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Foil Blankets

Fail

Prices span $1.74–$14.97, mostly outside the sweet spot, so Foil Blankets is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£109K/yr113K searches / yr
90-day growth
+52.1%search demand this quarter
Competition
77%top-5 click share · 12 brands · 22 sellers

Flapen Score

Foil Blankets against its category

The dotted line is the Health & Personal Care average. Past it, Foil Blankets is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foil Blankets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foil Blankets 113K times last year and spent an estimated £109K. The top 5 brands take 85% of clicks. Demand peaks in Jul–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

15.6% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +52.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
+52.1%
Conversion, latest week
15.6%
Market size, estimated
£109Ka year
Peak month
July1.9× the quietest month
Top search term
foil blanket86K searches a year

02 · Price

A sale here is worth £6.17.

Listings sell for £6.17 on average, from £1.74 to £14.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £6.17 that is £8K to £9K a year per listing.

Average price
£6.17under the $15 to $100 sweet spot
Price range
£1.74–£14.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£9K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #21 within First Aid. It carries 932 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
5.1%
Average rank
#21in First Aid
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
932per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Foil Blankets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

22

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

12%

  • Value Aid32%
  • Safety First Aid Group30%
  • MIXIAO16%
  • SYNYOUR4%
  • HONYAO3%
  • General Medi3%
  • Open — no brand owns it (6 brands, 12%)

Demand

Foil Blankets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Foil Blankets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foil blanket86K/yr
  • emergency foil blanket12K/yr
  • foil blankets first aid11K/yr
  • emergency blanket foil4K/yr

Reviews and returns

What reviews say buyers love and hate about Foil Blankets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness30%−0.09

Thin

Incredibly thin

Color20%−0.10

product description should contain two colors

Size-Overall20%−0.03

Theyre quite big

Too small for every window

Advertised Vs Actual Product10%

Def not the size advertised

Love

Heating15%+0.26

Heat wave protection for my windows

Help to keep the heat out

The product description explicitly notes that these blankets help keep homes cool in summer

Quality-Overall13%

These are great quality

Good product

Good quality and size

Advertised Vs Actual Product12%

worked way better than expected

Exactly as described

they are exactly as I expected when I ordered them

Value For Money7%+0.63

Looks like a good product for the money

Decent buy and cheaper than locally

A great value product for emergency use

Portability7%+0.58

Easy to carry for any traveling on foot or any vehicles

Ideal to keep in the car for an emergency

Return

0.2% Return rate 59% Fixable by listing

Size-Overall59%█▁▁▁▁▄

Theyre quite big

Too small for every window

Quality-Overall9%▁▁█▁▁▁
Thin9%▁▁▁▁▁█
Strength9%
Durability5%▁▁▁▁▁█

FAQ

Common Foil Blankets questions

Answered from the same tracked data.