Is fertility supplements profitable to sell on Amazon United Kingdom?

The niche generates £356K/yr across 14 tracked products. 90-day search growth is -1.9%. Flapen's verdict: Skip it (46/100).

How competitive is the fertility supplements niche?

9 brands and 179 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in fertility supplements?

Top complaints mined from reviews: Side Effects, Functionality-Overall, Vitamin. The return rate is 0.1%.

When does demand for fertility supplements peak?

Demand peaks in Jan; the busiest month runs 2.5× the quietest.

What does it cost to enter the fertility supplements niche?

Listings span £2.75–£20.96; the average listing price is £10.98 (sweet spot $15–$100). The average incumbent carries 3,075 reviews — the moat a new listing must climb.

fertility supplements

Skip it

A concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£356K

£356K/yr · 389K searches

Avg price

Okay£10.98

avg listing price — sweet spot $15–$100

Review moat

Okay3,074.79

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£2.75–£20.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-1.9%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, fertility supplements is a £356K/yr Amazon United Kingdom market (389K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

fertility supplements market data

Units sold / yr: 30K–40K; avg 2,500–3,000/product
Revenue / yr: £329K–£439K; units × avg price
Conversion rate: 8.3%
Avg BSR: #17
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

179

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Pregnacare75%
CONCEIVE PLUS7%
Sevenseas6%
Centrum3%
Proceive3%
Horbäach2%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.5×

Open Trend

Top fertility supplements search terms

pregnacare conception62K/yr +77.6%10.8% conv.
prenatal vitamins for women72K/yr -28.3%6.0% conv.
fertility supplements for women50K/yr -13.7%4.6% conv.
conception vitamins for women28K/yr +16.4%10.6% conv.
prenatal vitamins22K/yr -35.5%4.9% conv.
pre pregnancy vitamins for women23K/yr -14.0%9.7% conv.
pre natal vitamins for women18K/yr -22.8%7.5% conv.
pregnacare before conception11K/yr +70.3%6.6% conv.
pregnacare conception max17K/yr -9.3%15.7% conv.
pre conception vitamins for women11K/yr +2.1%9.8% conv.

All search terms

Top fertility supplements products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pregnacare Max Fertility and Conception Support for Women - Maximum Support for Women Fertility Conception and Ovulation

Pregnacare£15.924.3★333 rev

Pregnacare Conception Support During Conception for Women

Pregnacare£5.434.5★8,563 rev

Pregnacare Conception Support for Couples - Pregnancy Vitamins - UKs No.1 Pregnancy Brand. Greater Prenatal Care for Women Supplement with Added Omega-3 DHA for Normal Brain and Eye Development

Pregnacare£10.254.5★6,389 rev

Pregnacare MAX Pregnancy Vitamins - UKs No.1 Pregnancy Brand. Greater Prenatal Care for Women Supplement with Added Omega-3 DHA for Normal Brain and Eye Development

Pregnacare£9.984.7★6,112 rev

Seven Seas Trying For A Baby Prenatal Vitamins Pregnancy Planning Supplement With An Advanced* Folic Acid To Help Increase Folate Levels Zinc and Iron 28 Tablets 4 Weeks

Sevenseas£5.974.6★2,870 rev

Newest

by launch date

Physis£9.1626 rev

1y ago

Centrum Conception Vitamins for Women Fertility Supplements with 400g Folic Acid 30 Tablets

Centrum£5.92142 rev

1y ago

Seven Seas Trying For A Baby Prenatal Vitamins Pregnancy Planning Supplement With An Advanced* Folic Acid To Help Increase Folate Levels Zinc and Iron 28 Tablets 4 Weeks

Sevenseas£5.972,870 rev

2y ago

Fertility Supplements for Women - 400ug Folic Acid Inositol Vitamin D C E CoQ10-25 Prenatal Vitamins - Vegan & Gluten Free Conception Vitamins for Women - 60 Fertility Gummies - Novomins

novomins£14.44349 rev

3y ago

Pregnacare Max Fertility and Conception Support for Women - Maximum Support for Women Fertility Conception and Ovulation

Pregnacare£15.92333 rev

4y ago

What buyers say about fertility supplements

What buyers praise and complain about, mined from review topics.

What buyers love

Fertility/Conception23%

“Great Daily Support for Fertility Health”

Quality-Overall14%

“Despite that, they're easy to take and we're pleased with the product overall”

Taste-Overall10%

“No nasty tastes”

Vitamin9%

“Best vitamins”

Value For Money9%

“Worth every penny”

Ease Of Chewing/Swallowing6%

“Soft chew, easy to consume”

Ease Of Use4%

“Easy to use”

Hormonal Balance2%

“Great for hormonal issues and fatique too”

Side Effects2%

“I didn't get any side effects”

Nutritional Content2%

“Great for healthy diet”

What buyers complain about

Side Effects10%

“had a complete opposite effect to what I was trying to achieve”

Functionality-Overall8%

“Didnt help”

Vitamin7%

“This supplement didn't agree with me”

Size-Overall6%

“The tablets are quite large”

Smell6%

“They have a distinct smell”

Dosage5%

“My cycle this mount was very werd when I take this supplement”

Quality-Overall4%

“Terrible quality”

Sweetness3%

“Too much sugar”

Weight Loss3%

“I've also lost over 6 stone”

Taste-Overall3%

“They do have a slight taste when taking them”

Top return reasons

Advertised Vs Actual Product100%

Common questions

Is fertility supplements profitable to sell on Amazon United Kingdom?: The niche generates £356K/yr across 14 tracked products. 90-day search growth is -1.9%. Flapen's verdict: Skip it (46/100).
How competitive is the fertility supplements niche?: 9 brands and 179 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in fertility supplements?: Top complaints mined from reviews: Side Effects, Functionality-Overall, Vitamin. The return rate is 0.1%.
When does demand for fertility supplements peak?: Demand peaks in Jan; the busiest month runs 2.5× the quietest.
What does it cost to enter the fertility supplements niche?: Listings span £2.75–£20.96; the average listing price is £10.98 (sweet spot $15–$100). The average incumbent carries 3,075 reviews — the moat a new listing must climb.