How competitive is the Fenistil Gel niche on Amazon United Kingdom?

4 brands and 17 sellers compete in Fenistil Gel on Amazon United Kingdom. The top 5 Fenistil Gel products take 95% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Fenistil Gel?

Fenistil Gel buyers on Amazon United Kingdom complain most about Value For Money, Instructions/User Manual/Troubleshooting, Allergies, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Fenistil Gel niche?

Fenistil Gel sells for £10.31 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £7.25–£14.35. The average incumbent carries 97 reviews — the moat a new listing must climb.

Fenistil Gel

brand-locked demand (top 5 brands take 100% of clicks) — Fenistil Gel doesn't clear our bar today.

Signals Trending Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Fenistil Gel profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fenistil Gel is a £47K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 46/100.

Fenistil Gel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +299.9% over the last 90 days and 14.6% of searches end in a purchase.

£47K

revenue / yr

Units sold / yr6K

Search volume / yr+299.9%31K

Conversion rate14.6%

Avg price£10.31

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 17

Top-5 product click share95%

Open market0%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 6 products

Top Fenistil Gel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Fenistil Gel 30g Insect Bites - Skin Allergies Sunburn and Dermatitis Itch Treatment Fast-Acting Topical Antihistamine Gel for Itchy Irritated or Inflamed Skin

Price: £9.89
Rating: 4.6/5
Reviews: 72
Age: 11mo ago

Fenistil Gel 30g Insect Bites - Skin Allergies Sunburn and Dermatitis Itch Treatment Fast-Acting Topical Antihistamine Gel for Itchy Irritated or Inflamed Skin

Price: £10.06
Rating: 4.9/5
Reviews: 13
Age: 11mo ago

FENISTIL GEL XL 5O Pack

Price: £10.50
Rating: 4.6/5
Reviews: 95
Age: 5y ago

FENISTIL Gel 50g Fast Relief Itching Skin Rashes Insect Bites Skinburns

Price: £14.35
Rating: 4.5/5
Reviews: 369
Age: 7y ago

Fenistil Gel 30 Grams

Price: £7.25
Rating: 4.6/5
Reviews: 17
Age: 11mo ago

Newest

by launch date

Fenistil Gel 30g Insect Bites - Skin Allergies Sunburn and Dermatitis Itch Treatment Fast-Acting Topical Antihistamine Gel for Itchy Irritated or Inflamed Skin

Price: £9.89
Rating: 4.6/5
Reviews: 72
Age: 11mo ago

Fenistil Gel 30g Insect Bites - Skin Allergies Sunburn and Dermatitis Itch Treatment Fast-Acting Topical Antihistamine Gel for Itchy Irritated or Inflamed Skin

Price: £10.06
Rating: 4.9/5
Reviews: 13
Age: 11mo ago

Fenistil Gel 30 Grams

Price: £7.25
Rating: 4.6/5
Reviews: 17
Age: 11mo ago

Bite Gel for Insect Bites Bite Cream - Mosquito Bites Midge and Horsefly Stings Fast Acting Anti-Itch Relief Cream with Cooling Soothing Formula 30g Tube for Travel & Outdoor First Aid

Price: £9.83
Rating: 4.7/5
Reviews: 17
Age: 11mo ago

FENISTIL GEL XL 5O Pack

Price: £10.50
Rating: 4.6/5
Reviews: 95
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Makro Space44%
Generic26%
Fenistil24%
GlaxoSmithKline6%

Fenistil Gel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume31KCVR14.6%Products6Brands4Top 5 Brands100%OOS Rate3.9%Rating4.7★Reviews97Avg BSR#86

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.0×

Top Fenistil Gel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fenistil gel19K/yr +292.0%16.8% conv.
fenistil9K/yr +240.7%10.4% conv.
fenistil bite cream3K/yr +709.8%18.3% conv.

What reviews say buyers love and hate about Fenistil Gel

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Pest/Insect Control15%

“Great for mosquito bites or any other bites”

Allergies12%

“It cools, soothes, absorbs easily and works quickly reducing inflammation and irritation effectively”

Efficiency11%

“Very effective”

Itch Relief10%

“Best bite/anti itch cream Ive ever used”

Value For Money7%

“is great value for money”

What buyers complain about

76% of reviews

Value For Money33%

“Yes it's not cheap”

Instructions/User Manual/Troubleshooting33%

“This product was illegally supplied without any written instructions in English”

Allergies10%

“It was itching me”

Common Fenistil Gel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fenistil Gel 46/100 on Amazon United Kingdom — Skip it. The niche generates £47K/yr across 6 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved +299.9% over the last 90 days.