fenugreek
Skip itPrices mostly outside the sweet spot ($2.09–$13.67) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,000.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay£122K£122K/yr · 160K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.72avg listing price — sweet spot $15–$100
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Price range
Bad£2.09–£13.67cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fenugreek is a £122K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 44/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
fenugreek market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £97K–£116K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #551
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 3.7%
- Avg brand age
- 47 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
32
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
19%
- WeightWorld24%
- Horbäach22%
- ALPHA0116%
- Natures Aid11%
- VitaBright5%
- Alpi Nature5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top fenugreek search terms
- fenugreek122K/yr
- fenugreek capsules35K/yr
- fenugreek supplement3K/yr
Top fenugreek products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Organic Fenugreek Capsules - 180 Capsules - 3 Months Supply - Rich in Dietary Fibre - Natural Source of Saponins - Soil Association Certified - Vegan & Gluten-Free Fenugreek Supplement for Women & Men
WeightWorld£13.674.3★3,487 rev
Fenugreek Capsules 2400mg | Fenugreek Seed Extract | 180 Vegan Powder Capsules | High Strength | by Horbaach
Horbäach£8.304.4★661 rev
Natures Aid Fenugreek 500mg High Strength Vegan Supplement for Daily Wellness Supports Digestion Metabolism & Energy Gluten-Free Non-GMO Natural Extract 90 Capsules
Natures Aid£6.744.2★2,127 rev
Organic Fenugreek Extract 7500mg - High Strength 20% Saponins (100mg) Supplement - 90 Vegan Capsules (3 Months Supply) - Resealable and Recyclable Pouch - By Alpha01
ALPHA01£6.804.5★184 rev
Fenugreek Seed Extract 9000mg - High Strength 50% Saponins (300mg) - 90 Vegan Capsules (3 Months Supply) - Resealable and Recyclable Pouch - by Alpha01
ALPHA01£6.684.4★296 rev
Newest
by launch date
10 000MG Fenugreek Pro Ultra Premium Organic Fenugreek Capsules Fenugreek Supplement 90 Vegan Capsules High Strength Supplements
Insynergy Labs£12.4519 rev
Fenugreek Capsules 25 000mg Equivalent 1250mg Ultra High Potency 20:1 Extract 70% Saponins Standardised Third-Party Tested 60 Capsules
Toniiq£12.42263 rev
Fenugreek Seeds 200g | Whole Methi Seeds from India | Natural Spice for Cooking Curries Baking & Pickling | Aromatic and Versatile Kitchen Essential | Gluten Free | Non-GMO
The Worldwide Mint£3.9519 rev
Fenugreek Capsules | 180 Vegan Capsules | 3200mg - 50% Saponins | High Strength Fenugreek Powder | Easy to Swallow | By Clearwave Health
Clearwave Health£9.38257 rev
Intimate Flora Probiotics for Women | 20 Billion CFU Fortified with 15 000mg Cranberry Fenugreek & Chlorella | Bio Cultures for Womens Intimate Flora | 60 Capsules | Free Soul
Free Soul£8.252,235 rev
Trending
90-day click momentumFenugreek Seeds 200g | Whole Methi Seeds from India | Natural Spice for Cooking Curries Baking & Pickling | Aromatic and Versatile Kitchen Essential | Gluten Free | Non-GMO
The Worldwide Mint£3.954.4★
Fenugreek Seed Extract 9000mg - High Strength 50% Saponins (300mg) - 90 Vegan Capsules (3 Months Supply) - Resealable and Recyclable Pouch - by Alpha01
ALPHA01£6.684.4★
10 000MG Fenugreek Pro Ultra Premium Organic Fenugreek Capsules Fenugreek Supplement 90 Vegan Capsules High Strength Supplements
Insynergy Labs£12.454.6★
Organic Fenugreek Capsules - 180 Capsules - 3 Months Supply - Rich in Dietary Fibre - Natural Source of Saponins - Soil Association Certified - Vegan & Gluten-Free Fenugreek Supplement for Women & Men
WeightWorld£13.674.3★
Alpi Nature Fenugreek Seed 250g 8.8 oz Whole Raw Methi Seeds Whole Fenugreek Seeds for Cooking
Alpi Nature£6.074.5★
What buyers say about fenugreek
What buyers praise and complain about, mined from review topics.What buyers love
“great band and good quality”
“Fair price”
“As advertised”
“I highly recomend these vitamins”
“The capsules are easy to take”
“It has been so effective”
“theres no strong aftertaste like some other fenugreek supplements Ive tried”
“it doesn't have bad smell”
“it is great that the formula is high strength at 10000mg as it means i only need to take one a day rather than swallowing loads of pills”
“the vegan capsules are a nice touch”
What buyers complain about
“Doesnt work”
“Tablets are extremely high in ingredients and caused a lot of pain, cramping, bloating and excess discharge and even unwanted bleeding”
“Not worth it”
“experience stomach pain”
“Stinks”
“Does not taste of anything”
“Misleading information”
“Very disappointed, I bought this because it said that it was gluten free”
“Tablets are extremely high in ingredients and caused a lot of pain, cramping, bloating and excess discharge and even unwanted bleeding”
“Storage change”
Common questions
- Is fenugreek profitable to sell on Amazon United Kingdom?
- The niche generates £122K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the fenugreek niche?
- 14 brands and 32 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in fenugreek?
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Value For Money. The return rate is 0.1%.
- When does demand for fenugreek peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the fenugreek niche?
- Listings span £2.09–£13.67; the average listing price is £7.72 (sweet spot $15–$100). The average incumbent carries 1,000 reviews — the moat a new listing must climb.