- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £455K/yr415K searches / yr
- 90-day growth
- -10.8%search demand this quarter
- Competition
- 81%top-5 click share · 8 brands · 90 sellers
Flapen Score
Face Wax against its category
The dotted line is the Health & Personal Care average. Past it, Face Wax is stronger. Inside it, weaker.
Market
The Face Wax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Face Wax 415K times last year and spent an estimated £455K. The top 5 brands take 93% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
16.9% of searches ended in a purchase last week.
Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £455K a year.
- Searches, last 12 months
- 415K
- Growth, 90 days vs prior 90
- -10.8%
- Conversion, latest week
- 16.9%
- Market size, estimated
- £455Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- face wax strips86K searches a year
02 · Price
A sale here is worth £6.48.
Listings sell for £6.48 on average, from £2.56 to £18.48. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £6.48 that is £26K to £32K a year per listing.
- Average price
- £6.48under the $15 to $100 sweet spot
- Price range
- £2.56–£18.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £26K–£32K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Shaving & Hair Removal. It carries 5,244 reviews at 3.90 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Shaving & Hair Removal
- Average rating
- 3.90 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,244per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Face Wax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Veet Expert Waxing Strips for Sensitive Skin - 20 Cold Wax Strips & 4 Finish Wipes for Eyebrow Facial Hair Removal - Hydrating Exfoliating Ideal for Face
- Price
- £4.87
- Rating
- 4.1/5
- Reviews
- 2,426
- Age
- 3y ago

Veet Expert Facial Wax Strips for Women 40 Count + 4 Finish Wipes Sensitive Skin Remover with Almond Oil Dermatologically Tested Effective Face Solution
- Price
- £8.37
- Rating
- 4.2/5
- Reviews
- 6,689
- Age
- 3y ago

Jolen Sensitive Skin Facial Strip Wax (16 Strips) (Pack of 1)
- Price
- £2.56
- Rating
- 4.0/5
- Reviews
- 2,783
- Age
- 4y ago

Veet Expert Cold Wax Strips for Face Normal Skin 20 Count with 4 Shea Butter Finish Wipes - Effective Hair Removal Solution
- Price
- £5.37
- Rating
- 4.1/5
- Reviews
- 158
- Age
- 3y ago

Nads Facial Wax Strips - Facial Hair Removal For Women Face Wax Strips Includes 20 Waxing Strips + 4 Calming Oil Wipes Hypoallergenic
- Price
- £5.55
- Rating
- 3.7/5
- Reviews
- 41,084
- Age
- 16y ago
Trending
90-day click momentum
Nads Facial Wax Strips - Facial Hair Removal For Women Face Wax Strips Includes 20 Waxing Strips + 4 Calming Oil Wipes Hypoallergenic
- Price
- £5.55
- Rating
- 3.7/5
- Reviews
- 41,084
- Age
- 16y ago

Mylee Lets Face It Wax Kit Professional Facial Waxing Kit with Black Mini Heater 50g Precision Face Wax Beads (Peach & Chamomile) Wooden Waxing Spatulas Ear & Nose Wax Applicators & USB C Cable
- Price
- £18.48
- Rating
- 4.3/5
- Reviews
- 391
- Age
- 2y ago

Veet Expert Facial Wax Strips for Women 40 Count + 4 Finish Wipes Sensitive Skin Remover with Almond Oil Dermatologically Tested Effective Face Solution
- Price
- £8.37
- Rating
- 4.2/5
- Reviews
- 6,689
- Age
- 3y ago

Veet Expert Cold Wax Strips for Face Normal Skin 20 Count with 4 Shea Butter Finish Wipes - Effective Hair Removal Solution
- Price
- £5.37
- Rating
- 4.1/5
- Reviews
- 158
- Age
- 3y ago

LaWink Lip upper Wax Strips Facial Wax Strips Mouth hair removal 20pcs 4 Calming Oil Wipes eyebrow waxing wax Depilatory tape for eyebrows Facial (Lip)
- Price
- £5.66
- Rating
- 3.7/5
- Reviews
- 121
- Age
- 2y ago
Newest
by launch date
Mylee Lets Face It Wax Kit Professional Facial Waxing Kit with Black Mini Heater 50g Precision Face Wax Beads (Peach & Chamomile) Wooden Waxing Spatulas Ear & Nose Wax Applicators & USB C Cable
- Price
- £18.48
- Rating
- 4.3/5
- Reviews
- 391
- Age
- 2y ago

LaWink Lip upper Wax Strips Facial Wax Strips Mouth hair removal 20pcs 4 Calming Oil Wipes eyebrow waxing wax Depilatory tape for eyebrows Facial (Lip)
- Price
- £5.66
- Rating
- 3.7/5
- Reviews
- 121
- Age
- 2y ago

MYLEE Oh Sugar Sugar Wax Pen + 20x Waxing Strips - Professional No-heat Formula Waxing Precision Wand Ideal for Removing Unwanted Hair on Body Face & Bikini Line Vegan Cruelty-Free Pack of 1
- Price
- £6.57
- Rating
- 3.1/5
- Reviews
- 812
- Age
- 3y ago

Veet Expert Waxing Strips for Sensitive Skin - 20 Cold Wax Strips & 4 Finish Wipes for Eyebrow Facial Hair Removal - Hydrating Exfoliating Ideal for Face
- Price
- £4.87
- Rating
- 4.1/5
- Reviews
- 2,426
- Age
- 3y ago

Veet Expert Facial Wax Strips for Women 40 Count + 4 Finish Wipes Sensitive Skin Remover with Almond Oil Dermatologically Tested Effective Face Solution
- Price
- £8.37
- Rating
- 4.2/5
- Reviews
- 6,689
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
90
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
4%
- Veet64%
- Jolen11%
- Nad's7%
- MYLEE7%
- Smooth Appeal5%
- Beauty73%
- Open — no brand owns it (2 brands, 4%)
Demand
Face Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Face Wax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- face wax strips86K/yr
- face wax70K/yr
- wax strips face62K/yr
- facial wax strips for women39K/yr
- facial wax23K/yr
- facial wax strips19K/yr
- veet face wax strips17K/yr
- face wax strips sensitive skin16K/yr
- lip wax strips12K/yr
- veet wax strips face12K/yr
Reviews and returns
What reviews say buyers love and hate about Face Wax
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Barely works
Didn't work well
Didn't work
Can make a sticky mess on skin
I found these sticky
Not very sticky
WASTE OF MONEY
Is pretty expensive
Not worth it
Left a rash
Irritates skin
Gave me a rash
Not good quality
Absolutely rubbish
Not as good as other makes
Love
Easy to use
Always found these strips very easy to use
Very easy to place and use
Great quality wax strips
A reliable product
Good quality
a very reasonable price
Good value for money
Good value
does work on sensitive skin
I love it for sensitive skin
are very good for sensitive skin
The shape is good
Handy shape makes it easier to use
Great shape, easy to place
Return
0.2% Return rate 34% Fixable by listing
Barely works
Didn't work well
Didn't work
It took a lot longer than recommended to heat up and melt, once at the correct consistency I found it started to set again quite quickly
No idea of temperature given
The wax does not stay warm very long at all after warming up
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Wax questions
Answered from the same tracked data.









