Fluoride Free Toothpaste

Shoppers searched for this 726K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £746K a year.

Searches, last 12 months

726K

Growth, 90 days vs prior 90

-14.1%

Conversion, latest week

14.3%

Market size, estimated

£746Ka year

Peak month

March1.9× the quietest month

Top search term

fluoride free toothpaste199K searches a year

Listings sell for £7.19 on average, from £2.50 to £17.00. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £7.19 that is £22K to £29K a year per listing.

Average price

£7.19under the $15 to $100 sweet spot

Price range

£2.50–£17.00

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

£22K–£29K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #157 within Dental Care. It carries 3,000 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

97%

Out of stock, average day

1.3%

Average rank

#157in Dental Care

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,000per listing

Listings tracked

34

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months