Face Razors for Women
FailPrices span $2.63–$17.01, mostly outside the sweet spot, so Face Razors for Women is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 4849
- Market size
- £536K/yr553K searches / yr
- 90-day growth
- -10.8%search demand this quarter
- Competition
- 66%top-5 click share · 13 brands · 44 sellers
Flapen Score
Face Razors for Women against its category
The dotted line is the Health & Personal Care average. Past it, Face Razors for Women is stronger. Inside it, weaker.
Market
The Face Razors for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Face Razors for Women 553K times last year and spent an estimated £536K. The top 5 brands take 80% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
15.9% of searches ended in a purchase last week.
Shoppers searched for this 553K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £536K a year.
- Searches, last 12 months
- 553K
- Growth, 90 days vs prior 90
- -10.8%
- Conversion, latest week
- 15.9%
- Market size, estimated
- £536Ka year
- Peak month
- January1.2× the quietest month
- Top search term
- face razors for women167K searches a year
02 · Price
A sale here is worth £6.11.
Listings sell for £6.11 on average, from £2.63 to £17.01. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £6.11 that is £24K to £31K a year per listing.
- Average price
- £6.11under the $15 to $100 sweet spot
- Price range
- £2.63–£17.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £24K–£31K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #13 within Shaving & Hair Removal. It carries 13,810 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 5.3%
- Average rank
- #13in Shaving & Hair Removal
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,810per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Face Razors for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DDSHUN Eyebrow Razors Eyebrow Razors Shaper Trimmer Shaver Facial Hair Remover Exfoliating Dermaplaning Tool with Precision Cover Cosmetic Exfoliating Makeup for Women and Men - 24PCS
- Price
- £3.44
- Rating
- 4.5/5
- Reviews
- 4,619
- Age
- 4y ago
Kitsch Dermaplane Razor for Women Face Face Razors for Women & Men Eyebrow Trimmer & Face Shaver Exfoliating Facial Razor & Skin Care Tool for Smoother Skin - Terracotta 12 pcs
- Price
- £5.41
- Rating
- 4.3/5
- Reviews
- 23,609
- Age
- 5y ago
Eyebrow Razor Painless Dermaplaning Tool Precision Facial Hair Remover and Eyebrow Shaper for Women and Men
- Price
- £3.10
- Rating
- 4.4/5
- Reviews
- 36,984
- Age
- 6y ago
Wilkinson Sword Intuition Eyebrow Shaper for Women Pack of 3 Disposable Razors Exfoliating Dermaplaning Tool Facial Hair Remover & Trimmer
- Price
- £2.63
- Rating
- 4.5/5
- Reviews
- 36,829
- Age
- 8y ago
WILKINSON SWORD - Intuition Eyebrow Shaper for Women | Facial Hair Remover and Trimmer | Exfoliating Dermaplaning Tool | Pack of 5 Disposable Razors
- Price
- £3.86
- Rating
- 4.4/5
- Reviews
- 1,199
- Age
- 2y ago
Trending
90-day click momentum
Nimbi Dermaplaner Razor Precision Eyebrow Shaper Facial Hair Removal & Exfoliation Plastic-Free 3 Count
- Price
- £6.83
- Rating
- 4.3/5
- Reviews
- 175
- Age
- 9mo ago
Philips Facial Hair Remover 5000 Series Personal Groomer for Women Cordless and Compact with Hypollergenic Head Gentle and Quick Facial Hair Removal Easy Finishing Touch-Ups Model BRR454/00
- Price
- £17.01
- Rating
- 4.3/5
- Reviews
- 1,090
- Age
- 1y ago
Facial Hair Remover for Women - as Seen on TV Painless Face Shaver - Electric Hair Removal Device for Face Lips Peach Fuzz with Light
- Price
- £8.48
- Rating
- 4.3/5
- Reviews
- 10,504
- Age
- 2y ago
Sularpek 9 Pcs Eyebrow Razors Face Razors for Women Facial Hair Remover and Trimmer Exfoliating Dermaplaning Tool for Women and Men with Cap Eyebrow Shaper for Shave Eyebrow Face Fuzz
- Price
- £3.47
- Rating
- 4.4/5
- Reviews
- 1,216
- Age
- 3y ago
6PCS Dermaplaning Blades for Face WheatStraw Eyebrow Razor Face Peach Fuzz Remover Face Razors for Women
- Price
- £4.10
- Rating
- 4.4/5
- Reviews
- 924
- Age
- 4y ago
Newest
by launch dateNimbi Dermaplaner Razor Precision Eyebrow Shaper Facial Hair Removal & Exfoliation Plastic-Free 3 Count
- Price
- £6.83
- Rating
- 4.3/5
- Reviews
- 175
- Age
- 9mo ago
Philips Facial Hair Remover 5000 Series Personal Groomer for Women Cordless and Compact with Hypollergenic Head Gentle and Quick Facial Hair Removal Easy Finishing Touch-Ups Model BRR454/00
- Price
- £17.01
- Rating
- 4.3/5
- Reviews
- 1,090
- Age
- 1y ago
Eyebrow & Facial Hair Trimmer for Women: 2 in1 Rechargeable Facial Hair Removal and Eyebrow Shaver Painless Shaving with Built-in LED Light - Perfect for Face Lips and Body
- Price
- £8.33
- Rating
- 4.5/5
- Reviews
- 4,308
- Age
- 1y ago
Facial Hair Remover for Women - as Seen on TV Painless Face Shaver - Electric Hair Removal Device for Face Lips Peach Fuzz with Light
- Price
- £8.48
- Rating
- 4.3/5
- Reviews
- 10,504
- Age
- 2y ago
WILKINSON SWORD - Intuition Eyebrow Shaper for Women | Facial Hair Remover and Trimmer | Exfoliating Dermaplaning Tool | Pack of 5 Disposable Razors
- Price
- £3.86
- Rating
- 4.4/5
- Reviews
- 1,199
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
44
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
15%
- Kitsch24%
- DDSHUN23%
- ILLUVA15%
- Wilkinson Sword14%
- IFANZETECH4%
- Braun4%
- Open — no brand owns it (7 brands, 15%)
Demand
Face Razors for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Face Razors for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- face razors for women167K/yr
- face shavers for women85K/yr
- face razor85K/yr
- face shaver52K/yr
- face razors56K/yr
- womens face shaver27K/yr
- eyebrow shaver28K/yr
- face shavers13K/yr
- face shaver for women7K/yr
- face razors for women dermaplaning9K/yr
Reviews and returns
What reviews say buyers love and hate about Face Razors for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Allergic reaction
irritating the skin
Irritating the skin
Feels poor quality build
Low quality
Not a reliable product
Didn't work for me
they aren't effective enough
It's not effective at all
Broke within five months
Stopped working after a few uses
breaks quickly
A little bit more expensive
Waste of money
Not worth the money
Love
Its well made
Excellent product
Really good product as described
Excellent value for money
Value for money
Best deal
Convenient option
Ease of use
Easy to hold and use
As advertised
Does what is says
As described
Leaves skin soft
Very smooth
feels gentle on the skin
Return
0.2% Return rate 11% Fixable by listing
Didn't work for me
they aren't effective enough
It's not effective at all
Feels poor quality build
Low quality
Not a reliable product
Facial hair head didn't fit correctly
hair removal head rather small making using it more time confusing
I find them very large
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Razors for Women questions
Answered from the same tracked data.