Is eyebrow waxing strips profitable to sell on Amazon United Kingdom?

The niche generates £94K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (45/100).

How competitive is the eyebrow waxing strips niche?

11 brands and 72 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in eyebrow waxing strips?

Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Value For Money. The return rate is 0.2%.

When does demand for eyebrow waxing strips peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the eyebrow waxing strips niche?

Listings span £2.56–£8.05; the average listing price is £5.29 (sweet spot $15–$100). The average incumbent carries 3,813 reviews — the moat a new listing must climb.

eyebrow waxing strips

Skip it

Prices mostly outside the sweet spot ($2.56–$8.05) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,813

avg incumbent reviews — the moat a new listing must climb

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£94K

£94K/yr · 130K searches

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.29

avg listing price — sweet spot $15–$100

Price range

Bad£2.56–£8.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, eyebrow waxing strips is a £94K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 45/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

eyebrow waxing strips market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: £79K–£106K; units × avg price
Conversion rate: 13.7%
Avg BSR: #36
Page quality: 0%
Prime: 93%
Sponsored: 87%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

13%

Beauty742%
Veet13%
MYLEE12%
Nad's7%
LaWink7%
Jolen6%
Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top eyebrow waxing strips search terms

eyebrow waxing strips68K/yr -14.2%11.6% conv.
eyebrow wax strips31K/yr -10.9%10.3% conv.
eye brow wax strip10K/yr -11.0%9.6% conv.
brow wax strips10K/yr -11.0%10.1% conv.
wax strips eyebrows8K/yr -21.8%10.5% conv.
eyebrow strips3K/yr -7.0%8.5% conv.

All search terms

Top eyebrow waxing strips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beauty7 Wax Strips for Face Eyebrow Shaper Pre-cut 24pcs Waxing Strips with 4pcs Cleaner Oil Wipes Cold Wax Strips Facial Hair Removal

Beauty7£5.564.2★865 rev

Veet Expert Waxing Strips for Sensitive Skin - 20 Cold Wax Strips & 4 Finish Wipes for Eyebrow Facial Hair Removal - Hydrating Exfoliating Ideal for Face

Veet£4.874.1★2,426 rev

MYLEE Oh Sugar Sugar Wax Pen + 20x Waxing Strips - Professional No-heat Formula Waxing Precision Wand Ideal for Removing Unwanted Hair on Body Face & Bikini Line Vegan Cruelty-Free Pack of 1

MYLEE£6.573.1★812 rev

Beauty7 Eyebrow Waxing Strips High-arched Form Eyebrow Strips Pre-cut for Face Quick Hair Removal Facial with 24 Waxing Strips + 3ml Soothing Oil After Wax 2g Pearl Powder

Beauty7£5.534.2★157 rev

Jolen Sensitive Skin Facial Strip Wax (16 Strips) (Pack of 1)

Jolen£2.564.0★2,783 rev

Newest

by launch date

Waxfans 48PCS Eyebrow Wax Strips & Face Wax Strips for Hair Removal Facial Wax Strips for Face Eyebrow Upper Lip Chin | 48ct Eye Brow Waxing Strip Kit for Women with 4 Post-wax Oil Wipes(Orange

waxfans£8.055 rev

3mo ago

Eyebrow Shaper Waxing Strips Unwanted Facial Hair Removal [eyebrow wax kit - 56 Pre Cut ]Essential Eyebrow Shapers Wax Strips for All Women & Girls

aaksh 555£3.2557 rev

1y ago

LaWink Eyebrow Wax Strips - 32 Facial Strips for Hair Removal With 4 Calming Oil Wipes - Eyebrow Waxing strips Mouth Waxing Depilatory Tape for Sensitive Eyebrows

LaWink£6.2629 rev

1y ago

Beauty7 Eyebrow Waxing Strips High-arched Form Eyebrow Strips Pre-cut for Face Quick Hair Removal Facial with 24 Waxing Strips + 3ml Soothing Oil After Wax 2g Pearl Powder

Beauty7£5.53157 rev

2y ago

Beauty7 Eyebrow Waxing Strips Wax Strips for Face Quick Hair Removal Facial For Women Includes 24 Waxing Strips + 3ml Soothing Oil After Wax 2g Pearl Powder

Beauty7£5.5365 rev

2y ago

What buyers say about eyebrow waxing strips

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use33%

“Easy to use”

Quality-Overall13%

“Great quality wax strips”

Value For Money9%

“a very reasonable price”

Advertised Vs Actual Product5%

“Does exactly what it says on the box”

Sensitivity-Overall5%

“Theyre also gentle enough for sensitive areas”

Efficiency4%

“It works great”

Shape/Style4%

“The shape is good”

Hair Removal3%

“if you know how to do the minimum in hair removal its easy”

Adhesion/Stickiness2%

“stick one on the back of my hand it's much easier”

Ease Of Cleaning2%

“Perfect to use without any mess”

What buyers complain about

Functionality-Overall21%

“Barely works”

Adhesion/Stickiness12%

“STICKY MESS”

Value For Money11%

“Waste of money cheap”

Allergies10%

“Gave me a rash”

Ease Of Use8%

“Hard to use”

Quality-Overall6%

“Absolutely rubbish”

Heating3%

“No idea of temperature given”

Hair Related3%

“Didn't grip any hairs”

Pain Relief-Overall2%

“hurt like hell to remove”

Thickness2%

“The wax is thick”

Top return reasons

Functionality-Overall30%

Size-Overall12%

Adhesion/Stickiness8%

Advertised Vs Actual Product7%

Defective Material/Parts5%

Leak-Proof4%

Quality-Overall4%

Moist/Dry3%