Eyebrow Wax
MaybeReturns run at only 0.2% of orders. But demand is soft, at -13.1% this quarter, so Eyebrow Wax is a Maybe.
- Flapen Score
- 51 / 100Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 4851
- Market size
- £248K/yr326K searches / yr
- 90-day growth
- -13.1%search demand this quarter
- Competition
- 66%top-5 click share · 13 brands · 89 sellers
Flapen Score
Eyebrow Wax against its category
The dotted line is the Health & Personal Care average. Past it, Eyebrow Wax is stronger. Inside it, weaker.
Market
The Eyebrow Wax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eyebrow Wax 326K times last year and spent an estimated £248K. The top 5 brands take 80% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
9.8% of searches ended in a purchase last week.
Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £248K a year.
- Searches, last 12 months
- 326K
- Growth, 90 days vs prior 90
- -13.1%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £248Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- eyebrow wax107K searches a year
02 · Price
A sale here is worth £7.76.
Listings sell for £7.76 on average, from £2.56 to £19.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £7.76 that is £12K to £16K a year per listing.
- Average price
- £7.76under the $15 to $100 sweet spot
- Price range
- £2.56–£19.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Shaving & Hair Removal. It carries 2,347 reviews at 3.83 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Shaving & Hair Removal
- Average rating
- 3.83 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,347per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Eyebrow Wax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Beauty7 Wax Strips for Face Eyebrow Shaper Pre-cut 24pcs Waxing Strips with 4pcs Cleaner Oil Wipes Cold Wax Strips Facial Hair Removal
- Price
- £5.56
- Rating
- 4.2/5
- Reviews
- 865
- Age
- 4y ago
MYLEE Oh Sugar Sugar Wax Pen + 20x Waxing Strips - Professional No-heat Formula Waxing Precision Wand Ideal for Removing Unwanted Hair on Body Face & Bikini Line Vegan Cruelty-Free Pack of 1
- Price
- £6.57
- Rating
- 3.1/5
- Reviews
- 812
- Age
- 3y ago
Veet Expert Waxing Strips for Sensitive Skin - 20 Cold Wax Strips & 4 Finish Wipes for Eyebrow Facial Hair Removal - Hydrating Exfoliating Ideal for Face
- Price
- £4.87
- Rating
- 4.1/5
- Reviews
- 2,426
- Age
- 3y ago
Beauty7 Eyebrow Waxing Strips High-arched Form Eyebrow Strips Pre-cut for Face Quick Hair Removal Facial with 24 Waxing Strips + 3ml Soothing Oil After Wax 2g Pearl Powder
- Price
- £5.53
- Rating
- 4.2/5
- Reviews
- 157
- Age
- 2y ago
Jolen Sensitive Skin Facial Strip Wax (16 Strips) (Pack of 1)
- Price
- £2.56
- Rating
- 4.0/5
- Reviews
- 2,783
- Age
- 4y ago
Trending
90-day click momentum
Waxfans 48PCS Eyebrow Wax Strips & Face Wax Strips for Hair Removal Facial Wax Strips for Face Eyebrow Upper Lip Chin | 48ct Eye Brow Waxing Strip Kit for Women with 4 Post-wax Oil Wipes(Orange
- Price
- £8.05
- Rating
- 2.4/5
- Reviews
- 5
- Age
- 3mo ago
Jolen Sensitive Skin Facial Strip Wax (16 Strips) (Pack of 1)
- Price
- £2.56
- Rating
- 4.0/5
- Reviews
- 2,783
- Age
- 4y ago
LaWink Eyebrow Wax Strips - 32 Facial Strips for Hair Removal With 4 Calming Oil Wipes - Eyebrow Waxing strips Mouth Waxing Depilatory Tape for Sensitive Eyebrows
- Price
- £6.26
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 1y ago
