How competitive is the Fibre Powder niche on Amazon United Kingdom?

5 brands and 39 sellers compete in Fibre Powder on Amazon United Kingdom. The top 5 Fibre Powder products take 71% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Fibre Powder?

Fibre Powder buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Regulates Digestion, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Fibre Powder niche?

Fibre Powder sells for £15.63 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £4.89–£34.04. The average incumbent carries 1,392 reviews — the moat a new listing must climb.

Fibre Powder

Fibre Powder shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Fibre Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fibre Powder is a £1.4M/yr Amazon United Kingdom market (493K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Worth a look — 53/100.

Fibre Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -10.5% over the last 90 days and 18.3% of searches end in a purchase.

£1.4M

revenue / yr

Units sold / yr100K

Search volume / yr-10.5%493K

Conversion rate18.3%

Avg price£15.63

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 39

Top-5 product click share71%

Open market0%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Top Fibre Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Fybogel Orange Fiber Supplement Sachets 30 Count

Price: £8.42
Rating: 4.6/5
Reviews: 2,355
Age: 14y ago

Fybogel Orange Fiber Supplement Sachets 30 Count (2 Unit)

Price: £18.15
Rating: 4.6/5
Reviews: 1,470
Age: 15y ago

Fybogel Fibrechews Citrus - Fibre Chews Citrus 60 Tablets Effective Constipation Relief Maintains Regularity

Price: £11.97
Rating: 4.2/5
Reviews: 1,385
Age: 4y ago

Fybogel Sachets Orange 30 Sachets X 2 60 Total Ispaghula Husk Fibre Supplement Constipation Relief for Adults Laxatives Bloating Relief Works Naturally Laxatives Digestion and Nausea

Price: £18.86
Rating: 4.6/5
Reviews: 229
Age: 11y ago

Activ Husk Ispaghula Husk Orange Drink Sachets | Contains Natural Fibre | Pack of 30

Price: £6.72
Rating: 4.4/5
Reviews: 666
Age: 1y ago

Newest

by launch date

Activ Husk Ispaghula Husk Orange Drink Sachets | Contains Natural Fibre | Pack of 30

Price: £6.72
Rating: 4.4/5
Reviews: 666
Age: 1y ago

15g Soluble Fibre Supplement - 50% NHS Daily Intake (2 Servings). 6-in-1 Fiber Supplement Powder with Inulin Prebiotic Fibre Powder FOS Acacia & Probiotics. Tasteless Dissolves Easy 30 Servings

Price: £16.50
Rating: 4.4/5
Reviews: 1,947
Age: 2y ago

Fybogel Fibre Chews Citrus Flavour 120 Count (2 Packs of 60) - Relieves Constipation Supports Digestive Health Promotes Regularity Convenient and Tasty Daily Supplement

Price: £22.75
Rating: 4.3/5
Reviews: 776
Age: 4y ago

12g Soluble Fibre Supplement 3in1 Fibre Powder Well Within

Price: £13.77
Rating: 4.3/5
Reviews: 646
Age: 4y ago

Fybogel Fibrechews Citrus - Fibre Chews Citrus 60 Tablets Effective Constipation Relief Maintains Regularity

Price: £11.97
Rating: 4.2/5
Reviews: 1,385
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Fybogel87%
PuroSure6%
Ispaghula3%
Inspiriko2%
Well Within2%

Fibre Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume493KCVR18.3%Products13Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,392Avg BSR#25

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 6.2×

Top Fibre Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fybogel160K/yr -14.6%16.7% conv.
fybogel sachets106K/yr -13.8%19.8% conv.
fybogel powder orange sachets26K/yr +140.1%24.1% conv.
fibregel44K/yr -15.7%14.6% conv.
fibre powder31K/yr -9.0%2.0% conv.
fibre gel16K/yr -7.4%9.7% conv.
fiber drink9K/yr +34.0%1.9% conv.
fiber powder12K/yr -8.5%1.4% conv.
fibre drink10K/yr +33.8%1.1% conv.
fibergel11K/yr -18.6%11.9% conv.

What reviews say buyers love and hate about Fibre Powder

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Value For Money21%

“Best price”

Advertised Vs Actual Product17%

“Works as it should”

Quality-Overall12%

“The mix itself seems good quality”

Taste-Overall10%

“they taste absolutely fine - an easy solution to the problem”

Efficiency9%

“Effective”

What buyers complain about

65% of reviews

Value For Money18%

“much cheaper”

Taste-Overall11%

“No Taste”

Regulates Digestion8%

“so far not worked for my 4 day constipation”

Functionality-Overall7%

“Did not work”

Solubility4%

“Doesn't dissolve very well”

Fibre Powder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

38%

2Joint Pain

25%

3Value For Money

13%

4Thickness

13%

5Functionality-Overall

13%

Common Fibre Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fibre Powder 53/100 on Amazon United Kingdom — Worth a look. The niche generates £1.4M/yr across 13 tracked products. Search demand moved -10.5% over the last 90 days.