Fluoride Free Mouthwash
FailShoppers spend only $48K a year here, so Fluoride Free Mouthwash is a Fail.
- Flapen Score
- 39 / 100Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 4839
- Market size
- £48K/yr51K searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 75%top-5 click share · 9 brands · 48 sellers
Flapen Score
Fluoride Free Mouthwash against its category
The dotted line is the Health & Personal Care average. Past it, Fluoride Free Mouthwash is stronger. Inside it, weaker.
Market
The Fluoride Free Mouthwash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fluoride Free Mouthwash 51K times last year and spent an estimated £48K. The top 5 brands take 90% of clicks. Demand peaks in Feb. Flapen scores it 39 out of 100, a Fail.
01 · Demand
15.7% of searches ended in a purchase last week.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 15.7%
- Market size, estimated
- £48Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- natural mouthwash15K searches a year
02 · Price
A sale here is worth £5.99.
Listings sell for £5.99 on average, from £2.10 to £20.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £5.99 that is £3K to £4K a year per listing.
- Average price
- £5.99under the $15 to $100 sweet spot
- Price range
- £2.10–£20.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #44 within Dental Care. It carries 1,745 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 6.7%
- Average rank
- #44in Dental Care
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,745per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Fluoride Free Mouthwash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Optima AloeDent Aloe Vera Mouthwash Fluoride Free Natural Action Vegan Cruelty Free SLS Free Alcohol Free Healthy Gums 250 ml
- Price
- £3.39
- Rating
- 4.5/5
- Reviews
- 2,331
- Age
- 16y ago

Biomed Superwhite Natural Coconut Mouthwash for Gentle Whitening Alcohol Free Coconut & Mint - 500ml (Pack of 1)
- Price
- £3.78
- Rating
- 4.5/5
- Reviews
- 4,917
- Age
- 7y ago

Dr Organic Aloe Vera Mouthwash Alcohol Free Fluoride Free Refreshing Natural Vegan Cruelty-Free Paraben & SLS-Free Organic 500ml Packaging may vary
- Price
- £5.49
- Rating
- 4.4/5
- Reviews
- 1,586
- Age
- 11y ago

Biomed Well Gum Natural Mouthwash with Eucalyptus and Essential Oils to Promote Healthy Gums Alcohol Free Mint - 500ml (Pack of 1)
- Price
- £5.06
- Rating
- 4.5/5
- Reviews
- 4,917
- Age
- 6y ago

Dr Organic Tea Tree Mouthwash Alcohol Free Fluoride Free Refreshing Natural Vegan Cruelty-Free Paraben & SLS-Free Organic 500ml Packaging may vary
- Price
- £5.59
- Rating
- 4.4/5
- Reviews
- 1,586
- Age
- 10y ago
Trending
90-day click momentum
Euthymol Mouthwash Original 500ml Flouride Free Distinctive Strong Taste Flavour Reduce Plaque Gingival Clean Healthy Teeth Gums Freshens Breath Refreshing Daily Oral Dental Care
- Price
- £3.98
- Rating
- 4.3/5
- Reviews
- 554
- Age
- 2y ago

AloeDent Aloe Vera Mouthwash 500ml XL Family Size - Fluoride Free - Alcohol Free Freshens Breath & Supports Healthy Gums - Vegan Cruelty & SLS Free - 1 Pack
- Price
- £8.35
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 7mo ago

Gutology Microbiome-Friendly Mouthwash Hydroxyapatite & Prebiotics - 3 Month Supply - Liquid Biome+ Oral Rinse | Alcohol-Free & Fluoride-Free
- Price
- £20.78
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 1y ago

Biomed Superwhite Natural Coconut Mouthwash for Gentle Whitening Alcohol Free Coconut & Mint - 500ml (Pack of 1)
- Price
- £3.78
- Rating
- 4.5/5
- Reviews
- 4,917
- Age
- 7y ago

Dr Organic Aloe Vera Mouthwash Alcohol Free Fluoride Free Refreshing Natural Vegan Cruelty-Free Paraben & SLS-Free Organic 500ml Packaging may vary
- Price
- £5.49
- Rating
- 4.4/5
- Reviews
- 1,586
- Age
- 11y ago
Newest
by launch date
AloeDent Aloe Vera Mouthwash 500ml XL Family Size - Fluoride Free - Alcohol Free Freshens Breath & Supports Healthy Gums - Vegan Cruelty & SLS Free - 1 Pack
- Price
- £8.35
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 7mo ago

Gutology Microbiome-Friendly Mouthwash Hydroxyapatite & Prebiotics - 3 Month Supply - Liquid Biome+ Oral Rinse | Alcohol-Free & Fluoride-Free
- Price
- £20.78
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 1y ago

Euthymol Mouthwash Original 500ml Flouride Free Distinctive Strong Taste Flavour Reduce Plaque Gingival Clean Healthy Teeth Gums Freshens Breath Refreshing Daily Oral Dental Care
- Price
- £3.98
- Rating
- 4.3/5
- Reviews
- 554
- Age
- 2y ago

lavera Mouthwash Complete Care - Alcohol-Free -Fluoride-Free - Organic Mint and Organic Echinacea for 5-fold Effect - Vegan - Natural Cosmetics - 400 ml
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 3y ago

Waken Enamel Care Mouthwash Alcohol Free with Natural Mint Extracts 12hr Protection Vegan Fluoride Mouthwash for Enamel Clean Teeth Fresh Breath & Oral Care No Artificial Colours or Dyes 500ml
- Price
- £2.10
- Rating
- 4.5/5
- Reviews
- 1,189
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
48
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
7%
- Aloe Dent38%
- BIOMED28%
- Dr. Organic14%
- Waken7%
- Sarakan3%
- Euthymol3%
- Open — no brand owns it (3 brands, 7%)
Demand
Fluoride Free Mouthwash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.7×
Search terms
Top Fluoride Free Mouthwash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- natural mouthwash15K/yr
- fluoride free mouthwash17K/yr
- organic mouthwash5K/yr
- aloe dent mouthwash7K/yr
- aloe vera mouthwash4K/yr
- aloedent mouthwash2K/yr
Reviews and returns
What reviews say buyers love and hate about Fluoride Free Mouthwash
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The taste is strong and unpleasant
Tastes awful
It's a strange taste
the bottle leaks a lot
The bottle does leak quite a bit though which is a shame
Leaky lid
Waste of money
a bit pricey
Expensive,
The mouthwash tastes very weird and unpleasant
My mouth is sore
Sadly I have gum disease
Such a disgusting flavour I couldnt use it
I find all mouthwashes too strong in flavour
It's a strange taste
Love
My gum health has improved dramatically
my gums healthy
Feels nice and soothing on my gums aswell
Great taste
The minty taste is pleasant
The taste is minty
the lasting freshness is evident
Minty fresh
the taste is fresh
Good quality mouthwash
Nice large bottle of good quality
Excellent Quality Product
Fresh breath
Fresh breath indeed
Fresh breath
Return
0.1% Return rate 6% Fixable by listing
the bottle leaks a lot
The bottle does leak quite a bit though which is a shame
Leaky lid
The taste is strong and unpleasant
Tastes awful
It's a strange taste
Such a disgusting flavour I couldnt use it
I find all mouthwashes too strong in flavour
It's a strange taste
Waste of money
a bit pricey
Expensive,
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fluoride Free Mouthwash questions
Answered from the same tracked data.









