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Flame Diffuser

Fail

Demand is soft, at -62.6% this quarter, so Flame Diffuser is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£7K/yr57K searches / yr
90-day growth
-62.6%search demand this quarter
Competition
46%top-5 click share · 24 brands · 29 sellers

Flapen Score

Flame Diffuser against its category

The dotted line is the Health & Personal Care average. Past it, Flame Diffuser is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flame Diffuser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flame Diffuser 57K times last year and spent an estimated £7K. The top 5 brands take 59% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -62.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-62.6%
Conversion, latest week
0.7%
Market size, estimated
£7Ka year
Peak month
December11.1× the quietest month
Top search term
flame diffuser21K searches a year

02 · Price

A sale here is worth £17.69.

Listings sell for £17.69 on average, from £7.97 to £32.60. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £17.69 that is £0 to £2K a year per listing.

Average price
£17.69inside the $15 to $100 sweet spot
Price range
£7.97–£32.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #653 within Alternative Medicine. It carries 297 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
24.9%
Average rank
#653in Alternative Medicine
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
297per listing
Listings tracked
30

04 · Newcomers

0 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Flame Diffuser products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£354£709£1K£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

29

Est. top-5 brand share

59%

Top 20: 97%

Est. top-5 click share

46%

Top 20: 88%

Open market

36%

  • Holwim17%
  • Gzvxuny13%
  • SALKING13%
  • LPQKCcY9%
  • Mineup7%
  • QKTYB5%

Demand

Flame Diffuser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.1×

Search terms

Top Flame Diffuser search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flame diffuser21K/yr
  • fire diffuser14K/yr
  • fireplace diffuser18K/yr
  • fireplace humidifier4K/yr

Reviews and returns

What reviews say buyers love and hate about Flame Diffuser

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Diffuse Mechanism”
20%of negative reviews mention “Durability”
2.7%of orders come back
“Broke after 2 months”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Flame Diffuser questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data