fibre powder
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Market size
Great£1.4M£1.4M/yr · 493K searches
Avg price
Great£15.63avg listing price — sweet spot $15–$100
Price range
Good£4.89–£34.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,391.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fibre powder is a £1.4M/yr Amazon United Kingdom market (493K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Worth a look — 53/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
fibre powder market data
- Units sold / yr
- 80K–100K
- avg 8,000–10,000/product
- Revenue / yr
- £1.3M–£1.6M
- units × avg price
- Conversion rate
- 18.3%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Fybogel87%
- PuroSure6%
- Ispaghula3%
- Inspiriko2%
- Well Within2%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -10.5% search growth over the last 90 days.Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 6.2×
Top fibre powder search terms
- fybogel160K/yr
- fybogel sachets106K/yr
- fybogel powder orange sachets26K/yr
- fibregel44K/yr
- fibre powder31K/yr
- fibre gel16K/yr
- fiber drink9K/yr
- fiber powder12K/yr
- fibre drink10K/yr
- fibergel11K/yr
Top fibre powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fybogel Orange Fiber Supplement Sachets 30 Count
Fybogel£8.424.6★2,355 rev
Fybogel Orange Fiber Supplement Sachets 30 Count (2 Unit)
Fybogel£18.154.6★1,470 rev
Fybogel Fibrechews Citrus - Fibre Chews Citrus 60 Tablets Effective Constipation Relief Maintains Regularity
Fybogel£11.974.2★1,385 rev
Fybogel Sachets Orange 30 Sachets X 2 60 Total Ispaghula Husk Fibre Supplement Constipation Relief for Adults Laxatives Bloating Relief Works Naturally Laxatives Digestion and Nausea
Fybogel£18.864.6★229 rev
Activ Husk Ispaghula Husk Orange Drink Sachets | Contains Natural Fibre | Pack of 30
PuroSure£6.724.4★666 rev
Newest
by launch dateActiv Husk Ispaghula Husk Orange Drink Sachets | Contains Natural Fibre | Pack of 30
PuroSure£6.72666 rev
15g Soluble Fibre Supplement - 50% NHS Daily Intake (2 Servings). 6-in-1 Fiber Supplement Powder with Inulin Prebiotic Fibre Powder FOS Acacia & Probiotics. Tasteless Dissolves Easy 30 Servings
Inspiriko£16.501,947 rev
Fybogel Fibre Chews Citrus Flavour 120 Count (2 Packs of 60) - Relieves Constipation Supports Digestive Health Promotes Regularity Convenient and Tasty Daily Supplement
Fybogel£22.75776 rev
12g Soluble Fibre Supplement 3in1 Fibre Powder Well Within
Well Within£13.77646 rev
Fybogel Fibrechews Citrus - Fibre Chews Citrus 60 Tablets Effective Constipation Relief Maintains Regularity
Fybogel£11.971,385 rev
Trending
90-day click momentumFybogel Sachets Orange 30 Sachets X 2 60 Total Ispaghula Husk Fibre Supplement Constipation Relief for Adults Laxatives Bloating Relief Works Naturally Laxatives Digestion and Nausea
Fybogel£18.864.6★
Fybogel Orange Fiber Supplement Sachets 30 Count (2 Unit)
Fybogel£18.154.6★
Fybogel Orange Fiber Supplement Sachets 30 Count (3 Unit)
Fybogel£27.154.7★
Ispaghula Husk Orange Drink Sachets Pack of 30
Ispaghula£4.894.3★
Fybogel Orange Fiber Supplement Sachets 30 Count (4 Unit)
Fybogel£34.044.7★
What buyers say about fibre powder
What buyers praise and complain about, mined from review topics.What buyers love
“Best price”
“Works as it should”
“The mix itself seems good quality”
“they taste absolutely fine - an easy solution to the problem”
“Effective”
“Very successful bowel solution”
“Decent supplement”
“makes things easy”
“It mixes well with water”
“Great taste”
What buyers complain about
“much cheaper”
“No Taste”
“so far not worked for my 4 day constipation”
“Did not work”
“Doesn't dissolve very well”
“Chalk, Bloated and Gassy”
“They just made me ill”
“Big”
“Its not natural”
“without a flavour next time”
Top return reasons
Common questions
- Is fibre powder profitable to sell on Amazon United Kingdom?
- The niche generates £1.4M/yr across 13 tracked products. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the fibre powder niche?
- 5 brands and 39 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fibre powder?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Regulates Digestion. The return rate is 0.0%.
- When does demand for fibre powder peak?
- Demand peaks in Feb–Mar–Apr–May; the busiest month runs 6.2× the quietest.
- What does it cost to enter the fibre powder niche?
- Listings span £4.89–£34.04; the average listing price is £15.63 (sweet spot $15–$100). The average incumbent carries 1,392 reviews — the moat a new listing must climb.