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Flavoured Toothpicks

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -41.1% this quarter, so Flavoured Toothpicks is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£130K/yr145K searches / yr
90-day growth
-41.1%search demand this quarter
Competition
57%top-5 click share · 8 brands · 16 sellers

Flapen Score

Flavoured Toothpicks against its category

The dotted line is the Health & Personal Care average. Past it, Flavoured Toothpicks is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flavoured Toothpicks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flavoured Toothpicks 145K times last year and spent an estimated £130K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-41.1%
Conversion, latest week
7.5%
Market size, estimated
£130Ka year
Peak month
January4.1× the quietest month
Top search term
flavoured toothpicks116K searches a year

02 · Price

A sale here is worth £11.98.

Listings sell for £11.98 on average, from £6.27 to £22.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £11.98 that is £6K to £9K a year per listing.

Average price
£11.98under the $15 to $100 sweet spot
Price range
£6.27–£22.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #110 within Dental Care. It carries 677 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
13.0%
Average rank
#110in Dental Care
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
677per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Flavoured Toothpicks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£52K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

16

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

6%

  • pick'em47%
  • Perfekto2421%
  • Massiv's Zahnstocher8%
  • pikz7%
  • Xero Picks7%
  • Pickx5%
  • Open — no brand owns it (2 brands, 6%)

Demand

Flavoured Toothpicks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Flavoured Toothpicks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flavoured toothpicks116K/yr
  • nicotine toothpicks5K/yr
  • flavored tooth pick5K/yr
  • pick em7K/yr
  • flavored toothpicks4K/yr
  • pick em toothpicks6K/yr
  • pickem3K/yr

Reviews and returns

What reviews say buyers love and hate about Flavoured Toothpicks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor23%−0.12

No flavor

There is no bold natural flavours in this pack they are all mint not very nice mint taste maybe dont mix the mint with the other flavours when packaging

No different to a normal toothpick there was no flavor at all

Taste-Overall8%−0.05

Tastes awful, artificial taste is too strong

weird taste and weird after taste

although I can tell some taste a bit different to others

Value For Money8%−0.07

Hugely overpriced - among other things

slightly expensive

Not worth it

Size-Overall5%−0.15

although it's a lot larger than I feel it needs to be

These are tiny

I've actually lost the pack somewhere the box was so small

Durability3%

break easy

they do not last very long before fading away

break apart very quickly in your mouth

Love

Flavor32%−0.12

Great flavour

it adds a subtle bit of flavour which is quite nice

The variety pack offers a good selection of flavours

Taste-Overall14%−0.05

it is a delicious fruity mint taste

Great taste

Long lasting taste

Quality-Overall7%+0.96

The toothpicks themselves are decent quality

The sticks themselves seem decent quality

Excellent product

Value For Money4%−0.07

well worth it

they are very good value for money

Good value

Strength4%+1.03

They are sturdy

The birchwood picks feel strong

The toothpicks themselves feel sturdy

Return

0.1% Return rate 5% Fixable by listing

Taste-Overall23%▁▁▃█▆▃

Tastes awful, artificial taste is too strong

weird taste and weird after taste

although I can tell some taste a bit different to others

Smell18%▁▄█▁▁▄
Flavor16%▁▆▇█▆▁

No flavor

There is no bold natural flavours in this pack they are all mint not very nice mint taste maybe dont mix the mint with the other flavours when packaging

No different to a normal toothpick there was no flavor at all

Stale/Rotten/Spoiled5%█▁▁▁▁▁
Ingredients-Overall5%▁▁█▁▁▁

Ingredients are vague at best

FAQ

Common Flavoured Toothpicks questions

Answered from the same tracked data.