Is folate profitable to sell on Amazon United Kingdom?

The niche generates £97K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (39/100).

How competitive is the folate niche?

11 brands and 34 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in folate?

Top complaints mined from reviews: Iron, Color, Size-Overall. The return rate is 0.1%.

When does demand for folate peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the folate niche?

Listings span £3.43–£18.90; the average listing price is £9.70 (sweet spot $15–$100). The average incumbent carries 1,875 reviews — the moat a new listing must climb.

folate

Skip it

Soft demand (-13.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,874.57

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.70

avg listing price — sweet spot $15–$100

Price range

Okay£3.43–£18.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£97K

£97K/yr · 89K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-13.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, folate is a £97K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 39/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

folate market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: £97K–£121K; units × avg price
Conversion rate: 11.2%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

10%

Solgar58%
NutriVolv11%
Health Leads ...Working With Nature8%
Zita West4%
Together4%
INNOPURE4%
Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -13.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top folate search terms

folate51K/yr -13.8%11.0% conv.
folate supplements34K/yr -11.7%8.4% conv.
folate supplement3K/yr -21.7%8.3% conv.
folate tablets2K/yr -41.7%8.1% conv.

All search terms

Top folate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Solgar Folate (as Metafolin) 400 g Tablets - Food Supplement - Pack of 50 - Supports Blood Formation - Helps Reduce Tiredness and Fatigue - Wellbeing for Men and Women - Vegan

Solgar£6.834.7★2,320 rev

Solgar Folate 1000mcg - High Strength Formula - Healthy Maternal Tissue Growth During Pregnancy - Vegan - 60 Tablets

Solgar£11.314.7★2,320 rev

NutriVolv£5.794.6★140 rev

Health Leads ...Working With Nature£7.614.7★555 rev

Solgar Folate (as Metafolin) 400 g Tablets - Food Supplement Pack of 100 - for Pregnancy and Those Trying to Conceive - Wellbeing for Men and Women - Vegan

Solgar£11.334.7★2,320 rev

Newest

by launch date

INNOPURE L-Methylfolate Folate 400mcg (No Fillers or Binders) Pure-Fill Supplement 120 Vegan Capsules

INNOPURE£12.395 rev

6mo ago

NutriVolv£5.79140 rev

1y ago

Together£7.3382 rev

2y ago

Zita West Premium Folate (L-Methylfolate) 400g - Quatrefolic Formula for Pre-Conception & Pregnancy - 30 Vegan Capsules

Zita West£11.0322 rev

2y ago

Igennus Pure Methyl Folate 400 mcg 180 Tablets 5-MTHF Active Folate (B9)

Igennus Healthcare Nutrition£14.431,408 rev

3y ago

What buyers say about folate

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Does what folic acid does so no complaints”

Value For Money13%

“Value for Money”

Ease Of Chewing/Swallowing10%

“Easy to swallow”

Iron7%

“Helps to keep iron levels up”

Energy Level6%

“Energy levels have significantly improved”

Advertised Vs Actual Product5%

“Just as advertised”

Vitamin3%

“The fact that they include vitamin C, B12, and folic acid is a nice bonus”

Nutritional Content3%

“I like that they include B12 and folic acid”

Ease Of Use3%

“easy to use”

Side Effects2%

“No side affects”

What buyers complain about

Iron7%

“Just had a blood test and Im deficient in Iron and B12”

Color5%

“Strange colour”

Size-Overall4%

“Very small,”

Dosage4%

“I stop to take”

Ethical Trade/Fair Trade4%

“it looks illegal”

Taste-Overall4%

“They have no taste or smell”

Ease Of Chewing/Swallowing3%

“Wasnt swallow”

Advertised Vs Actual Product3%

“Folate not folic”

Acid Regulator/Stomach Ache Relief3%

“I was extremely anaemic”

Muscle Pain Relief3%

“After 60days of taking this my muscles really starting hurting,like someone constantly punching you in one spot over and over”

Common questions

Is folate profitable to sell on Amazon United Kingdom?: The niche generates £97K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (39/100).
How competitive is the folate niche?: 11 brands and 34 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in folate?: Top complaints mined from reviews: Iron, Color, Size-Overall. The return rate is 0.1%.
When does demand for folate peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the folate niche?: Listings span £3.43–£18.90; the average listing price is £9.70 (sweet spot $15–$100). The average incumbent carries 1,875 reviews — the moat a new listing must climb.