Fertility Supplements
FailThe top 5 products take 76% of clicks, so Fertility Supplements is a Fail.
- Flapen Score
- 46 / 100Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 4846
- Market size
- £356K/yr389K searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 76%top-5 click share · 9 brands · 179 sellers
Flapen Score
Fertility Supplements against its category
The dotted line is the Health & Personal Care average. Past it, Fertility Supplements is stronger. Inside it, weaker.
Market
The Fertility Supplements market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fertility Supplements 389K times last year and spent an estimated £356K. The top 5 brands take 92% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.
01 · Demand
8.3% of searches ended in a purchase last week.
Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £356K a year.
- Searches, last 12 months
- 389K
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £356Ka year
- Peak month
- January2.5× the quietest month
- Top search term
- pregnacare conception62K searches a year
02 · Price
A sale here is worth £10.98.
Listings sell for £10.98 on average, from £2.75 to £20.96. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £10.98 that is £27K to £33K a year per listing.
- Average price
- £10.98under the $15 to $100 sweet spot
- Price range
- £2.75–£20.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £27K–£33K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Vitamins. It carries 3,075 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #17in Vitamins
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,075per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Fertility Supplements products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pregnacare Max Fertility and Conception Support for Women - Maximum Support for Women Fertility Conception and Ovulation
- Price
- £15.92
- Rating
- 4.3/5
- Reviews
- 333
- Age
- 4y ago

Pregnacare Conception Support During Conception for Women
- Price
- £5.43
- Rating
- 4.5/5
- Reviews
- 8,563
- Age
- 17y ago

Pregnacare Conception Support for Couples - Pregnancy Vitamins - UKs No.1 Pregnancy Brand. Greater Prenatal Care for Women Supplement with Added Omega-3 DHA for Normal Brain and Eye Development
- Price
- £10.25
- Rating
- 4.5/5
- Reviews
- 6,389
- Age
- 16y ago

Pregnacare MAX Pregnancy Vitamins - UKs No.1 Pregnancy Brand. Greater Prenatal Care for Women Supplement with Added Omega-3 DHA for Normal Brain and Eye Development
- Price
- £9.98
- Rating
- 4.7/5
- Reviews
- 6,112
- Age
- 14y ago

Seven Seas Trying For A Baby Prenatal Vitamins Pregnancy Planning Supplement With An Advanced* Folic Acid To Help Increase Folate Levels Zinc and Iron 28 Tablets 4 Weeks
- Price
- £5.97
- Rating
- 4.6/5
- Reviews
- 2,870
- Age
- 2y ago
Trending
90-day click momentum
Pregnacare Max Fertility and Conception Support for Women - Maximum Support for Women Fertility Conception and Ovulation
- Price
- £15.92
- Rating
- 4.3/5
- Reviews
- 333
- Age
- 4y ago

Pregnacare Original Formula Tablets During Pregnancy Support Vitamins and Supplements 30 Tablets
- Price
- £2.75
- Rating
- 4.7/5
- Reviews
- 12,809
- Age
- 19y ago

Seven Seas Trying For A Baby Prenatal Vitamins Pregnancy Planning Supplement With An Advanced* Folic Acid To Help Increase Folate Levels Zinc and Iron 28 Tablets 4 Weeks
- Price
- £5.97
- Rating
- 4.6/5
- Reviews
- 2,870
- Age
- 2y ago

CONCEIVE PLUS Fertility Supplements for Women | Support Hormone Balance Regulation & Female Reproductive System | 21 Prenatal Vitamins for Women | Folic Acid Maca Root Myo-Inositol | 60 Capsules
- Price
- £16.28
- Rating
- 4.2/5
- Reviews
- 2,682
- Age
- 9y ago

Proceive Fertility Supplements for Women - Conception Vitamins for Trying to Conceive - Contains Zinc Folic Acid Vitamin D - 60 Capsules (1 Month Supply) - Vegan
- Price
- £19.40
- Rating
- 4.4/5
- Reviews
- 758
- Age
- 7y ago
Newest
by launch date
Physis Folic Acid Pregnancy Vitamins | Vegan Prenatal Vitamins for Women | Pregnancy Gummies with Folic Acid and B12 | Folate Vitamin Bs C D E K & Zinc | 60 Berry Soft Chews | Pregnancy Supplements
- Price
- £9.16
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 1y ago

Centrum Conception Vitamins for Women Fertility Supplements with 400g Folic Acid 30 Tablets
- Price
- £5.92
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 1y ago

Seven Seas Trying For A Baby Prenatal Vitamins Pregnancy Planning Supplement With An Advanced* Folic Acid To Help Increase Folate Levels Zinc and Iron 28 Tablets 4 Weeks
- Price
- £5.97
- Rating
- 4.6/5
- Reviews
- 2,870
- Age
- 2y ago

Fertility Supplements for Women - 400ug Folic Acid Inositol Vitamin D C E CoQ10-25 Prenatal Vitamins - Vegan & Gluten Free Conception Vitamins for Women - 60 Fertility Gummies - Novomins
- Price
- £14.44
- Rating
- 4.1/5
- Reviews
- 349
- Age
- 3y ago

Pregnacare Max Fertility and Conception Support for Women - Maximum Support for Women Fertility Conception and Ovulation
- Price
- £15.92
- Rating
- 4.3/5
- Reviews
- 333
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
179
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
6%
- Pregnacare75%
- CONCEIVE PLUS7%
- Sevenseas6%
- Centrum3%
- Proceive3%
- Horbäach2%
- Open — no brand owns it (3 brands, 6%)
Demand
Fertility Supplements search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.5×
Search terms
Top Fertility Supplements search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pregnacare conception62K/yr
- prenatal vitamins for women72K/yr
- fertility supplements for women50K/yr
- conception vitamins for women28K/yr
- prenatal vitamins22K/yr
- pre pregnancy vitamins for women23K/yr
- pre natal vitamins for women18K/yr
- pregnacare before conception11K/yr
- pregnacare conception max17K/yr
- pre conception vitamins for women11K/yr
Reviews and returns
What reviews say buyers love and hate about Fertility Supplements
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
had a complete opposite effect to what I was trying to achieve
Not good for everyone, bad acid reflux and nausea
Makes me feels sick. nauseas
Didnt help
Didn't work for me
Probably dont work
This supplement didn't agree with me
can't swallow the large vitamin tablets
I've tried taking other vitamins that just made me feel sick
The tablets are quite large
They are extremely large
The tablet is too big
They have a distinct smell
They smell and taste awful -
The tablet had a funky bad foul smell
Love
Great Daily Support for Fertility Health
considerable supporting factor to supporting fertility
Helped me through my pregnancy
Despite that, they're easy to take and we're pleased with the product overall
Positive feedback
Excellent product
No nasty tastes
Great taste
They taste like candy
Best vitamins
Great prenatal vitamins
Overall a decent vitamin choice
Worth every penny
Great value for money
excellent price
Return
0.1% Return rate 100% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fertility Supplements questions
Answered from the same tracked data.









