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Fish Oil Liquid

soft demand (-26.4% this quarter) — Fish Oil Liquid doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 20Growth 12Conversion 77Competition 49Returns 100Price range 82Avg price 91Brand share 28Review moat 46Quality gap 25
This niche Category average

Is Fish Oil Liquid profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fish Oil Liquid is a £81K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 46/100.

Fish Oil Liquid: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.4% over the last 90 days and 7.5% of searches end in a purchase.

£81K

revenue / yr

Units sold / yr4K
Search volume / yr-26.4%51K
Conversion rate7.5%
Avg price£21.27

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers10 · 94
Top-5 product click share56%
Open market12%
Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement92%
New entrants (1y)2· 2 succeeded
Avg rating4.6★
Avg reviews1,947

Top Fish Oil Liquid products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

94

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

7%

  • MÖLLER'S51%
  • Inner Vitality17%
  • Natures Aid11%
  • Nordic Supplements5%
  • Sevenseas5%
  • Wiley's Finest5%
  • Open — no brand owns it (4 brands, 7%)

Fish Oil Liquid demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume51KCVR7.5%Products24Brands10Top 5 Brands88%OOS Rate1.1%Rating4.6★Reviews1,947Avg BSR#68
4K3KSpike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.2×

Top Fish Oil Liquid search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mollers omega 314K/yr
  • omega 3 liquid8K/yr
  • fish oil liquid8K/yr
  • omega 3 fish oil liquid7K/yr
  • liquid fish oil5K/yr
  • mollers6K/yr
  • mollers cod liver oil3K/yr

What reviews say buyers love and hate about Fish Oil Liquid

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall27%

Excellent Product

Taste-Overall21%

Tastes just like any other brand

Value For Money9%

reasonable price

Ease Of Use5%

is good to use

Flavor5%

My kids are very happy with the flavour

What buyers complain about

62% of reviews
Taste-Overall22%

Tasted very artificial to me

Smell11%

The smell is disgusting

Value For Money8%

They are expensive

Oily/Greasy6%

barely oily

Advertised Vs Actual Product4%

False description - FISHY smell and taste

Common Fish Oil Liquid questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fish Oil Liquid 46/100 on Amazon United Kingdom — Skip it. The niche generates £81K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -26.4% over the last 90 days.
Search demand for Fish Oil Liquid on Amazon United Kingdom peaks in Aug–Sep–Oct, where the busiest month runs 2.2× the quietest.