Folate
FailDemand is soft, at -13.8% this quarter, so Folate is a Fail.
- Flapen Score
- 39 / 100Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 4839
- Market size
- £97K/yr89K searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 74%top-5 click share · 11 brands · 34 sellers
Flapen Score
Folate against its category
The dotted line is the Health & Personal Care average. Past it, Folate is stronger. Inside it, weaker.
Market
The Folate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Folate 89K times last year and spent an estimated £97K. The top 5 brands take 86% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 11.2% of those searches ended in a purchase.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 11.2%
- Market size, estimated
- £97Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- folate51K searches a year
02 · Price
A sale here is worth £9.70.
Listings sell for £9.70 on average, from £3.43 to £18.90. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.70 that is £5K to £7K a year per listing.
- Average price
- £9.70under the $15 to $100 sweet spot
- Price range
- £3.43–£18.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Vitamins. It carries 1,875 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Vitamins
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,875per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Folate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Solgar Folate (as Metafolin) 400 g Tablets - Food Supplement - Pack of 50 - Supports Blood Formation - Helps Reduce Tiredness and Fatigue - Wellbeing for Men and Women - Vegan
- Price
- £6.83
- Rating
- 4.7/5
- Reviews
- 2,320
- Age
- 13y ago

Solgar Folate 1000mcg - High Strength Formula - Healthy Maternal Tissue Growth During Pregnancy - Vegan - 60 Tablets
- Price
- £11.31
- Rating
- 4.7/5
- Reviews
- 2,320
- Age
- 12y ago

Folate (L-Methylfolate) 1000mcg | 120 Vegan Tablets | 5-MTHF (Vitamin B9) | 4 Months Supply | Active Methylated Form of Folic Acid | One-a-Day | Suitable for Pregnancy Pure Formula | by NutriVolv
- Price
- £5.79
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 1y ago

Folate (L-Methylfolate 5-MTHF) 400mcg | 90 Vegan Capsules | Active Vitamin B9 | MTHFR Support | Prenatal & Pregnancy | Magnesium Stearate Free | Made in Wales | Health Leads UK
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 555
- Age
- 7y ago

Solgar Folate (as Metafolin) 400 g Tablets - Food Supplement Pack of 100 - for Pregnancy and Those Trying to Conceive - Wellbeing for Men and Women - Vegan
- Price
- £11.33
- Rating
- 4.7/5
- Reviews
- 2,320
- Age
- 15y ago
Trending
estimated 90-day click momentum
INNOPURE L-Methylfolate Folate 400mcg (No Fillers or Binders) Pure-Fill Supplement 120 Vegan Capsules
- Price
- £12.39
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago

Pure Encapsulations Folate 400 - Folate Folic Acid Fertility - 90 Capsules
- Price
- £18.90
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 6y ago

Freak Athletics Folate 1000mcg (L-Methylfolate) 120 Capsules 5-MTHF Active Form of Folic Acid/Vitamin B9 UK Made
- Price
- £10.75
- Rating
- 4.5/5
- Reviews
- 264
- Age
- 5y ago

Igennus Pure Methyl Folate 400 mcg 180 Tablets 5-MTHF Active Folate (B9)
- Price
- £14.43
- Rating
- 4.6/5
- Reviews
- 1,408
- Age
- 3y ago

Solgar Folate 1000mcg - High Strength Formula - Healthy Maternal Tissue Growth During Pregnancy - Vegan - 60 Tablets
- Price
- £11.31
- Rating
- 4.7/5
- Reviews
- 2,320
- Age
- 12y ago
Newest
by launch date
INNOPURE L-Methylfolate Folate 400mcg (No Fillers or Binders) Pure-Fill Supplement 120 Vegan Capsules
- Price
- £12.39
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago

Folate (L-Methylfolate) 1000mcg | 120 Vegan Tablets | 5-MTHF (Vitamin B9) | 4 Months Supply | Active Methylated Form of Folic Acid | One-a-Day | Suitable for Pregnancy Pure Formula | by NutriVolv
- Price
- £5.79
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 1y ago

Folate from Spinach | Natural Alternative to Folic Acid | 400 mcg | 5-MTHF Form | Vegan | Made in The UK | 30 Capsules | Together Health
- Price
- £7.33
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 2y ago

Zita West Premium Folate (L-Methylfolate) 400g - Quatrefolic Formula for Pre-Conception & Pregnancy - 30 Vegan Capsules
- Price
- £11.03
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 2y ago

Igennus Pure Methyl Folate 400 mcg 180 Tablets 5-MTHF Active Folate (B9)
- Price
- £14.43
- Rating
- 4.6/5
- Reviews
- 1,408
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
34
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
10%
- Solgar58%
- NutriVolv11%
- Health Leads ...Working With Nature8%
- Zita West4%
- Together4%
- INNOPURE4%
- Open — no brand owns it (5 brands, 10%)
Demand
Folate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Folate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- folate51K/yr
- folate supplements34K/yr
- folate supplement3K/yr
- folate tablets2K/yr
Reviews and returns
What reviews say buyers love and hate about Folate
We read the reviews and the return reasons for every product selling here.
“Just had a blood test and Im deficient in Iron and B12”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Folate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









