Folate
soft demand (-13.8% this quarter) — Folate doesn't clear our bar today.
Flapen Score
Is Folate profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Folate is a £97K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 39/100.
Folate: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.8% over the last 90 days and 11.2% of searches end in a purchase.
£97K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 14 products
Top Folate products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Solgar Folate (as Metafolin) 400 g Tablets - Food Supplement - Pack of 50 - Supports Blood Formation - Helps Reduce Tiredness and Fatigue - Wellbeing for Men and Women - Vegan
- Price
- £6.83
- Rating
- 4.7/5
- Reviews
- 2,320
- Age
- 13y ago
Solgar Folate 1000mcg - High Strength Formula - Healthy Maternal Tissue Growth During Pregnancy - Vegan - 60 Tablets
- Price
- £11.31
- Rating
- 4.7/5
- Reviews
- 2,320
- Age
- 12y ago
Folate (L-Methylfolate) 1000mcg | 120 Vegan Tablets | 5-MTHF (Vitamin B9) | 4 Months Supply | Active Methylated Form of Folic Acid | One-a-Day | Suitable for Pregnancy Pure Formula | by NutriVolv
- Price
- £5.79
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 1y ago
Folate (L-Methylfolate 5-MTHF) 400mcg | 90 Vegan Capsules | Active Vitamin B9 | MTHFR Support | Prenatal & Pregnancy | Magnesium Stearate Free | Made in Wales | Health Leads UK
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 555
- Age
- 7y ago
Solgar Folate (as Metafolin) 400 g Tablets - Food Supplement Pack of 100 - for Pregnancy and Those Trying to Conceive - Wellbeing for Men and Women - Vegan
- Price
- £11.33
- Rating
- 4.7/5
- Reviews
- 2,320
- Age
- 15y ago
Trending
90-day click momentum
INNOPURE L-Methylfolate Folate 400mcg (No Fillers or Binders) Pure-Fill Supplement 120 Vegan Capsules
- Price
- £12.39
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
Pure Encapsulations Folate 400 - Folate Folic Acid Fertility - 90 Capsules
- Price
- £18.90
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 6y ago
Freak Athletics Folate 1000mcg (L-Methylfolate) 120 Capsules 5-MTHF Active Form of Folic Acid/Vitamin B9 UK Made
- Price
- £10.75
- Rating
- 4.5/5
- Reviews
- 264
- Age
- 5y ago
Igennus Pure Methyl Folate 400 mcg 180 Tablets 5-MTHF Active Folate (B9)
- Price
- £14.43
- Rating
- 4.6/5
- Reviews
- 1,408
- Age
- 3y ago
Solgar Folate 1000mcg - High Strength Formula - Healthy Maternal Tissue Growth During Pregnancy - Vegan - 60 Tablets
- Price
- £11.31
- Rating
- 4.7/5
- Reviews
- 2,320
- Age
- 12y ago
Newest
by launch dateINNOPURE L-Methylfolate Folate 400mcg (No Fillers or Binders) Pure-Fill Supplement 120 Vegan Capsules
- Price
- £12.39
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
Folate (L-Methylfolate) 1000mcg | 120 Vegan Tablets | 5-MTHF (Vitamin B9) | 4 Months Supply | Active Methylated Form of Folic Acid | One-a-Day | Suitable for Pregnancy Pure Formula | by NutriVolv
- Price
- £5.79
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 1y ago
Folate from Spinach | Natural Alternative to Folic Acid | 400 mcg | 5-MTHF Form | Vegan | Made in The UK | 30 Capsules | Together Health
- Price
- £7.33
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 2y ago
Zita West Premium Folate (L-Methylfolate) 400g - Quatrefolic Formula for Pre-Conception & Pregnancy - 30 Vegan Capsules
- Price
- £11.03
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 2y ago
Igennus Pure Methyl Folate 400 mcg 180 Tablets 5-MTHF Active Folate (B9)
- Price
- £14.43
- Rating
- 4.6/5
- Reviews
- 1,408
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
11 falling
Sellers
34
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
10%
- Solgar58%
- NutriVolv11%
- Health Leads ...Working With Nature8%
- Zita West4%
- Together4%
- INNOPURE4%
- Open — no brand owns it (5 brands, 10%)
Folate demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Folate search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- folate51K/yr
- folate supplements34K/yr
- folate supplement3K/yr
- folate tablets2K/yr
What reviews say buyers love and hate about Folate
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Does what folic acid does so no complaints”
“Value for Money”
“Easy to swallow”
“Helps to keep iron levels up”
“Energy levels have significantly improved”
What buyers complain about
39% of reviews“Just had a blood test and Im deficient in Iron and B12”
“Strange colour”
“Very small,”
“I stop to take”
“it looks illegal”
Common Folate questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
