Fertility Supplements
a concentrated shelf (top 5 take 76% of clicks) — Fertility Supplements doesn't clear our bar today.
Flapen Score
Is Fertility Supplements profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fertility Supplements is a £356K/yr Amazon United Kingdom market (389K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Fertility Supplements: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.9% over the last 90 days and 8.3% of searches end in a purchase.
£356K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 14 products
Top Fertility Supplements products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Pregnacare Max Fertility and Conception Support for Women - Maximum Support for Women Fertility Conception and Ovulation
- Price
- £15.92
- Rating
- 4.3/5
- Reviews
- 333
- Age
- 4y ago
Pregnacare Conception Support During Conception for Women
- Price
- £5.43
- Rating
- 4.5/5
- Reviews
- 8,563
- Age
- 17y ago
Pregnacare Conception Support for Couples - Pregnancy Vitamins - UKs No.1 Pregnancy Brand. Greater Prenatal Care for Women Supplement with Added Omega-3 DHA for Normal Brain and Eye Development
- Price
- £10.25
- Rating
- 4.5/5
- Reviews
- 6,389
- Age
- 16y ago
Pregnacare MAX Pregnancy Vitamins - UKs No.1 Pregnancy Brand. Greater Prenatal Care for Women Supplement with Added Omega-3 DHA for Normal Brain and Eye Development
- Price
- £9.98
- Rating
- 4.7/5
- Reviews
- 6,112
- Age
- 14y ago
Seven Seas Trying For A Baby Prenatal Vitamins Pregnancy Planning Supplement With An Advanced* Folic Acid To Help Increase Folate Levels Zinc and Iron 28 Tablets 4 Weeks
- Price
- £5.97
- Rating
- 4.6/5
- Reviews
- 2,870
- Age
- 2y ago
Trending
90-day click momentumPregnacare Max Fertility and Conception Support for Women - Maximum Support for Women Fertility Conception and Ovulation
- Price
- £15.92
- Rating
- 4.3/5
- Reviews
- 333
- Age
- 4y ago
Pregnacare Original Formula Tablets During Pregnancy Support Vitamins and Supplements 30 Tablets
- Price
- £2.75
- Rating
- 4.7/5
- Reviews
- 12,809
- Age
- 19y ago
Seven Seas Trying For A Baby Prenatal Vitamins Pregnancy Planning Supplement With An Advanced* Folic Acid To Help Increase Folate Levels Zinc and Iron 28 Tablets 4 Weeks
- Price
- £5.97
- Rating
- 4.6/5
- Reviews
- 2,870
- Age
- 2y ago
CONCEIVE PLUS Fertility Supplements for Women | Support Hormone Balance Regulation & Female Reproductive System | 21 Prenatal Vitamins for Women | Folic Acid Maca Root Myo-Inositol | 60 Capsules
- Price
- £16.28
- Rating
- 4.2/5
- Reviews
- 2,682
- Age
- 9y ago
Proceive Fertility Supplements for Women - Conception Vitamins for Trying to Conceive - Contains Zinc Folic Acid Vitamin D - 60 Capsules (1 Month Supply) - Vegan
- Price
- £19.40
- Rating
- 4.4/5
- Reviews
- 758
- Age
- 7y ago
Newest
by launch date
Physis Folic Acid Pregnancy Vitamins | Vegan Prenatal Vitamins for Women | Pregnancy Gummies with Folic Acid and B12 | Folate Vitamin Bs C D E K & Zinc | 60 Berry Soft Chews | Pregnancy Supplements
- Price
- £9.16
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 1y ago
Centrum Conception Vitamins for Women Fertility Supplements with 400g Folic Acid 30 Tablets
- Price
- £5.92
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 1y ago
Seven Seas Trying For A Baby Prenatal Vitamins Pregnancy Planning Supplement With An Advanced* Folic Acid To Help Increase Folate Levels Zinc and Iron 28 Tablets 4 Weeks
- Price
- £5.97
- Rating
- 4.6/5
- Reviews
- 2,870
- Age
- 2y ago
Fertility Supplements for Women - 400ug Folic Acid Inositol Vitamin D C E CoQ10-25 Prenatal Vitamins - Vegan & Gluten Free Conception Vitamins for Women - 60 Fertility Gummies - Novomins
- Price
- £14.44
- Rating
- 4.1/5
- Reviews
- 349
- Age
- 3y ago
Pregnacare Max Fertility and Conception Support for Women - Maximum Support for Women Fertility Conception and Ovulation
- Price
- £15.92
- Rating
- 4.3/5
- Reviews
- 333
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 falling
Sellers
179
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
6%
- Pregnacare75%
- CONCEIVE PLUS7%
- Sevenseas6%
- Centrum3%
- Proceive3%
- Horbäach2%
- Open — no brand owns it (3 brands, 6%)
Fertility Supplements demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 2.5×
Top Fertility Supplements search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pregnacare conception62K/yr
- prenatal vitamins for women72K/yr
- fertility supplements for women50K/yr
- conception vitamins for women28K/yr
- prenatal vitamins22K/yr
- pre pregnancy vitamins for women23K/yr
- pre natal vitamins for women18K/yr
- pregnacare before conception11K/yr
- pregnacare conception max17K/yr
- pre conception vitamins for women11K/yr
What reviews say buyers love and hate about Fertility Supplements
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Great Daily Support for Fertility Health”
“Despite that, they're easy to take and we're pleased with the product overall”
“No nasty tastes”
“Best vitamins”
“Worth every penny”
What buyers complain about
53% of reviews“had a complete opposite effect to what I was trying to achieve”
“Didnt help”
“This supplement didn't agree with me”
“The tablets are quite large”
“They have a distinct smell”
Fertility Supplements return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
100%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fertility Supplements questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
