Fluoride Free Toothpaste Kids
prices mostly outside the sweet spot ($2.52–$13.17) — Fluoride Free Toothpaste Kids doesn't clear our bar today.
Flapen Score
Is Fluoride Free Toothpaste Kids profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fluoride Free Toothpaste Kids is a £68K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 42/100.
Fluoride Free Toothpaste Kids: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.3% over the last 90 days and 15.6% of searches end in a purchase.
£68K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 13 products
Top Fluoride Free Toothpaste Kids products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Gutology Kids Hydroxyapatite Mineral Toothpaste 75ml Fluoride Free Toothpaste Microbiome Friendly Suitable for Sensitive Teeth & Children - Wild Strawberry Flavour
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 522
- Age
- 1y ago
Weleda Childrens Tooth Gel Toothpaste For Kids & Toddlers Gentle Calendula for Baby Teeth Fluoride Free & Plant-Based SLS Free Certified Natural Organic Vegan 50ml
- Price
- £3.53
- Rating
- 4.7/5
- Reviews
- 1,742
- Age
- 20y ago
Aloe Dent Childrens Aloe Vera Toothpaste Fluoride Free Natural Action Vegan Cruelty Free SLS Free Strawberry Flavour Healthy Gums 50 ml
- Price
- £3.68
- Rating
- 3.8/5
- Reviews
- 1,581
- Age
- 18y ago
Green People Organic Children Mandarin & Aloe Vera Toothpaste 50ml
- Price
- £5.13
- Rating
- 4.6/5
- Reviews
- 1,533
- Age
- 19y ago
Kurin Fluoride Free Natural Kids Toothpaste 75ml - Strawberry
- Price
- £2.52
- Rating
- 4.4/5
- Reviews
- 96
- Age
- 5y ago
Trending
90-day click momentum
Waken Kids Toothpaste Watermelon Fluoride Tooth Paste SLS Free Mint-Free Gentle Flavoured Toothpaste for Children 312 Low-Foaming & Vegan-Friendly 75ml
- Price
- £2.92
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 4mo ago
Waken Tiny Baby Toothpaste Watermelon Fluoride Tooth Paste Mint-Free & SLS Free Gentle Toothpaste for Babies & Toddlers 02 Low-Foaming & Vegan-Friendly 75ml
- Price
- £2.99
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 4mo ago
Georganics Kids & Baby Strawberry Toothpaste 75ml Natural Fluoride-Free with Hydroxyapatite Vegan SLS-Free Plastic-Free Safe from 6 Months+
- Price
- £4.68
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 6mo ago
Hiamalaya Botanique Kids Toothpaste |Cool Mint Flavor|Reduces Plague Makes Teeth Stronger| Flouride Free Vegan & Gluten Free- 80g
- Price
- £5.02
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 5y ago
Aloe Dent Childrens Aloe Vera Toothpaste Fluoride Free Natural Action Vegan Cruelty Free SLS Free Strawberry Flavour Healthy Gums 50 ml
- Price
- £3.68
- Rating
- 3.8/5
- Reviews
- 1,581
- Age
- 18y ago
Newest
by launch dateWaken Kids Toothpaste Watermelon Fluoride Tooth Paste SLS Free Mint-Free Gentle Flavoured Toothpaste for Children 312 Low-Foaming & Vegan-Friendly 75ml
- Price
- £2.92
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 4mo ago
Waken Tiny Baby Toothpaste Watermelon Fluoride Tooth Paste Mint-Free & SLS Free Gentle Toothpaste for Babies & Toddlers 02 Low-Foaming & Vegan-Friendly 75ml
- Price
- £2.99
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 4mo ago
Georganics Kids & Baby Strawberry Toothpaste 75ml Natural Fluoride-Free with Hydroxyapatite Vegan SLS-Free Plastic-Free Safe from 6 Months+
- Price
- £4.68
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 6mo ago
Gutology Kids Hydroxyapatite Mineral Toothpaste 75ml Fluoride Free Toothpaste Microbiome Friendly Suitable for Sensitive Teeth & Children - Wild Strawberry Flavour
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 522
- Age
- 1y ago
lavera Toothpaste Kids Fluoride-Free - Without colourants - Protects Milk Teeth - Mildly Fruity - Organic Calendula & Calcium - Vegan - 75 ml
- Price
- £5.57
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
10 falling
Sellers
46
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
16%
- Gutology28%
- WELEDA14%
- Aloe Dent13%
- Green People12%
- KppeX9%
- Himalaya8%
- Open — no brand owns it (4 brands, 16%)
Fluoride Free Toothpaste Kids demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Fluoride Free Toothpaste Kids search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fluoride free toothpaste kids28K/yr
- kids fluoride free toothpaste11K/yr
- weleda toothpaste kids7K/yr
- gutology uk toothpaste kids10K/yr
- non fluoride toothpaste kids5K/yr
- kids toothpaste fluoride free5K/yr
- fluoride free kids toothpaste4K/yr
- kids natural toothpaste3K/yr
- weleda kids toothpaste3K/yr
- gutology kids2K/yr
What reviews say buyers love and hate about Fluoride Free Toothpaste Kids
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“cleaned my teeth well”
“It has a nice melon taste to it”
“The bubble gum flavor is pleasant”
“feels well made”
“Worth every penny”
What buyers complain about
49% of reviews“TOO expensive”
“Not a strong mint taste”
“ended up making my teeth worse”
“When I have had issues like recently with a broken filling that might become sensitive or slight chip on tooth there has been a decrease in sensitivity”
“Artificial flavour”
Fluoride Free Toothpaste Kids return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
20%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fluoride Free Toothpaste Kids questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
