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Fertility Supplements

Fail

The top 5 products take 76% of clicks, so Fertility Supplements is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£356K/yr389K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
76%top-5 click share · 9 brands · 179 sellers

Flapen Score

Fertility Supplements against its category

The dotted line is the Health & Personal Care average. Past it, Fertility Supplements is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fertility Supplements market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fertility Supplements 389K times last year and spent an estimated £356K. The top 5 brands take 92% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £356K a year.

Searches, last 12 months
389K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
8.3%
Market size, estimated
£356Ka year
Peak month
January2.5× the quietest month
Top search term
pregnacare conception62K searches a year

02 · Price

A sale here is worth £10.98.

Listings sell for £10.98 on average, from £2.75 to £20.96. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £10.98 that is £27K to £33K a year per listing.

Average price
£10.98under the $15 to $100 sweet spot
Price range
£2.75–£20.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£27K–£33K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Vitamins. It carries 3,075 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Vitamins
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,075per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Fertility Supplements products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£36K£71K£107K£142K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

179

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

6%

  • Pregnacare75%
  • CONCEIVE PLUS7%
  • Sevenseas6%
  • Centrum3%
  • Proceive3%
  • Horbäach2%
  • Open — no brand owns it (3 brands, 6%)

Demand

Fertility Supplements search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.5×

Search terms

Top Fertility Supplements search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pregnacare conception62K/yr
  • prenatal vitamins for women72K/yr
  • fertility supplements for women50K/yr
  • conception vitamins for women28K/yr
  • prenatal vitamins22K/yr
  • pre pregnancy vitamins for women23K/yr
  • pre natal vitamins for women18K/yr
  • pregnacare before conception11K/yr
  • pregnacare conception max17K/yr
  • pre conception vitamins for women11K/yr

Reviews and returns

What reviews say buyers love and hate about Fertility Supplements

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Side Effects10%−0.08

had a complete opposite effect to what I was trying to achieve

Not good for everyone, bad acid reflux and nausea

Makes me feels sick. nauseas

Functionality-Overall8%−0.07

Didnt help

Didn't work for me

Probably dont work

Vitamin7%+0.20

This supplement didn't agree with me

can't swallow the large vitamin tablets

I've tried taking other vitamins that just made me feel sick

Size-Overall6%−0.03

The tablets are quite large

They are extremely large

The tablet is too big

Smell6%−0.03

They have a distinct smell

They smell and taste awful -

The tablet had a funky bad foul smell

Love

Fertility/Conception23%+2.01

Great Daily Support for Fertility Health

considerable supporting factor to supporting fertility

Helped me through my pregnancy

Quality-Overall14%+0.16

Despite that, they're easy to take and we're pleased with the product overall

Positive feedback

Excellent product

Taste-Overall10%+0.67

No nasty tastes

Great taste

They taste like candy

Vitamin9%+0.20

Best vitamins

Great prenatal vitamins

Overall a decent vitamin choice

Value For Money9%+0.70

Worth every penny

Great value for money

excellent price

Return

0.1% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁▁▁▁█▁

FAQ

Common Fertility Supplements questions

Answered from the same tracked data.