Skip to content

Face Wax

Fail

The top 5 products take 81% of clicks, so Face Wax is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£455K/yr415K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
81%top-5 click share · 8 brands · 90 sellers

Flapen Score

Face Wax against its category

The dotted line is the Health & Personal Care average. Past it, Face Wax is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Wax market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Face Wax 415K times last year and spent an estimated £455K. The top 5 brands take 93% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

16.9% of searches ended in a purchase last week.

Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £455K a year.

Searches, last 12 months
415K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
16.9%
Market size, estimated
£455Ka year
Peak month
January1.4× the quietest month
Top search term
face wax strips86K searches a year

02 · Price

A sale here is worth £6.48.

Listings sell for £6.48 on average, from £2.56 to £18.48. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £6.48 that is £26K to £32K a year per listing.

Average price
£6.48under the $15 to $100 sweet spot
Price range
£2.56–£18.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£26K–£32K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Shaving & Hair Removal. It carries 5,244 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Shaving & Hair Removal
Average rating
3.90 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,244per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Face Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£45K£91K£136K£182K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

90

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

4%

  • Veet64%
  • Jolen11%
  • Nad's7%
  • MYLEE7%
  • Smooth Appeal5%
  • Beauty73%
  • Open — no brand owns it (2 brands, 4%)

Demand

Face Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Face Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face wax strips86K/yr
  • face wax70K/yr
  • wax strips face62K/yr
  • facial wax strips for women39K/yr
  • facial wax23K/yr
  • facial wax strips19K/yr
  • veet face wax strips17K/yr
  • face wax strips sensitive skin16K/yr
  • lip wax strips12K/yr
  • veet wax strips face12K/yr

Reviews and returns

What reviews say buyers love and hate about Face Wax

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall18%−0.37

Barely works

Didn't work well

Didn't work

Adhesion/Stickiness12%−0.14

Can make a sticky mess on skin

I found these sticky

Not very sticky

Value For Money9%

WASTE OF MONEY

Is pretty expensive

Not worth it

Allergies8%−0.11

Left a rash

Irritates skin

Gave me a rash

Quality-Overall7%+0.75

Not good quality

Absolutely rubbish

Not as good as other makes

Love

Ease Of Use28%+2.21

Easy to use

Always found these strips very easy to use

Very easy to place and use

Quality-Overall15%+0.75

Great quality wax strips

A reliable product

Good quality

Value For Money9%

a very reasonable price

Good value for money

Good value

Sensitivity-Overall4%+0.26

does work on sensitive skin

I love it for sensitive skin

are very good for sensitive skin

Shape/Style3%+0.21

The shape is good

Handy shape makes it easier to use

Great shape, easy to place

Return

0.2% Return rate 34% Fixable by listing

Functionality-Overall23%▅▅██▆▄

Barely works

Didn't work well

Didn't work

Size-Overall19%█▅▄▄▆▆
Heating8%█▅▄▅▃▃

It took a lot longer than recommended to heat up and melt, once at the correct consistency I found it started to set again quite quickly

No idea of temperature given

The wax does not stay warm very long at all after warming up

Advertised Vs Actual Product7%▇▅▄▄▅█
Defective Material/Parts5%▂██▇▇▆

FAQ

Common Face Wax questions

Answered from the same tracked data.