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Facial Hair Remover for Women

Maybe

Returns run at only 0.6% of orders. But the average product has 10,046 reviews to catch up to, so Facial Hair Remover for Women is a Maybe.

Flapen Score
59
59 / 100
Top 11% of 2,035 Health & Personal Care niches · +11 vs the category median of 48
Market size
£1.0M/yr1.0M searches / yr
90-day growth
-1.2%search demand this quarter
Competition
67%top-5 click share · 18 brands · 142 sellers

Flapen Score

Facial Hair Remover for Women against its category

The dotted line is the Health & Personal Care average. Past it, Facial Hair Remover for Women is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Facial Hair Remover for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Facial Hair Remover for Women 1.0M times last year and spent an estimated £1.0M. The top 5 brands take 71% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
7.4%
Market size, estimated
£1.0Ma year
Peak month
July1.3× the quietest month
Top search term
facial hair remover for women403K searches a year

02 · Price

A sale here is worth £13.89.

Listings sell for £13.89 on average, from £2.98 to £66.73. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £13.89 that is £42K to £56K a year per listing.

Average price
£13.89under the $15 to $100 sweet spot
Price range
£2.98–£66.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£42K–£56K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #18 within Shaving & Hair Removal. It carries 10,046 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#18in Shaving & Hair Removal
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,046per listing
Listings tracked
23

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
29 months

Products

Top Facial Hair Remover for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£104K£208K£311K£415K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 flat

Sellers

142

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

67%

Top 20: 97%

Open market

24%

  • Braun25%
  • PHILIPS17%
  • IFANZETECH15%
  • Finishing Touch8%
  • Birch5%
  • bissuuy5%

Demand

Facial Hair Remover for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Facial Hair Remover for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • facial hair remover for women403K/yr
  • facial hair remover85K/yr
  • face hair remover62K/yr
  • facial epilator for women60K/yr
  • face epilator39K/yr
  • womens facial hair remover39K/yr
  • philips facial hair remover for women22K/yr
  • ladies facial hair remover35K/yr
  • womens face shaver27K/yr
  • epilators for women face23K/yr

Reviews and returns

What reviews say buyers love and hate about Facial Hair Remover for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall16%−0.18

Barely works

Did not work

then just stops working

Allergies9%−0.08

Irritates the skin

It gave a burning sensation after

made me really itchy

Durability9%−0.09

breaks quickly

Broke after two uses

Broke within a couple of uses

Quality-Overall7%+0.66

Feels poor quality build

Buy better quality

Cheap quality wise

Charging5%

Does not hold charge

wont even charge

would not charge

Love

Ease Of Use17%+1.39

easy to handle

Convenient and Easy

easy to hold

Quality-Overall17%+0.66

It's build quality is excellent

Amazing quality

Great quality and exactly as described

Value For Money13%+0.51

Excellent value

Good for price

Great value for money

Advertised Vs Actual Product7%+0.41

As advertised

As described

does what I need

Charging6%

Charges well

Charges quickly

doesnt take long to charge

Return

0.6% Return rate 9% Fixable by listing

Functionality-Overall41%▇▇▇▇█▇

Barely works

Did not work

then just stops working

Defective Material/Parts11%█▆▅▆▅▅
Charging7%▆█▆▇▅█

Does not hold charge

wont even charge

would not charge

Quality-Overall6%█▃▅▆▇▆

Feels poor quality build

Buy better quality

Cheap quality wise

Advertised Vs Actual Product5%█▄▅▄▄▄

FAQ

Common Facial Hair Remover for Women questions

Answered from the same tracked data.