Eye Mask

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.

Searches, last 12 months

3.1M

Growth, 90 days vs prior 90

+33.9%

Conversion, latest week

9.8%

Market size, estimated

£1.9Ma year

Peak month

June1.5× the quietest month

Top search term

eye mask1.1M searches a year

Listings sell for £6.31 on average, from £4.31 to £9.93. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 15,000 to 20,000 of them. At £6.31 that is £95K to £126K a year per listing.

Average price

£6.31under the $15 to $100 sweet spot

Price range

£4.31–£9.93

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

15,000–20,000

Revenue per listing a year

£95K–£126K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Sleep & Snoring Aids. It carries 19,172 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#14in Sleep & Snoring Aids

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

19,172per listing

Listings tracked

15

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months