Flavoured Lube
prices mostly outside the sweet spot ($2.51–$14.47) — Flavoured Lube doesn't clear our bar today.
Flapen Score
Is Flavoured Lube profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Flavoured Lube is a £149K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Feb. Verdict: Skip it — 47/100.
Flavoured Lube: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.9% over the last 90 days and 10.4% of searches end in a purchase.
£149K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 22 products
Top Flavoured Lube products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fun time Lubricants - 225 ml (Tingle Cherry Strawberry 225 ml)
- Price
- £5.33
- Rating
- 4.3/5
- Reviews
- 1,026
- Age
- 4y ago
Durex Strawberry Flavoured Lube 100ml Water Based Lube Gluten Free Condom & Tou Compatible Non Sticky Non Staining Quality Ingredients Lubricant
- Price
- £6.15
- Rating
- 4.5/5
- Reviews
- 2,585
- Age
- 6y ago
SKINS Sex Lube - Water Based Lube Tingle Lube and an Anal Lubricant with 3 Flavoured Lubes for Couples - Vital Lubricants Set and Fruity Edible Lubricants & Licks
- Price
- £10.27
- Rating
- 4.1/5
- Reviews
- 358
- Age
- 2y ago
Loving Joy Strawberry Flavoured Lube 100ml Edible Lubricant Lubricants & Licks Sugar-Free Water Based Strawberry Flavour
- Price
- £6.47
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 1y ago
Ann Summers Flavoured Lube Gift Set 5 x 30ml Water Based Lube for Oral Pleasure (Strawberry Raspberry Cookie Dough Tutti Frutti Candy Floss) Sugar-Free Water Based Lubricant Gel for Glide
- Price
- £14.47
- Rating
- 4.0/5
- Reviews
- 135
- Age
- 4y ago
Trending
90-day click momentum
Lovehoney Passion Fruit Flavoured Water-Based Lubricant Gel 100ml
- Price
- £6.50
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 5y ago
Pasante Mini Lubes Fun Pack | Condom Friendly Personal Lubricants | Mixed Flavours in 5 x 15ml Tubes | Water Based
- Price
- £8.26
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 10mo ago
Loving Joy Strawberry Flavoured Lube 100ml Edible Lubricant Lubricants & Licks Sugar-Free Water Based Strawberry Flavour
- Price
- £6.47
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 1y ago
Lovehoney Cookie Dough Flavoured Water-Based Lubricant | Vanilla Taste | Smooth Glide Lube | 100 ml Pump Bottle | Vegetarian & Condom Friendly | Personal Lubricant Gel for Men & Women
- Price
- £7.30
- Rating
- 3.9/5
- Reviews
- 15
- Age
- 2y ago
Ann Summers Passionfruit Flavoured Water Based Lube 100ml
- Price
- £7.73
- Rating
- 4.0/5
- Reviews
- 135
- Age
- 4y ago
Newest
by launch date
SKINS Birthday Cake Flavoured Lubes - Water Based Lubricant & Licks - Edible Lube
- Price
- £9.65
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 8mo ago
Pasante Mini Lubes Fun Pack | Condom Friendly Personal Lubricants | Mixed Flavours in 5 x 15ml Tubes | Water Based
- Price
- £8.26
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 10mo ago
DAZINER Strawberry Flavoured Lube Intimate Gel 200ml Massage Oil lubricants & Licks lube for Women Water Based lubricating Gel for Women Sex lube (Strawberry)
- Price
- £4.94
- Rating
- 3.0/5
- Reviews
- 16
- Age
- 1y ago
Intimate Lubricant Set 3 x 75ml Water-Based Gel Lubes with Finger Fun Stimulator to Enhance Pleasure Includes Original Tingle Strawberry Flavoured Bundled by PampasHub
- Price
- £8.42
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago
Loving Joy Strawberry Flavoured Lube 100ml Edible Lubricant Lubricants & Licks Sugar-Free Water Based Strawberry Flavour
- Price
- £6.47
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
59
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
17%
- Shealove London25%
- Durex18%
- Skins12%
- Fun Time10%
- Loving Joy10%
- Lovehoney8%
- Open — no brand owns it (7 brands, 17%)
Flavoured Lube demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 1.7×
Top Flavoured Lube search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lube flavoured lickable44K/yr
- flavoured lube oral safe32K/yr
- flavoured lube47K/yr
- edible lube16K/yr
- flavored lubes15K/yr
- edible lube for sucking and licking7K/yr
- strawberry lube10K/yr
- flavored lube5K/yr
- lube flavoured4K/yr
- oral lube4K/yr
What reviews say buyers love and hate about Flavoured Lube
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“Good selection”
“Nice flavours”
“Great luv and what a taste”
“As a water based lubricant, the texture is impressively smooth and silky, providing a glide that lasts without becoming tacky”
“They smell really well of the flavours, cookie and cream especially smells nice,”
What buyers complain about
59% of reviews“spilled everywhere during transit”
“Sticky and sickly”
“it smells like its off”
“Too sweet for me”
“Still dries out”
Flavoured Lube return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Flavoured Lube questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
