Fish Oil Liquid
FailDemand is soft, at -26.4% this quarter, so Fish Oil Liquid is a Fail.
- Flapen Score
- 46 / 100Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 4846
- Market size
- £81K/yr51K searches / yr
- 90-day growth
- -26.4%search demand this quarter
- Competition
- 56%top-5 click share · 10 brands · 94 sellers
Flapen Score
Fish Oil Liquid against its category
The dotted line is the Health & Personal Care average. Past it, Fish Oil Liquid is stronger. Inside it, weaker.
Market
The Fish Oil Liquid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fish Oil Liquid 51K times last year and spent an estimated £81K. The top 5 brands take 88% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -26.4%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £81Ka year
- Peak month
- September2.2× the quietest month
- Top search term
- mollers omega 314K searches a year
02 · Price
A sale here is worth £21.27.
Listings sell for £21.27 on average, from £8.80 to £47.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £21.27 that is £2K to £5K a year per listing.
- Average price
- £21.27inside the $15 to $100 sweet spot
- Price range
- £8.80–£47.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #68 within Combination Multivitamins & Minerals. It carries 1,947 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 92%
- Out of stock, average day
- 1.1%
- Average rank
- #68in Combination Multivitamins & Minerals
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,947per listing
- Listings tracked
- 24
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Fish Oil Liquid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Omega 3 Fish Oil Liquid - Natural Fresh Lemon Flavour with NO Fishy Taste High Strength DHA/EPA - 200ml Made from Wild Caught Nordic Fish Oil | 3rd Party Tested for Purity - Inner Vitality
- Price
- £15.83
- Rating
- 4.7/5
- Reviews
- 464
- Age
- 4y ago

Mollers | Omega 3 Cod Liver Oil | Omega-3 Dietary Supplements with EPA DHA Vitamin A D and E | Superior Taste Award | Pure & Natural cod Liver Oil | Lemon | 250 ml
- Price
- £15.18
- Rating
- 4.7/5
- Reviews
- 3,280
- Age
- 5y ago

Natures Aid Cod Liver Oil Liquid 500ml - High Strength Omega-3 Fish Oil with Vitamins A & D - Supports Immune System Heart Health Brain Function and Vision - Non-GMO - Purity Guaranteed
- Price
- £9.36
- Rating
- 4.5/5
- Reviews
- 1,009
- Age
- 16y ago

Mollers | Omega 3 Cod Liver Oil | Nordic Omega 3 Dietary Supplement with EPA DHA Vitamin A D E | Superior Taste Award | High Purity Natural Cod Liver Oil | 165 Year Old Brand | Lemon | 500 ml
- Price
- £24.97
- Rating
- 4.7/5
- Reviews
- 3,280
- Age
- 3y ago

Mollers | Cod Liver Oil Capsules | Omega 3 Fatty Acids DHA & EPA Contains Vitamin A D & E Supports Immune System Heart Function Brain Function & Vision | 160 Units
- Price
- £13.42
- Rating
- 4.5/5
- Reviews
- 4,564
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Seven Seas Omega-3 Fish Oil Plus Cod Liver Oil MAX Strength with Omega-3 Vitamins D and Vitamin E. Food Supplement for Brain2 & Body1-4 Support 450ml Liquid
- Price
- £13.74
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 9mo ago

Wileys Finest Liquid Omega-3 Fish Oil 250ml (50 Servings)
- Price
- £30.05
- Rating
- 4.5/5
- Reviews
- 121
- Age
- 10y ago

Mollers | Omega 3 Cod Liver Oil | Omega-3 Dietary Supplements with EPA DHA Vitamin A D and E | Superior Taste Award | Pure & Natural cod Liver Oil | Lemon | 250 ml x 3
- Price
- £32.30
- Rating
- 4.7/5
- Reviews
- 3,280
- Age
- 1y ago

Mollers | Omega 3 Jellies for Children | Strawberry | 72 Capsules
- Price
- £19.40
- Rating
- 4.8/5
- Reviews
- 3,788
- Age
- 2y ago

Omega 3 Fish Oil Liquid - Natural Fresh Lemon Flavour with NO Fishy Taste High Strength DHA/EPA - 400ml Made from Wild Caught Nordic Fish Oil | 3rd Party Tested for Purity - Inner Vitality (2-Pack)
- Price
- £25.90
- Rating
- 4.7/5
- Reviews
- 464
- Age
- 3y ago
Newest
by launch date
Mollers | Cod Liver Oil Capsules | Omega 3 Fatty Acids DHA & EPA Contains Vitamin A D & E Supports Immune System Heart Function Brain Function & Vision | 160 Units
- Price
- £13.42
- Rating
- 4.5/5
- Reviews
- 4,564
- Age
- 9mo ago

Seven Seas Omega-3 Fish Oil Plus Cod Liver Oil MAX Strength with Omega-3 Vitamins D and Vitamin E. Food Supplement for Brain2 & Body1-4 Support 450ml Liquid
- Price
- £13.74
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 9mo ago

Mollers | Omega 3 Cod Liver Oil | Omega-3 Dietary Supplements with EPA DHA Vitamin A D and E | Superior Taste Award | Pure & Natural cod Liver Oil | Lemon | 250 ml x 3
- Price
- £32.30
- Rating
- 4.7/5
- Reviews
- 3,280
- Age
- 1y ago

Nordic Supplements High Strength 200ml Omega 3 Fish Oil. Taste Award Winning Lemon Flavoured and Tested.
- Price
- £15.38
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 1y ago

Mollers | Omega 3 Jellies for Children | Strawberry | 72 Capsules
- Price
- £19.40
- Rating
- 4.8/5
- Reviews
- 3,788
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
94
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 96%
Open market
7%
- MÖLLER'S51%
- Inner Vitality17%
- Natures Aid11%
- Nordic Supplements5%
- Sevenseas5%
- Wiley's Finest5%
- Open — no brand owns it (4 brands, 7%)
Demand
Fish Oil Liquid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.2×
Search terms
Top Fish Oil Liquid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mollers omega 314K/yr
- omega 3 liquid8K/yr
- fish oil liquid8K/yr
- omega 3 fish oil liquid7K/yr
- liquid fish oil5K/yr
- mollers6K/yr
- mollers cod liver oil3K/yr
Reviews and returns
What reviews say buyers love and hate about Fish Oil Liquid
We read the reviews and the return reasons for every product selling here.
“Tasted very artificial to me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fish Oil Liquid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









