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Fluoride Free Mouthwash

Fail

Shoppers spend only $48K a year here, so Fluoride Free Mouthwash is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£48K/yr51K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
75%top-5 click share · 9 brands · 48 sellers

Flapen Score

Fluoride Free Mouthwash against its category

The dotted line is the Health & Personal Care average. Past it, Fluoride Free Mouthwash is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fluoride Free Mouthwash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fluoride Free Mouthwash 51K times last year and spent an estimated £48K. The top 5 brands take 90% of clicks. Demand peaks in Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
15.7%
Market size, estimated
£48Ka year
Peak month
February1.7× the quietest month
Top search term
natural mouthwash15K searches a year

02 · Price

A sale here is worth £5.99.

Listings sell for £5.99 on average, from £2.10 to £20.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £5.99 that is £3K to £4K a year per listing.

Average price
£5.99under the $15 to $100 sweet spot
Price range
£2.10–£20.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #44 within Dental Care. It carries 1,745 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#44in Dental Care
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,745per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Fluoride Free Mouthwash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

48

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

7%

  • Aloe Dent38%
  • BIOMED28%
  • Dr. Organic14%
  • Waken7%
  • Sarakan3%
  • Euthymol3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Fluoride Free Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Fluoride Free Mouthwash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • natural mouthwash15K/yr
  • fluoride free mouthwash17K/yr
  • organic mouthwash5K/yr
  • aloe dent mouthwash7K/yr
  • aloe vera mouthwash4K/yr
  • aloedent mouthwash2K/yr

Reviews and returns

What reviews say buyers love and hate about Fluoride Free Mouthwash

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall14%−0.10

The taste is strong and unpleasant

Tastes awful

It's a strange taste

Leak-Proof6%

the bottle leaks a lot

The bottle does leak quite a bit though which is a shame

Leaky lid

Value For Money6%+0.49

Waste of money

a bit pricey

Expensive,

Oral Hygiene5%+0.99

The mouthwash tastes very weird and unpleasant

My mouth is sore

Sadly I have gum disease

Flavor3%−0.05

Such a disgusting flavour I couldnt use it

I find all mouthwashes too strong in flavour

It's a strange taste

Love

Oral Hygiene22%+0.99

My gum health has improved dramatically

my gums healthy

Feels nice and soothing on my gums aswell

Taste-Overall11%−0.10

Great taste

The minty taste is pleasant

The taste is minty

Freshness10%+1.11

the lasting freshness is evident

Minty fresh

the taste is fresh

Quality-Overall8%+0.19

Good quality mouthwash

Nice large bottle of good quality

Excellent Quality Product

Breathability7%+0.75

Fresh breath

Fresh breath indeed

Fresh breath

Return

0.1% Return rate 6% Fixable by listing

Leak-Proof37%▄▅██▇▅

the bottle leaks a lot

The bottle does leak quite a bit though which is a shame

Leaky lid

Taste-Overall8%▁▂▁▃▅█

The taste is strong and unpleasant

Tastes awful

It's a strange taste

Functionality-Overall7%▁▃▁▁▅█
Flavor7%▁▁▁▅█▁

Such a disgusting flavour I couldnt use it

I find all mouthwashes too strong in flavour

It's a strange taste

Value For Money5%▁█▁▄▁▁

Waste of money

a bit pricey

Expensive,

FAQ

Common Fluoride Free Mouthwash questions

Answered from the same tracked data.