Fluoride Free Toothpaste Kids

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months

79K

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

15.6%

Market size, estimated

£68Ka year

Peak month

September1.6× the quietest month

Top search term

fluoride free toothpaste kids28K searches a year

Listings sell for £5.55 on average, from £2.52 to £13.17. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £5.55 that is £3K to £4K a year per listing.

Average price

£5.55under the $15 to $100 sweet spot

Price range

£2.52–£13.17

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

£3K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Dental Care. It carries 708 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#88in Dental Care

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

708per listing

Listings tracked

13

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

72 months