Foam Ear Plugs

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £176K a year.

Searches, last 12 months

168K

Growth, 90 days vs prior 90

+1.7%

Conversion, latest week

14.2%

Market size, estimated

£176Ka year

Peak month

June1.3× the quietest month

Top search term

foam ear plugs80K searches a year

Listings sell for £7.39 on average, from £2.11 to £17.14. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £7.39 that is £4K to £6K a year per listing.

Average price

£7.39under the $15 to $100 sweet spot

Price range

£2.11–£17.14

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

£4K–£6K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

59% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #141 within Ear Care. It carries 1,285 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

95%

Out of stock, average day

10.1%

Average rank

#141in Ear Care

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,285per listing

Listings tracked

37

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months