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Finger Toothbrush Baby

Fail

Demand is soft, at -58.9% this quarter, so Finger Toothbrush Baby is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£60K/yr106K searches / yr
90-day growth
-58.9%search demand this quarter
Competition
67%top-5 click share · 15 brands · 19 sellers

Flapen Score

Finger Toothbrush Baby against its category

The dotted line is the Health & Personal Care average. Past it, Finger Toothbrush Baby is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Finger Toothbrush Baby market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Finger Toothbrush Baby 106K times last year and spent an estimated £60K. The top 5 brands take 70% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -58.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-58.9%
Conversion, latest week
12.0%
Market size, estimated
£60Ka year
Top search term
finger toothbrush baby20K searches a year

02 · Price

A sale here is worth £4.66.

Listings sell for £4.66 on average, from £2.02 to £7.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.66 that is £1K to £2K a year per listing.

Average price
£4.66under the $15 to $100 sweet spot
Price range
£2.02–£7.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #41 within Dental Care. It carries 1,229 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#41in Dental Care
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,229per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Finger Toothbrush Baby products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

19

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

23%

  • Moonkie25%
  • Bickiepegs18%
  • WHALESALE11%
  • Vicloon9%
  • Frida8%
  • edealing7%

Demand

Finger Toothbrush Baby search demand

Weekly searches over the year. Pick a range.

4K3KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Finger Toothbrush Baby search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • finger toothbrush baby20K/yr
  • finger toothbrush17K/yr
  • baby finger toothbrush13K/yr
  • finger brush6K/yr
  • finger toothbrush toddler6K/yr
  • finger brush baby5K/yr
  • silicone toothbrush baby4K/yr
  • baby silicone toothbrush3K/yr
  • silicone finger toothbrush baby4K/yr
  • baby toothbrush finger4K/yr

Reviews and returns

What reviews say buyers love and hate about Finger Toothbrush Baby

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.34

Made for small fingers

these are huge

To small

Quality-Overall13%+1.05

Not the best

overall the product wasnt quite up to the same standard as their other products

Ease Of Cleaning10%−0.05

Not very good as that made it difficult to clean dogs teeth

Color5%−0.01

the bottom has turned black

Material Quality5%−0.03

which appears to be mould

Love

Quality-Overall18%+1.05

Good quality and great value

Soft,quality

Great item

Oral Hygiene17%+0.51

Simple and effective, baby loves having her teeth brushed

its perfect to get her use to brushing her teeth

the soft bristles are perfect for gently scrubbing little gums

Soft Feel13%

Soft and easy to use

Brush is soft

Lovely and soft

Size-Overall9%−0.34

Good fit and good quality

They fit an adult finger

They fit my finger like a glove

Ease Of Use9%+0.20

Easy to use

baby can hold it easily on his own

These finger toothbrushes are so easy to use

Return

0.3% Return rate 63% Fixable by listing

Size-Overall56%▅▄▅▇█▄

Made for small fingers

these are huge

To small

Functionality-Overall9%█▆▁▁▁▁
Material Quality4%▁▁▁▁▁█

which appears to be mould

Hard Feel4%▁▁▁▁▁█
Safety Standards4%▁▆▁▁▁█

FAQ

Common Finger Toothbrush Baby questions

Answered from the same tracked data.