Eyebrow Wax
MaybeAn estimated 0.2% of orders come back. But demand is soft, at -13.1% this quarter, so Eyebrow Wax is a Maybe.
- Flapen Score
- 51 / 100Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 4851
- Market size
- £248K/yr326K searches / yr
- 90-day growth
- -13.1%search demand this quarter
- Competition
- 66%top-5 click share · 13 brands · 89 sellers
Flapen Score
Eyebrow Wax against its category
The dotted line is the Health & Personal Care average. Past it, Eyebrow Wax is stronger. Inside it, weaker.
Market
The Eyebrow Wax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eyebrow Wax 326K times last year and spent an estimated £248K. The top 5 brands take 80% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £248K a year.
- Searches, last 12 months
- 326K
- Growth, 90 days vs prior 90
- -13.1%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £248Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- eyebrow wax107K searches a year
02 · Price
A sale here is worth £7.76.
Listings sell for £7.76 on average, from £2.56 to £19.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £7.76 that is £12K to £16K a year per listing.
- Average price
- £7.76under the $15 to $100 sweet spot
- Price range
- £2.56–£19.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Shaving & Hair Removal. It carries 2,347 reviews at 3.83 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Shaving & Hair Removal
- Average rating
- 3.83 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,347per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Eyebrow Wax products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Beauty7 Wax Strips for Face Eyebrow Shaper Pre-cut 24pcs Waxing Strips with 4pcs Cleaner Oil Wipes Cold Wax Strips Facial Hair Removal
- Price
- £5.56
- Rating
- 4.2/5
- Reviews
- 865
- Age
- 4y ago

MYLEE Oh Sugar Sugar Wax Pen + 20x Waxing Strips - Professional No-heat Formula Waxing Precision Wand Ideal for Removing Unwanted Hair on Body Face & Bikini Line Vegan Cruelty-Free Pack of 1
- Price
- £6.57
- Rating
- 3.1/5
- Reviews
- 812
- Age
- 3y ago

Veet Expert Waxing Strips for Sensitive Skin - 20 Cold Wax Strips & 4 Finish Wipes for Eyebrow Facial Hair Removal - Hydrating Exfoliating Ideal for Face
- Price
- £4.87
- Rating
- 4.1/5
- Reviews
- 2,426
- Age
- 3y ago

Beauty7 Eyebrow Waxing Strips High-arched Form Eyebrow Strips Pre-cut for Face Quick Hair Removal Facial with 24 Waxing Strips + 3ml Soothing Oil After Wax 2g Pearl Powder
- Price
- £5.53
- Rating
- 4.2/5
- Reviews
- 157
- Age
- 2y ago

Jolen Sensitive Skin Facial Strip Wax (16 Strips) (Pack of 1)
- Price
- £2.56
- Rating
- 4.0/5
- Reviews
- 2,783
- Age
- 4y ago
Trending
estimated 90-day click momentum
Waxfans 48PCS Eyebrow Wax Strips & Face Wax Strips for Hair Removal Facial Wax Strips for Face Eyebrow Upper Lip Chin | 48ct Eye Brow Waxing Strip Kit for Women with 4 Post-wax Oil Wipes(Orange
- Price
- £8.05
- Rating
- 2.4/5
- Reviews
- 5
- Age
- 3mo ago

Jolen Sensitive Skin Facial Strip Wax (16 Strips) (Pack of 1)
- Price
- £2.56
- Rating
- 4.0/5
- Reviews
- 2,783
- Age
- 4y ago

LaWink Eyebrow Wax Strips - 32 Facial Strips for Hair Removal With 4 Calming Oil Wipes - Eyebrow Waxing strips Mouth Waxing Depilatory Tape for Sensitive Eyebrows
- Price
- £6.26
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 1y ago

EYUYTU Eyebrow Wax Kit Mini Wax Pot for Eye-brow Lip Nose Hair Removal 26 Eye Brow Waxing Sticks 100g Beads USB Fast Heat Smart Constant Temp Travel or Home Use Eyebrow Nose Wax Kit
- Price
- £19.74
- Rating
- 3.6/5
- Reviews
- 87
- Age
- 1y ago

Waxing Kit Wax Warmer Wax Pot for Hair Removal: Wax Heater Kit for Waxing 5 Packs Wax Beads and 30 Applicator Sticks Painless Waxing Machine for Full Body
- Price
- £19.33
- Rating
- 4.3/5
- Reviews
- 742
- Age
- 2y ago
Newest
by launch date
Waxfans 48PCS Eyebrow Wax Strips & Face Wax Strips for Hair Removal Facial Wax Strips for Face Eyebrow Upper Lip Chin | 48ct Eye Brow Waxing Strip Kit for Women with 4 Post-wax Oil Wipes(Orange
- Price
- £8.05
- Rating
- 2.4/5
- Reviews
- 5
- Age
- 3mo ago

EYUYTU Eyebrow Wax Kit Mini Wax Pot for Eye-brow Lip Nose Hair Removal 26 Eye Brow Waxing Sticks 100g Beads USB Fast Heat Smart Constant Temp Travel or Home Use Eyebrow Nose Wax Kit
- Price
- £19.74
- Rating
- 3.6/5
- Reviews
- 87
- Age
- 1y ago
![Eyebrow Shaper Waxing Strips Unwanted Facial Hair Removal [eyebrow wax kit - 56 Pre Cut ]Essential Eyebrow Shapers Wax Strips for All Women & Girls](https://m.media-amazon.com/images/I/31nYpsGIs4L.jpg)
Eyebrow Shaper Waxing Strips Unwanted Facial Hair Removal [eyebrow wax kit - 56 Pre Cut ]Essential Eyebrow Shapers Wax Strips for All Women & Girls
- Price
- £3.25
- Rating
- 3.0/5
- Reviews
- 57
- Age
- 1y ago

LaWink Eyebrow Wax Strips - 32 Facial Strips for Hair Removal With 4 Calming Oil Wipes - Eyebrow Waxing strips Mouth Waxing Depilatory Tape for Sensitive Eyebrows
- Price
- £6.26
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 1y ago

Waxing Kit Wax Warmer Wax Pot for Hair Removal: Wax Heater Kit for Waxing 5 Packs Wax Beads and 30 Applicator Sticks Painless Waxing Machine for Full Body
- Price
- £19.33
- Rating
- 4.3/5
- Reviews
- 742
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
89
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
16%
- Beauty737%
- MYLEE22%
- Veet9%
- Nad's6%
- LaWink5%
- Jolen4%
- Open — no brand owns it (7 brands, 16%)
Demand
Eyebrow Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Eyebrow Wax search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eyebrow wax107K/yr
- eyebrow waxing strips68K/yr
- eyebrow wax strips31K/yr
- eyebrow wax kit28K/yr
- brow wax23K/yr
- eye brow wax strip10K/yr
- brow wax strips10K/yr
- wax strips eyebrows8K/yr
- eyebrow waxing kit9K/yr
- eye brow wax8K/yr
Reviews and returns
What reviews say buyers love and hate about Eyebrow Wax
We read the reviews and the return reasons for every product selling here.
“Barely works”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyebrow Wax questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









