Fish Oil Liquid
FailDemand is soft, at -26.4% this quarter, so Fish Oil Liquid is a Fail.
- Flapen Score
- 46 / 100Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 4846
- Market size
- £81K/yr51K searches / yr
- 90-day growth
- -26.4%search demand this quarter
- Competition
- 56%top-5 click share · 10 brands · 94 sellers
Flapen Score
Fish Oil Liquid against its category
The dotted line is the Health & Personal Care average. Past it, Fish Oil Liquid is stronger. Inside it, weaker.
Market
The Fish Oil Liquid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fish Oil Liquid 51K times last year and spent an estimated £81K. The top 5 brands take 88% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
7.5% of searches ended in a purchase last week.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -26.4%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £81Ka year
- Peak month
- September2.2× the quietest month
- Top search term
- mollers omega 314K searches a year
02 · Price
A sale here is worth £21.27.
Listings sell for £21.27 on average, from £8.80 to £47.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £21.27 that is £2K to £5K a year per listing.
- Average price
- £21.27inside the $15 to $100 sweet spot
- Price range
- £8.80–£47.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #68 within Combination Multivitamins & Minerals. It carries 1,947 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 92%
- Out of stock, average day
- 1.1%
- Average rank
- #68in Combination Multivitamins & Minerals
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,947per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Fish Oil Liquid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Omega 3 Fish Oil Liquid - Natural Fresh Lemon Flavour with NO Fishy Taste High Strength DHA/EPA - 200ml Made from Wild Caught Nordic Fish Oil | 3rd Party Tested for Purity - Inner Vitality
- Price
- £15.83
- Rating
- 4.7/5
- Reviews
- 464
- Age
- 4y ago
Mollers | Omega 3 Cod Liver Oil | Omega-3 Dietary Supplements with EPA DHA Vitamin A D and E | Superior Taste Award | Pure & Natural cod Liver Oil | Lemon | 250 ml
- Price
- £15.18
- Rating
- 4.7/5
- Reviews
- 3,280
- Age
- 5y ago
Natures Aid Cod Liver Oil Liquid 500ml - High Strength Omega-3 Fish Oil with Vitamins A & D - Supports Immune System Heart Health Brain Function and Vision - Non-GMO - Purity Guaranteed
- Price
- £9.36
- Rating
- 4.5/5
- Reviews
- 1,009
- Age
- 16y ago
Mollers | Omega 3 Cod Liver Oil | Nordic Omega 3 Dietary Supplement with EPA DHA Vitamin A D E | Superior Taste Award | High Purity Natural Cod Liver Oil | 165 Year Old Brand | Lemon | 500 ml
- Price
- £24.97
- Rating
- 4.7/5
- Reviews
- 3,280
- Age
- 3y ago
Mollers | Cod Liver Oil Capsules | Omega 3 Fatty Acids DHA & EPA Contains Vitamin A D & E Supports Immune System Heart Function Brain Function & Vision | 160 Units
- Price
- £13.42
- Rating
- 4.5/5
- Reviews
- 4,564
- Age
- 9mo ago
Trending
90-day click momentum
Seven Seas Omega-3 Fish Oil Plus Cod Liver Oil MAX Strength with Omega-3 Vitamins D and Vitamin E. Food Supplement for Brain2 & Body1-4 Support 450ml Liquid
- Price
- £13.74
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 9mo ago
Wileys Finest Liquid Omega-3 Fish Oil 250ml (50 Servings)
- Price
- £30.05
- Rating
- 4.5/5
- Reviews
- 121
- Age
- 10y ago
Mollers | Omega 3 Cod Liver Oil | Omega-3 Dietary Supplements with EPA DHA Vitamin A D and E | Superior Taste Award | Pure & Natural cod Liver Oil | Lemon | 250 ml x 3
- Price
- £32.30
- Rating
- 4.7/5
- Reviews
- 3,280
- Age
- 1y ago
Mollers | Omega 3 Jellies for Children | Strawberry | 72 Capsules
- Price
- £19.40
- Rating
- 4.8/5
- Reviews
- 3,788
- Age
- 2y ago
Omega 3 Fish Oil Liquid - Natural Fresh Lemon Flavour with NO Fishy Taste High Strength DHA/EPA - 400ml Made from Wild Caught Nordic Fish Oil | 3rd Party Tested for Purity - Inner Vitality (2-Pack)
- Price
- £25.90
- Rating
- 4.7/5
- Reviews
- 464
- Age
- 3y ago
Newest
by launch dateMollers | Cod Liver Oil Capsules | Omega 3 Fatty Acids DHA & EPA Contains Vitamin A D & E Supports Immune System Heart Function Brain Function & Vision | 160 Units
- Price
- £13.42
- Rating
- 4.5/5
- Reviews
- 4,564
- Age
- 9mo ago
Seven Seas Omega-3 Fish Oil Plus Cod Liver Oil MAX Strength with Omega-3 Vitamins D and Vitamin E. Food Supplement for Brain2 & Body1-4 Support 450ml Liquid
- Price
- £13.74
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 9mo ago
Mollers | Omega 3 Cod Liver Oil | Omega-3 Dietary Supplements with EPA DHA Vitamin A D and E | Superior Taste Award | Pure & Natural cod Liver Oil | Lemon | 250 ml x 3
- Price
- £32.30
- Rating
- 4.7/5
- Reviews
- 3,280
- Age
- 1y ago
Nordic Supplements High Strength 200ml Omega 3 Fish Oil. Taste Award Winning Lemon Flavoured and Tested.
- Price
- £15.38
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 1y ago
Mollers | Omega 3 Jellies for Children | Strawberry | 72 Capsules
- Price
- £19.40
- Rating
- 4.8/5
- Reviews
- 3,788
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
94
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
7%
- MÖLLER'S51%
- Inner Vitality17%
- Natures Aid11%
- Nordic Supplements5%
- Sevenseas5%
- Wiley's Finest5%
- Open — no brand owns it (4 brands, 7%)
Demand
Fish Oil Liquid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.2×
Search terms
Top Fish Oil Liquid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mollers omega 314K/yr
- omega 3 liquid8K/yr
- fish oil liquid8K/yr
- omega 3 fish oil liquid7K/yr
- liquid fish oil5K/yr
- mollers6K/yr
- mollers cod liver oil3K/yr
Reviews and returns
What reviews say buyers love and hate about Fish Oil Liquid
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tasted very artificial to me
Not tasty
Didnt like taste
The smell is disgusting
i smelled of fish
Have strong fishy smell
They are expensive
overpriced
Waste of money
barely oily
It's oily, for sure,
oil
False description - FISHY smell and taste
So either the description is inaccurate
Misleading advert
Love
Excellent Product
Great product for kids
An exceptionally promising product
Tastes just like any other brand
From wild caught fish and tastes excellent
Amazing taste
reasonable price
Value for money
Good value
is good to use
I can open them easily
Easy to Take
My kids are very happy with the flavour
the added lemon flavour is nice
Both strawberry and cola flavours are very much favourable in our house
Keep looking
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Best Flapen score
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FAQ
Common Fish Oil Liquid questions
Answered from the same tracked data.