How competitive is the Fasting Salts niche on Amazon United Kingdom?

4 brands and 12 sellers compete in Fasting Salts on Amazon United Kingdom. The top 5 Fasting Salts products take 87% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Fasting Salts?

Fasting Salts buyers on Amazon United Kingdom complain most about Taste-Overall, Salt Content, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Fasting Salts niche?

Fasting Salts sells for £8.22 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.68–£21.51. The average incumbent carries 894 reviews — the moat a new listing must climb.

Fasting Salts

brand-locked demand (top 5 brands take 100% of clicks) — Fasting Salts doesn't clear our bar today.

Signals Quality Gap

Flapen Score

Skip it

This niche Category average

Is Fasting Salts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fasting Salts is a £97K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Fasting Salts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +24.1% over the last 90 days and 10.7% of searches end in a purchase.

£97K

revenue / yr

Units sold / yr13K

Search volume / yr+24.1%110K

Conversion rate10.7%

Avg price£8.22

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 12

Top-5 product click share87%

Open market0%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 9 products

Top Fasting Salts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Bulk Electrolyte Powder Unflavoured 500 g

Price: £12.24
Rating: 4.3/5
Reviews: 2,903
Age: 11y ago

Bulk Complete Electrolyte Powder Unflavoured 100g

Price: £4.02
Rating: 4.3/5
Reviews: 2,903
Age: 11y ago

Bulk Electrolyte Plus Unflavoured 186g

Price: £21.51
Rating: 4.0/5
Reviews: 32
Age: 1y ago

Bulk Complete Electrolyte Powder Mango 100g

Price: £4.21
Rating: 4.1/5
Reviews: 58
Age: 2y ago

Freak Athletics Electrolytes Powder 250g - Unflavoured Zero Sugar Hydration Electrolyte Powder Electrolytes for Keto & Fasting Daily Hydration Support | (250 Servings)

Price: £9.76
Rating: 4.4/5
Reviews: 1,231
Age: 7y ago

Newest

by launch date

Bulk Electrolyte Plus Unflavoured 186g

Price: £21.51
Rating: 4.0/5
Reviews: 32
Age: 1y ago

Bulk Electrolyte Plus Mango 210g

Price: £11.71
Rating: 4.3/5
Reviews: 50
Age: 1y ago

Bulk Complete Electrolyte Powder Mango 100g

Price: £4.21
Rating: 4.1/5
Reviews: 58
Age: 2y ago

Bulk Complete Electrolyte Powder Apple 100g

Price: £3.98
Rating: 2.2/5
Reviews: 69
Age: 2y ago

Freak Athletics Electrolytes Powder 250g - Unflavoured Zero Sugar Hydration Electrolyte Powder Electrolytes for Keto & Fasting Daily Hydration Support | (250 Servings)

Price: £9.76
Rating: 4.4/5
Reviews: 1,231
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

BULK POWDERS47%
Bulk45%
Freak Athletics4%
HIGH54%

Fasting Salts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume110KCVR10.7%Products9Brands4Top 5 Brands100%OOS Rate0.0%Rating4.0★Reviews894Avg BSR#191

No pronounced peak months · busiest ÷ quietest = 2.4×

Top Fasting Salts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bulk electrolyte powder56K/yr +27.7%11.7% conv.
unflavoured electrolytes15K/yr +58.2%5.8% conv.
electrolytes bulk11K/yr +1.4%7.0% conv.
bulk electrolytes9K/yr -3.4%7.5% conv.
electrolytes unflavoured6K/yr +38.2%8.0% conv.
flavourless electrolytes4K/yr +49.1%7.0% conv.
electrolytes no flavour3K/yr +39.9%8.7% conv.
bulk electrolytes powder3K/yr -3.2%9.6% conv.
unflavoured electrolytes powder3K/yr -38.2%9.4% conv.

What reviews say buyers love and hate about Fasting Salts

What buyers mention most, as a share of all reviews.

What buyers love

60% of reviews

Quality-Overall13%

“Good quality & value powder”

Value For Money10%

“Great value”

Taste-Overall9%

“taste like nesquik”

Moist/Dry6%

“I feel really hydrated”

Solubility5%

“It dissolves well”

What buyers complain about

66% of reviews

Taste-Overall24%

“Hate the taste”

Salt Content15%

“Too salty”

Flavor5%

“has a horrible flavour”

Solubility5%

“Doesn't dissolve completely”

Advertised Vs Actual Product4%

“False advertising”

Common Fasting Salts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fasting Salts 48/100 on Amazon United Kingdom — Skip it. The niche generates £97K/yr across 9 tracked products. Search demand moved +24.1% over the last 90 days.