Foil Blankets
FailPrices span $1.74–$14.97, mostly outside the sweet spot, so Foil Blankets is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £109K/yr113K searches / yr
- 90-day growth
- +52.1%search demand this quarter
- Competition
- 77%top-5 click share · 12 brands · 22 sellers
Flapen Score
Foil Blankets against its category
The dotted line is the Health & Personal Care average. Past it, Foil Blankets is stronger. Inside it, weaker.
Market
The Foil Blankets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foil Blankets 113K times last year and spent an estimated £109K. The top 5 brands take 85% of clicks. Demand peaks in Jul–Sep. Flapen scores it 47 out of 100, a Fail.
01 · Demand
15.6% of searches ended in a purchase last week.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +52.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- +52.1%
- Conversion, latest week
- 15.6%
- Market size, estimated
- £109Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- foil blanket86K searches a year
02 · Price
A sale here is worth £6.17.
Listings sell for £6.17 on average, from £1.74 to £14.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £6.17 that is £8K to £9K a year per listing.
- Average price
- £6.17under the $15 to $100 sweet spot
- Price range
- £1.74–£14.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £8K–£9K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #21 within First Aid. It carries 932 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 93%
- Out of stock, average day
- 5.1%
- Average rank
- #21in First Aid
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 932per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Foil Blankets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Value Aid Adults Foil Blanket
- Price
- £1.74
- Rating
- 4.7/5
- Reviews
- 2,617
- Age
- 7y ago

Safety First Aid Group HypaGuard Foil Survival Blanket (Pack of 6)
- Price
- £4.45
- Rating
- 4.7/5
- Reviews
- 1,024
- Age
- 13y ago

MIXIAO Emergency Foil Blanket (Pack of 15) Survival Thermal Blankets Perfect for Outdoors Hiking Survival Marathons or First Aid (Silver Pack of 15)
- Price
- £10.46
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 2y ago

MIXIAO Emergency Foil Thermal Blanket (Pack of 6) 210 x 160 cm (82 x 63) Survival Reflective Blankets Perfect for Outdoors Hiking Survival Marathons or First Aid (Silver Pack of 6)
- Price
- £5.37
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 1y ago

SYNYOUR Foil Blankets 5 Pieces Emergency Blanket Silver Survival Blanket 160 x 210 cm Thermal Blanket for First Aid Outdoors Hiking Marathons Reflective Space Blanket
- Price
- £6.26
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 1y ago
Trending
90-day click momentum
JADUFHU Emergency Blankets Foil Mylar Blanket 210×130 cm Survival Foil Thermal Blanket for Outdoors Hiking First Aid Marathons (Pack of 6)
- Price
- £4.80
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

Lomo Emergency Foil Blanket - Silver Space Blanket - 10 Pack
- Price
- £4.11
- Rating
- 4.7/5
- Reviews
- 3
- Age
- 2y ago

SYNYOUR Foil Blankets 5 Pieces Emergency Blanket Silver Survival Blanket 160 x 210 cm Thermal Blanket for First Aid Outdoors Hiking Marathons Reflective Space Blanket
- Price
- £6.26
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 1y ago

Safety First Aid Group HypaGuard Foil Survival Blanket (Pack of 6)
- Price
- £4.45
- Rating
- 4.7/5
- Reviews
- 1,024
- Age
- 13y ago

MIXIAO Emergency Foil Blanket Survival Thermal Mylar Blankets Individually Packaged Perfect for Outdoors Hiking Survival Marathons or First Aid MXA025
- Price
- £14.97
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 2y ago
Newest
by launch date
JADUFHU Emergency Blankets Foil Mylar Blanket 210×130 cm Survival Foil Thermal Blanket for Outdoors Hiking First Aid Marathons (Pack of 6)
- Price
- £4.80
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

MOXYOY Emergency Blankets Survival Foil Thermal Blanket 210×130 cm Foil Mylar Thermal Blankets for Outdoors Camping Hiking (Silver Pack of 6)
- Price
- £4.15
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 10mo ago

SYNYOUR Foil Blankets 5 Pieces Emergency Blanket Silver Survival Blanket 160 x 210 cm Thermal Blanket for First Aid Outdoors Hiking Marathons Reflective Space Blanket
- Price
- £6.26
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 1y ago

MIXIAO Emergency Foil Thermal Blanket (Pack of 6) 210 x 160 cm (82 x 63) Survival Reflective Blankets Perfect for Outdoors Hiking Survival Marathons or First Aid (Silver Pack of 6)
- Price
- £5.37
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 1y ago

Lomo Emergency Foil Blanket - Silver Space Blanket - 10 Pack
- Price
- £4.11
- Rating
- 4.7/5
- Reviews
- 3
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
12 rising
Sellers
22
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
12%
- Value Aid32%
- Safety First Aid Group30%
- MIXIAO16%
- SYNYOUR4%
- HONYAO3%
- General Medi3%
- Open — no brand owns it (6 brands, 12%)
Demand
Foil Blankets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Sep · busiest ÷ quietest = 1.9×
Search terms
Top Foil Blankets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- foil blanket86K/yr
- emergency foil blanket12K/yr
- foil blankets first aid11K/yr
- emergency blanket foil4K/yr
Reviews and returns
What reviews say buyers love and hate about Foil Blankets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Thin
Incredibly thin
product description should contain two colors
Theyre quite big
Too small for every window
Def not the size advertised
Love
Heat wave protection for my windows
Help to keep the heat out
The product description explicitly notes that these blankets help keep homes cool in summer
These are great quality
Good product
Good quality and size
worked way better than expected
Exactly as described
they are exactly as I expected when I ordered them
Looks like a good product for the money
Decent buy and cheaper than locally
A great value product for emergency use
Easy to carry for any traveling on foot or any vehicles
Ideal to keep in the car for an emergency
Return
0.2% Return rate 59% Fixable by listing
Theyre quite big
Too small for every window
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foil Blankets questions
Answered from the same tracked data.









