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Finger Plasters

Fail

Prices span $1.71–$11.22, mostly outside the sweet spot, so Finger Plasters is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£92K/yr119K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
65%top-5 click share · 13 brands · 70 sellers

Flapen Score

Finger Plasters against its category

The dotted line is the Health & Personal Care average. Past it, Finger Plasters is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Finger Plasters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Finger Plasters 119K times last year and spent an estimated £92K. The top 5 brands take 69% of clicks. Demand peaks in Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

16.3% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
16.3%
Market size, estimated
£92Ka year
Peak month
February1.6× the quietest month
Top search term
finger plasters73K searches a year

02 · Price

A sale here is worth £4.72.

Listings sell for £4.72 on average, from £1.71 to £11.22. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £4.72 that is £4K to £5K a year per listing.

Average price
£4.72under the $15 to $100 sweet spot
Price range
£1.71–£11.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #137 within First Aid. It carries 406 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#137in First Aid
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
406per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Finger Plasters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

70

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

25%

  • Elastoplast30%
  • Steroplast11%
  • Masterplast10%
  • Nexcare9%
  • Safety First Aid Group9%
  • JFA Medical6%

Demand

Finger Plasters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Finger Plasters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • finger plasters73K/yr
  • fingertip plasters14K/yr
  • thumb plasters9K/yr
  • finger plaster7K/yr
  • finger tip plaster5K/yr
  • finger plasters waterproof7K/yr
  • waterproof finger plasters4K/yr

Reviews and returns

What reviews say buyers love and hate about Finger Plasters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness16%−0.06

Very sticky

Not very sticky

dont stick properly

Value For Money12%+0.32

Waste of money

Not worth the money

Pricey

Functionality-Overall6%−0.08

did not work

this does not work

Stuck/Fused Together6%−0.08

Does not stay stuck

it does not stay stuck

Do not stay stuck for long

Ease Of Use6%−0.05

Not practical

unfortunately not practical for me

So a visit to the loo is tricky

Love

Quality-Overall17%+1.62

Good selection

Performed excellently

Excellent product

Adhesion/Stickiness15%−0.06

These adhere to fingers perfectly

good adhesion

Stick well

Value For Money11%+0.32

Great Value for money

Good value

Worth every penny

Advertised Vs Actual Product8%+0.25

Does the job

As described

they do what they say

Size-Overall7%+0.47

Fit nicely

They are perfect for fingers

Work well and a good range of sizes in the box

Return

0.2% Return rate 59% Fixable by listing

Size-Overall48%█▃▅▄▅▄

Don't fit

Appears to be small for adults

Small for adult fingers

Color7%▁▅▁▁██
Material Quality6%█▅▁▁▁▁
Thin6%▁▁▁██▆
Comfort-Overall5%▁█▇▁▁▁

FAQ

Common Finger Plasters questions

Answered from the same tracked data.