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Eye Patch

Maybe

Returns run at only 0.2% of orders. But prices span $2.76–$15.99, mostly outside the sweet spot, so Eye Patch is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£188K/yr329K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
55%top-5 click share · 16 brands · 58 sellers

Flapen Score

Eye Patch against its category

The dotted line is the Health & Personal Care average. Past it, Eye Patch is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Patch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eye Patch 329K times last year and spent an estimated £188K. The top 5 brands take 75% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.

Searches, last 12 months
329K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
9.8%
Market size, estimated
£188Ka year
Peak month
October1.3× the quietest month
Top search term
eye patch119K searches a year

02 · Price

A sale here is worth £5.87.

Listings sell for £5.87 on average, from £2.76 to £15.99. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £5.87 that is £9K to £12K a year per listing.

Average price
£5.87under the $15 to $100 sweet spot
Price range
£2.76–£15.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£12K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #122 within Eye Care. It carries 3,762 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#122in Eye Care
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,762per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Eye Patch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£38K£56K£75K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

58

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

21%

  • RIKEYO35%
  • THSIREE23%
  • AWAVM8%
  • Siliget6%
  • Nazeauf4%
  • grace & stella4%

Demand

Eye Patch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Eye Patch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eye patch119K/yr
  • eye patches for adults114K/yr
  • eye patches medical14K/yr
  • medical eye patch19K/yr
  • eyepatch15K/yr
  • medical eye patches for adults11K/yr
  • eye patch medical10K/yr
  • eyepatch for adult8K/yr
  • eye patches for adults medical11K/yr
  • black eye patch4K/yr

Reviews and returns

What reviews say buyers love and hate about Eye Patch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Comfort-Overall9%−0.05

is uncomfortable

not that comfortable to wear

found them uncomfortable to use

Grip8%−0.08

slippery

Keep slipping

Keep slipping off

Allergies8%−0.11

Reaction

Irritated my eyes

Had a reaction to these patches

Size-Overall7%

They're ok, don't fit very well regardless of adjusting the strap

Big

Not the best fitting

Moist/Dry6%

Made my eyes feel a bit dry after

Theyre not very moisturising

Some of the packs were dry inside

Love

Quality-Overall13%+0.88

Spot plastere from this company also fabulous

Excellent product

Good quality

Value For Money11%+0.60

Good price

worth the money

Good value for money

Advertised Vs Actual Product10%+0.64

Exactly what I needed

As described

Does what it claims

Eye-Hygiene10%+0.88

so I felt confident to use them on my eye

I like these very much I use them for eye exercises

Good eye patches

Moist/Dry6%

moisturizer

Great patches really hydrate and work quickly

They leave my eyes feeling hydrated

Return

0.2% Return rate 48% Fixable by listing

Size-Overall31%▃▅▅▆▄█

They're ok, don't fit very well regardless of adjusting the strap

Big

Not the best fitting

Comfort-Overall11%▅▃▄▃▂█

is uncomfortable

not that comfortable to wear

found them uncomfortable to use

Grip6%▁▃█▃▃▁

slippery

Keep slipping

Keep slipping off

Functionality-Overall6%█▂▂▁▃▃

No effect

Didnt work for me

it doesnt do anything

Advertised Vs Actual Product6%▁█▅▃▂▁

FAQ

Common Eye Patch questions

Answered from the same tracked data.