Is finger tape profitable to sell on Amazon United Kingdom?

The niche generates £80K/yr across 23 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (46/100).

How competitive is the finger tape niche?

15 brands and 20 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in finger tape?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 0.2%.

When does demand for finger tape peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the finger tape niche?

Listings span £1.74–£10.70; the average listing price is £6.08 (sweet spot $15–$100). The average incumbent carries 747 reviews — the moat a new listing must climb.

finger tape

Skip it

Prices mostly outside the sweet spot ($1.74–$10.70) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good747.3

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-4.1%

90-day search growth — must beat 0% to launch

Market size

Bad£80K

£80K/yr · 111K searches

Avg price

Bad£6.08

avg listing price — sweet spot $15–$100

Price range

Bad£1.74–£10.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, finger tape is a £80K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

finger tape market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £76K–£91K; units × avg price
Conversion rate: 11.8%
Avg BSR: #120
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 5.8%
Avg brand age: 36 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

64%

Top 20: 96%

Open market

16%

SPORTTAPE53%
YIAJIA16%
Psychi5%
IRON FIGHTER4%
ADMITRY3%
Aiyorse3%
Open — no brand owns it (9 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top finger tape search terms

finger tape46K/yr -0.2%8.5% conv.
climbing tape21K/yr -18.2%10.7% conv.
toe tape10K/yr +18.9%4.4% conv.
bjj finger tape6K/yr -3.7%11.3% conv.
finger tape bjj5K/yr -13.8%12.1% conv.
bjj tape5K/yr -19.0%11.8% conv.
finger tape for broken finger4K/yr -8.9%8.2% conv.
sports tape for fingers3K/yr +2.4%10.3% conv.
climbing finger tape3K/yr +22.5%10.9% conv.
zinc oxide tape 1.25cm3K/yr -9.2%13.3% conv.

All search terms

Top finger tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SPORTTAPE 2 Rolls (20m) Zinc Oxide Finger Tape - 1.25cm Wide - White | Sports Tape for Climbing BJJ Rugby Weightlifting & Injury Strapping | Strong Adhesive Athletic Joint Support Blisters & Toe

SPORTTAPE£5.094.5★2,430 rev

3 Rolls Zinc Oxide Tape - Breathable Fabric Strapping Tape Wrist Finger Tape Flexible Athletic Sports Tape for First Aid Sports Adhesive Cohesive Bandage for Wrist Finger Wrap Blister Prevention

YIAJIA£3.514.3★122 rev

SPORTTAPE 2 Rolls (20m) Zinc Oxide Finger Tape - 1.25cm Wide - Black | Sports Tape for Climbing BJJ Rugby Weightlifting & Injury Strapping | Strong Adhesive Athletic Joint Support Blisters & Toe

SPORTTAPE£5.044.5★2,430 rev

Psychi Zinc Oxide Sports Strapping Finger Tape For Rock Climbing Boxing Gymnastics Physio - White (1.25cm)

Psychi£5.554.4★1,122 rev

SPORTTAPE Zinc Oxide Finger Tape - 6 Rolls White - 1.25cm x 10m | BJJ Climbing Bouldering Jiu Jitsu Rowing & Golf Zinc Oxide Tape for Sports Injury Strapping and Joint Protection (3 x Packs of 2)

SPORTTAPE£9.864.5★2,430 rev

Newest

by launch date

SPORTTAPE Tan EAB Fabric Strapping Tape - 2.5cm x 4.5m | Plaster Tape for Finger & Toe Taping Holding Dressings Splinting | Non-Tear Elastic Adhesive Bandage for Sport Medical First Aid

SPORTTAPE£4.6744 rev

4mo ago

BJJ Finger Tape 5 Rolls 8mm Black Zinc Oxide Tape

Sticky Grips£10.704 rev

4mo ago

BAHM Zinc Oxide Finger Tape for Climbing BJJ Crossfit Boxing & Weightlifting Water Resistant Athletic Tape 3 Rolls Black 1 cm x 10m

Bahm£7.066 rev

7mo ago

IRON FIGHTER 6X Rolls of Finger Tape Sports 0.8CM/0.3IN X 13.7M/45FT - BJJ Brazilian Jiu Jitsu - Rock Tape for Climbing - Crossfit - MMA - Football - Judo - Volleyball - Black Sports Strapping

IRON FIGHTER£8.50461 rev

9mo ago

1cm x 5m Self-Adhesive Sports Tape Skin Tone Elastic Breathable Strapping Bandage for Thumb Finger and Joint Support in MMA Boxing and Climbing - Single Roll(Skin)

Reyuvidep£2.883 rev

11mo ago

What buyers say about finger tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness21%

“Strong and very adhesive”

Quality-Overall21%

“Excellent quality that has to be used on top of fixation tape”

Value For Money12%

“Best price”

Advertised Vs Actual Product10%

“It is as described”

Ease Of Use5%

“Easy to use”

Strength4%

“Reliable and strong”

Protection4%

“Great product, really protects thumb from cracking that other products did not”

Efficiency3%

“Works well”

Size-Overall2%

“Fit for purpose”

Grip1%

“Excellent to wrap around toes to stop big toe rubbing the other toe raw”

What buyers complain about

Adhesion/Stickiness48%

“Poor Adhesion”

Quality-Overall7%

“not the quality of the description advertised”

Size-Overall5%

“cant find it in 2.5cm size”

Durability3%

“fell off within 5 minutes”

Stretchability/Expandability/Elasticity3%

“Non stretch”

Functionality-Overall2%

“Does nothing”

Advertised Vs Actual Product2%

“Scissors are needed so not as advertised”

Ease Of Use2%

“this is difficult to control”

Value For Money1%

“I wouldn't of paid the price I did though”

Allergies1%

“blisters when I run”

Top return reasons

Adhesion/Stickiness50%

Quality-Overall8%

Size-Overall8%

Advertised Vs Actual Product4%

Thin4%

Functionality-Overall4%

Joint Pain3%

Color3%

Durability2%

Stretchability/Expandability/Elasticity2%

Common questions

Is finger tape profitable to sell on Amazon United Kingdom?: The niche generates £80K/yr across 23 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (46/100).
How competitive is the finger tape niche?: 15 brands and 20 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in finger tape?: Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 0.2%.
When does demand for finger tape peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the finger tape niche?: Listings span £1.74–£10.70; the average listing price is £6.08 (sweet spot $15–$100). The average incumbent carries 747 reviews — the moat a new listing must climb.