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Eyebrow Trimmer

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -15.7% this quarter, so Eyebrow Trimmer is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£191K/yr231K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
52%top-5 click share · 22 brands · 71 sellers

Flapen Score

Eyebrow Trimmer against its category

The dotted line is the Health & Personal Care average. Past it, Eyebrow Trimmer is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyebrow Trimmer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eyebrow Trimmer 231K times last year and spent an estimated £191K. The top 5 brands take 55% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £191K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
7.8%
Market size, estimated
£191Ka year
Peak month
December1.3× the quietest month
Top search term
eyebrow trimmer132K searches a year

02 · Price

A sale here is worth £10.65.

Listings sell for £10.65 on average, from £3.60 to £34.20. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.65 that is £5K to £8K a year per listing.

Average price
£10.65under the $15 to $100 sweet spot
Price range
£3.60–£34.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #25 within Shaving & Hair Removal. It carries 6,185 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
4.4%
Average rank
#25in Shaving & Hair Removal
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,185per listing
Listings tracked
26

04 · Newcomers

Amazon counts 6 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
31 months

Products

Top Eyebrow Trimmer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£38K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

71

Top-5 brand share

55%

Top 20: 98%

Top-5 click share

52%

Top 20: 92%

Open market

39%

  • Generic18%
  • IFANZETECH14%
  • Remington9%
  • VG VOGCREST9%
  • TOUCHBeauty6%
  • Alaoo6%

Demand

Eyebrow Trimmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Eyebrow Trimmer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eyebrow trimmer132K/yr
  • eyebrow trimmer women34K/yr
  • eye brow trimmer ladies15K/yr
  • electric eyebrow trimmer8K/yr
  • eye brow trimmer6K/yr
  • eyebrow trimmer for women5K/yr
  • eyebrow epilator4K/yr
  • eyebrow hair removal4K/yr
  • ladies eyebrow trimmer4K/yr
  • eyebrow razor electric3K/yr

Reviews and returns

What reviews say buyers love and hate about Eyebrow Trimmer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.18

broke after use

Broke after a few weeks

Fell apart

Quality-Overall12%+0.40

Buy better quality

the overall build quality feels a bit flimsy

Cheap rubbish

Functionality-Overall10%−0.14

Doesn't work very well

Didn't work for me

wasnt effective at all

Charging9%−0.03

then does not charge with charger that came with it

Defective charger

Doesnt charge

Value For Money5%+0.80

far to expensive

Waste of money

it not worth the money

Love

Quality-Overall20%+0.40

Amazing quality

The quality seems solid

The build quality is excellent

Ease Of Use15%+1.17

Convenient and Easy

easy to hold

easy to handle

Value For Money14%+0.80

Very affordable

Good value for money

Great deal

Charging8%−0.03

Charges quickly

holds a charge

doesnt take long to charge

Advertised Vs Actual Product8%+0.34

As advertised

As described

Better than expected

Return

0.8% Return rate 7% Fixable by listing

Functionality-Overall32%▆▇██▇▇

Doesn't work very well

Didn't work for me

wasnt effective at all

Defective Material/Parts12%█▇▆▆▄▄
Quality-Overall11%███▅█▆

Buy better quality

the overall build quality feels a bit flimsy

Cheap rubbish

Charging8%▄▄▄▆█▇

then does not charge with charger that came with it

Defective charger

Doesnt charge

Add-Ons/Attachments6%▇█▅█▄▇

I probably won't use all the attachments

The attachment feels a bit flimsy

Some of the attachments are smashed to bits

FAQ

Common Eyebrow Trimmer questions

Answered from the same tracked data.