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Fly Repellent Indoor

Pass

Fly Repellent Indoor scores 67 out of 100, a Pass. Shoppers spend $132K a year here, search demand grew +856.2% this quarter, and returns run at 0.4% of orders.

Flapen Score
67
67 / 100
Top 2% of 2,035 Health & Personal Care niches · +19 vs the category median of 48
Market size
£132K/yr244K searches / yr
90-day growth
+856.2%search demand this quarter
Competition
49%top-5 click share · 28 brands · 81 sellers

Flapen Score

Fly Repellent Indoor against its category

The dotted line is the Health & Personal Care average. Past it, Fly Repellent Indoor is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fly Repellent Indoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fly Repellent Indoor 244K times last year and spent an estimated £132K. The top 5 brands take 68% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +856.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
+856.2%
Conversion, latest week
5.4%
Market size, estimated
£132Ka year
Peak month
July44.8× the quietest month
Top search term
fly repellent indoor68K searches a year

02 · Price

A sale here is worth £10.03.

Listings sell for £10.03 on average, from £3.27 to £29.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.03 that is £3K to £5K a year per listing.

Average price
£10.03under the $15 to $100 sweet spot
Price range
£3.27–£29.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #116 within Insect & Pest Repellents. It carries 2,669 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
94%
Out of stock, average day
10.0%
Average rank
#116in Insect & Pest Repellents
Average rating
3.91 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,669per listing
Listings tracked
36

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Fly Repellent Indoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

81

Top-5 brand share

68%

Top 20: 94%

Top-5 click share

49%

Top 20: 86%

Open market

28%

  • Zero In46%
  • DD teck9%
  • Super Ninja6%
  • RepellShield4%
  • REPELIX ARMOUR4%
  • nikura4%

Demand

Fly Repellent Indoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 44.8×

Search terms

Top Fly Repellent Indoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fly repellent indoor68K/yr
  • fly repellent47K/yr
  • fly deterrent indoor31K/yr
  • fly deterrent31K/yr
  • fly repellent outdoor14K/yr
  • outdoor fly repellent13K/yr
  • flies repellent indoor9K/yr
  • fly deterrent outdoor8K/yr
  • indoor fly repellent4K/yr
  • house fly repellent5K/yr

Reviews and returns

What reviews say buyers love and hate about Fly Repellent Indoor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall23%−0.52

poor results

Didn't work

Not effective

Pest/Insect Control21%+0.53

No flies caught

Does not attract flies

Hasn't caught one insect

Value For Money9%−0.05

It's slightly expensive for what it is

Waste of money

Also, I find it pricey

Size-Overall7%−0.05

Not fit for purpose

Bottles are small

Smaller than expected

Smell6%+0.08

overwhelming chemical smells

smells awful

the smell is quite rancid

Love

Pest/Insect Control22%+0.53

Best insect repellent

Effective Pest Control

Nice pest repeller

Quality-Overall17%+1.32

The build quality is solid

Very happy with the quality - Also looks sleek unlike others

Best quality

Advertised Vs Actual Product9%+0.87

As advertised

Better than expected

Item as described

Value For Money9%−0.05

Excellent value for money

Good for the price

Excellent value for money

Ease Of Use9%+0.66

Easy and effective

It was very easy to use—just plug it in

Easy to operate

Return

0.4% Return rate 18% Fixable by listing

Functionality-Overall37%▆▆█▄▆▅

poor results

Didn't work

Not effective

Size-Overall12%▃▂▂▄▅█

Not fit for purpose

Bottles are small

Smaller than expected

Defective Material/Parts10%▆▃▃█▆▅
Charging8%▁▃▁▃▆█

Does not hold a charge

NOT RECHARGEABLE

You cant charge it up

Pest/Insect Control7%▅▇▄█▆▄

No flies caught

Does not attract flies

Hasn't caught one insect

FAQ

Common Fly Repellent Indoor questions

Answered from the same tracked data.