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Eyebrow Razor

Fail

Prices span $2.50–$8.47, mostly outside the sweet spot, so Eyebrow Razor is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£252K/yr365K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
62%top-5 click share · 17 brands · 27 sellers

Flapen Score

Eyebrow Razor against its category

The dotted line is the Health & Personal Care average. Past it, Eyebrow Razor is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyebrow Razor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eyebrow Razor 365K times last year and spent an estimated £252K. The top 5 brands take 74% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 15.7% of those searches ended in a purchase.

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £252K a year.

Searches, last 12 months
365K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
15.7%
Market size, estimated
£252Ka year
Peak month
January1.2× the quietest month
Top search term
eyebrow razor270K searches a year

02 · Price

A sale here is worth £4.39.

Listings sell for £4.39 on average, from £2.50 to £8.47. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £4.39 that is £11K to £13K a year per listing.

Average price
£4.39under the $15 to $100 sweet spot
Price range
£2.50–£8.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
£11K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Shaving & Hair Removal. It carries 7,627 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#44in Shaving & Hair Removal
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,627per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Eyebrow Razor products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£50K£75K£101K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

27

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

21%

  • ILLUVA23%
  • DDSHUN20%
  • Kitsch13%
  • Wilkinson Sword12%
  • Nimbi5%
  • KIERKIER5%

Demand

Eyebrow Razor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Eyebrow Razor search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eyebrow razor270K/yr
  • eyebrow razors30K/yr
  • eyebrow shaver28K/yr
  • eyebrow razors women11K/yr
  • brow razor7K/yr
  • eyebrow blade6K/yr
  • eye brow razor5K/yr
  • eye brow razors women4K/yr
  • brow blade3K/yr

Reviews and returns

What reviews say buyers love and hate about Eyebrow Razor

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
17%of negative reviews mention “Allergies”
0.1%of orders come back
“Allergic reaction”
A buyer, on “Allergies”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Eyebrow Razor questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data