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Foil Shaver

Maybe

Products sell for $33.33 on average, inside the sweet spot. But demand is soft, at +1.4% this quarter, so Foil Shaver is a Maybe.

Flapen Score
62
62 / 100
Top 6% of 2,035 Health & Personal Care niches · +14 vs the category median of 48
Market size
£707K/yr682K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
52%top-5 click share · 19 brands · 171 sellers

Flapen Score

Foil Shaver against its category

The dotted line is the Health & Personal Care average. Past it, Foil Shaver is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foil Shaver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foil Shaver 682K times last year and spent an estimated £707K. The top 5 brands take 56% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 682K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £707K a year.

Searches, last 12 months
682K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
3.1%
Market size, estimated
£707Ka year
Peak month
July1.5× the quietest month
Top search term
foil shaver430K searches a year

02 · Price

A sale here is worth £33.33.

Listings sell for £33.33 on average, from £11.93 to £82.24. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £33.33 that is £8K to £17K a year per listing.

Average price
£33.33inside the $15 to $100 sweet spot
Price range
£11.93–£82.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£8K–£17K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #56 within Shaving & Hair Removal. It carries 1,042 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
15.2%
Average rank
#56in Shaving & Hair Removal
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,042per listing
Listings tracked
32

04 · Newcomers

Amazon counts 8 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
8Amazon's first-year sales bar
Average brand age
25 months

Products

Top Foil Shaver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£28K£57K£85K£113K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

171

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

52%

Top 20: 88%

Open market

35%

  • YAHSEWYO14%
  • Manscaped Refining The Gentleman12%
  • BaByliss11%
  • Brightup10%
  • Braun10%
  • BTQCTM8%

Demand

Foil Shaver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Foil Shaver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foil shaver430K/yr
  • foil shaver for men82K/yr
  • mens electric foil shavers26K/yr
  • mens foil shaver29K/yr
  • electric foil shaver15K/yr
  • skin fade shaver12K/yr
  • foil razor12K/yr
  • foil head shaver7K/yr
  • single foil shaver6K/yr
  • barber shaver6K/yr

Reviews and returns

What reviews say buyers love and hate about Foil Shaver

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging13%−0.08

Will not charge

now won't charge

Doesnt hold charge

Functionality-Overall11%−0.24

Poor performance

Doesn't work

doesn't actually turn on

Quality-Overall10%+0.60

Amazon is selling low-quality products

Cheap rubbish

Bad quality

Durability9%−0.18

Broke in less than 2 months

died after two months

Doesn't last

Allergies5%−0.06

Skin irritation

Gave me severe rash

causes skin irritation

Love

Value For Money16%+0.88

Excellent value

Excellent value for money

Money well spent

Quality-Overall16%+0.60

the build quality feels solid

Excellent product

He says the build quality is excellent

Ease Of Use11%+0.93

easy to hold

Easy to handle

Very easy to use

Charging9%−0.08

charges well

Charges quickly

Charging is quick

Battery Life9%+0.40

Great battery

Battery lasts long

Battery life is good

Return

2.2% Return rate 11% Fixable by listing

Functionality-Overall33%▇█▇▇█▆

Poor performance

Doesn't work

doesn't actually turn on

Charging11%█▆▅▇▅▆

Will not charge

now won't charge

Doesnt hold charge

Quality-Overall11%▄▄█▅▆▇

Amazon is selling low-quality products

Cheap rubbish

Bad quality

Defective Material/Parts7%█▅▆▇▆█
Advertised Vs Actual Product6%▄█▇▅▆▆

FAQ

Common Foil Shaver questions

Answered from the same tracked data.