Fluoride Mouthwash
FailThe top 5 products take 100% of clicks, so Fluoride Mouthwash is a Fail.
- Flapen Score
- 33 / 100Ranks 1,956 of 2,035 Health & Personal Care niches · −15 vs the category median of 4833
- Market size
- £124K/yr68K searches / yr
- 90-day growth
- -22.4%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 39 sellers
Flapen Score
Fluoride Mouthwash against its category
The dotted line is the Health & Personal Care average. Past it, Fluoride Mouthwash is stronger. Inside it, weaker.
Market
The Fluoride Mouthwash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fluoride Mouthwash 68K times last year and spent an estimated £124K. All 3 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 33 out of 100, a Fail.
01 · Demand
23.4% of searches ended in a purchase last week.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -22.4%
- Conversion, latest week
- 23.4%
- Market size, estimated
- £124Ka year
- Peak month
- September2.2× the quietest month
- Top search term
- fluoride mouthwash31K searches a year
02 · Price
A sale here is worth £7.79.
Listings sell for £7.79 on average, from £1.95 to £22.52. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 4,000 to 5,000 of them. At £7.79 that is £31K to £39K a year per listing.
- Average price
- £7.79under the $15 to $100 sweet spot
- Price range
- £1.95–£22.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £31K–£39K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Dental Care. It carries 6,618 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #40in Dental Care
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,618per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Fluoride Mouthwash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Colgate FluoriGard Daily Rinse Mouthwash 400ml
- Price
- £3.90
- Rating
- 4.6/5
- Reviews
- 2,016
- Age
- 13y ago

Corsodyl Mouthwash Daily Gum Care Fluoride Mouthwash Alcohol Free Cool Mint 500ml
- Price
- £2.78
- Rating
- 4.6/5
- Reviews
- 18,708
- Age
- 13y ago

Colgate Fluorigard Fluoride Rinse Alcohol Free Mouthwash 400 ml Daily Cavity Protection Mint Flavour Pack of 4
- Price
- £22.52
- Rating
- 4.8/5
- Reviews
- 610
- Age
- 9y ago

Listerine Total Care Mild Taste (Alcohol Free) Antibacterial Mouthwash (500ml) Fresh Mint Flavour with 6-in-1 Benefits Helps Reduce Plaque and Freshens Breath
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 5,136
- Age
- 11y ago
Trending
90-day click momentum
Colgate FluoriGard Daily Rinse Mouthwash 400ml
- Price
- £3.90
- Rating
- 4.6/5
- Reviews
- 2,016
- Age
- 13y ago

Listerine Total Care Mild Taste (Alcohol Free) Antibacterial Mouthwash (500ml) Fresh Mint Flavour with 6-in-1 Benefits Helps Reduce Plaque and Freshens Breath
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 5,136
- Age
- 11y ago

Corsodyl Mouthwash Daily Gum Care Fluoride Mouthwash Alcohol Free Cool Mint 500ml
- Price
- £2.78
- Rating
- 4.6/5
- Reviews
- 18,708
- Age
- 13y ago

Colgate Fluorigard Fluoride Rinse Alcohol Free Mouthwash 400 ml Daily Cavity Protection Mint Flavour Pack of 4
- Price
- £22.52
- Rating
- 4.8/5
- Reviews
- 610
- Age
- 9y ago
Newest
by launch date
Colgate Fluorigard Fluoride Rinse Alcohol Free Mouthwash 400 ml Daily Cavity Protection Mint Flavour Pack of 4
- Price
- £22.52
- Rating
- 4.8/5
- Reviews
- 610
- Age
- 9y ago

Listerine Total Care Mild Taste (Alcohol Free) Antibacterial Mouthwash (500ml) Fresh Mint Flavour with 6-in-1 Benefits Helps Reduce Plaque and Freshens Breath
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 5,136
- Age
- 11y ago

Colgate FluoriGard Daily Rinse Mouthwash 400ml
- Price
- £3.90
- Rating
- 4.6/5
- Reviews
- 2,016
- Age
- 13y ago

Corsodyl Mouthwash Daily Gum Care Fluoride Mouthwash Alcohol Free Cool Mint 500ml
- Price
- £2.78
- Rating
- 4.6/5
- Reviews
- 18,708
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Colgate88%
- Corsodyl8%
- Listerine4%
- Open — no brand owns it (0%)
Demand
Fluoride Mouthwash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.2×
Search terms
Top Fluoride Mouthwash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fluoride mouthwash31K/yr
- fluorigard mouthwash14K/yr
- colgate fluorigard mouthwash13K/yr
- colgate fluorigard3K/yr
- fluorigard3K/yr
- high fluoride mouthwash4K/yr
Reviews and returns
What reviews say buyers love and hate about Fluoride Mouthwash
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very costly in supermarkets
ACT is so expensive
Over priced
It does not have that extreme taste that other products have
Mild taste
Taste horrible
My dentist is probably the only person who could be negative about top notch dental hygiene
not opt for the added flouride protection - it's like a quick toothbruth without the effort with a bonus water flossing
don't want to fuss about bringing a toothbrush etc - obviously not ideal
only masking issue
X. I had yellow stain on my teeth
as to find an answer to why I have stain on my teeth when I didnt have it few months back
It stained my teeth
Love
Keeps our gums and breath healthy and at a reasonable price compared to other shops
Good for receeding gums helps repair them he said
An excellent mouthwash which was recommended by my Dental Practitioner
Cheapest price
well worth paying for
Good price
Great to use taste okay teeth feel clean
Great minty taste
Its a nice taste
Excellent product
Great brand and works
It is really good
Does what it should
As described
Exactly
Return
0.1% Return rate 0% Fixable by listing
Very costly in supermarkets
ACT is so expensive
Over priced
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fluoride Mouthwash questions
Answered from the same tracked data.









