Fasting Salts
FailThe top 5 brands take 100% of clicks, so Fasting Salts is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £97K/yr110K searches / yr
- 90-day growth
- +24.1%search demand this quarter
- Competition
- 87%top-5 click share · 4 brands · 12 sellers
Flapen Score
Fasting Salts against its category
The dotted line is the Health & Personal Care average. Past it, Fasting Salts is stronger. Inside it, weaker.
Market
The Fasting Salts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fasting Salts 110K times last year and spent an estimated £97K. All 4 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
10.7% of searches ended in a purchase last week.
Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 110K
- Growth, 90 days vs prior 90
- +24.1%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £97Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- bulk electrolyte powder56K searches a year
02 · Price
A sale here is worth £8.22.
Listings sell for £8.22 on average, from £2.68 to £21.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At £8.22 that is £10K to £12K a year per listing.
- Average price
- £8.22under the $15 to $100 sweet spot
- Price range
- £2.68–£21.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #191 within Diet & Nutrition. It carries 894 reviews at 3.98 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #191in Diet & Nutrition
- Average rating
- 3.98 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 894per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Fasting Salts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bulk Electrolyte Powder Unflavoured 500 g
- Price
- £12.24
- Rating
- 4.3/5
- Reviews
- 2,903
- Age
- 11y ago

Bulk Complete Electrolyte Powder Unflavoured 100g
- Price
- £4.02
- Rating
- 4.3/5
- Reviews
- 2,903
- Age
- 11y ago

Bulk Electrolyte Plus Unflavoured 186g
- Price
- £21.51
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 1y ago

Bulk Complete Electrolyte Powder Mango 100g
- Price
- £4.21
- Rating
- 4.1/5
- Reviews
- 58
- Age
- 2y ago

Freak Athletics Electrolytes Powder 250g - Unflavoured Zero Sugar Hydration Electrolyte Powder Electrolytes for Keto & Fasting Daily Hydration Support | (250 Servings)
- Price
- £9.76
- Rating
- 4.4/5
- Reviews
- 1,231
- Age
- 7y ago
Trending
90-day click momentum
Bulk Complete Electrolyte Powder Apple 100g
- Price
- £3.98
- Rating
- 2.2/5
- Reviews
- 69
- Age
- 2y ago

Bulk Complete Electrolyte Powder Mango 100g
- Price
- £4.21
- Rating
- 4.1/5
- Reviews
- 58
- Age
- 2y ago

Bulk Electrolyte Plus Unflavoured 186g
- Price
- £21.51
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 1y ago

Bulk Complete Electrolyte Powder Unflavoured 100g
- Price
- £4.02
- Rating
- 4.3/5
- Reviews
- 2,903
- Age
- 11y ago

HIGH5 ZERO Electrolyte Tablet - Hydration Tablets Enhanced with Vitamin C - 0 Calories & Sugar Free - Boost Hydration Performance & Wellness - Neutral 20 Tablets (20x Pack of 1)
- Price
- £3.90
- Rating
- 4.3/5
- Reviews
- 482
- Age
- 20y ago
Newest
by launch date
Bulk Electrolyte Plus Unflavoured 186g
- Price
- £21.51
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 1y ago

Bulk Electrolyte Plus Mango 210g
- Price
- £11.71
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 1y ago

Bulk Complete Electrolyte Powder Mango 100g
- Price
- £4.21
- Rating
- 4.1/5
- Reviews
- 58
- Age
- 2y ago

Bulk Complete Electrolyte Powder Apple 100g
- Price
- £3.98
- Rating
- 2.2/5
- Reviews
- 69
- Age
- 2y ago

Freak Athletics Electrolytes Powder 250g - Unflavoured Zero Sugar Hydration Electrolyte Powder Electrolytes for Keto & Fasting Daily Hydration Support | (250 Servings)
- Price
- £9.76
- Rating
- 4.4/5
- Reviews
- 1,231
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- BULK POWDERS47%
- Bulk45%
- Freak Athletics4%
- HIGH54%
Demand
Fasting Salts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.4×
Search terms
Top Fasting Salts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bulk electrolyte powder56K/yr
- unflavoured electrolytes15K/yr
- electrolytes bulk11K/yr
- bulk electrolytes9K/yr
- electrolytes unflavoured6K/yr
- flavourless electrolytes4K/yr
- electrolytes no flavour3K/yr
- bulk electrolytes powder3K/yr
- unflavoured electrolytes powder3K/yr
Reviews and returns
What reviews say buyers love and hate about Fasting Salts
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Hate the taste
have damaged taste buds
tasteless isnt for me
Too salty
I have noticed quite a salty taste
Too salty for me personally
has a horrible flavour
Very mild flavor
The unflavoured version of the product tastes really bad
Doesn't dissolve completely
Also super hard to dissolve
This does not dissolve in water - Ive followed the instructions and shaken and stirred
False advertising
Misleading information
Misleading picture
Love
Good quality & value powder
Good quality
Great product
Great value
I got the bag on sale so good value at least
Good for the price
taste like nesquik
taste is manageable
tastes fine
I feel really hydrated
Keeps me hydrated in the hotter months
Very hydrating
It dissolves well
Mixes well
it dissolved easily
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fasting Salts questions
Answered from the same tracked data.









