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Fibre Powder

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Fibre Powder is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£1.4M/yr493K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
71%top-5 click share · 5 brands · 39 sellers

Flapen Score

Fibre Powder against its category

The dotted line is the Health & Personal Care average. Past it, Fibre Powder is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fibre Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fibre Powder 493K times last year and spent an estimated £1.4M. All 5 brands take every click. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

18.3% of searches ended in a purchase last week.

Shoppers searched for this 493K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
493K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
18.3%
Market size, estimated
£1.4Ma year
Peak month
May6.2× the quietest month
Top search term
fybogel160K searches a year

02 · Price

A sale here is worth £15.63.

Listings sell for £15.63 on average, from £4.89 to £34.04. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £15.63 that is £125K to £156K a year per listing.

Average price
£15.63inside the $15 to $100 sweet spot
Price range
£4.89–£34.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
£125K–£156K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Over-the-Counter Medication. It carries 1,392 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
62%
Out of stock, average day
0.0%
Average rank
#25in Over-the-Counter Medication
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,392per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Fibre Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£141K£281K£422K£563K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Fybogel87%
  • PuroSure6%
  • Ispaghula3%
  • Inspiriko2%
  • Well Within2%

Demand

Fibre Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 6.2×

Search terms

Top Fibre Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fybogel160K/yr
  • fybogel sachets106K/yr
  • fybogel powder orange sachets26K/yr
  • fibregel44K/yr
  • fibre powder31K/yr
  • fibre gel16K/yr
  • fiber drink9K/yr
  • fiber powder12K/yr
  • fibre drink10K/yr
  • fibergel11K/yr

Reviews and returns

What reviews say buyers love and hate about Fibre Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%+1.45

much cheaper

went up in price

waste of money

Taste-Overall11%

No Taste

She said it tasted disgusting

not very tasty

Regulates Digestion8%

so far not worked for my 4 day constipation

The fibre didn't help me with my digestion

They are only for chronic constipation

Functionality-Overall7%−0.06

Did not work

This started working in just 2 days wish I bought it years ago

did not work on me

Solubility4%

Doesn't dissolve very well

takes a while to dissolve

non soluble is better

Love

Value For Money21%+1.45

Best price

Great value

Excellent value for money

Advertised Vs Actual Product17%+0.31

Works as it should

Does what it says on the box

As promised

Quality-Overall12%+0.31

The mix itself seems good quality

this one had great reviews

Good quality

Taste-Overall10%

they taste absolutely fine - an easy solution to the problem

Great taste

Effective and more palatable than some similar products

Efficiency9%+1.10

Effective

Works well

Very happy with fybogel works fast

Return

0.0% Return rate 38% Fixable by listing

Advertised Vs Actual Product38%█▁▁█▁▅
Joint Pain25%▁▁▁▁██
Value For Money13%▁█▁▁▁▁

much cheaper

went up in price

waste of money

Thickness13%▁▁█▁▁▁
Functionality-Overall13%▁▁▁▁█▁

Did not work

This started working in just 2 days wish I bought it years ago

did not work on me

FAQ

Common Fibre Powder questions

Answered from the same tracked data.