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Flawless Facial Hair Remover

Fail

Prices span $7.19–$15.20, mostly outside the sweet spot, so Flawless Facial Hair Remover is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£237K/yr210K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
82%top-5 click share · 6 brands · 89 sellers

Flapen Score

Flawless Facial Hair Remover against its category

The dotted line is the Health & Personal Care average. Past it, Flawless Facial Hair Remover is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flawless Facial Hair Remover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flawless Facial Hair Remover 210K times last year and spent an estimated £237K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £237K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
11.2%
Market size, estimated
£237Ka year
Peak month
November2.8× the quietest month
Top search term
flawless facial hair remover111K searches a year

02 · Price

A sale here is worth £10.09.

Listings sell for £10.09 on average, from £7.19 to £15.20. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £10.09 that is £10K to £13K a year per listing.

Average price
£10.09under the $15 to $100 sweet spot
Price range
£7.19–£15.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£13K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #36 within Shaving & Hair Removal. It carries 6,543 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
83%
Out of stock, average day
6.0%
Average rank
#36in Shaving & Hair Removal
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,543per listing
Listings tracked
12

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Flawless Facial Hair Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£24K£47K£71K£95K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

89

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Flawless53%
  • Finishing Touch33%
  • Vexloria6%
  • JML4%
  • IFANZETECH2%
  • Braun2%
  • Open — no brand owns it (0%)

Demand

Flawless Facial Hair Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Flawless Facial Hair Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flawless facial hair remover111K/yr
  • finishing touch flawless hair remover25K/yr
  • flawless hair remover26K/yr
  • jml flawless hair remover23K/yr
  • finishing touch flawless15K/yr
  • jml hair remover for women face3K/yr
  • jml flawless4K/yr
  • flawless hair remover for face2K/yr

Reviews and returns

What reviews say buyers love and hate about Flawless Facial Hair Remover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.21

Broke after two uses

breaks quickly

Stopped working

Functionality-Overall15%−0.16

It's not effective at all

then just stops working

Did not work

Quality-Overall11%+0.58

Poor quality

Cheap rubbish

Cheap quality wise

Charging8%−0.01

Does not hold charge

wont even charge

This is not rechargeable

Strength5%−0.03

Not as sturdy as I anticipated

Flimsy

Weak and ineffective

Love

Ease Of Use19%+1.57

Ease of use

easy to handle

Easy to hold and use

Quality-Overall17%+0.58

Really good product as described

Nice effective product

Excellent product

Value For Money15%+0.75

Value for money

Excellent value

Good for the price

Advertised Vs Actual Product12%+0.68

As advertised

As described

does what I need

Efficiency6%+0.41

Works perfectly

Works well, does the job,

Effective

Return

0.9% Return rate 12% Fixable by listing

Functionality-Overall40%▆██▇█▇

It's not effective at all

then just stops working

Did not work

Defective Material/Parts14%██▅▄▅▆
Quality-Overall7%█▃▅▇▆▅

Poor quality

Cheap rubbish

Cheap quality wise

Advertised Vs Actual Product7%█▄▅▃▅▆
Charging6%▅█▆▅▅▄

Does not hold charge

wont even charge

This is not rechargeable

FAQ

Common Flawless Facial Hair Remover questions

Answered from the same tracked data.