first aid kit travel
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.54–$14.56) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Growth
Good+54.5%90-day search growth — must beat 0% to launch
Market size
Good£334K£334K/yr · 534K searches
Review moat
Okay1,666.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£7.43avg listing price — sweet spot $15–$100
Price range
Bad£2.54–£14.56cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, first aid kit travel is a £334K/yr Amazon United Kingdom market (534K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
first aid kit travel market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- £372K–£446K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 2.5%
- Avg brand age
- 50 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 falling
Sellers
65
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
14%
- General Medi37%
- Lewis-Plast20%
- Masterplast13%
- HONYAO7%
- Lifesystems6%
- Reliance Medical4%
- Open — no brand owns it (7 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +54.5% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.2×
Top first aid kit travel search terms
- first aid kit travel134K/yr
- travel first aid kit93K/yr
- mini first aid kit83K/yr
- small first aid kit44K/yr
- travel first aid kits for holiday25K/yr
- hiking first aid kit24K/yr
- personal first aid kit13K/yr
- mini first aid kit travel18K/yr
- camping first aid kit12K/yr
- first aid kit hiking13K/yr
Top first aid kit travel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lewis-Plast Premium 92 Piece First Aid Kit - Safety Essentials for Travel Car Home Camping Work Hiking & Holiday Red Small
Lewis-Plast£6.074.7★3,543 rev
General Medi Mini First Aid Kit 92 Pieces Small First Aid Kit - Includes Emergency Foil Blanket Scissors for Travel Home Office Vehicle Camping Workplace & Outdoor (Red)
General Medi£6.414.7★8,560 rev
General Medi Mini First Aid Kit 92 Pieces Small First Aid Kit - Includes Emergency Foil Blanket Scissors for Travel Home Office Vehicle Camping Workplace & Outdoor (Green)
General Medi£6.534.8★2,752 rev
Masterplast First Aid Kit Compact | 24 Pieces - Compact & Organised Mini Emergency Kit for Camping Home Office Car Travel - Plasters Banages Dressings Medical Tape
Masterplast£2.544.3★3,347 rev
HONYAO First Aid Kit 105 Pieces Small First Aid Kit Includes Plasters Emergency Foil Blanket Burn Gel Eyewash for Travel Car Home Workplace Kids Camping Hiking Motorbike Holiday Red
HONYAO£6.964.7★3,987 rev
Newest
by launch date
Safety First Aid Group HSE One-Person First Aid Kit in Nylon Pouch
Safety First Aid Group£4.6743 rev
HONYAO First Aid Kit 105 Pieces Small First Aid Kit Includes Plasters Emergency Foil Blanket Burn Gel Eyewash for Travel Car Home Workplace Kids Camping Hiking Motorbike Holiday Red
HONYAO£6.963,987 rev
azark Premium First Aid Kit 108 Piece Compact Emergency Medical Kit for Home Car Travel Workplace Hiking & Outdoor
azark£6.38113 rev
Mini First Aid Kit - 90 Items Kids First Aid Kit Includes Plasters Bandages Scissors Tweezers & Burn Gel for Car Home Office Travel & Camping - Ideal for Babies & Kids As Seen on Dragons Den
Mini First Aid£12.19122 rev
QILUCKY Mini First Aid Kit 124PCS Small Travel Emergency First Aid Kit Portable for Home Travel Cycling Hiking Camping Office
QILUCKY£4.09272 rev
Trending
90-day click momentumazark Premium First Aid Kit 108 Piece Compact Emergency Medical Kit for Home Car Travel Workplace Hiking & Outdoor
azark£6.384.6★
Masterplast First Aid Kit Compact | 24 Pieces - Compact & Organised Mini Emergency Kit for Camping Home Office Car Travel - Plasters Banages Dressings Medical Tape
Masterplast£2.544.3★
HONYAO First Aid Kit 105 Pieces Small First Aid Kit Includes Plasters Emergency Foil Blanket Burn Gel Eyewash for Travel Car Home Workplace Kids Camping Hiking Motorbike Holiday Red
HONYAO£6.964.7★
Safety First Aid Group HSE One-Person First Aid Kit in Nylon Pouch
Safety First Aid Group£4.674.6★
Lewis-Plast Premium 92 Piece First Aid Kit - Safety Essentials for Travel Car Home Camping Work Hiking & Holiday Red Small
Lewis-Plast£6.074.7★
What buyers say about first aid kit travel
What buyers praise and complain about, mined from review topics.What buyers love
“Best price”
“Good product as described”
“Compact size”
“Portable”
“Compact and useful”
“As described”
“Easy to use and very helpful”
“Good value for the amount of content”
“Light and compact ideal for hiking”
“as they're very sturdy”
What buyers complain about
“Smaller than I expected”
“Very poor”
“Either way, misleading”
“Checked by weighing water on a digital scale - I got no higher than 4.78 Kgs”
“torch refuses to work not great”
“the plasters don't stick”
“Its bigger and heavier than expected”
“product does not work as advertised”
“Not even worth the low price point”
“The only nit picking downside is the instructions”
Top return reasons
Common questions
- Is first aid kit travel profitable to sell on Amazon United Kingdom?
- The niche generates £334K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +54.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the first aid kit travel niche?
- 13 brands and 65 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in first aid kit travel?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.2%.
- When does demand for first aid kit travel peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.2× the quietest.
- What does it cost to enter the first aid kit travel niche?
- Listings span £2.54–£14.56; the average listing price is £7.43 (sweet spot $15–$100). The average incumbent carries 1,667 reviews — the moat a new listing must climb.