Flossers
FailProducts sell for $5.37 on average, outside the sweet spot, so Flossers is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £63K/yr61K searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 51%top-5 click share · 12 brands · 105 sellers
Flapen Score
Flossers against its category
The dotted line is the Health & Personal Care average. Past it, Flossers is stronger. Inside it, weaker.
Market
The Flossers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flossers 61K times last year and spent an estimated £63K. The top 5 brands take 87% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 19.3% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 19.3%
- Market size, estimated
- £63Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- plackers17K searches a year
02 · Price
A sale here is worth £5.37.
Listings sell for £5.37 on average, from £2.15 to £20.10. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £5.37 that is £1K to £3K a year per listing.
- Average price
- £5.37under the $15 to $100 sweet spot
- Price range
- £2.15–£20.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Dental Care. It carries 6,659 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Dental Care
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,659per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Flossers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Plackers Micro Mint Dental Flossers Fresh Mint Flavor Fold-Out Toothpick Super Tuffloss Easy Storage with Sure-Zip Seal 150 Count
- Price
- £6.71
- Rating
- 4.5/5
- Reviews
- 17,278
- Age
- 13y ago

Plackers Eco Twin Line Flossers Dental flossers Double Cleaning Action Two Floss Threads the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago

Plackers Eco Flossers Dental flossers the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle
- Price
- £2.16
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 1y ago

Smilcloud 200 Pcs Dental Floss Stick Disposable Toothpicks Teeth Stick Floss Picks Tooth Picks Sticks Interdental Cleaning Tool for Travel Home Office Restaurant
- Price
- £3.59
- Rating
- 4.4/5
- Reviews
- 1,524
- Age
- 2y ago

Plackers Eco Sensitive Flossers Dental flossers Soft Tape for Sensitive Gums the Easy Way to Floss Recycled Plastic Handle
- Price
- £2.23
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 1y ago
Trending
estimated 90-day click momentum
Dental Floss Picks 50 Count Mint Flavored Flossers for Tight Teeth Travel Size Oral Care Easy Take Out On The Go Shred-Resistant Floss with Toothpick Fresh Breath Daily Teeth Cleaning
- Price
- £2.47
- Rating
- 4.3/5
- Reviews
- 168
- Age
- 10mo ago

THE HUMBLE CO. - Dental Floss Picks - Mint Flavour - Slides Easily - Developed By Dentists - Designed in Sweden - Teeth Cleaning - Sustainable & Reusable - Vegan & Cruelty-Free - 50p
- Price
- £3.06
- Rating
- 4.5/5
- Reviews
- 943
- Age
- 7y ago

Plackers Twin-Line Dental Floss Picks 150 Count (Pack of 4)
- Price
- £20.10
- Rating
- 4.6/5
- Reviews
- 36,351
- Age
- 8y ago

Plackers Eco Twin Line Flossers Dental flossers Double Cleaning Action Two Floss Threads the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago

Smilcloud 200 Pcs Dental Floss Stick Disposable Toothpicks Teeth Stick Floss Picks Tooth Picks Sticks Interdental Cleaning Tool for Travel Home Office Restaurant
- Price
- £3.59
- Rating
- 4.4/5
- Reviews
- 1,524
- Age
- 2y ago
Newest
by launch date
50 Count Unflavored Dental Floss Picks Shred-Resistant Floss for Deep Cleaning Tight Teeth Deep Cleaning Daily Oral Care Easy Take Out Sealed Bag Portable Traveling Package On The Go(Pack of 1)
- Price
- £2.49
- Rating
- 4.3/5
- Reviews
- 164
- Age
- 10mo ago

Dental Floss Picks 50 Count Mint Flavored Flossers for Tight Teeth Travel Size Oral Care Easy Take Out On The Go Shred-Resistant Floss with Toothpick Fresh Breath Daily Teeth Cleaning
- Price
- £2.47
- Rating
- 4.3/5
- Reviews
- 168
- Age
- 10mo ago

Plackers Eco Twin Line Flossers Dental flossers Double Cleaning Action Two Floss Threads the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago

Plackers Eco Flossers Dental flossers the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle
- Price
- £2.16
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 1y ago

Plackers Eco Sensitive Flossers Dental flossers Soft Tape for Sensitive Gums the Easy Way to Floss Recycled Plastic Handle
- Price
- £2.23
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
105
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 93%
Open market
10%
- Plackers64%
- Smilcloud8%
- Y-Kelin6%
- Cleanse6%
- DenTek3%
- HouChanges3%
- Open — no brand owns it (6 brands, 10%)
Demand
Flossers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Flossers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- plackers17K/yr
- flossers19K/yr
- plackers dental flossers13K/yr
- dental flossers7K/yr
- tooth flossers5K/yr
Reviews and returns
What reviews say buyers love and hate about Flossers
We read the reviews and the return reasons for every product selling here.
“STOPPED WORKING”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flossers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









