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Floss Sticks Dental

Maybe

Buyers convert on 18.0% of searches. But prices span $2.15–$7.81, mostly outside the sweet spot, so Floss Sticks Dental is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£766K/yr982K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
54%top-5 click share · 17 brands · 85 sellers

Flapen Score

Floss Sticks Dental against its category

The dotted line is the Health & Personal Care average. Past it, Floss Sticks Dental is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floss Sticks Dental market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Floss Sticks Dental 982K times last year and spent an estimated £766K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Mar–Oct. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

18.0% of searches ended in a purchase last week.

Shoppers searched for this 982K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £766K a year.

Searches, last 12 months
982K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
18.0%
Market size, estimated
£766Ka year
Peak month
March2.1× the quietest month
Top search term
floss sticks dental235K searches a year

02 · Price

A sale here is worth £4.34.

Listings sell for £4.34 on average, from £2.15 to £7.81. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £4.34 that is £22K to £26K a year per listing.

Average price
£4.34under the $15 to $100 sweet spot
Price range
£2.15–£7.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
5,000–6,000
Revenue per listing a year
£22K–£26K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #22 within Dental Care. It carries 5,294 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#22in Dental Care
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,294per listing
Listings tracked
26

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Floss Sticks Dental products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£38K£77K£115K£153K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

85

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

27%

  • Cleanse18%
  • Smilcloud18%
  • DenTek12%
  • Y-Kelin12%
  • cobefy9%
  • TePe5%

Demand

Floss Sticks Dental search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar, Oct · busiest ÷ quietest = 2.1×

Search terms

Top Floss Sticks Dental search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floss sticks dental235K/yr
  • tooth picks floss sticks126K/yr
  • floss picks138K/yr
  • dental floss stick112K/yr
  • floss sticks65K/yr
  • tooth floss picks59K/yr
  • dental floss picks40K/yr
  • floss harps32K/yr
  • teeth floss sticks26K/yr
  • dentek floss picks32K/yr

Reviews and returns

What reviews say buyers love and hate about Floss Sticks Dental

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.05

This product its very low quality

Diminished Quality

Awful quality

Oral Hygiene14%+1.26

floss your teeth very poor

gets stuck in my teeth

Inferior quality to normal Oral B

Durability7%−0.07

broken within a week of use

Not very durable

broke really quickly

Strength6%−0.03

Flimsy

Not very Sturdy as with others I've had

flimsy

Thickness5%−0.05

The floss is too thick

Thinner than others

too thick

Love

Oral Hygiene23%+1.26

These are great for gums

Perfect for Sensitive Gums

Amazing for teeth

Quality-Overall16%−0.05

They are good quality and arrived quickly

EXCELLENT QUALITY

Good product as described

Value For Money14%+0.98

fair price

Great value

Excellent value for money

Advertised Vs Actual Product9%+0.87

Just as advertised

As described

Just what I was looking for

Ease Of Use9%+0.80

Ease of use

Very handy

easy to hold

Return

0.1% Return rate 37% Fixable by listing

Size-Overall19%▄▄▅▄█▅

it's just too short

Too small

Frame too short

Quality-Overall16%▅█▄▅▆▅

This product its very low quality

Diminished Quality

Awful quality

Oral Hygiene7%█▅▄▂▅▆

floss your teeth very poor

gets stuck in my teeth

Inferior quality to normal Oral B

Functionality-Overall6%▁▂▃█▃█
Durability5%▅▆▃▃█▂

broken within a week of use

Not very durable

broke really quickly

FAQ

Common Floss Sticks Dental questions

Answered from the same tracked data.