Fertility
a concentrated shelf (top 5 take 74% of clicks) — Fertility doesn't clear our bar today.
Flapen Score
Is Fertility profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fertility is a £109K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.
Fertility: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.3% over the last 90 days and 10.1% of searches end in a purchase.
£109K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 14 products
Top Fertility products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Pregnacare Conception Support During Conception for Women
- Price
- £5.43
- Rating
- 4.5/5
- Reviews
- 8,563
- Age
- 17y ago
Pregnacare Max Fertility and Conception Support for Women - Maximum Support for Women Fertility Conception and Ovulation
- Price
- £15.92
- Rating
- 4.3/5
- Reviews
- 333
- Age
- 4y ago
Seven Seas Trying For A Baby Prenatal Vitamins Pregnancy Planning Supplement With An Advanced* Folic Acid To Help Increase Folate Levels Zinc and Iron 28 Tablets 4 Weeks
- Price
- £5.97
- Rating
- 4.6/5
- Reviews
- 2,870
- Age
- 2y ago
Centrum Conception Vitamins for Women Fertility Supplements with 400g Folic Acid 30 Tablets
- Price
- £5.92
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 1y ago
Pregnacare Conception Support for Couples - Pregnancy Vitamins - UKs No.1 Pregnancy Brand. Greater Prenatal Care for Women Supplement with Added Omega-3 DHA for Normal Brain and Eye Development
- Price
- £10.25
- Rating
- 4.5/5
- Reviews
- 6,389
- Age
- 16y ago
Trending
90-day click momentum
Health & Her Fertility & Conception Plus - Advanced prenatal Vitamins for Women- Contains 1g Inositol Folic Acid Selenium Vitamin B12 Zinc and Magnesium (1 Month Supply)
- Price
- £20.29
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 7mo ago
Vitabiotics Ultra Folic Acid Tablets 400 mcg Vitamin B12 - 60 Tablets
- Price
- £3.00
- Rating
- 4.7/5
- Reviews
- 5,678
- Age
- 9y ago
Pregnacare Max Fertility and Conception Support for Women - Maximum Support for Women Fertility Conception and Ovulation
- Price
- £15.92
- Rating
- 4.3/5
- Reviews
- 333
- Age
- 4y ago
CONCEIVE PLUS Fertility Supplements for Women | Support Hormone Balance Regulation & Female Reproductive System | 21 Prenatal Vitamins for Women | Folic Acid Maca Root Myo-Inositol | 60 Capsules
- Price
- £16.28
- Rating
- 4.2/5
- Reviews
- 2,682
- Age
- 9y ago
Seven Seas Trying For A Baby Prenatal Vitamins Pregnancy Planning Supplement With An Advanced* Folic Acid To Help Increase Folate Levels Zinc and Iron 28 Tablets 4 Weeks
- Price
- £5.97
- Rating
- 4.6/5
- Reviews
- 2,870
- Age
- 2y ago
Newest
by launch dateHealth & Her Fertility & Conception Plus - Advanced prenatal Vitamins for Women- Contains 1g Inositol Folic Acid Selenium Vitamin B12 Zinc and Magnesium (1 Month Supply)
- Price
- £20.29
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 7mo ago
Centrum Conception Vitamins for Women Fertility Supplements with 400g Folic Acid 30 Tablets
- Price
- £5.92
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 1y ago
Seven Seas Trying For A Baby Prenatal Vitamins Pregnancy Planning Supplement With An Advanced* Folic Acid To Help Increase Folate Levels Zinc and Iron 28 Tablets 4 Weeks
- Price
- £5.97
- Rating
- 4.6/5
- Reviews
- 2,870
- Age
- 2y ago
Fertility Supplements for Women - 400ug Folic Acid Inositol Vitamin D C E CoQ10-25 Prenatal Vitamins - Vegan & Gluten Free Conception Vitamins for Women - 60 Fertility Gummies - Novomins
- Price
- £14.44
- Rating
- 4.1/5
- Reviews
- 349
- Age
- 3y ago
Pregnacare Max Fertility and Conception Support for Women - Maximum Support for Women Fertility Conception and Ovulation
- Price
- £15.92
- Rating
- 4.3/5
- Reviews
- 333
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
10 rising
Sellers
177
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
8%
- Pregnacare57%
- Sevenseas10%
- Centrum8%
- CONCEIVE PLUS7%
- Horbäach5%
- Proceive4%
- Open — no brand owns it (4 brands, 8%)
Fertility demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.6×
Top Fertility search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- conception vitamins for women28K/yr
- pre pregnancy vitamins for women23K/yr
- pre conception vitamins for women11K/yr
- conception vitamins10K/yr
- trying to conceive vitamins for women8K/yr
- preconception vitamins women5K/yr
- folic acid pre pregnancy2K/yr
- pregnancy vitamins for women conception868/yr
- prenatal vitamins for women conception2K/yr
- folic acid pregnancy before pregnancy158/yr
What reviews say buyers love and hate about Fertility
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Great Daily Support for Fertility Health”
“Despite that, they're easy to take and we're pleased with the product overall”
“well worth it”
“These are great vitamins”
“Easy to swallow”
What buyers complain about
54% of reviews“it was driving me mad before taking them”
“Didnt help”
“They have a distinct smell”
“The tablets are quite large”
“This supplement didn't agree with me”
Common Fertility questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
