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Finger Tape

Fail

Prices span $1.74–$10.70, mostly outside the sweet spot, so Finger Tape is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£80K/yr111K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
64%top-5 click share · 15 brands · 20 sellers

Flapen Score

Finger Tape against its category

The dotted line is the Health & Personal Care average. Past it, Finger Tape is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Finger Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Finger Tape 111K times last year and spent an estimated £80K. The top 5 brands take 81% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
11.8%
Market size, estimated
£80Ka year
Peak month
March1.3× the quietest month
Top search term
finger tape46K searches a year

02 · Price

A sale here is worth £6.08.

Listings sell for £6.08 on average, from £1.74 to £10.70. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.08 that is £3K to £5K a year per listing.

Average price
£6.08under the $15 to $100 sweet spot
Price range
£1.74–£10.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #120 within Medical Supplies & Equipment. It carries 747 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#120in Medical Supplies & Equipment
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
747per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Finger Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

64%

Top 20: 96%

Open market

16%

  • SPORTTAPE53%
  • YIAJIA16%
  • Psychi5%
  • IRON FIGHTER4%
  • ADMITRY3%
  • Aiyorse3%
  • Open — no brand owns it (9 brands, 16%)

Demand

Finger Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Finger Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • finger tape46K/yr
  • climbing tape21K/yr
  • toe tape10K/yr
  • bjj finger tape6K/yr
  • finger tape bjj5K/yr
  • bjj tape5K/yr
  • finger tape for broken finger4K/yr
  • sports tape for fingers3K/yr
  • climbing finger tape3K/yr
  • zinc oxide tape 1.25cm3K/yr

Reviews and returns

What reviews say buyers love and hate about Finger Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness48%−0.38

Poor Adhesion

Poor quality adhesive

Did not stick

Quality-Overall7%+1.59

not the quality of the description advertised

Not as good as the brand I usually use

Absolutely rubbish

Size-Overall5%−0.04

cant find it in 2.5cm size

is too narrow

theyre massive

Durability3%−0.01

fell off within 5 minutes

not for long

easy to rip

Stretchability/Expandability/Elasticity3%+0.10

Non stretch

not that stretchy making it quite tight

try to not stretch it for better adherence

Love

Adhesion/Stickiness21%−0.38

Strong and very adhesive

Sticks well

Great adhesive

Quality-Overall21%+1.59

Excellent quality that has to be used on top of fixation tape

Quality, strong tape

Excellent product

Value For Money12%−0.01

Best price

Good value for money

Good value for money

Advertised Vs Actual Product10%+0.70

It is as described

Works for me did the job

Does the job

Ease Of Use5%+0.45

Easy to use

easy to take off

Quick and easy to wrap and tear off yourself

Return

0.2% Return rate 17% Fixable by listing

Adhesion/Stickiness50%▆▃▆█▃▅

Poor Adhesion

Poor quality adhesive

Did not stick

Quality-Overall8%▄▂▁▁█▃

not the quality of the description advertised

Not as good as the brand I usually use

Absolutely rubbish

Size-Overall8%▅▆█▁▁▆

cant find it in 2.5cm size

is too narrow

theyre massive

Advertised Vs Actual Product4%▁▁█▆▁▁

Scissors are needed so not as advertised

Thin4%▁█▁▁▁▁

FAQ

Common Finger Tape questions

Answered from the same tracked data.