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First Aid Kit Travel

Maybe

Returns run at only 0.2% of orders. But prices span $2.54–$14.56, mostly outside the sweet spot, so First Aid Kit Travel is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£334K/yr534K searches / yr
90-day growth
+54.5%search demand this quarter
Competition
71%top-5 click share · 13 brands · 65 sellers

Flapen Score

First Aid Kit Travel against its category

The dotted line is the Health & Personal Care average. Past it, First Aid Kit Travel is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The First Aid Kit Travel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for First Aid Kit Travel 534K times last year and spent an estimated £334K. The top 5 brands take 82% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 534K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +54.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £334K a year.

Searches, last 12 months
534K
Growth, 90 days vs prior 90
+54.5%
Conversion, latest week
8.4%
Market size, estimated
£334Ka year
Peak month
July4.2× the quietest month
Top search term
first aid kit travel134K searches a year

02 · Price

A sale here is worth £7.43.

Listings sell for £7.43 on average, from £2.54 to £14.56. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £7.43 that is £15K to £19K a year per listing.

Average price
£7.43under the $15 to $100 sweet spot
Price range
£2.54–£14.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£15K–£19K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #15 within First Aid. It carries 1,667 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#15in First Aid
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,667per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top First Aid Kit Travel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£17K£33K£50K£67K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

65

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

14%

  • General Medi37%
  • Lewis-Plast20%
  • Masterplast13%
  • HONYAO7%
  • Lifesystems6%
  • Reliance Medical4%
  • Open — no brand owns it (7 brands, 14%)

Demand

First Aid Kit Travel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.2×

Search terms

Top First Aid Kit Travel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • first aid kit travel134K/yr
  • travel first aid kit93K/yr
  • mini first aid kit83K/yr
  • small first aid kit44K/yr
  • travel first aid kits for holiday25K/yr
  • hiking first aid kit24K/yr
  • personal first aid kit13K/yr
  • mini first aid kit travel18K/yr
  • camping first aid kit12K/yr
  • first aid kit hiking13K/yr

Reviews and returns

What reviews say buyers love and hate about First Aid Kit Travel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall34%−0.05

Smaller than I expected

It had evertĥing you would need for an accident at home plus the bag is small

Smaller bag than expected

Quality-Overall11%−0.02

Very poor

Plasters are really cheap quality

Low quality medical kit

Advertised Vs Actual Product7%−0.04

Either way, misleading

This is not as described

Measurement/Reading Accuracy4%−0.04

Checked by weighing water on a digital scale - I got no higher than 4.78 Kgs

Functionality-Overall4%−0.04

torch refuses to work not great

Torch doesnt work

Love

Value For Money21%+2.02

Best price

Well worth the money

Good value for money

Quality-Overall15%−0.02

Good product as described

Excellent array of products

Excellent product

Size-Overall13%−0.05

Compact size

Good size

Hand size and perfect

Portability10%+0.44

Portable

Handy

easy to carry

Compactness10%+0.57

Compact and useful

Compact kit

compact for travel

Return

0.2% Return rate 69% Fixable by listing

Size-Overall65%█▆▆▅▆▆

Smaller than I expected

It had evertĥing you would need for an accident at home plus the bag is small

Smaller bag than expected

Weight Heavy10%▃▃▅█▂▃

Its bigger and heavier than expected

Too heavy to carry in a rucksack

A touch heavy -

Value For Money7%▁▁█▁▅▃

Not even worth the low price point

Quality-Overall7%▁█▂▂▂▂

Very poor

Plasters are really cheap quality

Low quality medical kit

Advertised Vs Actual Product3%▁█▅▆▃▄

Either way, misleading

This is not as described

FAQ

Common First Aid Kit Travel questions

Answered from the same tracked data.