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Flossers

Fail

Products sell for $5.37 on average, outside the sweet spot, so Flossers is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£63K/yr61K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
51%top-5 click share · 12 brands · 105 sellers

Flapen Score

Flossers against its category

The dotted line is the Health & Personal Care average. Past it, Flossers is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flossers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flossers 61K times last year and spent an estimated £63K. The top 5 brands take 87% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

19.3% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
19.3%
Market size, estimated
£63Ka year
Peak month
January1.3× the quietest month
Top search term
plackers17K searches a year

02 · Price

A sale here is worth £5.37.

Listings sell for £5.37 on average, from £2.15 to £20.10. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £5.37 that is £1K to £3K a year per listing.

Average price
£5.37under the $15 to $100 sweet spot
Price range
£2.15–£20.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Dental Care. It carries 6,659 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#31in Dental Care
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,659per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Flossers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

105

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

10%

  • Plackers64%
  • Smilcloud8%
  • Y-Kelin6%
  • Cleanse6%
  • DenTek3%
  • HouChanges3%
  • Open — no brand owns it (6 brands, 10%)

Demand

Flossers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Flossers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plackers17K/yr
  • flossers19K/yr
  • plackers dental flossers13K/yr
  • dental flossers7K/yr
  • tooth flossers5K/yr

Reviews and returns

What reviews say buyers love and hate about Flossers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.11

STOPPED WORKING

broke after 2 years

Breaks after a few months

Charging11%−0.08

wouldn't charge at all

it stopped charging

would not charge

Quality-Overall9%+0.19

the build quality is not up to standard - the head snapped off whilst trying to change it

Bad Quality

Quality has degraded drastically since last year

Oral Hygiene7%+1.57

Useless if you brush your teeth thoroughly

The floss became completely unusable

Could knock your teeth out

Thickness4%−0.05

The floss is too thick

Thinner than others

too thick

Love

Oral Hygiene21%+1.57

These are great for gums

Perfect for teeth

keeps the teeth cleaner

Quality-Overall17%+0.19

EXCELLENT QUALITY

Good quality product and excellent customer service and company

Good product as described

Value For Money14%+0.80

fair price

Great value for money

Excellent value for money

Ease Of Use8%+0.79

Ease of use

Very handy

Easy to hold

Advertised Vs Actual Product7%+0.50

work as advertised

As described

Just what I was looking for

Return

0.1% Return rate 18% Fixable by listing

Functionality-Overall17%▇▆▄█▇█
Charging11%▅▃▄█▃▆

wouldn't charge at all

it stopped charging

would not charge

Size-Overall9%▄▄▆▇█▇

Too small

NOT FIT FOR PURPOSE

larger than expected mainly due to the water tank

Quality-Overall7%▃█▆▃▇▅

the build quality is not up to standard - the head snapped off whilst trying to change it

Bad Quality

Quality has degraded drastically since last year

Strength5%▆█▇█▇▅

Very flimsy and breaks easily

Not very Sturdy as with others I've had

Flimsy

FAQ

Common Flossers questions

Answered from the same tracked data.