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Flavoured Lube

Fail

Prices span $2.51–$14.47, mostly outside the sweet spot, so Flavoured Lube is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£149K/yr204K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
60%top-5 click share · 13 brands · 59 sellers

Flapen Score

Flavoured Lube against its category

The dotted line is the Health & Personal Care average. Past it, Flavoured Lube is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flavoured Lube market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flavoured Lube 204K times last year and spent an estimated £149K. The top 5 brands take 75% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
10.4%
Market size, estimated
£149Ka year
Peak month
February1.7× the quietest month
Top search term
lube flavoured lickable44K searches a year

02 · Price

A sale here is worth £7.04.

Listings sell for £7.04 on average, from £2.51 to £14.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £7.04 that is £4K to £5K a year per listing.

Average price
£7.04under the $15 to $100 sweet spot
Price range
£2.51–£14.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #161 within Sex & Sensuality. It carries 8,386 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
95%
Out of stock, average day
2.6%
Average rank
#161in Sex & Sensuality
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,386per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Flavoured Lube products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£60K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

59

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 98%

Open market

17%

  • Shealove London25%
  • Durex18%
  • Skins12%
  • Fun Time10%
  • Loving Joy10%
  • Lovehoney8%
  • Open — no brand owns it (7 brands, 17%)

Demand

Flavoured Lube search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Flavoured Lube search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lube flavoured lickable44K/yr
  • flavoured lube oral safe32K/yr
  • flavoured lube47K/yr
  • edible lube16K/yr
  • flavored lubes15K/yr
  • edible lube for sucking and licking7K/yr
  • strawberry lube10K/yr
  • flavored lube5K/yr
  • lube flavoured4K/yr
  • oral lube4K/yr

Reviews and returns

What reviews say buyers love and hate about Flavoured Lube

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Leak-Proof”
0.1%of orders come back
“spilled everywhere during transit”
A buyer, on “Leak-Proof”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Flavoured Lube questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data