Eye Vitamins
MaybeBuyers convert on 19.7% of searches. But the top 5 brands take 100% of clicks, so Eye Vitamins is a Maybe.
- Flapen Score
- 60 / 100Top 9% of 2,035 Health & Personal Care niches · +12 vs the category median of 4860
- Market size
- £986K/yr200K searches / yr
- 90-day growth
- +13.8%search demand this quarter
- Competition
- 81%top-5 click share · 4 brands · 86 sellers
Flapen Score
Eye Vitamins against its category
The dotted line is the Health & Personal Care average. Past it, Eye Vitamins is stronger. Inside it, weaker.
Market
The Eye Vitamins market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eye Vitamins 200K times last year and spent an estimated £986K. All 4 brands take every click. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
19.7% of searches ended in a purchase last week.
Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £986K a year.
- Searches, last 12 months
- 200K
- Growth, 90 days vs prior 90
- +13.8%
- Conversion, latest week
- 19.7%
- Market size, estimated
- £986Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- macushield57K searches a year
02 · Price
A sale here is worth £25.00.
Listings sell for £25.00 on average, from £8.58 to £56.49. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At £25.00 that is £125K to £150K a year per listing.
- Average price
- £25.00inside the $15 to $100 sweet spot
- Price range
- £8.58–£56.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £125K–£150K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #269 within Antioxidants. It carries 1,340 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 70%
- Out of stock, average day
- 0.0%
- Average rank
- #269in Antioxidants
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,340per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Eye Vitamins products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MacuShield Original Plus Capsules 90-Day Pack
- Price
- £23.23
- Rating
- 4.6/5
- Reviews
- 3,512
- Age
- 4y ago

MacuShield Gold Eye Health Supplement* with Lutein 30-Day Pack
- Price
- £16.89
- Rating
- 4.6/5
- Reviews
- 1,605
- Age
- 12y ago

MacuShield Original Plus Capsules 30-Day Pack
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 3,512
- Age
- 3y ago

Macushield Gold 90+180 Capsules = 270 Capsules
- Price
- £56.49
- Rating
- 4.6/5
- Reviews
- 234
- Age
- 10y ago

15 in 1 Advanced Eye Formula All 3 Carotenoids Lutein & Zeaxanthin Bilberry Extract and Saffron
- Price
- £25.84
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 6mo ago
Trending
90-day click momentum
Visiovance 15 in 1 Advanced Eye Formula Relieve Eye FatigueReduces Dryness1PCS
- Price
- £22.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Neurobella 15 in 1 Eye Formula 60 Count2PCS
- Price
- £29.33
- Rating
- 2.4/5
- Reviews
- 5
- Age
- 4mo ago

15 in 1 Advanced Eye Formula All 3 Carotenoids Lutein & Zeaxanthin Bilberry Extract and Saffron
- Price
- £25.84
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 6mo ago

MacuShield Original+ Vegetarian Eye Health Supplement 90-Day Pack
- Price
- £22.76
- Rating
- 4.6/5
- Reviews
- 1,605
- Age
- 3y ago

MacuShield Original Plus Capsules 30-Day Pack
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 3,512
- Age
- 3y ago
Newest
by launch date
Visiovance 15 in 1 Advanced Eye Formula Relieve Eye FatigueReduces Dryness1PCS
- Price
- £22.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Neurobella 15 in 1 Eye Formula 60 Count2PCS
- Price
- £29.33
- Rating
- 2.4/5
- Reviews
- 5
- Age
- 4mo ago

15 in 1 Advanced Eye Formula All 3 Carotenoids Lutein & Zeaxanthin Bilberry Extract and Saffron
- Price
- £25.84
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 6mo ago

Macu XL Gold Edition - Eye Health Supplement with Lutein Zeaxanthin and Meso-zeaxanthin and Essential Vitamins & Minerals 120 Capsules 4 Month Supply - Supplement for Vision Health
- Price
- £27.92
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 1y ago

MacuShield Original Plus Capsules 30-Day Pack
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 3,512
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
86
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Macushield80%
- Generic12%
- Thermodrone5%
- Natures Zest3%
Demand
Eye Vitamins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Eye Vitamins search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- macushield57K/yr
- macushield 90 capsules once a day48K/yr
- macushield gold33K/yr
- neurobella 15-in-1 advanced eye formula13K/yr
- visiovance 15 in 1 advanced eye formula5K/yr
- macushield original13K/yr
- macushield gold 90 capsules once a day11K/yr
- neurobella4K/yr
- neurobella eye supplement4K/yr
- areds 2 for macular degeneration5K/yr
Reviews and returns
What reviews say buyers love and hate about Eye Vitamins
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They do seem overpriced
Expensive
much more expensive
They are mis-selling these as 270 capsules when they only deliver 3 packs of 30 capsules
Why is it a dose of 3 tablets a day
Only been taking for approximately 3 weeks
Product made me ill
Have stopped using these - need stronger
Results not yet assessed
Love
Eye care
Good help for my eyes
I think it is good for my eyes
Excellent value for money
Good Value
fair price
Excellent product
Macushield have good reviews
Excellent tablets
Item as described and arrived promptly
As described
does what it says on the box
A good product to use
Easy to take
Easily taken and seems to work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Vitamins questions
Answered from the same tracked data.









