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Floss Brushes

Maybe

Returns run at only 0.1% of orders. But prices span $2.88–$10.66, mostly outside the sweet spot, so Floss Brushes is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 48
Market size
£2.3M/yr2.2M searches / yr
90-day growth
-9.1%search demand this quarter
Competition
29%top-5 click share · 10 brands · 93 sellers

Flapen Score

Floss Brushes against its category

The dotted line is the Health & Personal Care average. Past it, Floss Brushes is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floss Brushes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Floss Brushes 2.2M times last year and spent an estimated £2.3M. The top 5 brands take 96% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

16.9% of searches ended in a purchase last week.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
16.9%
Market size, estimated
£2.3Ma year
Peak month
February1.3× the quietest month
Top search term
interdental brushes746K searches a year

02 · Price

A sale here is worth £6.08.

Listings sell for £6.08 on average, from £2.88 to £10.66. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At £6.08 that is £36K to £49K a year per listing.

Average price
£6.08under the $15 to $100 sweet spot
Price range
£2.88–£10.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
6,000–8,000
Revenue per listing a year
£36K–£49K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Dental Care. It carries 19,462 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Dental Care
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
19,462per listing
Listings tracked
52

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Floss Brushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£68K£136K£203K£271K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

93

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

29%

Top 20: 73%

Open market

3%

  • TePe79%
  • RAYITO7%
  • FUYOAL4%
  • ILantule3%
  • Piksters3%
  • ACSKD1%
  • Open — no brand owns it (4 brands, 3%)

Demand

Floss Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Floss Brushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • interdental brushes746K/yr
  • tepe interdental brushes466K/yr
  • teepees dental brushes232K/yr
  • dental brushes180K/yr
  • tepe154K/yr
  • tepe brushes75K/yr
  • floss brushes63K/yr
  • tee pees for teeth41K/yr
  • interdental brush36K/yr
  • tepee dental brushes29K/yr

Reviews and returns

What reviews say buyers love and hate about Floss Brushes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.07

Too big

Too short

Bit small

Quality-Overall12%+0.45

This product its very low quality

Bad quality

Diminished Quality

Strength11%−0.06

Not sturdy

Very flimsy

Too flimsy

Oral Hygiene7%+1.85

Not as good as the dentist has

Breaks off in mouth

Wouldn't recommend for dental cleaning

Flexibility5%−0.03

Pointless they just bend

too flexible and they go out of shape quickly

Bend too easily

Love

Oral Hygiene24%+1.85

Great for healthy gums

Great for your teeth

Promotes good gum health

Quality-Overall17%+0.45

They are good quality and arrived quickly

Always good quality is Tepe

Best quality

Value For Money16%+0.92

Excellent value for money

Best value

fair price

Advertised Vs Actual Product11%+0.98

As Described

AS ADVERTISED

Better than expected

Ease Of Use6%

Ease of use

easy to carry or store

easy to hold them

Return

0.1% Return rate 74% Fixable by listing

Size-Overall41%██████

Too big

Too short

Bit small

Color16%▆▄▃▃█▆

Wrong size for yellow

Almost no difference between all of the colours

Just different colours

Quality-Overall7%▄▅▅█▂▃

This product its very low quality

Bad quality

Diminished Quality

Advertised Vs Actual Product3%█▄▃▃▅▄
Soft Feel3%▁▂█▄▅▂

FAQ

Common Floss Brushes questions

Answered from the same tracked data.