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First Aid Bag

Maybe

The top 5 brands take only 35% of clicks. But shoppers spend only $67K a year here, so First Aid Bag is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 2,035 Health & Personal Care niches · +13 vs the category median of 48
Market size
£67K/yr140K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
20%top-5 click share · 51 brands · 68 sellers

Flapen Score

First Aid Bag against its category

The dotted line is the Health & Personal Care average. Past it, First Aid Bag is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The First Aid Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for First Aid Bag 140K times last year and spent an estimated £67K. The top 5 brands take 35% of clicks. Demand peaks in Aug–Sep. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
3.2%
Market size, estimated
£67Ka year
Peak month
September1.8× the quietest month
Top search term
medical bag70K searches a year

02 · Price

A sale here is worth £14.85.

Listings sell for £14.85 on average, from £3.28 to £49.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.85 that is £0 to £1K a year per listing.

Average price
£14.85under the $15 to $100 sweet spot
Price range
£3.28–£49.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #205 within First Aid. It carries 625 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
92%
Out of stock, average day
11.2%
Average rank
#205in First Aid
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
625per listing
Listings tracked
92

04 · Newcomers

Amazon counts 1 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top First Aid Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 falling

Sellers

68

Top-5 brand share

35%

Top 20: 76%

Top-5 click share

20%

Top 20: 53%

Open market

61%

  • Reliance Medical13%
  • JFA Medical6%
  • upain6%
  • Trunab5%
  • Safety First Aid Group4%
  • Vyuwast4%

Demand

First Aid Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Search terms

Top First Aid Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medical bag70K/yr
  • first aid bag empty32K/yr
  • empty first aid bag15K/yr
  • medical bags8K/yr
  • first aid bags5K/yr
  • first aid kit bag empty5K/yr
  • medic bag5K/yr

Reviews and returns

What reviews say buyers love and hate about First Aid Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.15

Large

Quite small

Smaller bag than expected

Quality-Overall10%

Poor quality

Poor quality dissapointing

Poor quality looks very cheap

Value For Money7%+0.85

Very pricey

Waste of money

price quite high

Strap/String Quality7%−0.06

No strap - not so much a bum bag

Clip on strap was broken

Long shoulder strap was missing though, disappointing

Material Quality3%−0.04

The plasters are of poor quality

The materials feel quite cheap

thought it would be more sturdy material

Love

Size-Overall18%−0.15

True to size

fits perfectly

fits everything you could need into it

Quality-Overall15%

Nice quality, arrived on time, nice travel pack

The bag is of good quality

Excellent product

Value For Money13%+0.85

Good value

Good value for money

Great value

Advertised Vs Actual Product7%+0.62

Its what you need

Does job

As described

Storage Capacity6%+0.47

Loads of storage space

Lots of room

plenty of storage

Return

0.9% Return rate 73% Fixable by listing

Size-Overall64%▇▇█▇▇█

Large

Quite small

Smaller bag than expected

Quality-Overall7%▄█▂▂▄▂

Poor quality

Poor quality dissapointing

Poor quality looks very cheap

Wrong Dimensions3%█▁▄▄▅▇
Material Quality3%█▆▅▄█▆

The plasters are of poor quality

The materials feel quite cheap

thought it would be more sturdy material

Zipper Quality3%▇▃█▄▄▅

FAQ

Common First Aid Bag questions

Answered from the same tracked data.