Flossers
FailProducts sell for $5.37 on average, outside the sweet spot, so Flossers is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £63K/yr61K searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 51%top-5 click share · 12 brands · 105 sellers
Flapen Score
Flossers against its category
The dotted line is the Health & Personal Care average. Past it, Flossers is stronger. Inside it, weaker.
Market
The Flossers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flossers 61K times last year and spent an estimated £63K. The top 5 brands take 87% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
19.3% of searches ended in a purchase last week.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 19.3%
- Market size, estimated
- £63Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- plackers17K searches a year
02 · Price
A sale here is worth £5.37.
Listings sell for £5.37 on average, from £2.15 to £20.10. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £5.37 that is £1K to £3K a year per listing.
- Average price
- £5.37under the $15 to $100 sweet spot
- Price range
- £2.15–£20.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Dental Care. It carries 6,659 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Dental Care
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,659per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Flossers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Plackers Micro Mint Dental Flossers Fresh Mint Flavor Fold-Out Toothpick Super Tuffloss Easy Storage with Sure-Zip Seal 150 Count
- Price
- £6.71
- Rating
- 4.5/5
- Reviews
- 17,278
- Age
- 13y ago

Plackers Eco Twin Line Flossers Dental flossers Double Cleaning Action Two Floss Threads the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago

Plackers Eco Flossers Dental flossers the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle
- Price
- £2.16
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 1y ago

Smilcloud 200 Pcs Dental Floss Stick Disposable Toothpicks Teeth Stick Floss Picks Tooth Picks Sticks Interdental Cleaning Tool for Travel Home Office Restaurant
- Price
- £3.59
- Rating
- 4.4/5
- Reviews
- 1,524
- Age
- 2y ago

Plackers Eco Sensitive Flossers Dental flossers Soft Tape for Sensitive Gums the Easy Way to Floss Recycled Plastic Handle
- Price
- £2.23
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 1y ago
Trending
90-day click momentum
Dental Floss Picks 50 Count Mint Flavored Flossers for Tight Teeth Travel Size Oral Care Easy Take Out On The Go Shred-Resistant Floss with Toothpick Fresh Breath Daily Teeth Cleaning
- Price
- £2.47
- Rating
- 4.3/5
- Reviews
- 168
- Age
- 10mo ago

THE HUMBLE CO. - Dental Floss Picks - Mint Flavour - Slides Easily - Developed By Dentists - Designed in Sweden - Teeth Cleaning - Sustainable & Reusable - Vegan & Cruelty-Free - 50p
- Price
- £3.06
- Rating
- 4.5/5
- Reviews
- 943
- Age
- 7y ago

Plackers Twin-Line Dental Floss Picks 150 Count (Pack of 4)
- Price
- £20.10
- Rating
- 4.6/5
- Reviews
- 36,351
- Age
- 8y ago

Plackers Eco Twin Line Flossers Dental flossers Double Cleaning Action Two Floss Threads the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago

Smilcloud 200 Pcs Dental Floss Stick Disposable Toothpicks Teeth Stick Floss Picks Tooth Picks Sticks Interdental Cleaning Tool for Travel Home Office Restaurant
- Price
- £3.59
- Rating
- 4.4/5
- Reviews
- 1,524
- Age
- 2y ago
Newest
by launch date
50 Count Unflavored Dental Floss Picks Shred-Resistant Floss for Deep Cleaning Tight Teeth Deep Cleaning Daily Oral Care Easy Take Out Sealed Bag Portable Traveling Package On The Go(Pack of 1)
- Price
- £2.49
- Rating
- 4.3/5
- Reviews
- 164
- Age
- 10mo ago

Dental Floss Picks 50 Count Mint Flavored Flossers for Tight Teeth Travel Size Oral Care Easy Take Out On The Go Shred-Resistant Floss with Toothpick Fresh Breath Daily Teeth Cleaning
- Price
- £2.47
- Rating
- 4.3/5
- Reviews
- 168
- Age
- 10mo ago

Plackers Eco Twin Line Flossers Dental flossers Double Cleaning Action Two Floss Threads the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago

Plackers Eco Flossers Dental flossers the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle
- Price
- £2.16
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 1y ago

Plackers Eco Sensitive Flossers Dental flossers Soft Tape for Sensitive Gums the Easy Way to Floss Recycled Plastic Handle
- Price
- £2.23
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
105
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
10%
- Plackers64%
- Smilcloud8%
- Y-Kelin6%
- Cleanse6%
- DenTek3%
- HouChanges3%
- Open — no brand owns it (6 brands, 10%)
Demand
Flossers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Flossers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plackers17K/yr
- flossers19K/yr
- plackers dental flossers13K/yr
- dental flossers7K/yr
- tooth flossers5K/yr
Reviews and returns
What reviews say buyers love and hate about Flossers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
STOPPED WORKING
broke after 2 years
Breaks after a few months
wouldn't charge at all
it stopped charging
would not charge
the build quality is not up to standard - the head snapped off whilst trying to change it
Bad Quality
Quality has degraded drastically since last year
Useless if you brush your teeth thoroughly
The floss became completely unusable
Could knock your teeth out
The floss is too thick
Thinner than others
too thick
Love
These are great for gums
Perfect for teeth
keeps the teeth cleaner
EXCELLENT QUALITY
Good quality product and excellent customer service and company
Good product as described
fair price
Great value for money
Excellent value for money
Ease of use
Very handy
Easy to hold
work as advertised
As described
Just what I was looking for
Return
0.1% Return rate 18% Fixable by listing
wouldn't charge at all
it stopped charging
would not charge
Too small
NOT FIT FOR PURPOSE
larger than expected mainly due to the water tank
the build quality is not up to standard - the head snapped off whilst trying to change it
Bad Quality
Quality has degraded drastically since last year
Very flimsy and breaks easily
Not very Sturdy as with others I've had
Flimsy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flossers questions
Answered from the same tracked data.









