Skip to content

Flaxseed Oil Capsules

Fail

Prices span $5.66–$15.18, mostly outside the sweet spot, so Flaxseed Oil Capsules is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£84K/yr44K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
72%top-5 click share · 12 brands · 31 sellers

Flapen Score

Flaxseed Oil Capsules against its category

The dotted line is the Health & Personal Care average. Past it, Flaxseed Oil Capsules is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flaxseed Oil Capsules market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flaxseed Oil Capsules 44K times last year and spent an estimated £84K. The top 5 brands take 84% of clicks. Demand peaks in Aug–Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

19.1% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
19.1%
Market size, estimated
£84Ka year
Peak month
September1.9× the quietest month
Top search term
flaxseed oil capsules40K searches a year

02 · Price

A sale here is worth £10.05.

Listings sell for £10.05 on average, from £5.66 to £15.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.05 that is £3K to £5K a year per listing.

Average price
£10.05under the $15 to $100 sweet spot
Price range
£5.66–£15.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #15 within Herbal Supplements. It carries 550 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
13.1%
Average rank
#15in Herbal Supplements
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
550per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Flaxseed Oil Capsules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

31

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

12%

  • ALPHA0121%
  • Horbäach20%
  • Natures Aid17%
  • WeightWorld16%
  • Carlyle10%
  • Zipvit4%
  • Open — no brand owns it (6 brands, 12%)

Demand

Flaxseed Oil Capsules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Flaxseed Oil Capsules search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flaxseed oil capsules40K/yr
  • flaxseed capsules2K/yr
  • flaxseed oil capsules 1000mg858/yr
  • flaxseed oil capsules 2000mg2K/yr

Reviews and returns

What reviews say buyers love and hate about Flaxseed Oil Capsules

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof23%

in both cases a number of capsules had leaked

Leaking capsules make them all sticky

Recently Have Had Leaking Capsules

Dosage18%−0.07

Others have commented that the quoted strength is misleading as it refers to the daily dose

I wasnt taking 1 a day consistently

you need 3 capsules a day so the pot doesn't last long

Allergies9%+0.19

I'm allergic to fish oil

Size-Overall8%0.00

The capsules are a bit big

They are a bit bigger

Adhesion/Stickiness5%−0.03

Leaking capsules make them all sticky

Love

Value For Money25%+1.92

Value for money

Great value

Good price

Quality-Overall20%+0.41

Excellent quality flaxseed

Good quality

Very happy with the quality of these

Ease Of Chewing/Swallowing18%+1.13

Easy to swallow

Had before I have been told easy to swallow

Easy to swallow, good quality

Vegan/Organic4%−0.01

this was the most affordable vegan capsule flaxseed oil I could find

Good vegan source of omega 3/6

Vegans, give your brain a treat

Taste-Overall4%−0.03

Value for money taste is fine as well my kids is happy to cut the capsule

No after taste which is good

FAQ

Common Flaxseed Oil Capsules questions

Answered from the same tracked data.