floss sticks dental
Worth a lookShows searches that convert (18.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible18.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£766K£766K/yr · 982K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,294.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Avg price
Bad£4.34avg listing price — sweet spot $15–$100
Price range
Bad£2.15–£7.81cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, floss sticks dental is a £766K/yr Amazon United Kingdom market (982K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Mar–Oct. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
floss sticks dental market data
- Units sold / yr
- 150K–200K
- avg 5,000–6,000/product
- Revenue / yr
- £651K–£868K
- units × avg price
- Conversion rate
- 18.0%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 4.4%
- Avg brand age
- 39 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
85
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
27%
- Cleanse18%
- Smilcloud18%
- DenTek12%
- Y-Kelin12%
- cobefy9%
- TePe5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.Peak months: Jan, Mar, Oct · busiest ÷ quietest = 2.1×
Top floss sticks dental search terms
- floss sticks dental235K/yr
- tooth picks floss sticks126K/yr
- floss picks138K/yr
- dental floss stick112K/yr
- floss sticks65K/yr
- tooth floss picks59K/yr
- dental floss picks40K/yr
- floss harps32K/yr
- teeth floss sticks26K/yr
- dentek floss picks32K/yr
Top floss sticks dental products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
200pcs Floss Sticks Dental Triple Clean Advanced Clean Dental Floss Stick Easy and Simple to Use Tooth Floss Picks Smoothly Work on Tight Teeth Floss Sticks Keeps Your Mouth Fresh and Clean
Cleanse£5.474.4★4,567 rev
Smilcloud 200 Pcs Dental Floss Stick Disposable Toothpicks Teeth Stick Floss Picks Tooth Picks Sticks Interdental Cleaning Tool for Travel Home Office Restaurant
Smilcloud£3.594.4★1,524 rev
Y-Kelin Floss Picks -100 Pcs Floss Sticks 2 in 1 Resistant Toothpick Easy and Simple to Use Dental Floss Deep Clean Tooth Picks Floss Sticks Teeth Cleaning (100 Count (Pack of 1)) No Flavor
Y-Kelin£4.084.5★11,503 rev
DenTek Triple Clean Dental Floss Picks 150 Pack
DenTek£5.334.5★78,849 rev
Dental Floss Picks 50 Count Mint Flavored Flossers for Tight Teeth Travel Size Oral Care Easy Take Out On The Go Shred-Resistant Floss with Toothpick Fresh Breath Daily Teeth Cleaning
cobefy£2.474.3★168 rev
Newest
by launch date
EcoYou Biodegradable Floss Picks | 50 Count (1 Pack) | Mint Flavor Candelilla Wax | Pfas Free | Sustainable & Reusable | Vegan & Cruelty-Free | Eco Floss Picks
EcoYou£4.3881 rev
50 Count Unflavored Dental Floss Picks Shred-Resistant Floss for Deep Cleaning Tight Teeth Deep Cleaning Daily Oral Care Easy Take Out Sealed Bag Portable Traveling Package On The Go(Pack of 1)
cobefy£2.49164 rev
Dental Floss Picks 50 Count Mint Flavored Flossers for Tight Teeth Travel Size Oral Care Easy Take Out On The Go Shred-Resistant Floss with Toothpick Fresh Breath Daily Teeth Cleaning
cobefy£2.47168 rev
150 Count Mint Flavor Dental Floss Picks Shred-Resistant Floss Stick for Deep Cleaning Tight Teeth Flavoured Toothpicks for Daily Oral Care Sealed Bag Moisture-Proof Package(Pack of 1)
cobefy£3.64168 rev
Plackers Eco Twin Line Flossers Dental flossers Double Cleaning Action Two Floss Threads the Easy Way to Floss Folding-Out Toothpick Recycled Plastic Handle
Plackers£2.1574 rev
Trending
90-day click momentumEcoYou Biodegradable Floss Picks | 50 Count (1 Pack) | Mint Flavor Candelilla Wax | Pfas Free | Sustainable & Reusable | Vegan & Cruelty-Free | Eco Floss Picks
EcoYou£4.384.1★
Dental Floss Picks 50 Count Mint Flavored Flossers for Tight Teeth Travel Size Oral Care Easy Take Out On The Go Shred-Resistant Floss with Toothpick Fresh Breath Daily Teeth Cleaning
cobefy£2.474.3★
100 Pcs Dental Floss - Dental Floss Stick 2 in 1 Toothpicks Sticks Portable Floss Harps Tooth Floss & Interdental Cleaning Tool for Travel Home Office
JuanYi£2.734.5★
EcoYou Biodegradable Floss Picks | 100 Count (2 Pack) | Mint Flavor Candelilla Wax | Sustainable & Reusable | Vegan & Cruelty-Free | Eco Floss | Pfas Free
EcoYou£7.814.4★
THE HUMBLE CO. - Dental Floss Picks - Mint Flavour - Slides Easily - Developed By Dentists - Designed in Sweden - Teeth Cleaning - Sustainable & Reusable - Vegan & Cruelty-Free - 50p
The Humble Co.£3.064.5★
What buyers say about floss sticks dental
What buyers praise and complain about, mined from review topics.What buyers love
“These are great for gums”
“They are good quality and arrived quickly”
“fair price”
“Just as advertised”
“Ease of use”
“The handles are strong”
“I have found these toothpicks meet all of my needs in regards to my teeth”
“Works well”
“a little soft”
“don't break like some do”
What buyers complain about
“This product its very low quality”
“floss your teeth very poor”
“broken within a week of use”
“Flimsy”
“The floss is too thick”
“it's just too short”
“which is very hard”
“Dont expect a fresh minty taste during”
“Waste of money”
“Changed Materials”
Top return reasons
Common questions
- Is floss sticks dental profitable to sell on Amazon United Kingdom?
- The niche generates £766K/yr across 26 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (56/100).
- How competitive is the floss sticks dental niche?
- 17 brands and 85 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in floss sticks dental?
- Top complaints mined from reviews: Quality-Overall, Oral Hygiene, Durability. The return rate is 0.1%.
- When does demand for floss sticks dental peak?
- Demand peaks in Jan–Mar–Oct; the busiest month runs 2.1× the quietest.
- What does it cost to enter the floss sticks dental niche?
- Listings span £2.15–£7.81; the average listing price is £4.34 (sweet spot $15–$100). The average incumbent carries 5,294 reviews — the moat a new listing must climb.