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Face Wax

Fail

The top 5 products take 81% of clicks, so Face Wax is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£455K/yr415K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
81%top-5 click share · 8 brands · 90 sellers

Flapen Score

Face Wax against its category

The dotted line is the Health & Personal Care average. Past it, Face Wax is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Wax market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Face Wax 415K times last year and spent an estimated £455K. The top 5 brands take 93% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 16.9% of those searches ended in a purchase.

Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £455K a year.

Searches, last 12 months
415K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
16.9%
Market size, estimated
£455Ka year
Peak month
January1.4× the quietest month
Top search term
face wax strips86K searches a year

02 · Price

A sale here is worth £6.48.

Listings sell for £6.48 on average, from £2.56 to £18.48. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £6.48 that is £26K to £32K a year per listing.

Average price
£6.48under the $15 to $100 sweet spot
Price range
£2.56–£18.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£26K–£32K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Shaving & Hair Removal. It carries 5,244 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Shaving & Hair Removal
Average rating
3.90 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,244per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Face Wax products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£45K£91K£136K£182K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

90

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

4%

  • Veet64%
  • Jolen11%
  • Nad's7%
  • MYLEE7%
  • Smooth Appeal5%
  • Beauty73%
  • Open — no brand owns it (2 brands, 4%)

Demand

Face Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Face Wax search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • face wax strips86K/yr
  • face wax70K/yr
  • wax strips face62K/yr
  • facial wax strips for women39K/yr
  • facial wax23K/yr
  • facial wax strips19K/yr
  • veet face wax strips17K/yr
  • face wax strips sensitive skin16K/yr
  • lip wax strips12K/yr
  • veet wax strips face12K/yr

Reviews and returns

What reviews say buyers love and hate about Face Wax

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Barely works”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Face Wax questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data