Firm Toothbrush for Adults

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months

149K

Growth, 90 days vs prior 90

-1.2%

Conversion, latest week

19.2%

Market size, estimated

£148Ka year

Peak month

September1.5× the quietest month

Top search term

firm toothbrush for adults30K searches a year

Listings sell for £5.16 on average, from £1.14 to £20.21. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £5.16 that is £4K to £5K a year per listing.

Average price

£5.16under the $15 to $100 sweet spot

Price range

£1.14–£20.21

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

£4K–£5K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

32% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #171 within Dental Care. It carries 1,112 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

32%

Prime listings

92%

Out of stock, average day

4.8%

Average rank

#171in Dental Care

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,112per listing

Listings tracked

25

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months