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Eyebrow Wax

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -13.1% this quarter, so Eyebrow Wax is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£248K/yr326K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
66%top-5 click share · 13 brands · 89 sellers

Flapen Score

Eyebrow Wax against its category

The dotted line is the Health & Personal Care average. Past it, Eyebrow Wax is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyebrow Wax market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eyebrow Wax 326K times last year and spent an estimated £248K. The top 5 brands take 80% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £248K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
9.8%
Market size, estimated
£248Ka year
Peak month
February1.4× the quietest month
Top search term
eyebrow wax107K searches a year

02 · Price

A sale here is worth £7.76.

Listings sell for £7.76 on average, from £2.56 to £19.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £7.76 that is £12K to £16K a year per listing.

Average price
£7.76under the $15 to $100 sweet spot
Price range
£2.56–£19.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Shaving & Hair Removal. It carries 2,347 reviews at 3.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Shaving & Hair Removal
Average rating
3.83 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,347per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Eyebrow Wax products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£50K£74K£99K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

89

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

16%

  • Beauty737%
  • MYLEE22%
  • Veet9%
  • Nad's6%
  • LaWink5%
  • Jolen4%
  • Open — no brand owns it (7 brands, 16%)

Demand

Eyebrow Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Eyebrow Wax search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eyebrow wax107K/yr
  • eyebrow waxing strips68K/yr
  • eyebrow wax strips31K/yr
  • eyebrow wax kit28K/yr
  • brow wax23K/yr
  • eye brow wax strip10K/yr
  • brow wax strips10K/yr
  • wax strips eyebrows8K/yr
  • eyebrow waxing kit9K/yr
  • eye brow wax8K/yr

Reviews and returns

What reviews say buyers love and hate about Eyebrow Wax

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Barely works”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Eyebrow Wax questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data