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Fisting Lube

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $65K a year here, so Fisting Lube is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£65K/yr43K searches / yr
90-day growth
+5.9%search demand this quarter
Competition
64%top-5 click share · 10 brands · 37 sellers

Flapen Score

Fisting Lube against its category

The dotted line is the Health & Personal Care average. Past it, Fisting Lube is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fisting Lube market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fisting Lube 43K times last year and spent an estimated £65K. The top 5 brands take 87% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
8.7%
Market size, estimated
£65Ka year
Peak month
January1.3× the quietest month
Top search term
fisting lube25K searches a year

02 · Price

A sale here is worth £17.36.

Listings sell for £17.36 on average, from £8.57 to £29.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £17.36 that is £2K to £4K a year per listing.

Average price
£17.36inside the $15 to $100 sweet spot
Price range
£8.57–£29.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #5 within Sex & Sensuality. It carries 1,633 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#5in Sex & Sensuality
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,633per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 120 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
120 months

Products

Top Fisting Lube products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

37

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

9%

  • X Lube33%
  • Prowler20%
  • BUTTR16%
  • FISTIT13%
  • Shots5%
  • You2Toys4%
  • Open — no brand owns it (4 brands, 9%)

Demand

Fisting Lube search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Fisting Lube search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fisting lube25K/yr
  • x lube7K/yr
  • xlube4K/yr
  • fisting gel4K/yr
  • fist it extra thick lube 500ml4K/yr

Reviews and returns

What reviews say buyers love and hate about Fisting Lube

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies16%−0.05

Allergy

can be an irritant to sensitive skin

her skin became very itchy

Moist/Dry14%−0.07

drys out guickly

Contains silicone, dries out quickly

unfortunately dries quite quickly and becomes sticky

Age Suitability9%−0.05

Absurd age-check requirement

Lubrication9%+0.40

Jesus its only a bloody lubricant less then a tenner not gold bars

Mixing/Blending5%−0.02

doesnt last very before going off once its mixed

Love

Soft Feel18%

Really feels good

Silky Smooth

silky smooth

Lubrication15%+0.40

Brilliant lube

Its very Luby

As described a great product silky smooth Lube

Advertised Vs Actual Product10%+0.22

It works does exactly as described

Does what it says

Exactly what you see is what you get

Value For Money9%

value for money

Good price

Very good value

Sexual Wellness9%+0.80

I also found it brilliant on a number of occasions when discarding the dildo and enjoying the real thing, unsheathed

see how your sex life changes

Return

0.3% Return rate 6% Fixable by listing

Quality-Overall23%▁▄▃██▁

This is not a good product

Ingredients-Overall10%▁█▁▁▁▁
Leak-Proof10%▁▁▁▂▂█
Dispensing Mechanism7%▁▁▄█▄▁
Lubrication6%▁▁▁█▄▁

Jesus its only a bloody lubricant less then a tenner not gold bars

FAQ

Common Fisting Lube questions

Answered from the same tracked data.