Fertility
FailThe top 5 products take 74% of clicks, so Fertility is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £109K/yr91K searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 74%top-5 click share · 10 brands · 177 sellers
Flapen Score
Fertility against its category
The dotted line is the Health & Personal Care average. Past it, Fertility is stronger. Inside it, weaker.
Market
The Fertility market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fertility 91K times last year and spent an estimated £109K. The top 5 brands take 88% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 10.1% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- +0.3%
- Conversion, latest week
- 10.1%
- Market size, estimated
- £109Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- conception vitamins for women28K searches a year
02 · Price
A sale here is worth £11.79.
Listings sell for £11.79 on average, from £3.00 to £20.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £11.79 that is £12K to £15K a year per listing.
- Average price
- £11.79under the $15 to $100 sweet spot
- Price range
- £3.00–£20.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Vitamins. It carries 2,565 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #19in Vitamins
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,565per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Fertility products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pregnacare Conception Support During Conception for Women
- Price
- £5.43
- Rating
- 4.5/5
- Reviews
- 8,563
- Age
- 17y ago

Pregnacare Max Fertility and Conception Support for Women - Maximum Support for Women Fertility Conception and Ovulation
- Price
- £15.92
- Rating
- 4.3/5
- Reviews
- 333
- Age
- 4y ago

Seven Seas Trying For A Baby Prenatal Vitamins Pregnancy Planning Supplement With An Advanced* Folic Acid To Help Increase Folate Levels Zinc and Iron 28 Tablets 4 Weeks
- Price
- £5.97
- Rating
- 4.6/5
- Reviews
- 2,870
- Age
- 2y ago

Centrum Conception Vitamins for Women Fertility Supplements with 400g Folic Acid 30 Tablets
- Price
- £5.92
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 1y ago

Pregnacare Conception Support for Couples - Pregnancy Vitamins - UKs No.1 Pregnancy Brand. Greater Prenatal Care for Women Supplement with Added Omega-3 DHA for Normal Brain and Eye Development
- Price
- £10.25
- Rating
- 4.5/5
- Reviews
- 6,389
- Age
- 16y ago
Trending
estimated 90-day click momentum
Health & Her Fertility & Conception Plus - Advanced prenatal Vitamins for Women- Contains 1g Inositol Folic Acid Selenium Vitamin B12 Zinc and Magnesium (1 Month Supply)
- Price
- £20.29
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 7mo ago

Vitabiotics Ultra Folic Acid Tablets 400 mcg Vitamin B12 - 60 Tablets
- Price
- £3.00
- Rating
- 4.7/5
- Reviews
- 5,678
- Age
- 9y ago

Pregnacare Max Fertility and Conception Support for Women - Maximum Support for Women Fertility Conception and Ovulation
- Price
- £15.92
- Rating
- 4.3/5
- Reviews
- 333
- Age
- 4y ago

CONCEIVE PLUS Fertility Supplements for Women | Support Hormone Balance Regulation & Female Reproductive System | 21 Prenatal Vitamins for Women | Folic Acid Maca Root Myo-Inositol | 60 Capsules
- Price
- £16.28
- Rating
- 4.2/5
- Reviews
- 2,682
- Age
- 9y ago

Seven Seas Trying For A Baby Prenatal Vitamins Pregnancy Planning Supplement With An Advanced* Folic Acid To Help Increase Folate Levels Zinc and Iron 28 Tablets 4 Weeks
- Price
- £5.97
- Rating
- 4.6/5
- Reviews
- 2,870
- Age
- 2y ago
Newest
by launch date
Health & Her Fertility & Conception Plus - Advanced prenatal Vitamins for Women- Contains 1g Inositol Folic Acid Selenium Vitamin B12 Zinc and Magnesium (1 Month Supply)
- Price
- £20.29
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 7mo ago

Centrum Conception Vitamins for Women Fertility Supplements with 400g Folic Acid 30 Tablets
- Price
- £5.92
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 1y ago

Seven Seas Trying For A Baby Prenatal Vitamins Pregnancy Planning Supplement With An Advanced* Folic Acid To Help Increase Folate Levels Zinc and Iron 28 Tablets 4 Weeks
- Price
- £5.97
- Rating
- 4.6/5
- Reviews
- 2,870
- Age
- 2y ago

Fertility Supplements for Women - 400ug Folic Acid Inositol Vitamin D C E CoQ10-25 Prenatal Vitamins - Vegan & Gluten Free Conception Vitamins for Women - 60 Fertility Gummies - Novomins
- Price
- £14.44
- Rating
- 4.1/5
- Reviews
- 349
- Age
- 3y ago

Pregnacare Max Fertility and Conception Support for Women - Maximum Support for Women Fertility Conception and Ovulation
- Price
- £15.92
- Rating
- 4.3/5
- Reviews
- 333
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
177
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
8%
- Pregnacare57%
- Sevenseas10%
- Centrum8%
- CONCEIVE PLUS7%
- Horbäach5%
- Proceive4%
- Open — no brand owns it (4 brands, 8%)
Demand
Fertility search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Fertility search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- conception vitamins for women28K/yr
- pre pregnancy vitamins for women23K/yr
- pre conception vitamins for women11K/yr
- conception vitamins10K/yr
- trying to conceive vitamins for women8K/yr
- preconception vitamins women5K/yr
- folic acid pre pregnancy2K/yr
- pregnancy vitamins for women conception868/yr
- prenatal vitamins for women conception2K/yr
- folic acid pregnancy before pregnancy158/yr
Reviews and returns
What reviews say buyers love and hate about Fertility
We read the reviews and the return reasons for every product selling here.
“it was driving me mad before taking them”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fertility questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









