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Flaxseed Oil Capsules

Fail

Prices span $5.66–$15.18, mostly outside the sweet spot, so Flaxseed Oil Capsules is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£84K/yr44K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
72%top-5 click share · 12 brands · 31 sellers

Flapen Score

Flaxseed Oil Capsules against its category

The dotted line is the Health & Personal Care average. Past it, Flaxseed Oil Capsules is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flaxseed Oil Capsules market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flaxseed Oil Capsules 44K times last year and spent an estimated £84K. The top 5 brands take 84% of clicks. Demand peaks in Aug–Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 19.1% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
19.1%
Market size, estimated
£84Ka year
Peak month
September1.9× the quietest month
Top search term
flaxseed oil capsules40K searches a year

02 · Price

A sale here is worth £10.05.

Listings sell for £10.05 on average, from £5.66 to £15.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.05 that is £3K to £5K a year per listing.

Average price
£10.05under the $15 to $100 sweet spot
Price range
£5.66–£15.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #15 within Herbal Supplements. It carries 550 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
13.1%
Average rank
#15in Herbal Supplements
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
550per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Flaxseed Oil Capsules products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

31

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

12%

  • ALPHA0121%
  • Horbäach20%
  • Natures Aid17%
  • WeightWorld16%
  • Carlyle10%
  • Zipvit4%
  • Open — no brand owns it (6 brands, 12%)

Demand

Flaxseed Oil Capsules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Flaxseed Oil Capsules search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flaxseed oil capsules40K/yr
  • flaxseed capsules2K/yr
  • flaxseed oil capsules 1000mg858/yr
  • flaxseed oil capsules 2000mg2K/yr

Reviews and returns

What reviews say buyers love and hate about Flaxseed Oil Capsules

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
23%of negative reviews mention “Leak-Proof”
0.1%of orders come back
“in both cases a number of capsules had leaked”
A buyer, on “Leak-Proof”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Flaxseed Oil Capsules questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data