EYUYTU Eyebrow Wax Kit Mini Wax Pot for Eye-brow Lip Nose Hair Removal 26 Eye Brow Waxing Sticks 100g Beads USB Fast Heat Smart Constant Temp Travel or Home Use Eyebrow Nose Wax Kit
- Price
- £19.74
- Rating
- 3.6/5
- Reviews
- 87
- Age
- 1y ago
Waxing Kit Wax Warmer Wax Pot for Hair Removal: Wax Heater Kit for Waxing 5 Packs Wax Beads and 30 Applicator Sticks Painless Waxing Machine for Full Body
- Price
- £19.33
- Rating
- 4.3/5
- Reviews
- 742
- Age
- 2y ago
Newest
by launch dateWaxfans 48PCS Eyebrow Wax Strips & Face Wax Strips for Hair Removal Facial Wax Strips for Face Eyebrow Upper Lip Chin | 48ct Eye Brow Waxing Strip Kit for Women with 4 Post-wax Oil Wipes(Orange
- Price
- £8.05
- Rating
- 2.4/5
- Reviews
- 5
- Age
- 3mo ago
EYUYTU Eyebrow Wax Kit Mini Wax Pot for Eye-brow Lip Nose Hair Removal 26 Eye Brow Waxing Sticks 100g Beads USB Fast Heat Smart Constant Temp Travel or Home Use Eyebrow Nose Wax Kit
- Price
- £19.74
- Rating
- 3.6/5
- Reviews
- 87
- Age
- 1y ago
![Eyebrow Shaper Waxing Strips Unwanted Facial Hair Removal [eyebrow wax kit - 56 Pre Cut ]Essential Eyebrow Shapers Wax Strips for All Women & Girls](https://m.media-amazon.com/images/I/31nYpsGIs4L.jpg)
Eyebrow Shaper Waxing Strips Unwanted Facial Hair Removal [eyebrow wax kit - 56 Pre Cut ]Essential Eyebrow Shapers Wax Strips for All Women & Girls
- Price
- £3.25
- Rating
- 3.0/5
- Reviews
- 57
- Age
- 1y ago
LaWink Eyebrow Wax Strips - 32 Facial Strips for Hair Removal With 4 Calming Oil Wipes - Eyebrow Waxing strips Mouth Waxing Depilatory Tape for Sensitive Eyebrows
- Price
- £6.26
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 1y ago
Waxing Kit Wax Warmer Wax Pot for Hair Removal: Wax Heater Kit for Waxing 5 Packs Wax Beads and 30 Applicator Sticks Painless Waxing Machine for Full Body
- Price
- £19.33
- Rating
- 4.3/5
- Reviews
- 742
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
89
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
16%
- Beauty737%
- MYLEE22%
- Veet9%
- Nad's6%
- LaWink5%
- Jolen4%
- Open — no brand owns it (7 brands, 16%)
Demand
Eyebrow Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Eyebrow Wax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eyebrow wax107K/yr
- eyebrow waxing strips68K/yr
- eyebrow wax strips31K/yr
- eyebrow wax kit28K/yr
- brow wax23K/yr
- eye brow wax strip10K/yr
- brow wax strips10K/yr
- wax strips eyebrows8K/yr
- eyebrow waxing kit9K/yr
- eye brow wax8K/yr
Reviews and returns
What reviews say buyers love and hate about Eyebrow Wax
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Barely works
Not effective
Didn't work
STICKY MESS
Not very sticky at all
I found these sticky
WASTE OF MONEY
Is pretty expensive
Not worth it
Gave me a rash
Left a rash
Irritates skin
Absolutely rubbish
Not good quality
The wax is poor quality
Love
Easy to use
Very easy to place and use
Easy to use and to maintain
Quality and easy to use
Overall, a reliable product that does the job
Great quality
Good value
a very reasonable price
Excellent value for money
Does exactly what it says on the box
just as shown
works as expected
It works great
effective
The pot does its job
Return
0.2% Return rate 22% Fixable by listing
Barely works
Not effective
Didn't work
wouldnt heat up
it doesn't keep it warm enough
Takes abit long to warm
Bought these thinking they were the big ones for legs- I was wrong
small
Very small amount
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyebrow Wax questions
Answered from the same tracked data.