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Eye Drops for Itchy Eyes

Fail

Prices span $2.55–$12.39, mostly outside the sweet spot, so Eye Drops for Itchy Eyes is a Fail.

Flapen Score
33
33 / 100
Ranks 1,956 of 2,035 Health & Personal Care niches · −15 vs the category median of 48
Market size
£62K/yr71K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
80%top-5 click share · 6 brands · 98 sellers

Flapen Score

Eye Drops for Itchy Eyes against its category

The dotted line is the Health & Personal Care average. Past it, Eye Drops for Itchy Eyes is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Drops for Itchy Eyes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eye Drops for Itchy Eyes 71K times last year and spent an estimated £62K. The top 5 brands take 98% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

15.8% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
15.8%
Market size, estimated
£62Ka year
Peak month
September3.6× the quietest month
Top search term
eye drops for itchy eyes28K searches a year

02 · Price

A sale here is worth £5.58.

Listings sell for £5.58 on average, from £2.55 to £12.39. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £5.58 that is £6K to £7K a year per listing.

Average price
£5.58under the $15 to $100 sweet spot
Price range
£2.55–£12.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Eye Care. It carries 3,974 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Eye Care
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,974per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Eye Drops for Itchy Eyes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£19K£25K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

98

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Optrex63%
  • Vizulize16%
  • Opticrom8%
  • Hyco San7%
  • blink3%
  • Vividrin2%
  • Open — no brand owns it (0%)

Demand

Eye Drops for Itchy Eyes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.6×

Search terms

Top Eye Drops for Itchy Eyes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eye drops for itchy eyes28K/yr
  • itchy eye drops17K/yr
  • eye relief irritation6K/yr
  • soothing eye drops5K/yr
  • itchy eyes6K/yr
  • irritated eye drops4K/yr
  • sore eye drops3K/yr
  • itchy eyes relief drops2K/yr

Reviews and returns

What reviews say buyers love and hate about Eye Drops for Itchy Eyes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money10%

Waste of money

Not worth it

A little expensive

Allergies10%−0.04

causing itchy eyes

Irritation

it can be a bit irritating

Moist/Dry7%+0.87

Eyes were dry and irritated

so prone to dry

not as moisturizing as I expected

Ease Of Use6%−0.02

extremely hard to open it

Difficult to use

So hard to use this product

Functionality-Overall5%−0.06

Doesnt work well for me

Didn't work

Not effective

Love

Eye-Hygiene23%+1.79

Good for Eyes

Best eye drops

Great for Dry Eye

Moist/Dry11%+0.87

Helps with dry eyes

Great for Dry Eyes

Soothing and hydrating

Quality-Overall11%+0.26

Quality product and speedy delivery

A product that's reliable

Excellent product

Value For Money10%

Great value

Best price

Price is fair

Ease Of Use7%−0.02

Easy and effective to use

which is easy to open

easy to take with you

Return

0.1% Return rate 0% Fixable by listing

Product Condition24%█▇▅▆▆▇

Not sure if these have been used before

Received an already open product

Therefore I feel like it has previously been used

Functionality-Overall13%█▄▆▇▅▆

Doesnt work well for me

Didn't work

Not effective

Leak-Proof12%▃▄▅▃██
Dispensing Mechanism8%▅▇▃█▂▂

Unusable dispenser

Difficult to dispense

The dispenser can be a little tricky

Contamination4%▆▅▄▄▁█

FAQ

Common Eye Drops for Itchy Eyes questions

Answered from the same tracked data.