flossers
Skip itPricing outside the sweet spot ($5.37 avg) — this niche doesn't clear our bar today.
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Okay£2.15–£20.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,658.96avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Market size
Bad£63K£63K/yr · 61K searches
Avg price
Bad£5.37avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, flossers is a £63K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
flossers market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £67K–£81K
- units × avg price
- Conversion rate
- 19.3%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
105
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
10%
- Plackers64%
- Smilcloud8%
- Y-Kelin6%
- Cleanse6%
- DenTek3%
- HouChanges3%
- Open — no brand owns it (6 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -5.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top flossers search terms
- plackers17K/yr
- flossers19K/yr
- plackers dental flossers13K/yr
- dental flossers7K/yr
- tooth flossers5K/yr
Top flossers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Plackers Micro Mint Dental Flossers Fresh Mint Flavor Fold-Out Toothpick Super Tuffloss Easy Storage with Sure-Zip Seal 150 Count
Plackers£6.714.5★17,278 rev
Plackers Eco Twin Line Flossers Dental flossers Double Cleaning Action Two Floss Threads the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle
Plackers£2.154.6★74 rev
Plackers Eco Flossers Dental flossers the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle
Plackers£2.164.3★34 rev
Smilcloud 200 Pcs Dental Floss Stick Disposable Toothpicks Teeth Stick Floss Picks Tooth Picks Sticks Interdental Cleaning Tool for Travel Home Office Restaurant
Smilcloud£3.594.4★1,524 rev
Plackers Eco Sensitive Flossers Dental flossers Soft Tape for Sensitive Gums the Easy Way to Floss Recycled Plastic Handle
Plackers£2.234.4★86 rev
Newest
by launch date
50 Count Unflavored Dental Floss Picks Shred-Resistant Floss for Deep Cleaning Tight Teeth Deep Cleaning Daily Oral Care Easy Take Out Sealed Bag Portable Traveling Package On The Go(Pack of 1)
cobefy£2.49164 rev
Dental Floss Picks 50 Count Mint Flavored Flossers for Tight Teeth Travel Size Oral Care Easy Take Out On The Go Shred-Resistant Floss with Toothpick Fresh Breath Daily Teeth Cleaning
cobefy£2.47168 rev
Plackers Eco Twin Line Flossers Dental flossers Double Cleaning Action Two Floss Threads the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle
Plackers£2.1574 rev
Plackers Eco Flossers Dental flossers the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle
Plackers£2.1634 rev
Plackers Eco Sensitive Flossers Dental flossers Soft Tape for Sensitive Gums the Easy Way to Floss Recycled Plastic Handle
Plackers£2.2386 rev
Trending
90-day click momentumDental Floss Picks 50 Count Mint Flavored Flossers for Tight Teeth Travel Size Oral Care Easy Take Out On The Go Shred-Resistant Floss with Toothpick Fresh Breath Daily Teeth Cleaning
cobefy£2.474.3★
THE HUMBLE CO. - Dental Floss Picks - Mint Flavour - Slides Easily - Developed By Dentists - Designed in Sweden - Teeth Cleaning - Sustainable & Reusable - Vegan & Cruelty-Free - 50p
The Humble Co.£3.064.5★
Plackers Twin-Line Dental Floss Picks 150 Count (Pack of 4)
Plackers£20.104.6★
Plackers Eco Twin Line Flossers Dental flossers Double Cleaning Action Two Floss Threads the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle
Plackers£2.154.6★
Smilcloud 200 Pcs Dental Floss Stick Disposable Toothpicks Teeth Stick Floss Picks Tooth Picks Sticks Interdental Cleaning Tool for Travel Home Office Restaurant
Smilcloud£3.594.4★
What buyers say about flossers
What buyers praise and complain about, mined from review topics.What buyers love
“These are great for gums”
“EXCELLENT QUALITY”
“fair price”
“Ease of use”
“work as advertised”
“Powerful product”
“Its clean and easy to use”
“extremely effective idea”
“don't break like some do”
“Great dental sticks for sensitive gums”
What buyers complain about
“STOPPED WORKING”
“wouldn't charge at all”
“the build quality is not up to standard - the head snapped off whilst trying to change it”
“Useless if you brush your teeth thoroughly”
“The floss is too thick”
“Too small”
“Very flimsy and breaks easily”
“Waste of money”
“are very difficult to use”
“recently the power button became faulty”
Top return reasons
Common questions
- Is flossers profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the flossers niche?
- 12 brands and 105 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in flossers?
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 0.1%.
- When does demand for flossers peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the flossers niche?
- Listings span £2.15–£20.10; the average listing price is £5.37 (sweet spot $15–$100). The average incumbent carries 6,659 reviews — the moat a new listing must climb.