Flossers
pricing outside the sweet spot ($5.37 avg) — Flossers doesn't clear our bar today.
Flapen Score
Is Flossers profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Flossers is a £63K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 45/100.
Flossers: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.3% over the last 90 days and 19.3% of searches end in a purchase.
£63K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 26 products
Top Flossers products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Plackers Micro Mint Dental Flossers Fresh Mint Flavor Fold-Out Toothpick Super Tuffloss Easy Storage with Sure-Zip Seal 150 Count
- Price
- £6.71
- Rating
- 4.5/5
- Reviews
- 17,278
- Age
- 13y ago
Plackers Eco Twin Line Flossers Dental flossers Double Cleaning Action Two Floss Threads the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago
Plackers Eco Flossers Dental flossers the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle
- Price
- £2.16
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 1y ago
Smilcloud 200 Pcs Dental Floss Stick Disposable Toothpicks Teeth Stick Floss Picks Tooth Picks Sticks Interdental Cleaning Tool for Travel Home Office Restaurant
- Price
- £3.59
- Rating
- 4.4/5
- Reviews
- 1,524
- Age
- 2y ago
Plackers Eco Sensitive Flossers Dental flossers Soft Tape for Sensitive Gums the Easy Way to Floss Recycled Plastic Handle
- Price
- £2.23
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 1y ago
Trending
90-day click momentum
Dental Floss Picks 50 Count Mint Flavored Flossers for Tight Teeth Travel Size Oral Care Easy Take Out On The Go Shred-Resistant Floss with Toothpick Fresh Breath Daily Teeth Cleaning
- Price
- £2.47
- Rating
- 4.3/5
- Reviews
- 168
- Age
- 10mo ago
THE HUMBLE CO. - Dental Floss Picks - Mint Flavour - Slides Easily - Developed By Dentists - Designed in Sweden - Teeth Cleaning - Sustainable & Reusable - Vegan & Cruelty-Free - 50p
- Price
- £3.06
- Rating
- 4.5/5
- Reviews
- 943
- Age
- 7y ago
Plackers Twin-Line Dental Floss Picks 150 Count (Pack of 4)
- Price
- £20.10
- Rating
- 4.6/5
- Reviews
- 36,351
- Age
- 8y ago
Plackers Eco Twin Line Flossers Dental flossers Double Cleaning Action Two Floss Threads the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago
Smilcloud 200 Pcs Dental Floss Stick Disposable Toothpicks Teeth Stick Floss Picks Tooth Picks Sticks Interdental Cleaning Tool for Travel Home Office Restaurant
- Price
- £3.59
- Rating
- 4.4/5
- Reviews
- 1,524
- Age
- 2y ago
Newest
by launch date
50 Count Unflavored Dental Floss Picks Shred-Resistant Floss for Deep Cleaning Tight Teeth Deep Cleaning Daily Oral Care Easy Take Out Sealed Bag Portable Traveling Package On The Go(Pack of 1)
- Price
- £2.49
- Rating
- 4.3/5
- Reviews
- 164
- Age
- 10mo ago
Dental Floss Picks 50 Count Mint Flavored Flossers for Tight Teeth Travel Size Oral Care Easy Take Out On The Go Shred-Resistant Floss with Toothpick Fresh Breath Daily Teeth Cleaning
- Price
- £2.47
- Rating
- 4.3/5
- Reviews
- 168
- Age
- 10mo ago
Plackers Eco Twin Line Flossers Dental flossers Double Cleaning Action Two Floss Threads the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago
Plackers Eco Flossers Dental flossers the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle
- Price
- £2.16
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 1y ago
Plackers Eco Sensitive Flossers Dental flossers Soft Tape for Sensitive Gums the Easy Way to Floss Recycled Plastic Handle
- Price
- £2.23
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
105
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
10%
- Plackers64%
- Smilcloud8%
- Y-Kelin6%
- Cleanse6%
- DenTek3%
- HouChanges3%
- Open — no brand owns it (6 brands, 10%)
Flossers demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Flossers search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- plackers17K/yr
- flossers19K/yr
- plackers dental flossers13K/yr
- dental flossers7K/yr
- tooth flossers5K/yr
What reviews say buyers love and hate about Flossers
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“These are great for gums”
“EXCELLENT QUALITY”
“fair price”
“Ease of use”
“work as advertised”
What buyers complain about
60% of reviews“STOPPED WORKING”
“wouldn't charge at all”
“the build quality is not up to standard - the head snapped off whilst trying to change it”
“Useless if you brush your teeth thoroughly”
“The floss is too thick”
Flossers return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Flossers questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
