Flavoured Toothpaste
brand-locked demand (top 5 brands take 100% of clicks) — Flavoured Toothpaste doesn't clear our bar today.
Flapen Score
Is Flavoured Toothpaste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Flavoured Toothpaste is a £240K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 39/100.
Flavoured Toothpaste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.6% over the last 90 days and 20.6% of searches end in a purchase.
£240K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 9 products
Top Flavoured Toothpaste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Oranurse 50 ml Unflavoured Toothpaste by Oranurse
- Price
- £8.51
- Rating
- 4.6/5
- Reviews
- 3,820
- Age
- 11y ago
Oranurse Unflavoured Toothpaste for Kids and Adults Non Flavoured Toothpaste with 1450ppm Fluoride for Sensitive Mouths | Non Foaming SLS Free Adults and Kids Toothpaste | 50ml
- Price
- £4.36
- Rating
- 4.4/5
- Reviews
- 4,378
- Age
- 14y ago
Oranurse 50 ml Unflavoured Toothpaste by Oranurse-Pack of 2
- Price
- £6.48
- Rating
- 4.7/5
- Reviews
- 1,671
- Age
- 10y ago
Oranurse Unflavoured Toothpaste 3 Pack - Non-Foaming SLS-Free for Kids and Adults with 1000ppm Fluoride for Sensitive Mouths | 50ml
- Price
- £11.11
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 2y ago
Oranurse Unflavoured Toothpaste for Kids and Adults - Non Flavoured with 1000ppm Fluoride for Sensitive Mouths | Non Foaming SLS Free | 50ml
- Price
- £5.14
- Rating
- 4.3/5
- Reviews
- 269
- Age
- 12y ago
Trending
90-day click momentum
Oralieve Flavour Free Toothpaste (1 x 75ml)
- Price
- £5.45
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 8mo ago
Oranurse Unflavoured Toothpaste 3 Pack - Non-Foaming SLS-Free for Kids and Adults with 1000ppm Fluoride for Sensitive Mouths | 50ml
- Price
- £11.11
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 2y ago
TePe Daily Baby Toothpaste unflavoured 0-2 years gentle everyday fluoride toothpaste for babies to prevent cavities age-appropriate fluoride level
- Price
- £2.36
- Rating
- 4.6/5
- Reviews
- 243
- Age
- 3y ago
TePe Pure Toothpaste unflavoured Very Gentle Everyday Fluoride Toothpaste for Very Sensitive Gums and Dry Mouth Age-Appropriate Fluoride Level
- Price
- £4.25
- Rating
- 4.4/5
- Reviews
- 337
- Age
- 3y ago
Oranurse Unflavoured Toothpaste for Kids and Adults Non Flavoured Toothpaste with 1450ppm Fluoride for Sensitive Mouths | Non Foaming SLS Free Adults and Kids Toothpaste | 50ml
- Price
- £4.36
- Rating
- 4.4/5
- Reviews
- 4,378
- Age
- 14y ago
Newest
by launch dateOralieve Flavour Free Toothpaste (1 x 75ml)
- Price
- £5.45
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 8mo ago
Oranurse Unflavoured Toothpaste 3 Pack - Non-Foaming SLS-Free for Kids and Adults with 1000ppm Fluoride for Sensitive Mouths | 50ml
- Price
- £11.11
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 2y ago
TePe Pure Toothpaste unflavoured Very Gentle Everyday Fluoride Toothpaste for Very Sensitive Gums and Dry Mouth Age-Appropriate Fluoride Level
- Price
- £4.25
- Rating
- 4.4/5
- Reviews
- 337
- Age
- 3y ago
TePe Daily Baby Toothpaste unflavoured 0-2 years gentle everyday fluoride toothpaste for babies to prevent cavities age-appropriate fluoride level
- Price
- £2.36
- Rating
- 4.6/5
- Reviews
- 243
- Age
- 3y ago
Oranurse 50 ml Unflavoured Toothpaste by Oranurse-Pack of 2
- Price
- £6.48
- Rating
- 4.7/5
- Reviews
- 1,671
- Age
- 10y ago
Competition: brands, sellers & click share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 rising
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Oranurse89%
- TePe8%
- oralieve3%
Flavoured Toothpaste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 2.5×
Top Flavoured Toothpaste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- oranurse unflavoured toothpaste44K/yr
- oranurse21K/yr
- flavourless toothpaste19K/yr
- unflavoured toothpaste15K/yr
- oranurse toothpaste14K/yr
- non mint toothpaste12K/yr
- ora nurse unflavoured toothpaste8K/yr
- tasteless toothpaste for kids5K/yr
- non mint toothpaste for adults5K/yr
- flavourless toothpaste kids5K/yr
What reviews say buyers love and hate about Flavoured Toothpaste
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Great for those with sensory issues at toothbrushing time”
“no issues or complaints”
“Great for sensory sensitivity”
“Value for money”
“No problems with this tasteless paste”
What buyers complain about
61% of reviews“Completely flavourless, and doesnt foam either”
“Hate mint or similar taste, tastes of nothing, great”
“sometimes I throw up when I clean my teeth. very counter-productive”
“Flouride allergy”
“got upset when he had to brush his teeth”
Flavoured Toothpaste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Flavoured Toothpaste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
