Flavoured Toothpaste
FailThe top 5 brands take 100% of clicks, so Flavoured Toothpaste is a Fail.
- Flapen Score
- 39 / 100Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 4839
- Market size
- £240K/yr163K searches / yr
- 90-day growth
- -8.6%search demand this quarter
- Competition
- 85%top-5 click share · 3 brands · 45 sellers
Flapen Score
Flavoured Toothpaste against its category
The dotted line is the Health & Personal Care average. Past it, Flavoured Toothpaste is stronger. Inside it, weaker.
Market
The Flavoured Toothpaste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flavoured Toothpaste 163K times last year and spent an estimated £240K. All 3 brands take every click. Demand peaks in Jul. Flapen scores it 39 out of 100, a Fail.
01 · Demand
20.6% of searches ended in a purchase last week.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £240K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- -8.6%
- Conversion, latest week
- 20.6%
- Market size, estimated
- £240Ka year
- Peak month
- July2.5× the quietest month
- Top search term
- oranurse unflavoured toothpaste44K searches a year
02 · Price
A sale here is worth £7.14.
Listings sell for £7.14 on average, from £2.36 to £16.61. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £7.14 that is £21K to £29K a year per listing.
- Average price
- £7.14under the $15 to $100 sweet spot
- Price range
- £2.36–£16.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £21K–£29K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #260 within Dental Care. It carries 1,305 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 78%
- Out of stock, average day
- 0.0%
- Average rank
- #260in Dental Care
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,305per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Flavoured Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Oranurse 50 ml Unflavoured Toothpaste by Oranurse
- Price
- £8.51
- Rating
- 4.6/5
- Reviews
- 3,820
- Age
- 11y ago

Oranurse Unflavoured Toothpaste for Kids and Adults Non Flavoured Toothpaste with 1450ppm Fluoride for Sensitive Mouths | Non Foaming SLS Free Adults and Kids Toothpaste | 50ml
- Price
- £4.36
- Rating
- 4.4/5
- Reviews
- 4,378
- Age
- 14y ago

Oranurse 50 ml Unflavoured Toothpaste by Oranurse-Pack of 2
- Price
- £6.48
- Rating
- 4.7/5
- Reviews
- 1,671
- Age
- 10y ago

Oranurse Unflavoured Toothpaste 3 Pack - Non-Foaming SLS-Free for Kids and Adults with 1000ppm Fluoride for Sensitive Mouths | 50ml
- Price
- £11.11
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 2y ago

Oranurse Unflavoured Toothpaste for Kids and Adults - Non Flavoured with 1000ppm Fluoride for Sensitive Mouths | Non Foaming SLS Free | 50ml
- Price
- £5.14
- Rating
- 4.3/5
- Reviews
- 269
- Age
- 12y ago
Trending
90-day click momentum
Oralieve Flavour Free Toothpaste (1 x 75ml)
- Price
- £5.45
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 8mo ago

Oranurse Unflavoured Toothpaste 3 Pack - Non-Foaming SLS-Free for Kids and Adults with 1000ppm Fluoride for Sensitive Mouths | 50ml
- Price
- £11.11
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 2y ago

TePe Daily Baby Toothpaste unflavoured 0-2 years gentle everyday fluoride toothpaste for babies to prevent cavities age-appropriate fluoride level
- Price
- £2.36
- Rating
- 4.6/5
- Reviews
- 243
- Age
- 3y ago

TePe Pure Toothpaste unflavoured Very Gentle Everyday Fluoride Toothpaste for Very Sensitive Gums and Dry Mouth Age-Appropriate Fluoride Level
- Price
- £4.25
- Rating
- 4.4/5
- Reviews
- 337
- Age
- 3y ago

Oranurse Unflavoured Toothpaste for Kids and Adults Non Flavoured Toothpaste with 1450ppm Fluoride for Sensitive Mouths | Non Foaming SLS Free Adults and Kids Toothpaste | 50ml
- Price
- £4.36
- Rating
- 4.4/5
- Reviews
- 4,378
- Age
- 14y ago
Newest
by launch date
Oralieve Flavour Free Toothpaste (1 x 75ml)
- Price
- £5.45
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 8mo ago

Oranurse Unflavoured Toothpaste 3 Pack - Non-Foaming SLS-Free for Kids and Adults with 1000ppm Fluoride for Sensitive Mouths | 50ml
- Price
- £11.11
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 2y ago

TePe Pure Toothpaste unflavoured Very Gentle Everyday Fluoride Toothpaste for Very Sensitive Gums and Dry Mouth Age-Appropriate Fluoride Level
- Price
- £4.25
- Rating
- 4.4/5
- Reviews
- 337
- Age
- 3y ago

TePe Daily Baby Toothpaste unflavoured 0-2 years gentle everyday fluoride toothpaste for babies to prevent cavities age-appropriate fluoride level
- Price
- £2.36
- Rating
- 4.6/5
- Reviews
- 243
- Age
- 3y ago

Oranurse 50 ml Unflavoured Toothpaste by Oranurse-Pack of 2
- Price
- £6.48
- Rating
- 4.7/5
- Reviews
- 1,671
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Oranurse89%
- TePe8%
- oralieve3%
Demand
Flavoured Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.5×
Search terms
Top Flavoured Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oranurse unflavoured toothpaste44K/yr
- oranurse21K/yr
- flavourless toothpaste19K/yr
- unflavoured toothpaste15K/yr
- oranurse toothpaste14K/yr
- non mint toothpaste12K/yr
- ora nurse unflavoured toothpaste8K/yr
- tasteless toothpaste for kids5K/yr
- non mint toothpaste for adults5K/yr
- flavourless toothpaste kids5K/yr
Reviews and returns
What reviews say buyers love and hate about Flavoured Toothpaste
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Completely flavourless, and doesnt foam either
No flavour to it
finds all the usual flavours too spicy
Hate mint or similar taste, tastes of nothing, great
It has no taste
Very mild and inoffensive taste
sometimes I throw up when I clean my teeth. very counter-productive
any other toothpaste hurts
'blander' than most toothpastes
Flouride allergy
Toothpaste allergy
I have allergies
got upset when he had to brush his teeth
foaming toothpaste can be adverse for those with autism. Im long awaiting diagnosis
Sensory. My son has sensory issues
Love
Great for those with sensory issues at toothbrushing time
it cleans my teeth well
My dentist has praised me so much since using this
no issues or complaints
Great product
Important quality
Great for sensory sensitivity
Fantastic for anyone with sensory needs
our teeth felt great after
Value for money
Best price
Worth it
No problems with this tasteless paste
Nice taste
Sweet taste
Return
0.0% Return rate 15% Fixable by listing
sometimes I throw up when I clean my teeth. very counter-productive
any other toothpaste hurts
'blander' than most toothpastes
got upset when he had to brush his teeth
foaming toothpaste can be adverse for those with autism. Im long awaiting diagnosis
Sensory. My son has sensory issues
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flavoured Toothpaste questions
Answered from the same tracked data.









