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Fat Burners

Maybe

An estimated 0.1% of orders come back. But demand is soft, at +3.9% this quarter, so Fat Burners is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 48
Market size
£219K/yr331K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
62%top-5 click share · 18 brands · 38 sellers

Flapen Score

Fat Burners against its category

The dotted line is the Health & Personal Care average. Past it, Fat Burners is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fat Burners market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fat Burners 331K times last year and spent an estimated £219K. The top 5 brands take 69% of clicks. Demand peaks in Jul–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £219K a year.

Searches, last 12 months
331K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
3.9%
Market size, estimated
£219Ka year
Peak month
August4.3× the quietest month
Top search term
fat burner86K searches a year

02 · Price

A sale here is worth £16.90.

Listings sell for £16.90 on average, from £5.09 to £51.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £16.90 that is £13K to £17K a year per listing.

Average price
£16.90inside the $15 to $100 sweet spot
Price range
£5.09–£51.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£13K–£17K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #35 within Diet & Nutrition. It carries 1,320 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#35in Diet & Nutrition
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,320per listing
Listings tracked
20

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Fat Burners products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£66K£88K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

38

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

25%

  • Pro BRN Supplement22%
  • Grenade21%
  • BioRevive9%
  • Applied Nutrition9%
  • Iron Labs Nutrition8%
  • T5 Fat Burners6%

Demand

Fat Burners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 4.3×

Search terms

Top Fat Burners search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fat burner86K/yr
  • fat burners for men126K/yr
  • fat burners24K/yr
  • belly fat burner for men23K/yr
  • fat burner nutritional supplements18K/yr
  • thermogenic fat burners9K/yr
  • fat burn8K/yr
  • grenade thermo detonator6K/yr
  • grenade fat burners5K/yr
  • thermogenic4K/yr

Reviews and returns

What reviews say buyers love and hate about Fat Burners

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Weight Loss”
23%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Never worked”
A buyer, on “Functionality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fat Burners questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data