Fluoride Free Mouthwash
FailShoppers spend an estimated $48K a year here, so Fluoride Free Mouthwash is a Fail.
- Flapen Score
- 39 / 100Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 4839
- Market size
- £48K/yr51K searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 75%top-5 click share · 9 brands · 48 sellers
Flapen Score
Fluoride Free Mouthwash against its category
The dotted line is the Health & Personal Care average. Past it, Fluoride Free Mouthwash is stronger. Inside it, weaker.
Market
The Fluoride Free Mouthwash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fluoride Free Mouthwash 51K times last year and spent an estimated £48K. The top 5 brands take 90% of clicks. Demand peaks in Feb. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 15.7% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 15.7%
- Market size, estimated
- £48Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- natural mouthwash15K searches a year
02 · Price
A sale here is worth £5.99.
Listings sell for £5.99 on average, from £2.10 to £20.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £5.99 that is £3K to £4K a year per listing.
- Average price
- £5.99under the $15 to $100 sweet spot
- Price range
- £2.10–£20.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #44 within Dental Care. It carries 1,745 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 6.7%
- Average rank
- #44in Dental Care
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,745per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Fluoride Free Mouthwash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Optima AloeDent Aloe Vera Mouthwash Fluoride Free Natural Action Vegan Cruelty Free SLS Free Alcohol Free Healthy Gums 250 ml
- Price
- £3.39
- Rating
- 4.5/5
- Reviews
- 2,331
- Age
- 16y ago

Biomed Superwhite Natural Coconut Mouthwash for Gentle Whitening Alcohol Free Coconut & Mint - 500ml (Pack of 1)
- Price
- £3.78
- Rating
- 4.5/5
- Reviews
- 4,917
- Age
- 7y ago

Dr Organic Aloe Vera Mouthwash Alcohol Free Fluoride Free Refreshing Natural Vegan Cruelty-Free Paraben & SLS-Free Organic 500ml Packaging may vary
- Price
- £5.49
- Rating
- 4.4/5
- Reviews
- 1,586
- Age
- 11y ago

Biomed Well Gum Natural Mouthwash with Eucalyptus and Essential Oils to Promote Healthy Gums Alcohol Free Mint - 500ml (Pack of 1)
- Price
- £5.06
- Rating
- 4.5/5
- Reviews
- 4,917
- Age
- 6y ago

Dr Organic Tea Tree Mouthwash Alcohol Free Fluoride Free Refreshing Natural Vegan Cruelty-Free Paraben & SLS-Free Organic 500ml Packaging may vary
- Price
- £5.59
- Rating
- 4.4/5
- Reviews
- 1,586
- Age
- 10y ago
Trending
estimated 90-day click momentum
Euthymol Mouthwash Original 500ml Flouride Free Distinctive Strong Taste Flavour Reduce Plaque Gingival Clean Healthy Teeth Gums Freshens Breath Refreshing Daily Oral Dental Care
- Price
- £3.98
- Rating
- 4.3/5
- Reviews
- 554
- Age
- 2y ago

AloeDent Aloe Vera Mouthwash 500ml XL Family Size - Fluoride Free - Alcohol Free Freshens Breath & Supports Healthy Gums - Vegan Cruelty & SLS Free - 1 Pack
- Price
- £8.35
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 7mo ago

Gutology Microbiome-Friendly Mouthwash Hydroxyapatite & Prebiotics - 3 Month Supply - Liquid Biome+ Oral Rinse | Alcohol-Free & Fluoride-Free
- Price
- £20.78
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 1y ago

Biomed Superwhite Natural Coconut Mouthwash for Gentle Whitening Alcohol Free Coconut & Mint - 500ml (Pack of 1)
- Price
- £3.78
- Rating
- 4.5/5
- Reviews
- 4,917
- Age
- 7y ago

Dr Organic Aloe Vera Mouthwash Alcohol Free Fluoride Free Refreshing Natural Vegan Cruelty-Free Paraben & SLS-Free Organic 500ml Packaging may vary
- Price
- £5.49
- Rating
- 4.4/5
- Reviews
- 1,586
- Age
- 11y ago
Newest
by launch date
AloeDent Aloe Vera Mouthwash 500ml XL Family Size - Fluoride Free - Alcohol Free Freshens Breath & Supports Healthy Gums - Vegan Cruelty & SLS Free - 1 Pack
- Price
- £8.35
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 7mo ago

Gutology Microbiome-Friendly Mouthwash Hydroxyapatite & Prebiotics - 3 Month Supply - Liquid Biome+ Oral Rinse | Alcohol-Free & Fluoride-Free
- Price
- £20.78
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 1y ago

Euthymol Mouthwash Original 500ml Flouride Free Distinctive Strong Taste Flavour Reduce Plaque Gingival Clean Healthy Teeth Gums Freshens Breath Refreshing Daily Oral Dental Care
- Price
- £3.98
- Rating
- 4.3/5
- Reviews
- 554
- Age
- 2y ago

lavera Mouthwash Complete Care - Alcohol-Free -Fluoride-Free - Organic Mint and Organic Echinacea for 5-fold Effect - Vegan - Natural Cosmetics - 400 ml
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 3y ago

Waken Enamel Care Mouthwash Alcohol Free with Natural Mint Extracts 12hr Protection Vegan Fluoride Mouthwash for Enamel Clean Teeth Fresh Breath & Oral Care No Artificial Colours or Dyes 500ml
- Price
- £2.10
- Rating
- 4.5/5
- Reviews
- 1,189
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
48
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
7%
- Aloe Dent38%
- BIOMED28%
- Dr. Organic14%
- Waken7%
- Sarakan3%
- Euthymol3%
- Open — no brand owns it (3 brands, 7%)
Demand
Fluoride Free Mouthwash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.7×
Search terms
Top Fluoride Free Mouthwash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- natural mouthwash15K/yr
- fluoride free mouthwash17K/yr
- organic mouthwash5K/yr
- aloe dent mouthwash7K/yr
- aloe vera mouthwash4K/yr
- aloedent mouthwash2K/yr
Reviews and returns
What reviews say buyers love and hate about Fluoride Free Mouthwash
We read the reviews and the return reasons for every product selling here.
“The taste is strong and unpleasant”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fluoride Free Mouthwash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









