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Fluoride Free Mouthwash

Fail

Shoppers spend an estimated $48K a year here, so Fluoride Free Mouthwash is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£48K/yr51K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
75%top-5 click share · 9 brands · 48 sellers

Flapen Score

Fluoride Free Mouthwash against its category

The dotted line is the Health & Personal Care average. Past it, Fluoride Free Mouthwash is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fluoride Free Mouthwash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fluoride Free Mouthwash 51K times last year and spent an estimated £48K. The top 5 brands take 90% of clicks. Demand peaks in Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 15.7% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
15.7%
Market size, estimated
£48Ka year
Peak month
February1.7× the quietest month
Top search term
natural mouthwash15K searches a year

02 · Price

A sale here is worth £5.99.

Listings sell for £5.99 on average, from £2.10 to £20.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £5.99 that is £3K to £4K a year per listing.

Average price
£5.99under the $15 to $100 sweet spot
Price range
£2.10–£20.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #44 within Dental Care. It carries 1,745 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#44in Dental Care
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,745per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Fluoride Free Mouthwash products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

48

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

7%

  • Aloe Dent38%
  • BIOMED28%
  • Dr. Organic14%
  • Waken7%
  • Sarakan3%
  • Euthymol3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Fluoride Free Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Fluoride Free Mouthwash search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • natural mouthwash15K/yr
  • fluoride free mouthwash17K/yr
  • organic mouthwash5K/yr
  • aloe dent mouthwash7K/yr
  • aloe vera mouthwash4K/yr
  • aloedent mouthwash2K/yr

Reviews and returns

What reviews say buyers love and hate about Fluoride Free Mouthwash

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Oral Hygiene”
14%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“The taste is strong and unpleasant”
A buyer, on “Taste-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Fluoride Free Mouthwash questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data