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Eyebrow Waxing Strips

Fail

Prices span $2.56–$8.05, mostly outside the sweet spot, so Eyebrow Waxing Strips is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£94K/yr130K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
70%top-5 click share · 11 brands · 72 sellers

Flapen Score

Eyebrow Waxing Strips against its category

The dotted line is the Health & Personal Care average. Past it, Eyebrow Waxing Strips is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyebrow Waxing Strips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eyebrow Waxing Strips 130K times last year and spent an estimated £94K. The top 5 brands take 81% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

13.7% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
13.7%
Market size, estimated
£94Ka year
Peak month
February1.3× the quietest month
Top search term
eyebrow waxing strips68K searches a year

02 · Price

A sale here is worth £5.29.

Listings sell for £5.29 on average, from £2.56 to £8.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £5.29 that is £5K to £7K a year per listing.

Average price
£5.29under the $15 to $100 sweet spot
Price range
£2.56–£8.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Shaving & Hair Removal. It carries 3,813 reviews at 3.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#36in Shaving & Hair Removal
Average rating
3.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,813per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Eyebrow Waxing Strips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£38K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

72

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

13%

  • Beauty742%
  • Veet13%
  • MYLEE12%
  • Nad's7%
  • LaWink7%
  • Jolen6%
  • Open — no brand owns it (5 brands, 13%)

Demand

Eyebrow Waxing Strips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Eyebrow Waxing Strips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eyebrow waxing strips68K/yr
  • eyebrow wax strips31K/yr
  • eye brow wax strip10K/yr
  • brow wax strips10K/yr
  • wax strips eyebrows8K/yr
  • eyebrow strips3K/yr

Reviews and returns

What reviews say buyers love and hate about Eyebrow Waxing Strips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall21%−0.43

Barely works

Not effective

Didn't work

Adhesion/Stickiness12%−0.15

STICKY MESS

Not very sticky at all

I found these sticky

Value For Money11%−0.06

Waste of money cheap

Not worth it

WASTE OF MONEY

Allergies10%−0.15

Gave me a rash

Left a rash

Irritates skin

Ease Of Use8%+2.18

Hard to use

too fiddly to use

hideous to use

Love

Ease Of Use33%+2.18

Easy to use

The strips are easy to use

Very easy to place and use

Quality-Overall13%+0.56

Great quality wax strips

Great product

Overall, a reliable product that does the job

Value For Money9%−0.06

a very reasonable price

Good value for money

for the price

Advertised Vs Actual Product5%+0.44

Does exactly what it says on the box

Does the job

just as shown

Sensitivity-Overall5%+0.32

Theyre also gentle enough for sensitive areas

I love it for sensitive skin

are very good for sensitive skin

Return

0.2% Return rate 25% Fixable by listing

Functionality-Overall30%▇▇▇█▅▄

Barely works

Not effective

Didn't work

Size-Overall12%█▇▆▅▄▅
Adhesion/Stickiness8%▄█▄▃▄▆

STICKY MESS

Not very sticky at all

I found these sticky

Advertised Vs Actual Product7%▆▃▃▂▅█
Defective Material/Parts5%▂▆█▅▇▃

FAQ

Common Eyebrow Waxing Strips questions

Answered from the same tracked data.