Is fly repellent indoor profitable to sell on Amazon United Kingdom?

The niche generates £132K/yr across 36 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +856.2%. Flapen's verdict: Worth a look (67/100).

How competitive is the fly repellent indoor niche?

28 brands and 81 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in fly repellent indoor?

Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 0.4%.

When does demand for fly repellent indoor peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 44.8× the quietest.

What does it cost to enter the fly repellent indoor niche?

Listings span £3.27–£29.80; the average listing price is £10.03 (sweet spot $15–$100). The average incumbent carries 2,669 reviews — the moat a new listing must climb.

fly repellent indoor

Worth a look

Shows demand growing +856.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+856.2%

90-day search growth — must beat 0% to launch

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Price range

Good£3.27–£29.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,668.97

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£10.03

avg listing price — sweet spot $15–$100

Market size

Okay£132K

£132K/yr · 244K searches

Signals Trending Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, fly repellent indoor is a £132K/yr Amazon United Kingdom market (244K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 67/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

fly repellent indoor market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £100K–£125K; units × avg price
Conversion rate: 5.4%
Avg BSR: #116
Page quality: 0%
Prime: 94%
Sponsored: 78%
Out of stock: 10.0%
Avg brand age: 34 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 rising

Sellers

Top-5 brand share

68%

Top 20: 94%

Top-5 click share

49%

Top 20: 86%

Open market

28%

Zero In46%
DD teck9%
Super Ninja6%
RepellShield4%
REPELIX ARMOUR4%
nikura4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +856.2% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 44.8×

Open Trend

Top fly repellent indoor search terms

fly repellent indoor68K/yr >1,000%4.7% conv.
fly repellent47K/yr +325.1%3.4% conv.
fly deterrent indoor31K/yr >1,000%3.5% conv.
fly deterrent31K/yr >1,000%2.5% conv.
fly repellent outdoor14K/yr >1,000%5.0% conv.
outdoor fly repellent13K/yr +913.5%4.2% conv.
flies repellent indoor9K/yr >1,000%3.0% conv.
fly deterrent outdoor8K/yr +804.3%3.2% conv.
indoor fly repellent4K/yr >1,000%4.9% conv.
house fly repellent5K/yr +737.1%3.5% conv.

All search terms

Top fly repellent indoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zero In Outdoor Fly Trap - Ready-Baited Fly Catcher Twin Pack - Non-Toxic Insect Trap to Attract & Trap Bugs - Suitable for Garden & Outdoor Use Lasts up to 2-3 Weeks

Zero In£8.414.4★21,806 rev

Zero In 60-Day Citronella Diffuser Portable Bug Repellent for Indoor & Outdoor Use with Adjustable Intensity - Pet-Safe Fast-Acting Protection for Home Garden Patios & Travel - Multi Packs X2

Zero In£7.143.7★273 rev

House Fly Insect Repellent with Lavender Lemongrass Eucalyptus & Cinnamon Essential Oil - Body Oil Deet Free (100ml Spray)

DD teck£7.113.7★165 rev

Zero In 60-Day Citronella Diffuser Portable Bug Repellent for Indoor & Outdoor Use with Adjustable Intensity - Pet-Safe Fast-Acting Protection for Home Garden Patios & Travel - Multi Packs X3

Zero In£9.783.7★108 rev

Super Ninja Fruit Fly Trap - 2 pack Highly Effective Fruit Fly Killer for Home & Kitchen Up to 3 Weeks of Performance per Bottle Child & Pet Friendly

Super Ninja£9.183.8★22,418 rev

Newest

by launch date

Ultrasonic Pest Repeller 6 Pack

HUGENT£19.673 rev

today

Lysumurl 4 Pack Fly Fans for Tables Fly Repellent Fan with Soft Blades Flexible Gooseneck Spinner for Table Battery Powered Deterrent Indoor Outdoor - BBQ Picnic Camping Kitchen Patio

Lysumurl£29.8015 rev

4mo ago

REPELIX ARMOUR Indoor Ultrasonic Pest Repeller Pack of 2 Covers 140m per Device 3 Modes Repels Mice Rats Spiders Mosquitoes Ants Bugs & Flies

REPELIX ARMOUR£22.111,627 rev

11mo ago

Citronella Incense Sticks for Garden 30 Pieces with Holder Mosquito and Insect Repellent

1ABOVE£3.79122 rev

1y ago

MAX STEM LED Light Trap Insecticide-Free Fly Catcher Indoor Fly Trap 24/7 Protection from Flies Gnats & Moths Pet & Child Safe Odourless No Residue 1 Kit - 1 Plug in Device and 1 Refill

MAX STEM£8.67815 rev

1y ago

What buyers say about fly repellent indoor

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control22%

“Best insect repellent”

Quality-Overall17%

“The build quality is solid”

Advertised Vs Actual Product9%

“As advertised”

Value For Money9%

“Excellent value for money”

Ease Of Use9%

“Easy and effective”

Assembly/Installation4%

“Really easy to set-up”

Smell4%

“It doesnt emit any odour”

Strength4%

“Seems very effective so far”

Efficiency2%

“very effective”

Design-Overall2%

“The design is sleek”

What buyers complain about

Functionality-Overall23%

“poor results”

Pest/Insect Control21%

“No flies caught”

Value For Money9%

“It's slightly expensive for what it is”

Size-Overall7%

“Not fit for purpose”

Smell6%

“overwhelming chemical smells”

Quality-Overall5%

“poor performance”

Adhesion/Stickiness4%

“just wouldnt stick properly at all so disappointing”

Charging3%

“Does not hold a charge”

Ease Of Use2%

“difficult to press”

Durability2%

“Does not work had it out for 2 weeks”

Top return reasons

Functionality-Overall37%

Size-Overall12%

Defective Material/Parts10%

Charging8%

Pest/Insect Control7%

Quality-Overall3%

Advertised Vs Actual Product3%

Leak-Proof3%

Durability1%

Strength1%

Common questions

Is fly repellent indoor profitable to sell on Amazon United Kingdom?: The niche generates £132K/yr across 36 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +856.2%. Flapen's verdict: Worth a look (67/100).
How competitive is the fly repellent indoor niche?: 28 brands and 81 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in fly repellent indoor?: Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 0.4%.
When does demand for fly repellent indoor peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 44.8× the quietest.
What does it cost to enter the fly repellent indoor niche?: Listings span £3.27–£29.80; the average listing price is £10.03 (sweet spot $15–$100). The average incumbent carries 2,669 reviews — the moat a new listing must climb.