Fluoride Free Toothpaste
Fluoride Free Toothpaste shows low returns (0.1%), but prices mostly outside the sweet spot ($2.50–$17.00) keeps it on the watch list.
Flapen Score
Is Fluoride Free Toothpaste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fluoride Free Toothpaste is a £746K/yr Amazon United Kingdom market (726K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar. Verdict: Worth a look — 53/100.
Fluoride Free Toothpaste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -14.1% over the last 90 days and 14.3% of searches end in a purchase.
£746K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 34 products
Top Fluoride Free Toothpaste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Biomed Superwhite 97% Natural Whitening Toothpaste | Enamel Strengthening | Coconut Flavour Vegan SLES Free 100g
- Price
- £2.91
- Rating
- 4.4/5
- Reviews
- 13,311
- Age
- 9y ago
Biomed Superwhite 97% Natural Whitening Toothpaste | Enamel Strengthening | Coconut Flavour Vegan SLES Free 100g (Pack of 3)
- Price
- £8.15
- Rating
- 4.4/5
- Reviews
- 13,311
- Age
- 6y ago
Aloe Dent - Probiotic Aloe Vera Gel Toothpaste - Fluoride Free - Balances Microbiome Supports Healthy Gums & Freshens Breath - Vegan Cruelty Free & SLS Free - 75ml - 1 Pack
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 450
- Age
- 2y ago
Aloe Dent Whitening Aloe Vera Toothpaste Fluoride Free Natural Action Vegan Cruelty Free SLS Free Naturally White Healthy Gums 100 ml packaging may vary
- Price
- £3.16
- Rating
- 4.5/5
- Reviews
- 6,773
- Age
- 11y ago
Kingfisher Natural Toothpaste Mint Fluoride-Free | Suitable for Vegetarians & Vegans | Gluten-Free & GM-Free | Ethical Consumer Best Buy | 1x100ml Tube
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 1,524
- Age
- 14y ago
Trending
90-day click momentum
Waken Advanced Care Toothpaste 6-in-1 Formula - SLS Free with Natural Peppermint & Fluoride Vegan Toothpaste for Fresh Breath Clean Teeth & White Smile 75ml
- Price
- £2.50
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago
Euthymol Original Toothpaste Bundle 2 x 75ml Fluoride-Free Toothpaste for Plaque Removal Antibacterial Cavity & Gum Care Healthy Enamel Daily Oral Hygiene
- Price
- £7.45
- Rating
- 4.7/5
- Reviews
- 1,892
- Age
- 11y ago
Biomed Superwhite 97% Natural Whitening Toothpaste | Enamel Strengthening | Coconut Flavour Vegan SLES Free 100g (Pack of 3)
- Price
- £8.15
- Rating
- 4.4/5
- Reviews
- 13,311
- Age
- 6y ago
Biomed Coconut Oil 97% Natural Whitening Toothpaste | Gentle Whitening & Enamel Strengthening | Vegan SLES Free with FLOURIDE 100g
- Price
- £3.24
- Rating
- 4.5/5
- Reviews
- 233
- Age
- 1y ago
Waken Enamel Care Toothpaste SLS Free with Natural Spearmint & Fluoride to Strengthen Enamel Vegan Toothpaste for Fresh Breath Daily Protection 75ml
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 1y ago
Newest
by launch date
Aloe Dent - Whitening Aloe Vera Gel Toothpaste - Fluoride Free - Whitening Action Supports Healthy Gums & Freshens Breath - Vegan Cruelty & SLS Free - 100ml - 2 Pack
- Price
- £7.21
- Rating
- 4.8/5
- Reviews
- 260
- Age
- 1y ago
Waken Advanced Care Toothpaste 6-in-1 Formula - SLS Free with Natural Peppermint & Fluoride Vegan Toothpaste for Fresh Breath Clean Teeth & White Smile 75ml
- Price
- £2.50
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago
Waken Enamel Care Toothpaste SLS Free with Natural Spearmint & Fluoride to Strengthen Enamel Vegan Toothpaste for Fresh Breath Daily Protection 75ml
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 1y ago
Biomed Coconut Oil 97% Natural Whitening Toothpaste | Gentle Whitening & Enamel Strengthening | Vegan SLES Free with FLOURIDE 100g
- Price
- £3.24
- Rating
- 4.5/5
- Reviews
- 233
- Age
- 1y ago
Aloe Dent - Probiotic Aloe Vera Gel Toothpaste - Fluoride Free - Balances Microbiome Supports Healthy Gums & Freshens Breath - Vegan Cruelty Free & SLS Free - 75ml - 1 Pack
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 450
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 flat
Sellers
83
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
45%
Top 20: 88%
Open market
9%
- BIOMED37%
- Aloe Dent27%
- Kingfisher13%
- Boka6%
- Euthymol4%
- Gutology4%
- Open — no brand owns it (5 brands, 9%)
Fluoride Free Toothpaste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar · busiest ÷ quietest = 1.9×
Top Fluoride Free Toothpaste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fluoride free toothpaste199K/yr
- natural toothpaste66K/yr
- biomed toothpaste65K/yr
- kingfisher toothpaste51K/yr
- aloe dent toothpaste71K/yr
- toothpaste fluoride free34K/yr
- non fluoride toothpaste35K/yr
- organic toothpaste28K/yr
- fluoride free toothpaste adult28K/yr
- biomed17K/yr
What reviews say buyers love and hate about Fluoride Free Toothpaste
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“this works well for me in terms of keeping my oral hygiene in check”
“Good taste”
“great quality safe product”
“also helps to brighten your smile”
“My teeth feel thoroughly clean”
What buyers complain about
54% of reviews“ended up making my teeth worse”
“Expensive”
“Chalky Taste”
“Strange smell”
“When I have had issues like recently with a broken filling that might become sensitive or slight chip on tooth there has been a decrease in sensitivity”
Fluoride Free Toothpaste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fluoride Free Toothpaste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
