flavoured toothpicks
Worth a lookShows low returns (0.1%), but soft demand (-41.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Good676.91avg incumbent reviews — the moat a new listing must climb
Avg price
Good£11.98avg listing price — sweet spot $15–$100
Price range
Okay£6.27–£22.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£130K£130K/yr · 145K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-41.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, flavoured toothpicks is a £130K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
flavoured toothpicks market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £96K–£120K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #110
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 100%
- Out of stock
- 13.0%
- Avg brand age
- 51 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
16
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
6%
- pick'em47%
- Perfekto2421%
- Massiv's Zahnstocher8%
- pikz7%
- Xero Picks7%
- Pickx5%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -41.1% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.1×
Top flavoured toothpicks search terms
- flavoured toothpicks116K/yr
- nicotine toothpicks5K/yr
- flavored tooth pick5K/yr
- pick em7K/yr
- flavored toothpicks4K/yr
- pick em toothpicks6K/yr
- pickem3K/yr
Top flavoured toothpicks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![XXL Jumbo Pack pickem flavoured toothpicks [ALL 6 FLAVOURS] - mint peach watermelon strawberry cola mango (6 x 20 toothpicks)- flavoured toothpicks - toothpicks with flavour](https://m.media-amazon.com/images/I/51SY4z0521L.jpg)
XXL Jumbo Pack pickem flavoured toothpicks [ALL 6 FLAVOURS] - mint peach watermelon strawberry cola mango (6 x 20 toothpicks)- flavoured toothpicks - toothpicks with flavour
pick'em£15.704.4★74 rev
![pickem flavoured toothpicks Fizz and Fruity 4-Pack [80x FLAVOURED TOOTHPICKS] - the lifestyle alternative to chewing gum (fizz & fruity) - toothpicks with flavour - toothpicks wooden](https://m.media-amazon.com/images/I/41BmpAKXqIL.jpg)
pickem flavoured toothpicks Fizz and Fruity 4-Pack [80x FLAVOURED TOOTHPICKS] - the lifestyle alternative to chewing gum (fizz & fruity) - toothpicks with flavour - toothpicks wooden
pick'em£12.063.8★32 rev
Wunder Flavoured Toothpicks Cherry Menthol Metal Tin with 100 Toothpicks Intense Long-Lasting Flavour Vegan & Sugar-Free
Perfekto24£8.314.0★1,645 rev
![pickem flavoured toothpicks Icy Fresh 3-Pack [60x FLAVOURED TOOTHPICKS] - Cola Mint Watermelon (icy & fresh) - toothpicks with flavour - toothpicks wooden](https://m.media-amazon.com/images/I/41+W1KqniRL.jpg)
pickem flavoured toothpicks Icy Fresh 3-Pack [60x FLAVOURED TOOTHPICKS] - Cola Mint Watermelon (icy & fresh) - toothpicks with flavour - toothpicks wooden
pick'em£9.944.2★37 rev
pikz Flavoured Toothpicks Bold Natural Flavours Resealable Packs Fun Cheeky Tooth Picks Zero Sugar Natural Birchwood Tooth Picks (100 Toothpick Pack) (100 Toothpicks pikz + Mix)
pikz£12.863.8★97 rev
Newest
by launch date
Pickx Mega Pack Flavoured Toothpicks (5 Pack) | Lemon Watermelon Berry Strawberry & Mint Ice | Unique Non-Oily Formula | Sugar Free | Natural Flavour Infused Wooden Picks | 20 Per Pack
Pickx£13.1922 rev
pikz Flavoured Toothpicks Bold Natural Flavours Resealable Packs Fun Cheeky Tooth Picks Zero Sugar Natural Birchwood Tooth Picks (100 Toothpick Pack) (100 Toothpicks pikz + Mix)
pikz£12.8697 rev
pikz Flavoured Toothpicks Bold Natural Flavours Resealable Packs Fun Cheeky Tooth Picks Zero Sugar Natural Birchwood Toothpicks (100 Toothpick Pack) (100 Toothpicks Tropic Like Its Hot)
pikz£9.3097 rev
Massivs NIGHTKILLER Berry Mix Ice Flavoured Toothpicks 100 Pieces in Metal Tin Fresh Breath Oral Care Sugar Free Vegan Birch Wood Toothpicks Gum Alternative
Massiv's Zahnstocher£8.44193 rev
Massivs BLAULICHT Flavoured Toothpicks Blueberry Ice 100 Pieces in Metal Tin Fresh Breath Oral Care Sugar Free Vegan Birch Wood Toothpicks Gum Alternative
Massiv's Zahnstocher£8.39163 rev
Trending
90-day click momentumMassivs NIGHTKILLER Berry Mix Ice Flavoured Toothpicks 100 Pieces in Metal Tin Fresh Breath Oral Care Sugar Free Vegan Birch Wood Toothpicks Gum Alternative
Massiv's Zahnstocher£8.444.2★
Massivs BLAULICHT Flavoured Toothpicks Blueberry Ice 100 Pieces in Metal Tin Fresh Breath Oral Care Sugar Free Vegan Birch Wood Toothpicks Gum Alternative
Massiv's Zahnstocher£8.394.3★
Wunder Flavoured Toothpicks Watermelon Metal Tin with 100 Toothpicks Intense Long-Lasting Flavour Vegan & Sugar-Free
Perfekto24£8.304.0★
Xero Picks Quit Infused Flavored Toothpicks - Craving Relief (5 Pack of 20 Picks per Coffee Edition Variety)
Xero Picks£22.703.8★
pickem flavoured toothpicks Fizz and Fruity 4-Pack [80x FLAVOURED TOOTHPICKS] - the lifestyle alternative to chewing gum (fizz & fruity) - toothpicks with flavour - toothpicks wooden
pick'em£12.063.8★
What buyers say about flavoured toothpicks
What buyers praise and complain about, mined from review topics.What buyers love
“Great flavour”
“it is a delicious fruity mint taste”
“The toothpicks themselves are decent quality”
“well worth it”
“They are sturdy”
“Easy to use”
“just as advertised so no complaints there”
“A Great Alternative to Chewing Gum”
“It is perfect when one wants a quick fresh feel”
“They have a fruity scent which is quite strong”
What buyers complain about
“No flavor”
“Tastes awful, artificial taste is too strong”
“Hugely overpriced - among other things”
“although it's a lot larger than I feel it needs to be”
“break easy”
“The quality is terrible”
“Just don't continuously chew them all day long like I did”
“Ingredients are vague at best”
“they felt a bit gimmicky in practice”
“after trying these toothpick for 4 days i felt extremely sick”
Top return reasons
Common questions
- Is flavoured toothpicks profitable to sell on Amazon United Kingdom?
- The niche generates £130K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -41.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the flavoured toothpicks niche?
- 8 brands and 16 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in flavoured toothpicks?
- Top complaints mined from reviews: Flavor, Taste-Overall, Value For Money. The return rate is 0.1%.
- When does demand for flavoured toothpicks peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the flavoured toothpicks niche?
- Listings span £6.27–£22.82; the average listing price is £11.98 (sweet spot $15–$100). The average incumbent carries 677 reviews — the moat a new listing must climb.