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Flavoured Lube

Fail

Prices span $2.51–$14.47, mostly outside the sweet spot, so Flavoured Lube is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£149K/yr204K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
60%top-5 click share · 13 brands · 59 sellers

Flapen Score

Flavoured Lube against its category

The dotted line is the Health & Personal Care average. Past it, Flavoured Lube is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flavoured Lube market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flavoured Lube 204K times last year and spent an estimated £149K. The top 5 brands take 75% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
10.4%
Market size, estimated
£149Ka year
Peak month
February1.7× the quietest month
Top search term
lube flavoured lickable44K searches a year

02 · Price

A sale here is worth £7.04.

Listings sell for £7.04 on average, from £2.51 to £14.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £7.04 that is £4K to £5K a year per listing.

Average price
£7.04under the $15 to $100 sweet spot
Price range
£2.51–£14.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #161 within Sex & Sensuality. It carries 8,386 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
95%
Out of stock, average day
2.6%
Average rank
#161in Sex & Sensuality
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,386per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Flavoured Lube products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£60K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

59

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

17%

  • Shealove London25%
  • Durex18%
  • Skins12%
  • Fun Time10%
  • Loving Joy10%
  • Lovehoney8%
  • Open — no brand owns it (7 brands, 17%)

Demand

Flavoured Lube search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Flavoured Lube search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lube flavoured lickable44K/yr
  • flavoured lube oral safe32K/yr
  • flavoured lube47K/yr
  • edible lube16K/yr
  • flavored lubes15K/yr
  • edible lube for sucking and licking7K/yr
  • strawberry lube10K/yr
  • flavored lube5K/yr
  • lube flavoured4K/yr
  • oral lube4K/yr

Reviews and returns

What reviews say buyers love and hate about Flavoured Lube

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof16%

spilled everywhere during transit

it appears definitely was leakage from one of them maybe was during the transportation process

Leaked a little in transit

Adhesion/Stickiness13%−0.11

Sticky and sickly

Very sticky an caused soreness

this is a sticky mess

Smell11%−0.07

it smells like its off

It absolutely smells horrendous

Horrendous smell and unable to use its toxic

Sweetness4%−0.05

Too sweet for me

I don't like extra sweet

Moist/Dry3%

Still dries out

Even though they were sealed, the bag was wet and slippery too

Love

Quality-Overall11%+1.30

Good selection

I love that it adds a playful element without compromising on quality

Good quality

Flavor10%−0.02

Nice flavours

The flavour is genuinely sweet

The flavour is quite strong

Taste-Overall10%

Great luv and what a taste

Chocolate, strawberry and peach taste great

Tastes delicious

Lubrication9%+1.00

As a water based lubricant, the texture is impressively smooth and silky, providing a glide that lasts without becoming tacky

Lubricant

Budget-Friendly Personal Lubricant

Smell8%−0.07

They smell really well of the flavours, cookie and cream especially smells nice,

smells so good

This lube has a sweet scent

Return

0.1% Return rate 15% Fixable by listing

Leak-Proof45%█▅█▇▃▇

spilled everywhere during transit

it appears definitely was leakage from one of them maybe was during the transportation process

Leaked a little in transit

Advertised Vs Actual Product8%▅▁▁▄▄█
Adhesion/Stickiness8%▁█▁▂▄▁

Sticky and sickly

Very sticky an caused soreness

this is a sticky mess

Taste-Overall5%█▁▁▁▅▁

awful taste

tastes honesty disgusting

Lubrication4%▁▁█▅▁▁

which could be annoying if you're lubed up already and reapplying

the lubrication wears off pretty quickly. in a few minutes.

even if you shake them upside down first you have to squeeze quite hard because there's a lot of air to come out before you hit lube

FAQ

Common Flavoured Lube questions

Answered from the same tracked data.