Is fibre gummies profitable to sell on Amazon United Kingdom?

The niche generates £332K/yr across 10 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the fibre gummies niche?

8 brands and 11 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in fibre gummies?

Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Nutritional Content. The return rate is 0.0%.

When does demand for fibre gummies peak?

Demand peaks in Jan; the busiest month runs 2.0× the quietest.

What does it cost to enter the fibre gummies niche?

Listings span £7.74–£22.95; the average listing price is £12.28 (sweet spot $15–$100). The average incumbent carries 565 reviews — the moat a new listing must climb.

fibre gummies

Worth a look

Shows low returns (0.0%), but soft demand (-17.3% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good565.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£332K

£332K/yr · 217K searches

Avg price

Good£12.28

avg listing price — sweet spot $15–$100

Price range

Good£7.74–£22.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Bad-17.3%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, fibre gummies is a £332K/yr Amazon United Kingdom market (217K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

fibre gummies market data

Units sold / yr: 20K–25K; avg 3,000–4,000/product
Revenue / yr: £246K–£307K; units × avg price
Conversion rate: 12.5%
Avg BSR: #25
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

10%

Wellgard33%
NKD Living25%
Health Fuel Nutrition9%
Vitamatic9%
novomins8%
Physis6%
Open — no brand owns it (2 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 94 weeks — -17.3% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.0×

Open Trend

Top fibre gummies search terms

fibre gummies144K/yr -19.6%12.0% conv.
fiber gummies38K/yr -10.8%6.3% conv.
high fibre gummies20K/yr -9.2%10.7% conv.
metamucil gummies4K/yr +7.4%3.5% conv.
fibre gummies for constipation7K/yr -47.3%10.7% conv.
fibre supplement gummies3K/yr -16.5%9.3% conv.

All search terms

Top fibre gummies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vegan High Fibre Gummies Wellgard High Strength Fibre Gummy Vitamins B B Biotin and Folic Acid Strawberry Flavour UK Formulated

Wellgard£10.884.4★796 rev

NKD Living High Fibre Inulin Gummies (60 Vegan Gummies) 5g of Fibre per Serving - with 1 Billion Live Cultures - Gut Health and Digestive System Support

NKD Living£9.834.4★305 rev

Inulin Fibre Gummies - (90 per Bottle - 45 Day Supply) 5 000mg Inulin 100mg Magnesium Citrate Per Serving - Fiber Gummies - Fibre Supplement - Fiber Supplement - Gut Health

Health Fuel Nutrition£10.814.4★89 rev

Vitamatic Prebiotic Fiber Gummies for Adults 7g Fiber per Serving 60 Pectin-Based Gummies Extra Strength Zero Sugar Added Supports Digestive Health & Regularity Non-GMO Vegan Gluten-Free

Vitamatic£11.874.1★1,580 rev

Physis£8.144.7★46 rev

Newest

by launch date

Physis£8.1446 rev

4mo ago

Fibre Bytes Fibre Gummies for GLP-1 Support 3.5g Daily Fibre for Digestive Health & Regularity Prebiotic Inulin with Vitamin B6 Pantothenic & Folic Acid Vegan 60 Bytes

The Bytes Company£14.8949 rev

5mo ago

Kids Fibre Gummies - 1000 mg Fibre Supplement - with Chromium Vitamin D Vitamin B12 & Calcium - for Gut Health and Digestive System Support - Vegan - Gluten-Free - 30 Inulin Gummies - Novomins

novomins£7.74116 rev

8mo ago

Vitamatic Prebiotic Fiber Gummies for Adults 7G Extra Strength Zero Sugar Added 240 Pectin Based Gummies Digestive Health & Regularity Support

Vitamatic£22.951,387 rev

11mo ago

NKD Living High Fibre Inulin Gummies (60 Vegan Gummies) 5g of Fibre per Serving - with 1 Billion Live Cultures - Gut Health and Digestive System Support

NKD Living£9.83305 rev

1y ago

What buyers say about fibre gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall21%

“Great taste”

Quality-Overall11%

“Item is well made”

Flavor8%

“use natural flavours”

Regulates Digestion7%

“which effectively aids bowel movements”

Nutritional Content7%

“Wonderful supplement, helped my son with his tummy issues”

Advertised Vs Actual Product6%

“Does the job”

Ease Of Chewing/Swallowing5%

“Nice and chewable”

Value For Money4%

“Good value”

Ease Of Use4%

“Easy to use”

Vitamin3%

“These vitamins are a good investment”

What buyers complain about

Taste-Overall10%

“artificial tasting for my taste”

Functionality-Overall9%

“Doesn't work”

Nutritional Content7%

“other cereals had too many carbs”

Value For Money6%

“Not worth the money”

Regulates Digestion4%

“Didnt help constipation”

Advertised Vs Actual Product3%

“False advertising”

Stale/Rotten/Spoiled2%

“They are stale”

Sweetness2%

“they are not something I will be buying regularly because of the high sugar content”

Ease Of Chewing/Swallowing2%

“Not that great, very chewy and get stick to your teeth”

Stress/Anxiety2%

“I cannot stress the difference it has made to me”

Common questions

Is fibre gummies profitable to sell on Amazon United Kingdom?: The niche generates £332K/yr across 10 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the fibre gummies niche?: 8 brands and 11 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in fibre gummies?: Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Nutritional Content. The return rate is 0.0%.
When does demand for fibre gummies peak?: Demand peaks in Jan; the busiest month runs 2.0× the quietest.
What does it cost to enter the fibre gummies niche?: Listings span £7.74–£22.95; the average listing price is £12.28 (sweet spot $15–$100). The average incumbent carries 565 reviews — the moat a new listing must climb.