Fluoride Toothpaste

Shoppers searched for this 539K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £260K a year.

Searches, last 12 months

539K

Growth, 90 days vs prior 90

+4.7%

Conversion, latest week

11.7%

Market size, estimated

£260Ka year

Peak month

May3.1× the quietest month

Top search term

travel toothpaste190K searches a year

Listings sell for £4.13 on average, from £0.78 to £13.27. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £4.13 that is £10K to £12K a year per listing.

Average price

£4.13under the $15 to $100 sweet spot

Price range

£0.78–£13.27

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

£10K–£12K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #118 within Dental Care. It carries 2,753 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#118in Dental Care

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,753per listing

Listings tracked

25

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months