Finger Toothbrush Baby
FailDemand is soft, at -58.9% this quarter, so Finger Toothbrush Baby is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £60K/yr106K searches / yr
- 90-day growth
- -58.9%search demand this quarter
- Competition
- 67%top-5 click share · 15 brands · 19 sellers
Flapen Score
Finger Toothbrush Baby against its category
The dotted line is the Health & Personal Care average. Past it, Finger Toothbrush Baby is stronger. Inside it, weaker.
Market
The Finger Toothbrush Baby market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Finger Toothbrush Baby 106K times last year and spent an estimated £60K. The top 5 brands take 70% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 12.0% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -58.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -58.9%
- Conversion, latest week
- 12.0%
- Market size, estimated
- £60Ka year
- Top search term
- finger toothbrush baby20K searches a year
02 · Price
A sale here is worth £4.66.
Listings sell for £4.66 on average, from £2.02 to £7.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.66 that is £1K to £2K a year per listing.
- Average price
- £4.66under the $15 to $100 sweet spot
- Price range
- £2.02–£7.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #41 within Dental Care. It carries 1,229 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #41in Dental Care
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,229per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Finger Toothbrush Baby products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Moonkie Baby Toothbrush Finger Toothbrush Oral Cleaner Kit for 3 Months + 2 Pcs (Blush/Pale Mauve)
- Price
- £5.50
- Rating
- 4.5/5
- Reviews
- 1,911
- Age
- 3y ago

Bickiepegs Finger Toothbrush 0 Years Baby Brush & Teething Gum Massager for Newborn 2pcs (Pack of 1)
- Price
- £4.10
- Rating
- 4.4/5
- Reviews
- 190
- Age
- 9y ago

2 pcs Silicone Baby Finger Toothbrush Soft Gum Massage and Teether Brush for Teething Relief Oral Cleaning Care Gum and Tooth Cleaner 3 Months Plus Clear
- Price
- £3.60
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 3y ago

Frida Baby Babys First Finger Toothbrush with Storage Case 3 Months and Up 1pk
- Price
- £5.59
- Rating
- 4.1/5
- Reviews
- 339
- Age
- 5y ago

edealing Soft Safe Toothbrush Silicone Finger Toothbrush Gum Brush Clear Massage Pack Of 3
- Price
- £3.88
- Rating
- 4.4/5
- Reviews
- 2,236
- Age
- 10y ago
Trending
estimated 90-day click momentum
50PCS Disposable Wipe Oral Finger Brush Up Disposable Finger Toothbrush Adult Portable Teeth Whitening Strips Gentle Teeth Cleaning Tools Effective Stain Removal Easy Wipes for All Teeth Types
- Price
- £5.12
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 9mo ago

Dreambaby Silicone Finger Gum & Toothbrush Kit Includes Hygienic Storage Case 100% BPA Free Baby and Toddler Oral Cleaner Kit Non-Toxic Silicone
- Price
- £2.02
- Rating
- 4.2/5
- Reviews
- 80
- Age
- 13y ago

Matchstick Monkey Finger Toothbrushes with Carry Case Designed for Teething Babies Antimicrobial Protection 3 Months + Yellow & Beige
- Price
- £4.20
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 1y ago

Bickiepegs Finger Toothbrush 0 Years Baby Brush & Teething Gum Massager for Newborn 2pcs (Pack of 1)
- Price
- £4.10
- Rating
- 4.4/5
- Reviews
- 190
- Age
- 9y ago

Moonkie Baby Toothbrush Finger Toothbrush Oral Cleaner Kit for 3 Months + 2 Pcs (Blush/Pale Mauve)
- Price
- £5.50
- Rating
- 4.5/5
- Reviews
- 1,911
- Age
- 3y ago
Newest
by launch date
50PCS Disposable Wipe Oral Finger Brush Up Disposable Finger Toothbrush Adult Portable Teeth Whitening Strips Gentle Teeth Cleaning Tools Effective Stain Removal Easy Wipes for All Teeth Types
- Price
- £5.12
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 9mo ago

Vicloon Baby Silicone Finger Toothbrush 2 Pcs Finger Toothbrush Oral Cleaner Kit Soft Baby Infant Gums Massager Brush for Teething Relief and Oral Cleaning Care Babies Toothbrushe for 6-18 Months
- Price
- £3.39
- Rating
- 4.2/5
- Reviews
- 1,559
- Age
- 11mo ago

Matchstick Monkey Finger Toothbrushes with Carry Case Designed for Teething Babies Antimicrobial Protection 3 Months + Yellow & Beige
- Price
- £4.20
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 1y ago

12PCS Finger Toothbrush for Toddler and Baby 0-2 Years - Effective Silicone Tooth Cleaner for Dental Care Teething Relief and Gum Massage
- Price
- £5.18
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 1y ago

Vicloon Finger Toothbrush 6 Pack Silicone Baby Finger Brush with Clear Case Set Food Grade Tooth Cleaner Oral Massager for Infant &Toddlers
- Price
- £3.93
- Rating
- 4.2/5
- Reviews
- 1,559
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
19
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
23%
- Moonkie25%
- Bickiepegs18%
- WHALESALE11%
- Vicloon9%
- Frida8%
- edealing7%
Demand
Finger Toothbrush Baby search demand
Weekly searches over the year. Pick a range.
Search terms
Top Finger Toothbrush Baby search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- finger toothbrush baby20K/yr
- finger toothbrush17K/yr
- baby finger toothbrush13K/yr
- finger brush6K/yr
- finger toothbrush toddler6K/yr
- finger brush baby5K/yr
- silicone toothbrush baby4K/yr
- baby silicone toothbrush3K/yr
- silicone finger toothbrush baby4K/yr
- baby toothbrush finger4K/yr
Reviews and returns
What reviews say buyers love and hate about Finger Toothbrush Baby
We read the reviews and the return reasons for every product selling here.
“Made for small fingers”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Finger Toothbrush Baby questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









