fasting salts
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Review moat
Good894avg incumbent reviews — the moat a new listing must climb
Growth
Good+24.1%90-day search growth — must beat 0% to launch
Price range
Okay£2.68–£21.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£97K£97K/yr · 110K searches
Avg price
Bad£8.22avg listing price — sweet spot $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fasting salts is a £97K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fasting salts market data
- Units sold / yr
- 10K–13K
- avg 1,250–1,500/product
- Revenue / yr
- £82K–£103K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #191
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- BULK POWDERS47%
- Bulk45%
- Freak Athletics4%
- HIGH54%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.4×
Top fasting salts search terms
- bulk electrolyte powder56K/yr
- unflavoured electrolytes15K/yr
- electrolytes bulk11K/yr
- bulk electrolytes9K/yr
- electrolytes unflavoured6K/yr
- flavourless electrolytes4K/yr
- electrolytes no flavour3K/yr
- bulk electrolytes powder3K/yr
- unflavoured electrolytes powder3K/yr
Top fasting salts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bulk Electrolyte Powder Unflavoured 500 g
BULK POWDERS£12.244.3★2,903 rev
Bulk Complete Electrolyte Powder Unflavoured 100g
Bulk£4.024.3★2,903 rev
Bulk Electrolyte Plus Unflavoured 186g
BULK POWDERS£21.514.0★32 rev
Bulk Complete Electrolyte Powder Mango 100g
Bulk£4.214.1★58 rev
Freak Athletics Electrolytes Powder 250g - Unflavoured Zero Sugar Hydration Electrolyte Powder Electrolytes for Keto & Fasting Daily Hydration Support | (250 Servings)
Freak Athletics£9.764.4★1,231 rev
Newest
by launch dateBulk Electrolyte Plus Unflavoured 186g
BULK POWDERS£21.5132 rev
Bulk Electrolyte Plus Mango 210g
Bulk£11.7150 rev
Bulk Complete Electrolyte Powder Mango 100g
Bulk£4.2158 rev
Bulk Complete Electrolyte Powder Apple 100g
Bulk£3.9869 rev
Freak Athletics Electrolytes Powder 250g - Unflavoured Zero Sugar Hydration Electrolyte Powder Electrolytes for Keto & Fasting Daily Hydration Support | (250 Servings)
Freak Athletics£9.761,231 rev
Trending
90-day click momentumBulk Complete Electrolyte Powder Apple 100g
Bulk£3.982.2★
Bulk Complete Electrolyte Powder Mango 100g
Bulk£4.214.1★
Bulk Electrolyte Plus Unflavoured 186g
BULK POWDERS£21.514.0★
Bulk Complete Electrolyte Powder Unflavoured 100g
Bulk£4.024.3★
HIGH5 ZERO Electrolyte Tablet - Hydration Tablets Enhanced with Vitamin C - 0 Calories & Sugar Free - Boost Hydration Performance & Wellness - Neutral 20 Tablets (20x Pack of 1)
HIGH5£3.904.3★
What buyers say about fasting salts
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality & value powder”
“Great value”
“taste like nesquik”
“I feel really hydrated”
“It dissolves well”
“Tasteless, mixes well”
“Its excellent and so much more economical than flavoured”
“Fast, easy, efficient”
“Works really well”
“as advertised”
What buyers complain about
“Hate the taste”
“Too salty”
“has a horrible flavour”
“Doesn't dissolve completely”
“False advertising”
“Would be better if 1 scoop was one serving”
“I should have read the ingredients better”
“In a protein shake I can only manage 1 spoon. half a portion / it recommends 2 portions daily”
“to expensive”
“Water is cloudy”
Common questions
- Is fasting salts profitable to sell on Amazon United Kingdom?
- The niche generates £97K/yr across 9 tracked products. 90-day search growth is +24.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the fasting salts niche?
- 4 brands and 12 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fasting salts?
- Top complaints mined from reviews: Taste-Overall, Salt Content, Flavor. The return rate is 0.0%.
- When does demand for fasting salts peak?
- Demand is steady year-round — the busiest month runs 2.4× the quietest.
- What does it cost to enter the fasting salts niche?
- Listings span £2.68–£21.51; the average listing price is £8.22 (sweet spot $15–$100). The average incumbent carries 894 reviews — the moat a new listing must climb.