eye drops for itchy eyes
Skip itPrices mostly outside the sweet spot ($2.55–$12.39) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,973.91avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£62K£62K/yr · 71K searches
Avg price
Bad£5.58avg listing price — sweet spot $15–$100
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£2.55–£12.39cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eye drops for itchy eyes is a £62K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
eye drops for itchy eyes market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- £70K–£84K
- units × avg price
- Conversion rate
- 15.8%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
98
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Optrex63%
- Vizulize16%
- Opticrom8%
- Hyco San7%
- blink3%
- Vividrin2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -23.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.6×
Top eye drops for itchy eyes search terms
- eye drops for itchy eyes28K/yr
- itchy eye drops17K/yr
- eye relief irritation6K/yr
- soothing eye drops5K/yr
- itchy eyes6K/yr
- irritated eye drops4K/yr
- sore eye drops3K/yr
- itchy eyes relief drops2K/yr
Top eye drops for itchy eyes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Optrex Itchy Eyes Double Action Soothing Eye Drops 10ml Soothes & Protects Cools and Relieves Gets to Work Instantly On the Go Relief
Optrex£3.834.5★785 rev
Vizulize Irritated Eye Drops 10ml Soothing Itchy Eyes
Vizulize£2.554.2★1,774 rev
Optrex Itchy Eyes Double Action Soothing Eye Drops 10ml Soothes & Protects Cools and Relieves Gets to Work Instantly On the Go Relief
Optrex£4.224.4★244 rev
Opticrom Hayfever 2% W/V Eyedrops Solution Anti-Allergy Relief for Itchy and Irritated Eyes Fast-Acting Treatment for Hayfever Symptoms with Sodium Cromoglicate 10ML
Opticrom£4.254.6★4,545 rev
Optrex Hayfever Relief 2% w/v Eye Drops Sodium Cromoglicate Clinically Proven 10ml each Relieves Symptoms of Eye Allergy Works Instantly
Optrex£4.364.6★6,520 rev
Newest
by launch dateOpticrom Hayfever 2% W/V Eyedrops Solution Anti-Allergy Relief for Itchy and Irritated Eyes Fast-Acting Treatment for Hayfever Symptoms with Sodium Cromoglicate 10ML
Opticrom£4.254,545 rev
Optrex Itchy Eyes Double Action Soothing Eye Drops 10ml Soothes & Protects Cools and Relieves Gets to Work Instantly On the Go Relief
Optrex£3.83785 rev
Optrex Itchy Eyes Double Action Soothing Eye Drops 10ml Soothes & Protects Cools and Relieves Gets to Work Instantly On the Go Relief
Optrex£4.22244 rev
Vividrin Hayfever Eye Drops 10ml Contains Sodium Cromoglicate for Hayfever Relief Allergy Eye Drops for Itchy Eyes Watery Red Sore and Puffy Eyes for Adults and Kids
Vividrin£4.50621 rev
Hycosan Extra - Eye Drops with Hyaluronic Acid for Soothing Relief of Severe and Persistent Dry Eyes - Contact Lens Compatible - Preservative Free (7.5 ml (Pack of 1))
Hyco San£9.9511,241 rev
Trending
90-day click momentumOpticrom Hayfever 2% W/V Eyedrops Solution Anti-Allergy Relief for Itchy and Irritated Eyes Fast-Acting Treatment for Hayfever Symptoms with Sodium Cromoglicate 10ML
Opticrom£4.254.6★
Optrex Hayfever Relief 2% w/v Eye Drops Sodium Cromoglicate Clinically Proven 10ml each Relieves Symptoms of Eye Allergy Works Instantly
Optrex£4.364.6★
Vividrin Hayfever Eye Drops 10ml Contains Sodium Cromoglicate for Hayfever Relief Allergy Eye Drops for Itchy Eyes Watery Red Sore and Puffy Eyes for Adults and Kids
Vividrin£4.504.5★
Vizulize Irritated Eye Drops 10ml Soothing Itchy Eyes
Vizulize£2.554.2★
Optrex Itchy Eyes Double Action Soothing Eye Drops 10ml Soothes & Protects Cools and Relieves Gets to Work Instantly On the Go Relief
Optrex£3.834.5★
What buyers say about eye drops for itchy eyes
What buyers praise and complain about, mined from review topics.What buyers love
“Good for Eyes”
“Helps with dry eyes”
“Quality product and speedy delivery”
“Great value”
“Easy and effective to use”
“Works better than I had hoped”
“Effective”
“No irritation”
“Very soothing”
“Nice and comfortable”
What buyers complain about
“Waste of money”
“causing itchy eyes”
“Eyes were dry and irritated”
“extremely hard to open it”
“Doesnt work well for me”
“Unusable dispenser”
“Made eyes itch”
“The bottle is big”
“Not sure if these have been used before”
“Doesn't last for very long”
Top return reasons
Common questions
- Is eye drops for itchy eyes profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 11 tracked products. 90-day search growth is -23.1%. Flapen's verdict: Skip it (33/100).
- How competitive is the eye drops for itchy eyes niche?
- 6 brands and 98 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in eye drops for itchy eyes?
- Top complaints mined from reviews: Value For Money, Allergies, Moist/Dry. The return rate is 0.1%.
- When does demand for eye drops for itchy eyes peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.6× the quietest.
- What does it cost to enter the eye drops for itchy eyes niche?
- Listings span £2.55–£12.39; the average listing price is £5.58 (sweet spot $15–$100). The average incumbent carries 3,974 reviews — the moat a new listing must climb.