Foil Shaver
MaybeProducts sell for $33.33 on average, inside the sweet spot. But demand is soft, at +1.4% this quarter, so Foil Shaver is a Maybe.
- Flapen Score
- 62 / 100Top 6% of 2,035 Health & Personal Care niches · +14 vs the category median of 4862
- Market size
- £707K/yr682K searches / yr
- 90-day growth
- +1.4%search demand this quarter
- Competition
- 52%top-5 click share · 19 brands · 171 sellers
Flapen Score
Foil Shaver against its category
The dotted line is the Health & Personal Care average. Past it, Foil Shaver is stronger. Inside it, weaker.
Market
The Foil Shaver market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foil Shaver 682K times last year and spent an estimated £707K. The top 5 brands take 56% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 682K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £707K a year.
- Searches, last 12 months
- 682K
- Growth, 90 days vs prior 90
- +1.4%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £707Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- foil shaver430K searches a year
02 · Price
A sale here is worth £33.33.
Listings sell for £33.33 on average, from £11.93 to £82.24. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £33.33 that is £8K to £17K a year per listing.
- Average price
- £33.33inside the $15 to $100 sweet spot
- Price range
- £11.93–£82.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £8K–£17K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #56 within Shaving & Hair Removal. It carries 1,042 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 15.2%
- Average rank
- #56in Shaving & Hair Removal
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,042per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 8 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Foil Shaver products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Foil Shaver Electric Razor for Men Mini Shavers for Men Waterproof Mens Electric Shavers Cordless Rechargeable Double Floating Blade for Close Shaving Travel Razors Trimmer Wet & Dry 90min Runtime
- Price
- £21.47
- Rating
- 4.3/5
- Reviews
- 398
- Age
- 1y ago

MANSCAPED The Handyman Compact Face Shaver Portable Mens Travel Facial Hair Groomer USB-C Rechargeable Razor Electric Foil Face Shaver Waterproof Cordless Dual-Action SkinSafe Foil Blades
- Price
- £46.82
- Rating
- 4.3/5
- Reviews
- 4,512
- Age
- 3y ago

Brightup Foil Shaver Electric Razor for Men Upgraded Electric Shaver with Pop Up Trimmer USB-C Rechargeable Waterproof Cordless Double Floating Blade for Close Shaving Black
- Price
- £24.35
- Rating
- 4.0/5
- Reviews
- 1,269
- Age
- 1y ago

BaByliss Pro Titanium Foil Shaver
- Price
- £60.12
- Rating
- 4.3/5
- Reviews
- 1,741
- Age
- 7y ago

Shavers for Men Foil Shaver with Floating Blade 100% Waterproof Electric Razor for Men Precision Beard Trimmer Rechargeable Electric Shaver 100-Min Cordless Smart LED Travel Lock
- Price
- £24.45
- Rating
- 4.3/5
- Reviews
- 1,295
- Age
- 1y ago
Trending
90-day click momentum
BaByliss SuperX Single Foil Shaver for Men UltraClose Shave Japanese Steel Foil Cordless LithiumIon Wet & Dry IPX7 USBC Rechargeable FS996SU
- Price
- £53.03
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 3mo ago

Electric Foil Shavers for Men Yineel VT100 Portable shavers for Men foil Rechargeable Mini Electric Razor for Close Face Shaver 3 Floating Blades IPX7 Waterproof Home Use Gifts for Men
- Price
- £21.20
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 6mo ago

Mens Foil Shaver Reciprocating Razor with 3-Speed Adjustment LED Display USB Rechargeable Waterproof Metal Body Portable Cordless Shaver for Wet & Dry Use
- Price
- £23.79
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 3mo ago

Foil Shaver Electric Razor: Mini Electric Shaver for Men with 4 Floating Blades 2 Gears Adjustable IPX7 Waterproof Big LED Display USB-C
- Price
- £31.50
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 4mo ago

Skull Foil Shaver - Super sharp anti-allergy gold blade provides zero drag perfect for professional or at-home use
- Price
- £29.18
- Rating
- 4.2/5
- Reviews
- 251
- Age
- 3y ago
Newest
by launch date
BaByliss SuperX Single Foil Shaver for Men UltraClose Shave Japanese Steel Foil Cordless LithiumIon Wet & Dry IPX7 USBC Rechargeable FS996SU
- Price
- £53.03
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 3mo ago

Mens Foil Shaver Reciprocating Razor with 3-Speed Adjustment LED Display USB Rechargeable Waterproof Metal Body Portable Cordless Shaver for Wet & Dry Use
- Price
- £23.79
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 3mo ago

VIKICON Foil Shaver: Electric Razor for Men Mini Mens Electric Shavers for Face Portable & Waterproof Travel Shaver Dual Floating Blades for Close Shaving USB-C Rechargeable Gifts for Men(Black)
- Price
- £23.19
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 4mo ago

Foil Shaver Electric Razor: Mini Electric Shaver for Men with 4 Floating Blades 2 Gears Adjustable IPX7 Waterproof Big LED Display USB-C
- Price
- £31.50
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 4mo ago

VIISHARE Foil Shaver: Electric Razor for Men - Travel Shaver with 3 Floating Blades - Mini Portable Electric Shavers - Waterproof Mens Foil Shaver - Rechargeable Wet & Dry Use Gift for Men Father
- Price
- £22.88
- Rating
- 4.0/5
- Reviews
- 87
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
171
Top-5 brand share
56%
Top 20: 100%
Top-5 click share
52%
Top 20: 88%
Open market
35%
- YAHSEWYO14%
- Manscaped Refining The Gentleman12%
- BaByliss11%
- Brightup10%
- Braun10%
- BTQCTM8%
Demand
Foil Shaver search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Foil Shaver search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- foil shaver430K/yr
- foil shaver for men82K/yr
- mens electric foil shavers26K/yr
- mens foil shaver29K/yr
- electric foil shaver15K/yr
- skin fade shaver12K/yr
- foil razor12K/yr
- foil head shaver7K/yr
- single foil shaver6K/yr
- barber shaver6K/yr
Reviews and returns
What reviews say buyers love and hate about Foil Shaver
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Will not charge
now won't charge
Doesnt hold charge
Poor performance
Doesn't work
doesn't actually turn on
Amazon is selling low-quality products
Cheap rubbish
Bad quality
Broke in less than 2 months
died after two months
Doesn't last
Skin irritation
Gave me severe rash
causes skin irritation
Love
Excellent value
Excellent value for money
Money well spent
the build quality feels solid
Excellent product
He says the build quality is excellent
easy to hold
Easy to handle
Very easy to use
charges well
Charges quickly
Charging is quick
Great battery
Battery lasts long
Battery life is good
Return
2.2% Return rate 11% Fixable by listing
Poor performance
Doesn't work
doesn't actually turn on
Will not charge
now won't charge
Doesnt hold charge
Amazon is selling low-quality products
Cheap rubbish
Bad quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foil Shaver questions
Answered from the same tracked data.









