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Floss Brushes

Maybe

An estimated 0.1% of orders come back. But prices span $2.88–$10.66, mostly outside the sweet spot, so Floss Brushes is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 48
Market size
£2.3M/yr2.2M searches / yr
90-day growth
-9.1%search demand this quarter
Competition
29%top-5 click share · 10 brands · 93 sellers

Flapen Score

Floss Brushes against its category

The dotted line is the Health & Personal Care average. Past it, Floss Brushes is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floss Brushes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Floss Brushes 2.2M times last year and spent an estimated £2.3M. The top 5 brands take 96% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 16.9% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
16.9%
Market size, estimated
£2.3Ma year
Peak month
February1.3× the quietest month
Top search term
interdental brushes746K searches a year

02 · Price

A sale here is worth £6.08.

Listings sell for £6.08 on average, from £2.88 to £10.66. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At £6.08 that is £36K to £49K a year per listing.

Average price
£6.08under the $15 to $100 sweet spot
Price range
£2.88–£10.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
6,000–8,000
Revenue per listing a year
£36K–£49K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Dental Care. It carries 19,462 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Dental Care
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
19,462per listing
Listings tracked
52

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Floss Brushes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£68K£136K£203K£271K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

93

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

29%

Top 20: 73%

Open market

3%

  • TePe79%
  • RAYITO7%
  • FUYOAL4%
  • ILantule3%
  • Piksters3%
  • ACSKD1%
  • Open — no brand owns it (4 brands, 3%)

Demand

Floss Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Floss Brushes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • interdental brushes746K/yr
  • tepe interdental brushes466K/yr
  • teepees dental brushes232K/yr
  • dental brushes180K/yr
  • tepe154K/yr
  • tepe brushes75K/yr
  • floss brushes63K/yr
  • tee pees for teeth41K/yr
  • interdental brush36K/yr
  • tepee dental brushes29K/yr

Reviews and returns

What reviews say buyers love and hate about Floss Brushes

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Oral Hygiene”
13%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Too big”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Floss Brushes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data