eyebrow wax
Worth a lookShows low returns (0.2%), but soft demand (-13.1% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Market size
Okay£248K£248K/yr · 326K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,347.28avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.56–£19.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.76avg listing price — sweet spot $15–$100
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, eyebrow wax is a £248K/yr Amazon United Kingdom market (326K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
eyebrow wax market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- £194K–£233K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 34 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
89
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
16%
- Beauty737%
- MYLEE22%
- Veet9%
- Nad's6%
- LaWink5%
- Jolen4%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top eyebrow wax search terms
- eyebrow wax107K/yr
- eyebrow waxing strips68K/yr
- eyebrow wax strips31K/yr
- eyebrow wax kit28K/yr
- brow wax23K/yr
- eye brow wax strip10K/yr
- brow wax strips10K/yr
- wax strips eyebrows8K/yr
- eyebrow waxing kit9K/yr
- eye brow wax8K/yr
Top eyebrow wax products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beauty7 Wax Strips for Face Eyebrow Shaper Pre-cut 24pcs Waxing Strips with 4pcs Cleaner Oil Wipes Cold Wax Strips Facial Hair Removal
Beauty7£5.564.2★865 rev
MYLEE Oh Sugar Sugar Wax Pen + 20x Waxing Strips - Professional No-heat Formula Waxing Precision Wand Ideal for Removing Unwanted Hair on Body Face & Bikini Line Vegan Cruelty-Free Pack of 1
MYLEE£6.573.1★812 rev
Veet Expert Waxing Strips for Sensitive Skin - 20 Cold Wax Strips & 4 Finish Wipes for Eyebrow Facial Hair Removal - Hydrating Exfoliating Ideal for Face
Veet£4.874.1★2,426 rev
Beauty7 Eyebrow Waxing Strips High-arched Form Eyebrow Strips Pre-cut for Face Quick Hair Removal Facial with 24 Waxing Strips + 3ml Soothing Oil After Wax 2g Pearl Powder
Beauty7£5.534.2★157 rev
Jolen Sensitive Skin Facial Strip Wax (16 Strips) (Pack of 1)
Jolen£2.564.0★2,783 rev
Newest
by launch date
Waxfans 48PCS Eyebrow Wax Strips & Face Wax Strips for Hair Removal Facial Wax Strips for Face Eyebrow Upper Lip Chin | 48ct Eye Brow Waxing Strip Kit for Women with 4 Post-wax Oil Wipes(Orange
waxfans£8.055 rev
EYUYTU Eyebrow Wax Kit Mini Wax Pot for Eye-brow Lip Nose Hair Removal 26 Eye Brow Waxing Sticks 100g Beads USB Fast Heat Smart Constant Temp Travel or Home Use Eyebrow Nose Wax Kit
EYUYTU£19.7487 rev
![Eyebrow Shaper Waxing Strips Unwanted Facial Hair Removal [eyebrow wax kit - 56 Pre Cut ]Essential Eyebrow Shapers Wax Strips for All Women & Girls](https://m.media-amazon.com/images/I/31nYpsGIs4L.jpg)
Eyebrow Shaper Waxing Strips Unwanted Facial Hair Removal [eyebrow wax kit - 56 Pre Cut ]Essential Eyebrow Shapers Wax Strips for All Women & Girls
aaksh 555£3.2557 rev
LaWink Eyebrow Wax Strips - 32 Facial Strips for Hair Removal With 4 Calming Oil Wipes - Eyebrow Waxing strips Mouth Waxing Depilatory Tape for Sensitive Eyebrows
LaWink£6.2629 rev
Waxing Kit Wax Warmer Wax Pot for Hair Removal: Wax Heater Kit for Waxing 5 Packs Wax Beads and 30 Applicator Sticks Painless Waxing Machine for Full Body
IFANZETECH£19.33742 rev
Trending
90-day click momentumWaxfans 48PCS Eyebrow Wax Strips & Face Wax Strips for Hair Removal Facial Wax Strips for Face Eyebrow Upper Lip Chin | 48ct Eye Brow Waxing Strip Kit for Women with 4 Post-wax Oil Wipes(Orange
waxfans£8.052.4★
Jolen Sensitive Skin Facial Strip Wax (16 Strips) (Pack of 1)
Jolen£2.564.0★
LaWink Eyebrow Wax Strips - 32 Facial Strips for Hair Removal With 4 Calming Oil Wipes - Eyebrow Waxing strips Mouth Waxing Depilatory Tape for Sensitive Eyebrows
LaWink£6.264.2★
EYUYTU Eyebrow Wax Kit Mini Wax Pot for Eye-brow Lip Nose Hair Removal 26 Eye Brow Waxing Sticks 100g Beads USB Fast Heat Smart Constant Temp Travel or Home Use Eyebrow Nose Wax Kit
EYUYTU£19.743.6★
Waxing Kit Wax Warmer Wax Pot for Hair Removal: Wax Heater Kit for Waxing 5 Packs Wax Beads and 30 Applicator Sticks Painless Waxing Machine for Full Body
IFANZETECH£19.334.3★
What buyers say about eyebrow wax
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Quality and easy to use”
“Good value”
“Does exactly what it says on the box”
“It works great”
“wax + warmer generally good ✅️”
“does work on sensitive skin”
“The shape is good”
“It was easy to clean”
“They are quick to apply and remove, and the results are smooth after use”
What buyers complain about
“Barely works”
“STICKY MESS”
“WASTE OF MONEY”
“Gave me a rash”
“Absolutely rubbish”
“wouldnt heat up”
“Hard to use”
“Broke on first use”
“Didn't grip any hairs”
“Bought these thinking they were the big ones for legs- I was wrong”
Top return reasons
Common questions
- Is eyebrow wax profitable to sell on Amazon United Kingdom?
- The niche generates £248K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the eyebrow wax niche?
- 13 brands and 89 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in eyebrow wax?
- Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Value For Money. The return rate is 0.2%.
- When does demand for eyebrow wax peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the eyebrow wax niche?
- Listings span £2.56–£19.74; the average listing price is £7.76 (sweet spot $15–$100). The average incumbent carries 2,347 reviews — the moat a new listing must climb.