Is foil shaver profitable to sell on Amazon United Kingdom?

The niche generates £707K/yr across 32 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Worth a look (62/100).

How competitive is the foil shaver niche?

19 brands and 171 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in foil shaver?

Top complaints mined from reviews: Charging, Functionality-Overall, Quality-Overall. The return rate is 2.2%.

When does demand for foil shaver peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the foil shaver niche?

Listings span £11.93–£82.24; the average listing price is £33.33 (sweet spot $15–$100). The average incumbent carries 1,042 reviews — the moat a new listing must climb.

foil shaver

Worth a look

Shows a sweet-spot price point ($33.33 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible£33.33

avg listing price — sweet spot $15–$100

Price range

Great£11.93–£82.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great56%

top-5 brand share — no brand owns this niche

Returns

Good2.2%

return rate — above 5% kills the launch gate

Market size

Good£707K

£707K/yr · 682K searches

Review moat

Good1,042.19

avg incumbent reviews — the moat a new listing must climb

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Growth

Okay+1.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, foil shaver is a £707K/yr Amazon United Kingdom market (682K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 62/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

foil shaver market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £500K–£667K; units × avg price
Conversion rate: 3.1%
Avg BSR: #56
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 15.2%
Avg brand age: 25 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

171

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

52%

Top 20: 88%

Open market

35%

YAHSEWYO14%
Manscaped Refining The Gentleman12%
BaByliss11%
Brightup10%
Braun10%
BTQCTM8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top foil shaver search terms

foil shaver430K/yr +3.3%2.5% conv.
foil shaver for men82K/yr -11.5%2.8% conv.
mens electric foil shavers26K/yr +40.4%0.6% conv.
mens foil shaver29K/yr +8.1%2.5% conv.
electric foil shaver15K/yr +0.4%2.3% conv.
skin fade shaver12K/yr +11.3%2.0% conv.
foil razor12K/yr -11.6%2.4% conv.
foil head shaver7K/yr +34.9%0.8% conv.
single foil shaver6K/yr +19.3%1.2% conv.
barber shaver6K/yr +7.2%0.8% conv.

All search terms

Top foil shaver products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Foil Shaver Electric Razor for Men Mini Shavers for Men Waterproof Mens Electric Shavers Cordless Rechargeable Double Floating Blade for Close Shaving Travel Razors Trimmer Wet & Dry 90min Runtime

YAHSEWYO£21.474.3★398 rev

MANSCAPED The Handyman Compact Face Shaver Portable Mens Travel Facial Hair Groomer USB-C Rechargeable Razor Electric Foil Face Shaver Waterproof Cordless Dual-Action SkinSafe Foil Blades

Manscaped Refining The Gentleman£46.824.3★4,512 rev

Brightup Foil Shaver Electric Razor for Men Upgraded Electric Shaver with Pop Up Trimmer USB-C Rechargeable Waterproof Cordless Double Floating Blade for Close Shaving Black

Brightup£24.354.0★1,269 rev

BaByliss Pro Titanium Foil Shaver

BaByliss£60.124.3★1,741 rev

Shavers for Men Foil Shaver with Floating Blade 100% Waterproof Electric Razor for Men Precision Beard Trimmer Rechargeable Electric Shaver 100-Min Cordless Smart LED Travel Lock

BTQCTM£24.454.3★1,295 rev

Newest

by launch date

BaByliss SuperX Single Foil Shaver for Men UltraClose Shave Japanese Steel Foil Cordless LithiumIon Wet & Dry IPX7 USBC Rechargeable FS996SU

BaByliss£53.0320 rev

3mo ago

Mens Foil Shaver Reciprocating Razor with 3-Speed Adjustment LED Display USB Rechargeable Waterproof Metal Body Portable Cordless Shaver for Wet & Dry Use

Gentlemen's BARBER SHOP LARGNER Haircuts&Shaves£23.7935 rev

3mo ago

VIKICON Foil Shaver: Electric Razor for Men Mini Mens Electric Shavers for Face Portable & Waterproof Travel Shaver Dual Floating Blades for Close Shaving USB-C Rechargeable Gifts for Men(Black)

VIKICON£23.1914 rev

4mo ago

Foil Shaver Electric Razor: Mini Electric Shaver for Men with 4 Floating Blades 2 Gears Adjustable IPX7 Waterproof Big LED Display USB-C

VitezTab£31.5010 rev

4mo ago

VIISHARE Foil Shaver: Electric Razor for Men - Travel Shaver with 3 Floating Blades - Mini Portable Electric Shavers - Waterproof Mens Foil Shaver - Rechargeable Wet & Dry Use Gift for Men Father

VIISHARE£22.8887 rev

6mo ago

What buyers say about foil shaver

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Excellent value”

Quality-Overall16%

“the build quality feels solid”

Ease Of Use11%

“easy to hold”

Charging9%

“charges well”

Battery Life9%

“Great battery”

Weight Light3%

“The shaver is lightweight”

Soft Feel3%

“it is smooth”

Advertised Vs Actual Product3%

“As advertised”

Portability3%

“it carry able”

Ease Of Cleaning2%

“its easy to rinse clean after use”

What buyers complain about

Charging13%

“Will not charge”

Functionality-Overall11%

“Poor performance”

Quality-Overall10%

“Amazon is selling low-quality products”

Durability9%

“Broke in less than 2 months”

Allergies5%

“Skin irritation”

Value For Money4%

“Waste of money”

Size-Overall4%

“It's small”

Battery Life2%

“It doesn't display how much battery life is left”

Ease Of Use2%

“its just impossible”

Add-Ons/Attachments2%

“it did not come with extra attachments which the previous one did, comes Etc”

Top return reasons

Functionality-Overall33%

Charging11%

Quality-Overall11%

Defective Material/Parts7%

Advertised Vs Actual Product6%

Damage/Burn Hair5%

Size-Overall3%

Product Condition2%