Fluoride Free Toothpaste
MaybeReturns run at only 0.1% of orders. But prices span $2.50–$17.00, mostly outside the sweet spot, so Fluoride Free Toothpaste is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 4853
- Market size
- £746K/yr726K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 45%top-5 click share · 11 brands · 83 sellers
Flapen Score
Fluoride Free Toothpaste against its category
The dotted line is the Health & Personal Care average. Past it, Fluoride Free Toothpaste is stronger. Inside it, weaker.
Market
The Fluoride Free Toothpaste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fluoride Free Toothpaste 726K times last year and spent an estimated £746K. The top 5 brands take 87% of clicks. Demand peaks in Mar. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
14.3% of searches ended in a purchase last week.
Shoppers searched for this 726K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £746K a year.
- Searches, last 12 months
- 726K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 14.3%
- Market size, estimated
- £746Ka year
- Peak month
- March1.9× the quietest month
- Top search term
- fluoride free toothpaste199K searches a year
02 · Price
A sale here is worth £7.19.
Listings sell for £7.19 on average, from £2.50 to £17.00. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £7.19 that is £22K to £29K a year per listing.
- Average price
- £7.19under the $15 to $100 sweet spot
- Price range
- £2.50–£17.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £22K–£29K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #157 within Dental Care. It carries 3,000 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 97%
- Out of stock, average day
- 1.3%
- Average rank
- #157in Dental Care
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,000per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Fluoride Free Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Biomed Superwhite 97% Natural Whitening Toothpaste | Enamel Strengthening | Coconut Flavour Vegan SLES Free 100g
- Price
- £2.91
- Rating
- 4.4/5
- Reviews
- 13,311
- Age
- 9y ago
Biomed Superwhite 97% Natural Whitening Toothpaste | Enamel Strengthening | Coconut Flavour Vegan SLES Free 100g (Pack of 3)
- Price
- £8.15
- Rating
- 4.4/5
- Reviews
- 13,311
- Age
- 6y ago
Aloe Dent - Probiotic Aloe Vera Gel Toothpaste - Fluoride Free - Balances Microbiome Supports Healthy Gums & Freshens Breath - Vegan Cruelty Free & SLS Free - 75ml - 1 Pack
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 450
- Age
- 2y ago
Aloe Dent Whitening Aloe Vera Toothpaste Fluoride Free Natural Action Vegan Cruelty Free SLS Free Naturally White Healthy Gums 100 ml packaging may vary
- Price
- £3.16
- Rating
- 4.5/5
- Reviews
- 6,773
- Age
- 11y ago
Kingfisher Natural Toothpaste Mint Fluoride-Free | Suitable for Vegetarians & Vegans | Gluten-Free & GM-Free | Ethical Consumer Best Buy | 1x100ml Tube
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 1,524
- Age
- 14y ago
Trending
90-day click momentum
Waken Advanced Care Toothpaste 6-in-1 Formula - SLS Free with Natural Peppermint & Fluoride Vegan Toothpaste for Fresh Breath Clean Teeth & White Smile 75ml
- Price
- £2.50
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago
Euthymol Original Toothpaste Bundle 2 x 75ml Fluoride-Free Toothpaste for Plaque Removal Antibacterial Cavity & Gum Care Healthy Enamel Daily Oral Hygiene
- Price
- £7.45
- Rating
- 4.7/5
- Reviews
- 1,892
- Age
- 11y ago
Biomed Superwhite 97% Natural Whitening Toothpaste | Enamel Strengthening | Coconut Flavour Vegan SLES Free 100g (Pack of 3)
- Price
- £8.15
- Rating
- 4.4/5
- Reviews
- 13,311
- Age
- 6y ago
Biomed Coconut Oil 97% Natural Whitening Toothpaste | Gentle Whitening & Enamel Strengthening | Vegan SLES Free with FLOURIDE 100g
- Price
- £3.24
- Rating
- 4.5/5
- Reviews
- 233
- Age
- 1y ago
Waken Enamel Care Toothpaste SLS Free with Natural Spearmint & Fluoride to Strengthen Enamel Vegan Toothpaste for Fresh Breath Daily Protection 75ml
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 1y ago
Newest
by launch date
Aloe Dent - Whitening Aloe Vera Gel Toothpaste - Fluoride Free - Whitening Action Supports Healthy Gums & Freshens Breath - Vegan Cruelty & SLS Free - 100ml - 2 Pack
- Price
- £7.21
- Rating
- 4.8/5
- Reviews
- 260
- Age
- 1y ago
Waken Advanced Care Toothpaste 6-in-1 Formula - SLS Free with Natural Peppermint & Fluoride Vegan Toothpaste for Fresh Breath Clean Teeth & White Smile 75ml
- Price
- £2.50
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago
Waken Enamel Care Toothpaste SLS Free with Natural Spearmint & Fluoride to Strengthen Enamel Vegan Toothpaste for Fresh Breath Daily Protection 75ml
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 1y ago
Biomed Coconut Oil 97% Natural Whitening Toothpaste | Gentle Whitening & Enamel Strengthening | Vegan SLES Free with FLOURIDE 100g
- Price
- £3.24
- Rating
- 4.5/5
- Reviews
- 233
- Age
- 1y ago
Aloe Dent - Probiotic Aloe Vera Gel Toothpaste - Fluoride Free - Balances Microbiome Supports Healthy Gums & Freshens Breath - Vegan Cruelty Free & SLS Free - 75ml - 1 Pack
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 450
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
83
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
45%
Top 20: 88%
Open market
9%
- BIOMED37%
- Aloe Dent27%
- Kingfisher13%
- Boka6%
- Euthymol4%
- Gutology4%
- Open — no brand owns it (5 brands, 9%)
Demand
Fluoride Free Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.9×
Search terms
Top Fluoride Free Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fluoride free toothpaste199K/yr
- natural toothpaste66K/yr
- biomed toothpaste65K/yr
- kingfisher toothpaste51K/yr
- aloe dent toothpaste71K/yr
- toothpaste fluoride free34K/yr
- non fluoride toothpaste35K/yr
- organic toothpaste28K/yr
- fluoride free toothpaste adult28K/yr
- biomed17K/yr
Reviews and returns
What reviews say buyers love and hate about Fluoride Free Toothpaste
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
ended up making my teeth worse
its definitely not helping my teeth
This toothpaste really upset me
Expensive
Bit pricey
TOO expensive
Chalky Taste
Not taste good
Not a pleasant taste
Strange smell
Couldnt stand the strange smell
Found it too strong of an odour
When I have had issues like recently with a broken filling that might become sensitive or slight chip on tooth there has been a decrease in sensitivity
it makes my teeth more sensitive
Made my teeth even more sensitive
Love
this works well for me in terms of keeping my oral hygiene in check
Use regularly, for healthy teeth & gums
Keeps my oral health on form
Good taste
the taste is a fresh
Smooth taste
great quality safe product
Excellent Quality Product and good value, does the job, tastes amazing, and all natural
Excellent Quality
also helps to brighten your smile
it does help cut down stains on teeth
Effective whitening
My teeth feel thoroughly clean
Squeaky clean
Clean and fresh
Return
0.1% Return rate 21% Fixable by listing
Expensive
Bit pricey
TOO expensive
Be aware that although many places wrongly state this mouth contains xylitol, it no longer does
Misleading
Not the weight as mentioned
Looked at ingredients has limonene in it can be very bad for you especially going straight in your mouth
Contains fluoride
However ingredients amost impossbile to read due to very small letters
Chalky Taste
Not taste good
Not a pleasant taste
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fluoride Free Toothpaste questions
Answered from the same tracked data.