Fluoride Toothpaste
Fluoride Toothpaste shows low returns (0.1%), but prices mostly outside the sweet spot ($0.78–$13.27) keeps it on the watch list.
Flapen Score
Is Fluoride Toothpaste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fluoride Toothpaste is a £260K/yr Amazon United Kingdom market (539K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 50/100.
Fluoride Toothpaste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +4.7% over the last 90 days and 11.7% of searches end in a purchase.
£260K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 25 products
Top Fluoride Toothpaste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Colgate Maximum Cavity Protection Toothpaste 75ml with Calcium Boost Strengthens and Protects Enamel Protects Against Cavities Fluoride Toothpaste Great Regular Flavour
- Price
- £1.21
- Rating
- 4.6/5
- Reviews
- 4,344
- Age
- 10y ago
Aquafresh Complete Care Whitening Fluoride Toothpaste. Helps Restore Your Teeths Natural Whiteness. Actively deep Cleans and freshens Whole Mouth.
- Price
- £0.86
- Rating
- 4.7/5
- Reviews
- 1,016
- Age
- 1y ago
Colgate Max White Sparkle Diamonds Toothpaste 75ml Freshness Powered by UltraFreeze 10x Longer-Lasting Shines Enamel Surface for Whiter Teeth Instant Freshness
- Price
- £1.90
- Rating
- 4.6/5
- Reviews
- 8,104
- Age
- 9y ago
Oral-B Clinical Decay Control Intensive Clean Toothpaste 75ml
- Price
- £4.19
- Rating
- 4.6/5
- Reviews
- 632
- Age
- 2y ago
Sensodyne Toothpaste Sensitive Daily Care Gentle Teeth Whitening Toothpaste for Everyday Care 75ml
- Price
- £1.88
- Rating
- 4.7/5
- Reviews
- 3,350
- Age
- 19y ago
Trending
90-day click momentum
Colgate Total Decay + Erosion Defence Toothpaste 75ml
- Price
- £3.03
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 8mo ago
Marvis Whitening Mint Travel Size Toothpaste 25 ml Promotes the Natural Whitening of the Teeth Plaque Removal Toothpaste Long-Lasting Freshness
- Price
- £4.10
- Rating
- 4.2/5
- Reviews
- 1,370
- Age
- 5y ago
Travel Toothbrush Set of 4 Including TDY Store Toothbrush Care & Cleaning Guide - Foldable Toothbrush - Portable Toothbrush Set with Toothpaste - Compact Toothbrush Set with Mini Toothpaste
- Price
- £8.37
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 7mo ago
Colgate Max White Sparkle Diamonds Toothpaste 75ml Freshness Powered by UltraFreeze 10x Longer-Lasting Shines Enamel Surface for Whiter Teeth Instant Freshness
- Price
- £1.90
- Rating
- 4.6/5
- Reviews
- 8,104
- Age
- 9y ago
Aquafresh Complete Care Whitening Fluoride Toothpaste. Helps Restore Your Teeths Natural Whiteness. Actively deep Cleans and freshens Whole Mouth.
- Price
- £0.86
- Rating
- 4.7/5
- Reviews
- 1,016
- Age
- 1y ago
Newest
by launch dateTravel Toothbrush Set of 4 Including TDY Store Toothbrush Care & Cleaning Guide - Foldable Toothbrush - Portable Toothbrush Set with Toothpaste - Compact Toothbrush Set with Mini Toothpaste
- Price
- £8.37
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 7mo ago
Colgate Total Decay + Erosion Defence Toothpaste 75ml
- Price
- £3.03
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 8mo ago
Small Travel Size Toothpaste Colgatee Mini Max Fresh 20ml x3 with Travel Foldable Toothbrush x1 Includes Silicone Toothbrush Cap Cover
- Price
- £13.27
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 10mo ago
Aquafresh Complete Care Whitening Fluoride Toothpaste. Helps Restore Your Teeths Natural Whiteness. Actively deep Cleans and freshens Whole Mouth.
- Price
- £0.86
- Rating
- 4.7/5
- Reviews
- 1,016
- Age
- 1y ago
Travel Size Toothpaste in Bulk Disposable Mini Mint Flavor Toothpaste for Travel Essentials Compact Pocket Size for Vacation Hotel Shelter Homeless Nursing Home Charity Single Use 5g (30 Tubes)
- Price
- £7.35
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 rising
Sellers
160
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
16%
- Colgate42%
- Sensodyne24%
- Oral-B7%
- Marvis5%
- Curaprox3%
- Riobby3%
- Open — no brand owns it (9 brands, 16%)
Fluoride Toothpaste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.1×
Top Fluoride Toothpaste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- travel toothpaste190K/yr
- mini toothpaste67K/yr
- fluoride toothpaste73K/yr
- travel size toothpaste50K/yr
- high fluoride toothpaste40K/yr
- toothpaste travel size16K/yr
- travel toothpaste mini17K/yr
- small toothpaste14K/yr
- mini toothpaste travel size10K/yr
- fluoride toothpaste 5000ppm10K/yr
What reviews say buyers love and hate about Fluoride Toothpaste
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Great for gum issues”
“Good value for money”
“Happy with the taste”
“Good enough quality for short-term use”
“Great for sensitive teeth”
What buyers complain about
53% of reviews“Unfortunately whatever is in this it makes my mouth burn”
“taste is nasty”
“pricey”
“Weird flavour”
“Maybe im allergic to some ingrediant in this toothpaste perhaps”
Fluoride Toothpaste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
56%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fluoride Toothpaste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
