Foam Ear Plugs

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £176K a year.

Searches, last 12 months

168K

Growth, 90 days vs prior 90

+1.7%

Conversion, latest week

14.2%

Market size, estimated

£176Ka year

Peak month

June1.3× the quietest month

Top search term

foam ear plugs80K searches a year

Listings sell for £7.39 on average, from £2.11 to £17.14. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £7.39 that is £4K to £6K a year per listing.

Average price

£7.39under the $15 to $100 sweet spot

Price range

£2.11–£17.14

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

£4K–£6K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

59% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #141 within Ear Care. It carries 1,285 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

95%

Out of stock, average day

10.1%

Average rank

#141in Ear Care

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,285per listing

Listings tracked

37

10 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months