flaxseed oil capsules
Skip itPrices mostly outside the sweet spot ($5.66–$15.18) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Review moat
Good550.13avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.05avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£84K£84K/yr · 44K searches
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Price range
Bad£5.66–£15.18cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, flaxseed oil capsules is a £84K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 40/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
flaxseed oil capsules market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £60K–£80K
- units × avg price
- Conversion rate
- 19.1%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 13.1%
- Avg brand age
- 83 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
31
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
12%
- ALPHA0121%
- Horbäach20%
- Natures Aid17%
- WeightWorld16%
- Carlyle10%
- Zipvit4%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -23.5% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 1.9×
Top flaxseed oil capsules search terms
- flaxseed oil capsules40K/yr
- flaxseed capsules2K/yr
- flaxseed oil capsules 1000mg858/yr
- flaxseed oil capsules 2000mg2K/yr
Top flaxseed oil capsules products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Flaxseed Oil Capsules 2000mg | 360 Softgels | Omega 3 6 9 with High Strength Alpha Linolenic Acid (ALA) | Cold Pressed Supplement | By Horbaach
Horbäach£15.184.6★1,208 rev
Flaxseed Oil 2000mg 90 Vegan Softgels Cold-Pressed with Omega 3-6-9 Pure & Potent Linum Usitatissimum - Resealable and Recyclable Pouch by Alpha01
ALPHA01£5.664.6★189 rev
Flaxseed Oil Softgels - 180 Softgels - 1 a Day - 6 Months Supply - Cold-Pressed Omega 3 6 9 Capsules - ALA Linoleic & Oleic Acid - Vegan Non-GMO & Gluten-Free - Linseed Oil Supplement
WeightWorld£12.934.6★1,940 rev
Flaxseed Oil Capsules 2000mg | 120 Vegan Softgels | High Strength Supplement with Omega 3 6 & 9 | Cold Pressed | By Carlyle
Carlyle£8.084.6★351 rev
Natures Aid Flaxseed Oil 1000mg High Strength Omega-3 Softgels Supports Heart & Brain Function Vegan Non-GMO Gluten-Free Cold Pressed Essential Fatty Acids 90 Capsules
Natures Aid£6.194.5★1,160 rev
Newest
by launch date
Flaxseed Oil Capsules 1000mg 90 Vegan Soft Gels - Rich in Omega 3 6 and 9 Fatty Acids Crafted Exclusively from Cold-Pressed Hexane-Free Organic Flax Seeds Proudly Manufactured in The UK
Xspan Labs£8.2247 rev
Omega 3 6 and 9 High Strength Capsules 3000mg - Fish and Flaxseed Oil Fatty Acid Nutritional Supplements for Women and Men - Natural Source of EPA and DHA - Easy Swallow Softgels
NaturesVits£8.17105 rev
Flaxseed Oil Capsules 2000mg | 120 Vegan Softgels | High Strength Supplement with Omega 3 6 & 9 | Cold Pressed | By Carlyle
Carlyle£8.08351 rev
Flaxseed Oil Capsules 1000mg 90 Vegan Soft Gels - High in Omega 3 6 9 - Made with only Cold Pressed Hexane Free Flax Seed - Manufactured in the UK
swiss bioenergetics£10.31224 rev
Flaxseed Oil 2000mg 90 Vegan Softgels Cold-Pressed with Omega 3-6-9 Pure & Potent Linum Usitatissimum - Resealable and Recyclable Pouch by Alpha01
ALPHA01£5.66189 rev
Trending
90-day click momentumOmega 3 6 and 9 High Strength Capsules 3000mg - Fish and Flaxseed Oil Fatty Acid Nutritional Supplements for Women and Men - Natural Source of EPA and DHA - Easy Swallow Softgels
NaturesVits£8.174.7★
Flaxseed Oil 2000mg 180 Vegan Softgels Cold-Pressed with Omega 3-6-9 - Pure & Potent Linum Usitatissimum - Resealable and Recyclable Pouch By Alpha01
ALPHA01£9.784.6★
Flaxseed Oil Capsules 1000mg 90 Vegan Soft Gels - High in Omega 3 6 9 - Made with only Cold Pressed Hexane Free Flax Seed - Manufactured in the UK
swiss bioenergetics£10.314.6★
Flaxseed Oil Softgels - 180 Softgels - 1 a Day - 6 Months Supply - Cold-Pressed Omega 3 6 9 Capsules - ALA Linoleic & Oleic Acid - Vegan Non-GMO & Gluten-Free - Linseed Oil Supplement
WeightWorld£12.934.6★
Flaxseed Oil 2000mg 90 Vegan Softgels Cold-Pressed with Omega 3-6-9 Pure & Potent Linum Usitatissimum - Resealable and Recyclable Pouch by Alpha01
ALPHA01£5.664.6★
What buyers say about flaxseed oil capsules
What buyers praise and complain about, mined from review topics.What buyers love
“Value for money”
“Excellent quality flaxseed”
“Easy to swallow”
“this was the most affordable vegan capsule flaxseed oil I could find”
“Value for money taste is fine as well my kids is happy to cut the capsule”
“Fully satisfied”
“Exactly what it says on the tin”
“Life saver”
“Good, no bad smell or after taste”
“Excellent product from reputable source if you want Omega 3,6,9”
What buyers complain about
“in both cases a number of capsules had leaked”
“Others have commented that the quoted strength is misleading as it refers to the daily dose”
“I'm allergic to fish oil”
“The capsules are a bit big”
“Leaking capsules make them all sticky”
“very difficult to separate”
“Others have commented that the quoted strength is misleading as it refers to the daily dose”
“more fool me for not checking the ingredients properly”
“putting what would otherwise be a vegan product inside a capsule made with beef gelatine seems a bit short-sighted”
“Tablets stuck together”
Common questions
- Is flaxseed oil capsules profitable to sell on Amazon United Kingdom?
- The niche generates £84K/yr across 15 tracked products. 90-day search growth is -23.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the flaxseed oil capsules niche?
- 12 brands and 31 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in flaxseed oil capsules?
- Top complaints mined from reviews: Leak-Proof, Dosage, Allergies. The return rate is 0.1%.
- When does demand for flaxseed oil capsules peak?
- Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.
- What does it cost to enter the flaxseed oil capsules niche?
- Listings span £5.66–£15.18; the average listing price is £10.05 (sweet spot $15–$100). The average incumbent carries 550 reviews — the moat a new listing must climb.