Firm Toothbrush for Adults

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months

149K

Growth, 90 days vs prior 90

-1.2%

Conversion, latest week

19.2%

Market size, estimated

£148Ka year

Peak month

September1.5× the quietest month

Top search term

firm toothbrush for adults30K searches a year

Listings sell for £5.16 on average, from £1.14 to £20.21. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £5.16 that is £4K to £5K a year per listing.

Average price

£5.16under the $15 to $100 sweet spot

Price range

£1.14–£20.21

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

£4K–£5K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

32% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #171 within Dental Care. It carries 1,112 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

32%

Prime listings

92%

Out of stock, average day

4.8%

Average rank

#171in Dental Care

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,112per listing

Listings tracked

25

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months