (sweet spot $15–$100). The average incumbent carries 3,357 reviews — the moat a new listing must climb.