Foil Shaver
Foil Shaver shows a sweet-spot price point ($33.33 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Foil Shaver profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Foil Shaver is a £707K/yr Amazon United Kingdom market (682K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 62/100.
Foil Shaver: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +1.4% over the last 90 days and 3.1% of searches end in a purchase.
£707K
revenue / yr
Who owns the niche?
The top 5 brands hold 56% of demand, so 44% of the market is open.
44%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 32 products
Top Foil Shaver products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Foil Shaver Electric Razor for Men Mini Shavers for Men Waterproof Mens Electric Shavers Cordless Rechargeable Double Floating Blade for Close Shaving Travel Razors Trimmer Wet & Dry 90min Runtime
- Price
- £21.47
- Rating
- 4.3/5
- Reviews
- 398
- Age
- 1y ago
MANSCAPED The Handyman Compact Face Shaver Portable Mens Travel Facial Hair Groomer USB-C Rechargeable Razor Electric Foil Face Shaver Waterproof Cordless Dual-Action SkinSafe Foil Blades
- Price
- £46.82
- Rating
- 4.3/5
- Reviews
- 4,512
- Age
- 3y ago
Brightup Foil Shaver Electric Razor for Men Upgraded Electric Shaver with Pop Up Trimmer USB-C Rechargeable Waterproof Cordless Double Floating Blade for Close Shaving Black
- Price
- £24.35
- Rating
- 4.0/5
- Reviews
- 1,269
- Age
- 1y ago
BaByliss Pro Titanium Foil Shaver
- Price
- £60.12
- Rating
- 4.3/5
- Reviews
- 1,741
- Age
- 7y ago
Shavers for Men Foil Shaver with Floating Blade 100% Waterproof Electric Razor for Men Precision Beard Trimmer Rechargeable Electric Shaver 100-Min Cordless Smart LED Travel Lock
- Price
- £24.45
- Rating
- 4.3/5
- Reviews
- 1,295
- Age
- 1y ago
Trending
90-day click momentum
BaByliss SuperX Single Foil Shaver for Men UltraClose Shave Japanese Steel Foil Cordless LithiumIon Wet & Dry IPX7 USBC Rechargeable FS996SU
- Price
- £53.03
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 3mo ago
Electric Foil Shavers for Men Yineel VT100 Portable shavers for Men foil Rechargeable Mini Electric Razor for Close Face Shaver 3 Floating Blades IPX7 Waterproof Home Use Gifts for Men
- Price
- £21.20
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 6mo ago
Mens Foil Shaver Reciprocating Razor with 3-Speed Adjustment LED Display USB Rechargeable Waterproof Metal Body Portable Cordless Shaver for Wet & Dry Use
- Price
- £23.79
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 3mo ago
Foil Shaver Electric Razor: Mini Electric Shaver for Men with 4 Floating Blades 2 Gears Adjustable IPX7 Waterproof Big LED Display USB-C
- Price
- £31.50
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 4mo ago
Skull Foil Shaver - Super sharp anti-allergy gold blade provides zero drag perfect for professional or at-home use
- Price
- £29.18
- Rating
- 4.2/5
- Reviews
- 251
- Age
- 3y ago
Newest
by launch dateBaByliss SuperX Single Foil Shaver for Men UltraClose Shave Japanese Steel Foil Cordless LithiumIon Wet & Dry IPX7 USBC Rechargeable FS996SU
- Price
- £53.03
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 3mo ago
Mens Foil Shaver Reciprocating Razor with 3-Speed Adjustment LED Display USB Rechargeable Waterproof Metal Body Portable Cordless Shaver for Wet & Dry Use
- Price
- £23.79
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 3mo ago
VIKICON Foil Shaver: Electric Razor for Men Mini Mens Electric Shavers for Face Portable & Waterproof Travel Shaver Dual Floating Blades for Close Shaving USB-C Rechargeable Gifts for Men(Black)
- Price
- £23.19
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 4mo ago
Foil Shaver Electric Razor: Mini Electric Shaver for Men with 4 Floating Blades 2 Gears Adjustable IPX7 Waterproof Big LED Display USB-C
- Price
- £31.50
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 4mo ago
VIISHARE Foil Shaver: Electric Razor for Men - Travel Shaver with 3 Floating Blades - Mini Portable Electric Shavers - Waterproof Mens Foil Shaver - Rechargeable Wet & Dry Use Gift for Men Father
- Price
- £22.88
- Rating
- 4.0/5
- Reviews
- 87
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
171
Top-5 brand share
56%
Top 20: 100%
Top-5 click share
52%
Top 20: 88%
Open market
35%
- YAHSEWYO14%
- Manscaped Refining The Gentleman12%
- BaByliss11%
- Brightup10%
- Braun10%
- BTQCTM8%
Foil Shaver demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Foil Shaver search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- foil shaver430K/yr
- foil shaver for men82K/yr
- mens electric foil shavers26K/yr
- mens foil shaver29K/yr
- electric foil shaver15K/yr
- skin fade shaver12K/yr
- foil razor12K/yr
- foil head shaver7K/yr
- single foil shaver6K/yr
- barber shaver6K/yr
What reviews say buyers love and hate about Foil Shaver
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Excellent value”
“the build quality feels solid”
“easy to hold”
“charges well”
“Great battery”
What buyers complain about
64% of reviews“Will not charge”
“Poor performance”
“Amazon is selling low-quality products”
“Broke in less than 2 months”
“Skin irritation”
Foil Shaver return rate & reasons
Why buyers send it back, as a share of all return requests.
2.2%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Foil Shaver questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
