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First Aid Kit Travel

Maybe

An estimated 0.2% of orders come back. But prices span $2.54–$14.56, mostly outside the sweet spot, so First Aid Kit Travel is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£334K/yr534K searches / yr
90-day growth
+54.5%search demand this quarter
Competition
71%top-5 click share · 13 brands · 65 sellers

Flapen Score

First Aid Kit Travel against its category

The dotted line is the Health & Personal Care average. Past it, First Aid Kit Travel is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The First Aid Kit Travel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for First Aid Kit Travel 534K times last year and spent an estimated £334K. The top 5 brands take 82% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 534K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +54.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £334K a year.

Searches, last 12 months
534K
Growth, 90 days vs prior 90
+54.5%
Conversion, latest week
8.4%
Market size, estimated
£334Ka year
Peak month
July4.2× the quietest month
Top search term
first aid kit travel134K searches a year

02 · Price

A sale here is worth £7.43.

Listings sell for £7.43 on average, from £2.54 to £14.56. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £7.43 that is £15K to £19K a year per listing.

Average price
£7.43under the $15 to $100 sweet spot
Price range
£2.54–£14.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£15K–£19K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #15 within First Aid. It carries 1,667 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#15in First Aid
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,667per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top First Aid Kit Travel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£17K£33K£50K£67K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

65

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

14%

  • General Medi37%
  • Lewis-Plast20%
  • Masterplast13%
  • HONYAO7%
  • Lifesystems6%
  • Reliance Medical4%
  • Open — no brand owns it (7 brands, 14%)

Demand

First Aid Kit Travel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.2×

Search terms

Top First Aid Kit Travel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • first aid kit travel134K/yr
  • travel first aid kit93K/yr
  • mini first aid kit83K/yr
  • small first aid kit44K/yr
  • travel first aid kits for holiday25K/yr
  • hiking first aid kit24K/yr
  • personal first aid kit13K/yr
  • mini first aid kit travel18K/yr
  • camping first aid kit12K/yr
  • first aid kit hiking13K/yr

Reviews and returns

What reviews say buyers love and hate about First Aid Kit Travel

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
34%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Smaller than I expected”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common First Aid Kit Travel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data