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Fish Oil Liquid

Fail

Demand is soft, at -26.4% this quarter, so Fish Oil Liquid is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£81K/yr51K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
56%top-5 click share · 10 brands · 94 sellers

Flapen Score

Fish Oil Liquid against its category

The dotted line is the Health & Personal Care average. Past it, Fish Oil Liquid is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Oil Liquid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fish Oil Liquid 51K times last year and spent an estimated £81K. The top 5 brands take 88% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
7.5%
Market size, estimated
£81Ka year
Peak month
September2.2× the quietest month
Top search term
mollers omega 314K searches a year

02 · Price

A sale here is worth £21.27.

Listings sell for £21.27 on average, from £8.80 to £47.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £21.27 that is £2K to £5K a year per listing.

Average price
£21.27inside the $15 to $100 sweet spot
Price range
£8.80–£47.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #68 within Combination Multivitamins & Minerals. It carries 1,947 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
1.1%
Average rank
#68in Combination Multivitamins & Minerals
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,947per listing
Listings tracked
24

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
75 months

Products

Top Fish Oil Liquid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

94

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 96%

Open market

7%

  • MÖLLER'S51%
  • Inner Vitality17%
  • Natures Aid11%
  • Nordic Supplements5%
  • Sevenseas5%
  • Wiley's Finest5%
  • Open — no brand owns it (4 brands, 7%)

Demand

Fish Oil Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.2×

Search terms

Top Fish Oil Liquid search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mollers omega 314K/yr
  • omega 3 liquid8K/yr
  • fish oil liquid8K/yr
  • omega 3 fish oil liquid7K/yr
  • liquid fish oil5K/yr
  • mollers6K/yr
  • mollers cod liver oil3K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Oil Liquid

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Tasted very artificial to me”
A buyer, on “Taste-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fish Oil Liquid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data