Is floss brushes profitable to sell on Amazon United Kingdom?

The niche generates £2.3M/yr across 52 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (57/100).

How competitive is the floss brushes niche?

10 brands and 93 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in floss brushes?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.1%.

When does demand for floss brushes peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the floss brushes niche?

Listings span £2.88–£10.66; the average listing price is £6.08 (sweet spot $15–$100). The average incumbent carries 19,462 reviews — the moat a new listing must climb.

floss brushes

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible16.9%

search→purchase rate — share of searches ending in a sale

Market size

Incredible£2.3M

£2.3M/yr · 2.2M searches

Competition

Great29%

top-5 click share — an open shelf

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.1%

90-day search growth — must beat 0% to launch

Review moat

Bad19,462.35

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.08

avg listing price — sweet spot $15–$100

Brand share

Bad96%

top-5 brand share — brand-locked demand

Price range

Bad£2.88–£10.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, floss brushes is a £2.3M/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

floss brushes market data

Units sold / yr: 300K–400K; avg 6,000–8,000/product
Revenue / yr: £1.8M–£2.4M; units × avg price
Conversion rate: 16.9%
Avg BSR: #20
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 156 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

10 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

29%

Top 20: 73%

Open market

TePe79%
RAYITO7%
FUYOAL4%
ILantule3%
Piksters3%
ACSKD1%
Open — no brand owns it (4 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top floss brushes search terms

interdental brushes746K/yr -7.7%9.9% conv.
tepe interdental brushes466K/yr -9.4%16.5% conv.
teepees dental brushes232K/yr -9.6%17.8% conv.
dental brushes180K/yr -16.9%10.8% conv.
tepe154K/yr -15.1%16.4% conv.
tepe brushes75K/yr +25.1%14.5% conv.
floss brushes63K/yr -9.9%10.3% conv.
tee pees for teeth41K/yr -12.3%20.1% conv.
interdental brush36K/yr -23.0%7.0% conv.
tepee dental brushes29K/yr -12.4%15.0% conv.

All search terms

Top floss brushes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TePe EasyPick Toothpicks Orange ISO XS-S 60pcs Dental Plaque Removal Tool efficient and Easy Cleaning Between the Teeth toothpicks for Narrow Gaps

TePe£4.604.6★6,867 rev

TePe Interdental Brush Original Pink 0.4mm/ISO 0 8pcs Plaque Removal efficient Clean Between Teeth Tooth Floss for Narrow Gaps

TePe£3.324.4★3,894 rev

TePe Interdental Brush Original Yellow 0.7mm/ISO 4 8pcs efficient Cleaning Between Teeth Plaque Remover and Dental flosser for Small Gaps

TePe£3.344.6★12,867 rev

80 Pcs Interdental Brushes Soft Dental Brushes Dental Brushes Teeth Flossing Brushes Dental Floss Brush for Cleaning Gaps Between Teeth (4 Colors)

FUYOAL£6.024.1★1,852 rev

TePe Interdental Brush Original Red 0.5mm/ISO 2 20pcs Plaque Removal efficient Clean Between the Teeth Tooth Floss for Narrow Gaps

TePe£8.634.6★76,837 rev

Newest

by launch date

RAYITO 100 Pcs Interdental Brushes 5 Sizes Soft Dental Brushes Toothpicks Dental Floss Brush Floss Sticks Dental for Braces Oral Cleaning(6 Colors)

RAYITO£7.44380 rev

1y ago

TePe Interdental Brush Angle Red 0.5mm/ISO 2 6pcs Interspace Cleaning Plaque Remover for Teeth with Narrow Gaps ensures Strong Gums and Teeth Carton Pack

TePe£2.882,603 rev

1y ago

RAYITO 100 Pieces Interdental Brushes 6 Sizes Soft Dental Floss Brush Mini Floss Sticks Dental for Braces Oral Cleaning

RAYITO£6.58652 rev

2y ago

ILantule Interdental Brushes 200 Pieces Silicone Dental Brushes Brush Toothpick for Braces Oral Cleaning

ILantule£4.213,289 rev

3y ago

RAYITO 220 Pieces Interdental Brushes Silicone Dental Brushes Blue Tooth Floss Picks for Braces Oral Cleaning

RAYITO£5.432,258 rev

3y ago

What buyers say about floss brushes

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene24%

“Great for healthy gums”

Quality-Overall17%

“They are good quality and arrived quickly”

Value For Money16%

“Excellent value for money”

Advertised Vs Actual Product11%

“As Described”

Ease Of Use6%

“Ease of use”

Size-Overall4%

“Good to have all sizes”

Strength2%

“These brushes are sturdy and effective”

Ease Of Cleaning2%

“Good cleaning”

Tooth Brightening2%

“Always good for the teeth”

Efficiency2%

“Works Well”

What buyers complain about

Size-Overall13%

“Too big”

Quality-Overall12%

“This product its very low quality”

Strength11%

“Not sturdy”

Oral Hygiene7%

“Not as good as the dentist has”

Flexibility5%

“Pointless they just bend”

Durability5%

“not very durable”

Value For Money5%

“Not worth it”

Ease Of Use4%

“which made them impossible to use”

Thickness3%

“The ware is a bit thick”

Color3%

“Wrong size for yellow”

Top return reasons

Size-Overall41%

Color16%

Quality-Overall7%

Advertised Vs Actual Product3%

Soft Feel3%

Strength3%

Oral Hygiene2%

Functionality-Overall2%

Flexibility2%

Thickness2%

Common questions

Is floss brushes profitable to sell on Amazon United Kingdom?: The niche generates £2.3M/yr across 52 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (57/100).
How competitive is the floss brushes niche?: 10 brands and 93 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in floss brushes?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.1%.
When does demand for floss brushes peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the floss brushes niche?: Listings span £2.88–£10.66; the average listing price is £6.08 (sweet spot $15–$100). The average incumbent carries 19,462 reviews — the moat a new listing must climb.