Is foil blankets profitable to sell on Amazon United Kingdom?

The niche generates £109K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +52.1%. Flapen's verdict: Skip it (47/100).

How competitive is the foil blankets niche?

12 brands and 22 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in foil blankets?

Top complaints mined from reviews: Thickness, Color, Size-Overall. The return rate is 0.2%.

When does demand for foil blankets peak?

Demand peaks in Jul–Sep; the busiest month runs 1.9× the quietest.

What does it cost to enter the foil blankets niche?

Listings span £1.74–£14.97; the average listing price is £6.17 (sweet spot $15–$100). The average incumbent carries 932 reviews — the moat a new listing must climb.

foil blankets

Skip it

Prices mostly outside the sweet spot ($1.74–$14.97) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible15.6%

search→purchase rate — share of searches ending in a sale

Growth

Good+52.1%

90-day search growth — must beat 0% to launch

Review moat

Good931.53

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Okay£109K

£109K/yr · 113K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad77%

top-5 click share — a locked-up shelf

Avg price

Bad£6.17

avg listing price — sweet spot $15–$100

Price range

Bad£1.74–£14.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, foil blankets is a £109K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jul–Sep. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

foil blankets market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: £123K–£154K; units × avg price
Conversion rate: 15.6%
Avg BSR: #21
Page quality: 0%
Prime: 93%
Sponsored: 93%
Out of stock: 5.1%
Avg brand age: 52 months
Avg seller age: 204 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

12%

Value Aid32%
Safety First Aid Group30%
MIXIAO16%
SYNYOUR4%
HONYAO3%
General Medi3%
Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +52.1% search growth over the last 90 days.

Peak months: Jul, Sep · busiest ÷ quietest = 1.9×

Open Trend

Top foil blankets search terms

foil blanket86K/yr +37.4%13.2% conv.
emergency foil blanket12K/yr +253.7%11.5% conv.
foil blankets first aid11K/yr +17.8%16.4% conv.
emergency blanket foil4K/yr +67.8%10.1% conv.

All search terms

Top foil blankets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Value Aid Adults Foil Blanket

Value Aid£1.744.7★2,617 rev

Safety First Aid Group HypaGuard Foil Survival Blanket (Pack of 6)

Safety First Aid Group£4.454.7★1,024 rev

MIXIAO Emergency Foil Blanket (Pack of 15) Survival Thermal Blankets Perfect for Outdoors Hiking Survival Marathons or First Aid (Silver Pack of 15)

MIXIAO£10.464.6★92 rev

MIXIAO Emergency Foil Thermal Blanket (Pack of 6) 210 x 160 cm (82 x 63) Survival Reflective Blankets Perfect for Outdoors Hiking Survival Marathons or First Aid (Silver Pack of 6)

MIXIAO£5.374.5★49 rev

SYNYOUR Foil Blankets 5 Pieces Emergency Blanket Silver Survival Blanket 160 x 210 cm Thermal Blanket for First Aid Outdoors Hiking Marathons Reflective Space Blanket

SYNYOUR£6.264.2★14 rev

Newest

by launch date

JADUFHU Emergency Blankets Foil Mylar Blanket 210×130 cm Survival Foil Thermal Blanket for Outdoors Hiking First Aid Marathons (Pack of 6)

JADUFHU£4.801 rev

1mo ago

MOXYOY Emergency Blankets Survival Foil Thermal Blanket 210×130 cm Foil Mylar Thermal Blankets for Outdoors Camping Hiking (Silver Pack of 6)

MOXYOY£4.1518 rev

10mo ago

SYNYOUR Foil Blankets 5 Pieces Emergency Blanket Silver Survival Blanket 160 x 210 cm Thermal Blanket for First Aid Outdoors Hiking Marathons Reflective Space Blanket

SYNYOUR£6.2614 rev

1y ago

MIXIAO Emergency Foil Thermal Blanket (Pack of 6) 210 x 160 cm (82 x 63) Survival Reflective Blankets Perfect for Outdoors Hiking Survival Marathons or First Aid (Silver Pack of 6)

MIXIAO£5.3749 rev

1y ago

Lomo Emergency Foil Blanket - Silver Space Blanket - 10 Pack

Lomo£4.113 rev

2y ago

What buyers say about foil blankets

What buyers praise and complain about, mined from review topics.

What buyers love

Heating15%

“Heat wave protection for my windows”

Quality-Overall13%

“These are great quality”

Advertised Vs Actual Product12%

“worked way better than expected”

Value For Money7%

“Looks like a good product for the money”

Portability7%

“Easy to carry for any traveling on foot or any vehicles”

Durability7%

“Light weight, strong doesnt break easily”

Fun/Entertainment Experience5%

“Great for little extra gift for mums / baby showers as great sensory toy for newborn all the way up the years”

Compactness5%

“Very compactly folded single bed size”

Weight Light5%

“Lightweight and compact”

Warmth3%

“worked great keep him toasty warm”

What buyers complain about

Thickness30%

“Thin”

Color20%

“product description should contain two colors”

Size-Overall20%

“Theyre quite big”

Advertised Vs Actual Product10%

“Def not the size advertised”

Top return reasons

Size-Overall59%

Quality-Overall9%

Thin9%

Strength9%

Durability5%

Paint Quality5%

Thickness5%

Common questions

Is foil blankets profitable to sell on Amazon United Kingdom?: The niche generates £109K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +52.1%. Flapen's verdict: Skip it (47/100).
How competitive is the foil blankets niche?: 12 brands and 22 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in foil blankets?: Top complaints mined from reviews: Thickness, Color, Size-Overall. The return rate is 0.2%.
When does demand for foil blankets peak?: Demand peaks in Jul–Sep; the busiest month runs 1.9× the quietest.
What does it cost to enter the foil blankets niche?: Listings span £1.74–£14.97; the average listing price is £6.17 (sweet spot $15–$100). The average incumbent carries 932 reviews — the moat a new listing must climb.