fenistil gel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+299.9%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Review moat
Incredible97.17avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.31avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£47K£47K/yr · 31K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£7.25–£14.35cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fenistil gel is a £47K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
fenistil gel market data
- Units sold / yr
- 5K–6K
- avg 750–1,000/product
- Revenue / yr
- £52K–£62K
- units × avg price
- Conversion rate
- 14.6%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 67%
- Out of stock
- 3.9%
- Avg brand age
- 62 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Makro Space44%
- Generic26%
- Fenistil24%
- GlaxoSmithKline6%
Demand & seasonality
Weekly Amazon search volume, last 56 weeks — +299.9% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.0×
Top fenistil gel search terms
- fenistil gel19K/yr
- fenistil9K/yr
- fenistil bite cream3K/yr
Top fenistil gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fenistil Gel 30g Insect Bites - Skin Allergies Sunburn and Dermatitis Itch Treatment Fast-Acting Topical Antihistamine Gel for Itchy Irritated or Inflamed Skin
Makro Space£9.894.6★72 rev
Fenistil Gel 30g Insect Bites - Skin Allergies Sunburn and Dermatitis Itch Treatment Fast-Acting Topical Antihistamine Gel for Itchy Irritated or Inflamed Skin
Generic£10.064.9★13 rev
FENISTIL GEL XL 5O Pack
Fenistil£10.504.6★95 rev
FENISTIL Gel 50g Fast Relief Itching Skin Rashes Insect Bites Skinburns
GlaxoSmithKline£14.354.5★369 rev
Fenistil Gel 30 Grams
Fenistil£7.254.6★17 rev
Newest
by launch dateFenistil Gel 30g Insect Bites - Skin Allergies Sunburn and Dermatitis Itch Treatment Fast-Acting Topical Antihistamine Gel for Itchy Irritated or Inflamed Skin
Makro Space£9.8972 rev
Fenistil Gel 30g Insect Bites - Skin Allergies Sunburn and Dermatitis Itch Treatment Fast-Acting Topical Antihistamine Gel for Itchy Irritated or Inflamed Skin
Generic£10.0613 rev
Fenistil Gel 30 Grams
Fenistil£7.2517 rev
Bite Gel for Insect Bites Bite Cream - Mosquito Bites Midge and Horsefly Stings Fast Acting Anti-Itch Relief Cream with Cooling Soothing Formula 30g Tube for Travel & Outdoor First Aid
Makro Space£9.8317 rev
FENISTIL GEL XL 5O Pack
Fenistil£10.5095 rev
Trending
90-day click momentumFenistil Gel 30g Insect Bites - Skin Allergies Sunburn and Dermatitis Itch Treatment Fast-Acting Topical Antihistamine Gel for Itchy Irritated or Inflamed Skin
Generic£10.064.9★
FENISTIL GEL XL 5O Pack
Fenistil£10.504.6★
Fenistil Gel 30g Insect Bites - Skin Allergies Sunburn and Dermatitis Itch Treatment Fast-Acting Topical Antihistamine Gel for Itchy Irritated or Inflamed Skin
Makro Space£9.894.6★
Bite Gel for Insect Bites Bite Cream - Mosquito Bites Midge and Horsefly Stings Fast Acting Anti-Itch Relief Cream with Cooling Soothing Formula 30g Tube for Travel & Outdoor First Aid
Makro Space£9.834.7★
FENISTIL Gel 50g Fast Relief Itching Skin Rashes Insect Bites Skinburns
GlaxoSmithKline£14.354.5★
What buyers say about fenistil gel
What buyers praise and complain about, mined from review topics.What buyers love
“Great for mosquito bites or any other bites”
“It cools, soothes, absorbs easily and works quickly reducing inflammation and irritation effectively”
“Very effective”
“Best bite/anti itch cream Ive ever used”
“is great value for money”
“Cooling and calming”
“Works quickly to reduce swelling and redness”
“found it very effective soothing irritated skin”
“is easy to use”
“Excellent product”
What buyers complain about
“Yes it's not cheap”
“This product was illegally supplied without any written instructions in English”
“It was itching me”
Common questions
- Is fenistil gel profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 6 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +299.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the fenistil gel niche?
- 4 brands and 17 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fenistil gel?
- Top complaints mined from reviews: Value For Money, Instructions/User Manual/Troubleshooting, Allergies. The return rate is 0.1%.
- When does demand for fenistil gel peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 7.0× the quietest.
- What does it cost to enter the fenistil gel niche?
- Listings span £7.25–£14.35; the average listing price is £10.31 (sweet spot $15–$100). The average incumbent carries 97 reviews — the moat a new listing must climb.